In this blog, we continue putting the spotlight on some of the outstanding panelists participating in the True Influence Summit. In Part 1 of this panel profile, we gave you a quick intro to panelist, Brian Solis. Now meet the other experts on this panel: “Actioning for the Future: Aligning Intent Across Sales, Marketing & Data.”
True Influence Summit Panelist: Leslie Canning
Any discussion of sales, marketing and data alignment won’t go anywhere without the Sales view, of course. Marketing, sales and data alignment needs thoughtful planning around all three components. Who better to bring that perspective than Leslie Canning, Vice President, WW Sales Enablement of Hewlett Packard Enterprise. She’s the perfect voice to add to this True Influence Summit conversation about preparing for a data-driven future.
Leslie has firmly established a reputation as an experienced global sales leader who’s passionate about sales transformation. Her background is deeply rooted in sales leadership and enhancement across organizations in US, Europe and Asia like Compaq Limited, US Department of Commerce, CISCO, RedSeal Networks, Wurldtech Security Technologies, and Check Point Software Technologies.
Her collaborative leadership strategies and customer-centric approach play a crucial role in delivering sales enablement solutions for million dollar revenue opportunities. Keeping a focus on the human side of selling, Leslie builds harmony across employee and customer needs, helping them solve complex technological and business issues.
True Influence Summit Panelist: Oktay Arifkhan
Our next panelist brings years of experience at esteemed organizations like the Nielsen Company, Viacom Media Networks and ViacomCBS. Now SVP, Data and Decision Sciences Group of ViacomCBS, Oktay Arifkhan has mastered the art of using data-driven insight for positive business outcomes aligned with strategy.
It takes someone like Oktay Arifkhan, Data Science & Innovation leader at ViacomCBS, to visualize and explain the far-reaching business implications of data and research. From emerging platforms to software tools and modeling, he understands how sales, marketing, finance, product development and other stakeholders benefit from data.
Oktay is known as a top-notch researcher, detail-oriented analyst and client-focused innovator. He stays busy as an internal consultant, collaborator and senior leader, and also as a Big Data Advisory Board Member for Rutgers University. His guidance has helped business organizations break new ground and manage in the competitive media landscape. His unique business insights at the Summit will help you accelerate your pipeline with data and convert more prospects in 2021.
True Influence Summit: Watch and Learn
Data brings sales and marketing together over the best targets, but an abundance of unstructured data is a problem. An intent-based, data-driven approach gathers only the most valuable insights from martech and gives B2B sellers a clearer picture of the real intent of buyer behaviors. Learn how to reach and convert more prospects through data, sales and marketing alignment from this dynamic panel of experts at the True Influence Summit.