Drive Positive Buyer Experiences with a Marketing Cloud
Businesses don't just succeed with strong products and solutions, they need to build strong buyer relationships with the right people ...
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Use Intent Data to Drive Persona-Based Marketing
In the B2B digital landscape, persona-based marketing helps businesses understand buyer needs. Marketers use data to define personas - creating ...
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Data Normalization 101 for B2B marketers
As Marketers plan for 2022 and beyond, organizations will continue to increase their investment in data, providing opportunities for businesses ...
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Smash These 3 ABM Challenges using a Customer Data Platform
Account-Based Marketing (ABM) sounds exciting - identifying high-level accounts, engaging key decision-makers, turning them into sales-qualified leads (SQL), and the ...
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3 Ways To Bring More Inbound Leads Into Your Pipeline
“Don’t think of your leads as leads. Instead, think of them as people who are frustrated because understanding and buying ...
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From Account-Based Marketing to Revenue-Based Marketing
Even as Account-Based Marketing (ABM) is more readily adopted by organizations, this strategy may always help achieve desirable results. Not ...
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Programmatic display: essential ‘breakwater’ for moving opted-in leads toward closed business
With Ken Lordy, Senior Vice President, Product Management, True Influence Programmatic display advertising is a staple of B2B marketing. We ...
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Can Intent Data help solve Your Digital Marketing Challenges?
Can you relate to this digital marketing problem? 67% of the buyer’s journey happens digitally with little to no involvement ...
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How a Marketing Cloud Drives Meaningful Campaign Engagements
Marketing Clouds are Growing at a CAGR of 6.7%. How can Marketers drive better campaign engagement? One of the major ...
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ABM v2 ABE Puts Focus Back on Building One-to-One Relationships
Terry ArnoldVice President, Marketing, True Influence You sell to people, not to companies -- This adage may seem a bit ...
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How Syndicated Data Unlocks B2B Marketing Opportunities
B2B Marketers know that understanding buyers is critical to fill the gap between initial purchase intent and lead conversion. Even ...
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A Data Marketplace: Unlock New Opportunities for your Organization
If your organization is data driven (who isn’t these days?) a data marketplace can be a needle-mover for your company ...
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What Does Measurement Look Like Without Cookies?
Google has announced it won't allow third-party cookies in chrome by the end of 2023. Scary, right? For years, cookies ...
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Intent Data: The Backbone of Effective Account Scoring
Effective B2B marketing teams have always scored leads, often with statuses like Marketing Qualified (MQL), Sales Accepted, and BANT. These ...
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Behavioral Targeting: What B2B Marketers Should Know
B2B marketers use behavioral targeting to create a compelling user experience and personalize content more effectively. The key is to ...
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From Account-Based Marketing to Account-Based Experience
In one sense, account-based experience (ABX) is basically successful ABM in action. While ABM outlines the marketing side of account-level ...
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Personalization at Scale? Yes, You Can.
Personalization has become a staple of successful B2B campaigns. Digital marketing leaders have ramped up use of artificial intelligence (AI) ...
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Don’t Make B2B Lead Generation Harder than It Needs to Be
Efficient and productive lead generation has been (and always be) the main priority of B2B marketers. It’s the most direct ...
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How Intent Data Answers BANT Questions
Intent data has become an established presence in B2B prospecting, so it’s no surprise that it also helps answer BANT ...
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Intent Data: “Moneyball” Moment For B2B Marketers
What does intent data have in common with baseball? More than you might think. Sports is about winning championships; business ...
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Drive Positive Buyer Experiences with a Marketing Cloud
Businesses don't just succeed with strong products and solutions, they need to build strong buyer relationships with the right people ...
Read More
Read More
Use Intent Data to Drive Persona-Based Marketing
In the B2B digital landscape, persona-based marketing helps businesses understand buyer needs. Marketers use data to define personas - creating ...
Read More
Read More
From Account-Based Marketing to Revenue-Based Marketing
Even as Account-Based Marketing (ABM) is more readily adopted by organizations, this strategy may always help achieve desirable results. Not ...
Read More
Read More
How a Marketing Cloud Drives Meaningful Campaign Engagements
Marketing Clouds are Growing at a CAGR of 6.7%. How can Marketers drive better campaign engagement? One of the major ...
Read More
Read More
ABM v2 ABE Puts Focus Back on Building One-to-One Relationships
Terry ArnoldVice President, Marketing, True Influence You sell to people, not to companies -- This adage may seem a bit ...
Read More
Read More
Intent Data: The Backbone of Effective Account Scoring
Effective B2B marketing teams have always scored leads, often with statuses like Marketing Qualified (MQL), Sales Accepted, and BANT. These ...
Read More
Read More
From Account-Based Marketing to Account-Based Experience
In one sense, account-based experience (ABX) is basically successful ABM in action. While ABM outlines the marketing side of account-level ...
Read More
Read More
Don’t Make B2B Lead Generation Harder than It Needs to Be
Efficient and productive lead generation has been (and always be) the main priority of B2B marketers. It’s the most direct ...
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Account-Based Engagement: Look at Relationships Over Time
Terry Arnold True Influence Vice President of Marketing, Terry Arnold, was one of 30+ speakers at the recent Account-Based Engagement ...
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The Force Behind High-Performing Account-Based Marketing
Account-based marketing (ABM) depends on many pieces coming together: marketing, sales, channels, data and metrics, to name a few. And ...
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Marketing Cloud Wish List for Account-Based Engagement
The holiday season still seems a long way off even as summer winds down, but it’s never too early to ...
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What to Expect from a Data-Driven Demand Generation Partner
The good news is data-driven marketing is hot, with potential demand generation partners everywhere. The bad news is data is ...
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Conversational Landing Pages: One Path to Personalization at Scale
The internet has become saturated with B2B companies promoting content, and marketers know relevant content breaks through the clutter, but ...
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RevOps Goal: Streamline Marketing and Sales Tech around Single Data Source
By Adam Ady Director of Sales Operations, True Influence A huge component of RevOps is attribution technology that tracks leads ...
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Key to RevOps: Break Down Daily Barriers Between Sales and Marketing
By Adam AdyDirector of Sales Operations, True Influence Revenue operations, or RevOps for short, is another push in B2B sellers’ ...
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Bring Conversational Marketing into Account-Based Engagement
The shift to account-based engagement continues to gain momentum, and a lot of that has to do with the rise ...
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CRO’s Role in Revenue Operations: Building Trust
(Another in our series about the emerging function of revenue operations.) By Adam Ady Director of Sales Operations, True Influence ...
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How RevOps Brings Sales and Marketing Together Over Data
By Adam AdyDirector of Sales Operations, True Influence (RevOps has been proving its value to B2B teams. This blog and ...
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Just What Kind of Data-Driven Marketer Are You?!
So you’ve adopted a data-driven marketing strategy, a positive step for any B2B brand. Now answer this: What kind of ...
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Deep Dive into ABM Best Practices with These 7 Articles
Account-based marketing (ABM) is taking B2B teams by storm. Here’s what you need to know. Learn More About ABM Best ...
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Data Normalization 101 for B2B marketers
As Marketers plan for 2022 and beyond, organizations will continue to increase their investment in data, providing opportunities for businesses ...
Read More
Read More
Smash These 3 ABM Challenges using a Customer Data Platform
Account-Based Marketing (ABM) sounds exciting - identifying high-level accounts, engaging key decision-makers, turning them into sales-qualified leads (SQL), and the ...
Read More
Read More
Can Intent Data help solve Your Digital Marketing Challenges?
Can you relate to this digital marketing problem? 67% of the buyer’s journey happens digitally with little to no involvement ...
Read More
Read More
How Syndicated Data Unlocks B2B Marketing Opportunities
B2B Marketers know that understanding buyers is critical to fill the gap between initial purchase intent and lead conversion. Even ...
Read More
Read More
A Data Marketplace: Unlock New Opportunities for your Organization
If your organization is data driven (who isn’t these days?) a data marketplace can be a needle-mover for your company ...
Read More
Read More
What Does Measurement Look Like Without Cookies?
Google has announced it won't allow third-party cookies in chrome by the end of 2023. Scary, right? For years, cookies ...
Read More
Read More
Behavioral Targeting: What B2B Marketers Should Know
B2B marketers use behavioral targeting to create a compelling user experience and personalize content more effectively. The key is to ...
Read More
Read More
Personalization at Scale? Yes, You Can.
Personalization has become a staple of successful B2B campaigns. Digital marketing leaders have ramped up use of artificial intelligence (AI) ...
Read More
Read More
How Intent Data Answers BANT Questions
Intent data has become an established presence in B2B prospecting, so it’s no surprise that it also helps answer BANT ...
Read More
Read More
Intent Data: “Moneyball” Moment For B2B Marketers
What does intent data have in common with baseball? More than you might think. Sports is about winning championships; business ...
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How Data-Driven Content Improves B2B Buyer Engagement
Some marketers say data-driven content is the next B2B big wave. We believe data-driven content is already mainstream. Either way, ...
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Seven Steps to Maximize Intent Data Use in B2B
For most B2B organizations, it’s possible to leverage intent data in multiple ways. It starts with doing more than just ...
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Intent Signals Curated from the Entire Internet: Why It Matters
Intent signals flare up constantly across the internet -- billions every day -- and behind many of those signals are ...
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Marketers: Don’t Panic Over Incoming Apple Mail Privacy Protection
By Ray Estevez, True Influence Chief Information Officer Have you thought about the impact of Apple Mobile Privacy Protection on your ...
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Quality Contact Data Makes the Difference in Account-Based Marketing
Account-based marketing can’t survive without constant access to high quality data. With buyer intent data, marketers truly understand what an ...
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26 Quotes that Capture the Truth and Spirit of Data-Driven Marketing
Successful brands large and small who depend on data-driven marketing know that accurate, reliable data drives revenue engines. Putting data ...
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Data Governance: Take a Holistic Approach to Expand Data Value
According to a report from McKinsey & Company, companies invest between 2.5% to 7.5% of their IT spend on data ...
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True Influence Summit Sponsors Care About Data-Driven Business
Virtual B2B events have demonstrated their effectiveness and convenience over the past year or so, and True Influence has been ...
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Data Leaders Join True Influence Summit as Valued Sponsors
With the True Influence Summer Summit almost here, we’re proud to acknowledge the support of these data-focused sponsors. True Influence ...
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7 Ways to Justify Intent Data to the Boss
How widespread is the use of intent data by B2B companies? According to Gartner, “...by the end of 2022, more ...
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Programmatic display: essential ‘breakwater’ for moving opted-in leads toward closed business
With Ken Lordy, Senior Vice President, Product Management, True Influence Programmatic display advertising is a staple of B2B marketing. We ...
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Integrated Media? An Achievable Goal with Programmatic Services
Too many hats and not enough heads to run a more effective integrated media strategy? Even if your team is ...
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How to Grow Programmatic Ad Revenue with Intent Data
Even the disruption and chaos of the pandemic couldn’t hold back the growth of programmatic ad revenue. The “IAB Internet ...
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Why Limit Your Reach? Audience Targeting without the Cookies
The demise of third-party cookies will undoubtedly create obstacles for audience targeting, but it's also an opportunity for artful advertisers ...
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Advanced Programmatic Metrics Come From Data-Driven Partners
With Nagendra SaiAssociate Director, Programmatic, True Influence A data-driven marketing partner gives you access to advanced programmatic metrics you aren’t ...
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Go Beyond the Basics: Data-driven Programmatic Metrics
With Nagendra SaiAssociate Director, Programmatic, True Influence The basic programmatic advertising metrics that track typical B2C display campaigns are only ...
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Do You Track These Eight Programmatic Advertising Metrics?
With Nagendra Sai Associate Director, Programmatic, True Influence In part 2 of this series about programmatic advertising metrics, let’s take ...
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Context Is King in Understanding Programmatic Advertising Metrics
With Nagendra SaiAssociate Director, Programmatic, True Influence Programmatic display advertising is such a powerful tool for B2B marketers because its ...
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Programmatic Job Skills: Does Your Team Have What It Takes?
In 2020, digital channels accounted for 80% of budgets, with the highest spend in digital advertising. Marketers are optimistic about ...
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Google Privacy Sandbox – Not Everyone Is Playing Along
By Craig WeissChief Operating Officer, True Influence Unsurprisingly, other big tech platforms are not lining up to play in Google’s ...
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FLoC, Proprietary Data Networks and What Privacy Really Means
By Craig WeissChief Operating Officer, True Influence As the era of the third-party cookie drags to a close, industry pundits ...
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Are These 5 Display Ad Pain Points Haunting You?
Display ad pain points are something you can’t just put aside to deal with later. You must address them before ...
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Quick Tour of 8 Targeting Tactics for Programmatic Display
Targeting has become one of B2B marketers’ most powerful tools for successful programmatic display advertising. This tactic refers to all ...
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Contextual Targeting Takes Brands to Buyers
In the ever-changing world of B2B marketing, contextual targeting continues to gain momentum. It helps brands satisfy the requirement to ...
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Programmatic Marketing Connects Brands with Buyers Across Funnel
B2B buyers interact with many online sources in pursuit of answers, and programmatic marketing keeps brands in front of in-motion ...
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6 Best Practices for Better Programmatic Marketing ROI
Programmatic marketing has become a staple of the online diet. From our laptops to our over-the-top TV content, CMOs try ...
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How Programmatic AR & VR Help B2B Awareness & Engagement
The ground-breaking, immersive engagement of Programmatic Augmented Reality (AR) and Virtual Reality (VR) reflect the shifts underway in digital advertising ...
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5 Ways AI Serves Programmatic and Online Marketing
(Get the latest thinking on AI for B2B online marketing at the True Influence Spring Summit: “Accelerating Revenue with Artificial ...
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Programmatic’s Role in B2B Marketing
Innovation in programmatic advertising continues to reshape B2B marketing. The pandemic escalated digital transformation across industries and functions, and marketing ...
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How Will Programmatic Marketers Measure Performance in a Cookieless World?
Until now, digital marketers have harnessed the power of data and programmatic marketing primarily through cookies. After relying on cookies for ...
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3 Ways To Bring More Inbound Leads Into Your Pipeline
“Don’t think of your leads as leads. Instead, think of them as people who are frustrated because understanding and buying ...
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What Email Marketers Need to Know about Apple MPP
By Ray Estevez, True Influence Chief Information Officer How will your email marketing be impacted by Apple’s upcoming privacy protection ...
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White Paper Syndication: Fool-Proof Formula for B2B Lead Generation
White papers rank among the most effective content types for b2b lead generation. Developing a white paper or other long-format ...
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Dive into 20 Essential Content Marketing Statistics
Nothing happens in B2B revenue today without content marketing. From content syndication to webinars to product collateral, all forms of ...
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Content Syndication: From Asset to Asset to Customer
Fueling the B2B pipeline is a constant battle, and content syndication has been a gamechanger for marketers, especially smaller teams, ...
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Find the Gaps in Your Content Syndication Strategy
Now that you’re halfway through your 2021 B2B demand generation plans, how have you used content syndication to grab buyer ...
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How to Use Intent Data to Align Content to Buyer Journey Stages
Be it a blog or Facebook post, the content you share online can make or break buyer engagement, and intent ...
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Dive into These 5 B2B Content Marketing Practices
2020 was a tumultuous year for B2B, and an especially busy one for content marketing. As B2B buyers heavily research ...
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6 Signs Leaders Need to Consider in Content Syndication
Content syndication has a reputation as a proven technique for increasing website traffic, lead generation and bolstering brand awareness. When ...
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Time for a New Partner? How to Evaluate Content Syndication Venders
A good relationship with any partner, including content syndication providers, starts with good questions. Here’s what to ask to find ...
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Premium B2B Leads Need Premium Response
When you’re handed premium, intent-driven B2B leads, your follow-up engagement must be just as stellar. Imagine you’re a sales professional, ...
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Take the Long View with B2B Content Experience
Content experience is the impression or feeling a prospect gets after an interaction with your digital content. The content buyers ...
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Be Done with These 5 B2B Content Marketing Myths
B2B marketers use content marketing to build brand identity, expand their audience, and drive leads and sales, but most importantly, ...
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Does Content Syndication Have a Place in B2B Marketing?
For some reason, many B2B companies have either struggled to grasp content syndication or flat-out ignored it. If you’re a ...
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Intent-driven Blogging: Lead Generation for B2B Marketers
Blogging remains a basic piece of most content marketing strategies, and intent-driven blogging for lead generation takes it to the ...
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AI and Big Data: B2B Personalization Leaps Forward
By Praveen BallaVice President, Production, True Influence AI is making the classic notion of the marketing funnel obsolete. That may ...
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4 Ways to Intensify B2B Content Marketing with AI and Intent Data
All the hype about artificial intelligence actually has a good deal of truth when it comes to AI and B2B ...
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Why B2B Buyers Want Your Syndicated Content
B2B marketers make frequent use of content syndication to reach B2B buyers. An intent-led content syndication campaign identifies prospects around ...
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4 Ways B2B Brands Use AI and Content Marketing
AI and content marketing are proving to be the proverbial “match made in heaven.” Artificial intelligence has demonstrated enormous potential ...
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Content Marketing: 5 Metrics to Capture Your Success
A survey states that only 21% of content marketers successfully measure their content marketing in terms of ROI. This stat ...
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