Using intent signals to take the guesswork out of connecting with prospects
There’s a reason why Intent Signal Monitoring is getting so much attention from marketing professionals right now.
Almost all businesses – 90 percent according to recent statistics – use data analysis, and some of them are considering predictive marketing as an option. But why predict when you can leverage near real-time Intent Signal activity to grow your client base and boost profits?
Intent Signal Monitoring is clearly more than the buzzword of the day. Seeing real benefits requires gathering the right data, the kind of information that will help your marketing department generate personalized content that’s engaging and effective.
Intent Signals give you as much intel as possible on the businesses you have – and want — as part of your portfolio, making personalized ABM not only easier, but also more effective to your business.
The advantages appear obvious, but if you still need convincing – and can spare less than an hour – you can learn more about the measurable benefits Intent Signal Monitoring can bring to your account-based marketing strategy with featured analyst Matt Senatore, creator of SiriusDecisions’ Intent Monitoring category. Hear his insights into why it’s so important to the industry and how it will impact ABM in the future, followed by a case study by Sarah Reynolds of Salary.com
The 50-minute session will be an immersion into Intent Signals and how they can work for you, and will include a case study focusing on True Influence’s InsightBASE, an Intent Monitoring platform that monitors millions of intent signals to help B2B businesses know exactly who their target audience is and when they’ll be ready to buy.
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In this 50 minute live webcast, you’ll learn how intent signal data will help you:
- Get more out of your marketing budget
- Boost your ABM strategy
- Create more effective, personalized marketing campaigns
- Target new accounts
To reserve your spot in this on-trend webcast, click here.
Brian Giese is CEO of True Influence, market leader in B2B targeting and innovative fact-based account marketing.
Its proprietary Intent Monitoring platform, InsightBASE®, monitors and curates online behavioral signals to help marketers identify and engage customers when they are ready to buy.
Matt Senatore is service director of account-based marketing at SiriusDecisions, and has more than 15 years of experience in strategy, marketing and account management.
He previously served as VP of global marketing at the B2B software company Casewise Systems, where he oversaw the company’s global marketing activities.
Sarah Reynolds Sarah Reynolds is Manager of Marketing Strategy and Programs at Salary.com. She leads demand generation, content marketing, website design, brand strategy.
She additionally oversees ABM initiatives and understands how to leverage data to do high-performance Account Based Marketing.
Join us at 1 p.m. June 14, 2017
Can’t make it? Register anyway and we’ll send you the slides and recording.