WASHINGTON, D.C. – March 17, 2016–True Influence, the data-driven technology company, today announced a partnership with Bombora, a leading provider of intent data for B2B marketers. The addition of Bombora’s intent data enhances the ability of True Influence’s InsightBASE™ platform to monitor and curate online behaviors to power the most efficient and effective B2B marketing campaigns.
“InsightBASE combines Intent Signals™ and contact data and processes it through our Relevance Engine, letting B2B marketers know exactly who to target and when,” said Brian Giese, CEO, True Influence. “Inclusion of Bombora as a core partner in our network of over 30 data suppliers gives us the largest possible data pool to power InsightBASE and fuel our customer’s success.”
“Through the InsightBASE platform, marketers will have access to the largest set of B2B behaviors,” added Erik Matlick, Co-Founder and CEO, Bombora. “Clients of True Influence’s InsightBASE are able to prioritize contacts using account-level intent, a capability that reflects Bombora’s overarching vision of aligning sales and marketing by empowering them with rich B2B intent data.”
True Influence is proud to join Bombora’s co-op of premium B2B publishers and contribute rich B2B research content consumption insights to its dataset, which currently monitors 9.3 billion monthly interactions across 1.2 million companies on 2,500 topics.
About True Influence
Founded in 2008, True Influence is a data-driven technology company that connects you with your next customer. We expertly leverage data, technology and content to drive high-impact marketing campaigns and share detailed data insights to help you win new business. True Influence drives leads and generates revenue across multiple industries, promoting brands and products from some of the most successful US companies. Its customer base spans fast-growth SMBs to well-established blue chip brands like IBM, Microsoft and Cisco.
Bombora’s data aligns marketing and sales teams, enabling them to base their actions on the knowledge of what companies are in market for which products. The source of this data is the first cooperative of Premium B2B Media companies. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory. Bombora is a privately funded, profitable, global company based in New York City.