Blogs

MeritB2B is now Anteriad

Rob SanchezCEOAnteriad Today marks an important day for the history of our company. We’re rebranding with a new name – ...
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/ Data Solution

Growing Digital B2B Audiences Through Personal Engagement Across the Buying Group

True Influence is now Anteriad With Tricia Wiles Ruiz, Creative Content Manager, Anteriad Digital is both the present and future ...
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/ Content Syndication

How Intent Data Lets You Read the Room in B2B Digital Conversations

By Terry Arnold, Vice President, Sales Enablement at True Influence, powered by MeritB2B Successfully engaging in a conversation requires you ...
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/ Data Solution

Intent Lets B2B Marketers Join the Purchase Journey Conversation at the Right Moment, with the Right Message

By Terry Arnold, Vice President, Sales Enablement at True Influence, powered by MeritB2B B2B marketing is about engaging prospects in ...
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/ Data Solution

The Long Affair: Why Do B2B Sales Take So Long to Close?

Smaller deals are easy to close because the buying group is small. However, the bigger tickets are a different game ...
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/ Content Syndication

Important Models, Worthwhile Benefits, and Tricky Challenges of Multi-Touch Attribution

How much of an understanding do you have regarding your buyers and their purchase journey? No matter what your knowledge ...
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/ Marketing Cloud

The 7 Most Difficult  ABM Truths All Marketers Should Know

Does your organization use account-based marketing (ABM), or is this a new concept you’d like to learn more about? Regardless ...
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/ Marketing Cloud

True Influence’s Top 10 Most Viewed Blogs from 2021

As a result of the emergence and continuation of the COVID-19 pandemic, 2020 and 2021 were challenging years for families, ...
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/ Marketing Cloud

Strategy, Data and Execution Help Gigamon Capture ICP Leads and Fuel ROI

Terry Arnold, Vice President, Sales Enablement Successful ABM campaigns require marketers to engage with the full range of purchase decision-makers ...
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/ Marketing Cloud

5 Must-Have Strategies for Better B2B Buyer Engagement

Adding value and addressing the pain points of your niche market is the best way to get engagement. Your prospect ...
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/ Marketing Cloud

Data Is Marketing’s Most Powerful Weapon – If We Use It Correctly

With Tricia Wiles Ruiz, Creative Content Manager, True Influence, powered by MeritB2B If you are just turning over “qualified” leads ...
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/ Data Solution

Top 5 B2B Marketing Trends to Explore and Implement In 2022

"Marketing’s prime purpose is to lead the B2B organization’s quest to identify opportunities, architect strategies, orchestrate execution, and ensure profitable ...
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/ Marketing Cloud

MeritB2B and True Influence Join Forces to Build New Comprehensive Digital Journey Platform

With Tricia Wiles Ruiz, Creative Content Manager, True Influence When companies build their strategic vision for growth, they often look ...
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/ Data Solution

Gated Versus Ungated Content: The Good, Bad, and Ugly and How to Take Action

How much knowledge do you have about gated and ungated content? What level of experience do you have in this ...
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/ Content Syndication

Successfully Solve These 3 Common UX B2B Marketing Design Challenges

In both the B2B and B2C landscape, countless types of unique designs are all around us, but the path to ...
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/ Marketing Cloud

How Do Marketing and Sales Effectively Align with Intent Data?

Regardless of how large and established a company is, aligning marketing and sales teams is essential. Around the same time ...
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/ Marketing Cloud

Data-Driven Marketing Gives You a Jump on Accelerating Sales Deals in the New Year

With Terry Arnold, Vice President, Marketing, True Influence Everyone has a number to hit. After a challenging year of tightened ...
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/ Marketing Cloud

What Is Neuromarketing, and How Does It Benefit B2B Marketers?

Within today’s ever-changing and competitive B2B and B2C world, what’s one factor you cannot measure? If you guessed customer emotional ...
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/ Marketing Cloud

Data is Baseline for Revenue Marketing that Gets Results

With Tricia Wiles Ruiz, Creative Content Manager, True Influence Revenue is the goal of B2B marketing and sales. Well, sure ...
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/ Marketing Cloud

Web Visitor Intelligence – The Secret Weapon That Turns Unknown Visitors Into Customers

The world has around 199,533,484 websites, last checked January 2021. How focused are you when it comes to staying ahead ...
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/ Marketing Cloud

Important Models, Worthwhile Benefits, and Tricky Challenges of Multi-Touch Attribution

How much of an understanding do you have regarding your buyers and their purchase journey? No matter what your knowledge ...
Read More
/ Marketing Cloud

The 7 Most Difficult  ABM Truths All Marketers Should Know

Does your organization use account-based marketing (ABM), or is this a new concept you’d like to learn more about? Regardless ...
Read More
/ Marketing Cloud

True Influence’s Top 10 Most Viewed Blogs from 2021

As a result of the emergence and continuation of the COVID-19 pandemic, 2020 and 2021 were challenging years for families, ...
Read More
/ Marketing Cloud

Strategy, Data and Execution Help Gigamon Capture ICP Leads and Fuel ROI

Terry Arnold, Vice President, Sales Enablement Successful ABM campaigns require marketers to engage with the full range of purchase decision-makers ...
Read More
/ Marketing Cloud

5 Must-Have Strategies for Better B2B Buyer Engagement

Adding value and addressing the pain points of your niche market is the best way to get engagement. Your prospect ...
Read More
/ Marketing Cloud

Top 5 B2B Marketing Trends to Explore and Implement In 2022

"Marketing’s prime purpose is to lead the B2B organization’s quest to identify opportunities, architect strategies, orchestrate execution, and ensure profitable ...
Read More
/ Marketing Cloud

Successfully Solve These 3 Common UX B2B Marketing Design Challenges

In both the B2B and B2C landscape, countless types of unique designs are all around us, but the path to ...
Read More
/ Marketing Cloud

How Do Marketing and Sales Effectively Align with Intent Data?

Regardless of how large and established a company is, aligning marketing and sales teams is essential. Around the same time ...
Read More
/ Marketing Cloud

Data-Driven Marketing Gives You a Jump on Accelerating Sales Deals in the New Year

With Terry Arnold, Vice President, Marketing, True Influence Everyone has a number to hit. After a challenging year of tightened ...
Read More
/ Marketing Cloud

What Is Neuromarketing, and How Does It Benefit B2B Marketers?

Within today’s ever-changing and competitive B2B and B2C world, what’s one factor you cannot measure? If you guessed customer emotional ...
Read More
/ Marketing Cloud

Data is Baseline for Revenue Marketing that Gets Results

With Tricia Wiles Ruiz, Creative Content Manager, True Influence Revenue is the goal of B2B marketing and sales. Well, sure ...
Read More
/ Marketing Cloud

Web Visitor Intelligence – The Secret Weapon That Turns Unknown Visitors Into Customers

The world has around 199,533,484 websites, last checked January 2021. How focused are you when it comes to staying ahead ...
Read More
/ Marketing Cloud

Top 5 B2B Marketing Components to Approach Differently In 2022

Nowadays, as the B2B and B2C landscape continue to evolve, some marketing components remain timeless. Based on your experience, which ...
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/ Marketing Cloud

Cross-Channel Planning and Personalization Will Shape the Conversation with B2B Prospects

With Terry Arnold, Vice President of Marketing, True Influence Every dollar spent on B2B marketing needs to build true connections ...
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/ Marketing Cloud

B2B Sales in 2022: Building a ‘New Normal’ Based on Deeper Knowledge of Your Customers

With Peter Larkin, Chief Revenue Officer, True Influence B2B sales teams have been forced to be incredibly flexible over the ...
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/ Marketing Cloud

Clear Strategy and Careful Planning are Key to Content Personalization at Scale

With Tricia Wiles Ruiz, Creative Content Manager, True Influence Content personalization boils down to speaking to your B2B prospects and ...
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/ Marketing Cloud

The Key to Winning Within the Growing Attention Economy

Content isn’t scarce, but attention is. We live in a world of decreasing attention spans, and this continues to grow ...
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/ Marketing Cloud

Top 6 Ways Intent Helps Brands Execute ABM Better

Did you know that 84 percent of B2B marketers consider ABM an important part of their company’s marketing strategy? In ...
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/ Marketing Cloud

Customer Lifecycle Marketing: Five Major Stages And Four Key Benefits

It’s important to regularly think about the kind of relationship you have with your customers and the challenges you’re facing ...
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/ Marketing Cloud

Top 3 Proven ABM Strategies That Successfully Increase Conversions

Thomson Reuters, one of the world’s most trusted news and media companies once encountered challenges in driving expansion, retention, and ...
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/ Marketing Cloud

MeritB2B is now Anteriad

Rob SanchezCEOAnteriad Today marks an important day for the history of our company. We’re rebranding with a new name – ...
Read More
/ Data Solution

How Intent Data Lets You Read the Room in B2B Digital Conversations

By Terry Arnold, Vice President, Sales Enablement at True Influence, powered by MeritB2B Successfully engaging in a conversation requires you ...
Read More
/ Data Solution

Intent Lets B2B Marketers Join the Purchase Journey Conversation at the Right Moment, with the Right Message

By Terry Arnold, Vice President, Sales Enablement at True Influence, powered by MeritB2B B2B marketing is about engaging prospects in ...
Read More
/ Data Solution

Data Is Marketing’s Most Powerful Weapon – If We Use It Correctly

With Tricia Wiles Ruiz, Creative Content Manager, True Influence, powered by MeritB2B If you are just turning over “qualified” leads ...
Read More
/ Data Solution

MeritB2B and True Influence Join Forces to Build New Comprehensive Digital Journey Platform

With Tricia Wiles Ruiz, Creative Content Manager, True Influence When companies build their strategic vision for growth, they often look ...
Read More
/ Data Solution

Major Intent Data Benchmarks & Best Practices to Apply In 2022

Which intent data practices have you applied in recent years, and did they bring success? How large of a role ...
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/ Data Solution

Intent Empowers You to Prioritize Accounts and Find New, Fast Opportunities for Revenue

With Terry Arnold, Vice President, Marketing, True Influence B2B sellers always look for ways to hit or exceed their revenue ...
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/ Data Solution

Don’t Fall For These Top 4 Demand Gen Myths

Have you fallen for any demand generation myths over the years, or have you heard of businesses that have made ...
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/ Data Solution

Data Marketplace – A Key Enabler For Data Monetization

Data experts have estimated that by 2030, over one million organizations will monetize their data assets and unlock more than ...
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/ Data Solution

Identity Graphs: Responsible For Powering a Real-Time B2B Marketing Experience

Did you know that by 2025, 80 percent of B2B sales interactions will begin online? Nowadays, multiple devices are used ...
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/ Data Solution

Identity Graph: What Is It & Why Should You Care?

Did you know that in 2020, the total volume of data generated, collected, copied, and consumed globally was a whopping ...
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/ Data Solution

Simplicity, Data Quality Will Be Focus of Tight 2022 Martech Budgets

With RK Maniyani, Chief Technology Officer, True Influence Technology is always a major line item in B2B marketing budgets. CMOs ...
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/ Data Solution

Top 5 Hacks to Successfully and Effectively Improve Data Quality

How would you best describe the use of data in the B2B world? Some say that data is fuel for ...
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/ Data Solution

Using Buying Group Signals to Enable Buyers and Accelerate Momentum in Q4

With Tricia Wiles Ruiz, Creative Content Manager, True Influence B2B marketers need to stop counting leads. You’ve probably heard this ...
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/ Data Solution

Omni-channel marketing B2B strategies that go beyond email opens

With Tricia Wiles Ruiz, Creative Content Manager, True Influence Data-driven B2B marketing is all about, well, data. Smart marketers rely ...
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/ Data Solution

Top 10 Ways to Use Intent Monitoring In Demand Generation, B2B Marketing, and Sales

The moment B2B marketers set their eyes on intent data, many immediately think of using it to generate qualified contact ...
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/ Data Solution

Breaking News: MeritB2B and True Influence Join Forces

True Influence and MeritB2B - Future-Proof B2B Technology RK Maniyani, Chief Technology Officer, True Influence By now you have probably ...
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/ Data Solution

ZMOT – What It Is and the Role Intent Data Plays

What’s one important aspect about the internet that comes to mind? For starters, it behaves a certain way on regular ...
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/ Data Solution

How Leveraging Intent Data Effectively Drives B2B Sales Growth

When target users interact with content around a specific topic on any online site, they leave behind digital footprints, which ...
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/ Data Solution

The Best 3 Data Visualization Practices You Must Know

No matter how you spin it, a picture is worth a thousand words, and this surprisingly applies to data visualization ...
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/ Data Solution

Programmatic Partnership: A Clear Snapshot of Buyer-Seller Transparency

How would you best describe the modern-day buyer-seller relationship within the B2B world? In recent years, the traditional buyer-seller relationship ...
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/ Programmatic Display

5 Major Questions You Should Ask When Measuring Programmatic Ad Campaigns

How interested are you in gaining specific insights into how your target audience reacts to your ads? How important is ...
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/ Programmatic Display

Branding or Lead Generation? For B2B, 2022 will need to be a smart mix of both

With Terry Arnold, Vice President of Marketing, True Influence If there’s one thing B2B sales and marketing pundits agree on, ...
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/ Programmatic Display

Effectively Drive Revenue With Data-based Programmatic Ad Targeting

What’s the best way to drive conversions and save yourself from the frustration of a promising lead turning cold? The ...
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/ Programmatic Display

Programmatic display: essential ‘breakwater’ for moving opted-in leads toward closed business

With Ken Lordy, Senior Vice President, Product Management, True Influence Programmatic display advertising is a staple of B2B marketing. We ...
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/ Programmatic Display

Integrated Media? An Achievable Goal with Programmatic Services

Too many hats and not enough heads to run a more effective integrated media strategy? Even if your team is ...
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/ Programmatic Display

How to Grow Programmatic Ad Revenue with Intent Data

Even the disruption and chaos of the pandemic couldn’t hold back the growth of programmatic ad revenue. The “IAB Internet ...
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/ Programmatic Display

Why Limit Your Reach? Audience Targeting without the Cookies

The demise of third-party cookies will undoubtedly create obstacles for audience targeting, but it's also an opportunity for artful advertisers ...
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/ Programmatic Display

Advanced Programmatic Metrics Come From Data-Driven Partners

With Nagendra SaiAssociate Director, Programmatic, True Influence A data-driven marketing partner gives you access to advanced programmatic metrics you aren’t ...
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/ Programmatic Display

Go Beyond the Basics: Data-driven Programmatic Metrics

With Nagendra SaiAssociate Director, Programmatic, True Influence The basic programmatic advertising metrics that track typical B2C display campaigns are only ...
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/ Programmatic Display

Do You Track These Eight Programmatic Advertising Metrics?

With Nagendra Sai Associate Director, Programmatic, True Influence In part 2 of this series about programmatic advertising metrics, let’s take ...
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/ Programmatic Display

Context Is King in Understanding Programmatic Advertising Metrics

With Nagendra SaiAssociate Director, Programmatic, True Influence Programmatic display advertising is such a powerful tool for B2B marketers because its ...
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/ Programmatic Display

Programmatic Job Skills: Does Your Team Have What It Takes?

In 2020, digital channels accounted for 80% of budgets, with the highest spend in digital advertising. Marketers are optimistic about ...
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/ Blog - Job Skills, Programmatic Display

Google Privacy Sandbox – Not Everyone Is Playing Along

By Craig WeissChief Operating Officer, True Influence Unsurprisingly, other big tech platforms are not lining up to play in Google’s ...
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/ Programmatic Display

FLoC, Proprietary Data Networks and What Privacy Really Means

By Craig WeissChief Operating Officer, True Influence As the era of the third-party cookie drags to a close, industry pundits ...
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/ Programmatic Display

Are These 5 Display Ad Pain Points Haunting You?

Display ad pain points are something you can’t just put aside to deal with later. You must address them before ...
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/ Programmatic Display

Quick Tour of 8 Targeting Tactics for Programmatic Display

Targeting has become one of B2B marketers’ most powerful tools for successful programmatic display advertising. This tactic refers to all ...
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/ Programmatic Display

Contextual Targeting Takes Brands to Buyers

In the ever-changing world of B2B marketing, contextual targeting continues to gain momentum. It helps brands satisfy the requirement to ...
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/ Programmatic Display

Programmatic Marketing Connects Brands with Buyers Across Funnel

B2B buyers interact with many online sources in pursuit of answers, and programmatic marketing keeps brands in front of in-motion ...
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/ Programmatic Display

6 Best Practices for Better Programmatic Marketing ROI

Programmatic marketing has become a staple of the online diet. From our laptops to our over-the-top TV content, CMOs try ...
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/ Programmatic Display

Growing Digital B2B Audiences Through Personal Engagement Across the Buying Group

True Influence is now Anteriad With Tricia Wiles Ruiz, Creative Content Manager, Anteriad Digital is both the present and future ...
Read More
/ Content Syndication

The Long Affair: Why Do B2B Sales Take So Long to Close?

Smaller deals are easy to close because the buying group is small. However, the bigger tickets are a different game ...
Read More
/ Content Syndication

Gated Versus Ungated Content: The Good, Bad, and Ugly and How to Take Action

How much knowledge do you have about gated and ungated content? What level of experience do you have in this ...
Read More
/ Content Syndication

B2B Content Strategies that Grow the Conversation, One ‘Nudge’ at A Time

True Influence is now Anteriad With Tricia Wiles Ruiz, Creative Content Manager, Anteriad Content is just a way to get your ...
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/ Content Syndication

How and Why Syndicated Data Effectively Unlocks Key B2B Marketing Opportunities

As marketers, we know that understanding buyers is critical in the B2B space because it fills the gap between buying ...
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/ Content Syndication

How to be a Topic-Driven Content Marketing Machine

Organic and paid content strategies have, over time, shifted from SEO/SEM keywords to topic-driven models. Today, you may have adequate ...
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/ Content Syndication

3 Ways Content Syndication Helps Fill Your Lead Pipeline

To succeed with lead nurturing programs, marketers must be ready to unlearn what historical experience has taught them so far ...
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/ Content Syndication

Craft a Killer Go-To-Market Strategy for a Successful Product Launch

“Don’t find customers for your product. Find products for your customers.’’ -- Seth Godin Microsoft decided to solve one of ...
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/ Content Syndication

3 Ways To Bring More Inbound Leads Into Your Pipeline

“Don’t think of your leads as leads. Instead, think of them as people who are frustrated because understanding and buying ...
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/ Content Syndication

What Email Marketers Need to Know about Apple MPP

By Ray Estevez, True Influence Chief Information Officer How will your email marketing be impacted by Apple’s upcoming privacy protection ...
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/ Content Syndication

White Paper Syndication: Fool-Proof Formula for B2B Lead Generation

White papers rank among the most effective content types for b2b lead generation. Developing a white paper or other long-format ...
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/ Content Syndication

Dive into 20 Essential Content Marketing Statistics

Nothing happens in B2B revenue today without content marketing. From content syndication to webinars to product collateral, all forms of ...
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/ Content Syndication

Content Syndication: From Asset to Asset to Customer

Fueling the B2B pipeline is a constant battle, and content syndication has been a gamechanger for marketers, especially smaller teams, ...
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/ Content Syndication

Find the Gaps in Your Content Syndication Strategy

Now that you’re halfway through your 2021 B2B demand generation plans, how have you used content syndication to grab buyer ...
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/ Content Syndication

How to Use Intent Data to Align Content to Buyer Journey Stages

Be it a blog or Facebook post, the content you share online can make or break buyer engagement, and intent ...
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/ Content Syndication

Dive into These 5 B2B Content Marketing Practices

2020 was a tumultuous year for B2B, and an especially busy one for content marketing. As B2B buyers heavily research ...
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/ Content Syndication

6 Signs Leaders Need to Consider in Content Syndication

Content syndication has a reputation as a proven technique for increasing website traffic, lead generation and bolstering brand awareness. When ...
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/ Content Syndication

Time for a New Partner? How to Evaluate Content Syndication Venders

A good relationship with any partner, including content syndication providers, starts with good questions. Here’s what to ask to find ...
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/ Content Syndication

Premium B2B Leads Need Premium Response

When you’re handed premium, intent-driven B2B leads, your follow-up engagement must be just as stellar.  Imagine you’re a sales professional, ...
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/ Content Syndication

Take the Long View with B2B Content Experience

Content experience is the impression or feeling a prospect gets after an interaction with your digital content. The content buyers ...
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/ Content Syndication