Blogs

CRO’s Role in Revenue Operations: Building Trust

(Another in our series about the emerging function of revenue operations.) By Adam Ady Director of Sales Operations, True Influence ...
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/ Marketing Cloud

How RevOps Brings Sales and Marketing Together Over Data

By Adam AdyDirector of Sales Operations, True Influence (RevOps has been proving its value to B2B teams. This blog and ...
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/ Marketing Cloud

Just What Kind of Data-Driven Marketer Are You?!

So you’ve adopted a data-driven marketing strategy, a positive step for any B2B brand. Now answer this: What kind of ...
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/ Marketing Cloud

Deep Dive into ABM Best Practices with These 7 Articles

Account-based marketing (ABM) is taking B2B teams by storm. Here’s what you need to know. Learn More About ABM Best ...
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/ Marketing Cloud

White Paper Syndication: Fool-Proof Formula for B2B Lead Generation

White papers rank among the most effective content types for b2b lead generation. Developing a white paper or other long-format ...
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/ Content Syndication

26 Quotes that Capture the Truth and Spirit of Data-Driven Marketing

Successful brands large and small who depend on data-driven marketing know that accurate, reliable data drives revenue engines. Putting data ...
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/ Data Solution

Integrated Media? An Achievable Goal with Programmatic Services

Too many hats and not enough heads to run a more effective integrated media strategy? Even if your team is ...
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/ Programmatic Display

How to Grow Programmatic Ad Revenue with Intent Data

Even the disruption and chaos of the pandemic couldn’t hold back the growth of programmatic ad revenue. The “IAB Internet ...
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/ Programmatic Display

Data Governance: Take a Holistic Approach to Expand Data Value

According to a report from McKinsey & Company, companies invest between 2.5% to 7.5% of their IT spend on data ...
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/ Data Solution

Dive into 20 Essential Content Marketing Statistics

Nothing happens in B2B revenue today without content marketing. From content syndication to webinars to product collateral, all forms of ...
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/ Content Syndication

Content Syndication: From Asset to Asset to Customer

Fueling the B2B pipeline is a constant battle, and content syndication has been a gamechanger for marketers, especially smaller teams, ...
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/ Content Syndication

True Influence Summit Sponsors Care About Data-Driven Business

Virtual B2B events have demonstrated their effectiveness and convenience over the past year or so, and True Influence has been ...
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/ Data Solution

Data Leaders Join True Influence Summit as Valued Sponsors

With the True Influence Summer Summit almost here, we’re proud to acknowledge the support of these data-focused sponsors. True Influence ...
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/ Data Solution

7 Ways to Justify Intent Data to the Boss

How widespread is the use of intent data by B2B companies? According to Gartner, “...by the end of 2022, more ...
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/ Data Solution

Why Limit Your Reach? Audience Targeting without the Cookies

The demise of third-party cookies will undoubtedly create obstacles for audience targeting, but it's also an opportunity for artful advertisers ...
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/ Programmatic Display

3 Trends Creating a More Secure Data Privacy Landscape

Data privacy has become a high-profile topic in today’s data-driven world. According to a Cisco Consumer Privacy Survey, 84 percent ...
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/ Data Solution

Tackle Data Quality Issues to Improve Marketing Results

Data quality plays a vital role in the success of your marketing and sales. One study from IBM found that ...
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/ Data Solution

Why Every Business Needs a Data Strategy in 2021

In 2020, industries generated 2,500,000,000,000,000,000 data bytes each day. By 2025, it’s estimated to reach 175 zettabytes, according to Seagate ...
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/ Data Solution

Timing Is Everything in Data-Driven Marketing

In the first part of this series, we shared highlights of an exclusive interview with True Influence CEO Brian Giese ...
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/ Marketing Cloud

Intent Monitoring Pioneer Shares Vision of Data-Driven Marketing

True Influence co-founder and CEO, Brian Giese, shared some thoughts about data-driven marketing in a videocast interview. Brian’s vision and ...
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/ Marketing Cloud

CRO’s Role in Revenue Operations: Building Trust

(Another in our series about the emerging function of revenue operations.) By Adam Ady Director of Sales Operations, True Influence ...
Read More
/ Marketing Cloud

How RevOps Brings Sales and Marketing Together Over Data

By Adam AdyDirector of Sales Operations, True Influence (RevOps has been proving its value to B2B teams. This blog and ...
Read More
/ Marketing Cloud

Just What Kind of Data-Driven Marketer Are You?!

So you’ve adopted a data-driven marketing strategy, a positive step for any B2B brand. Now answer this: What kind of ...
Read More
/ Marketing Cloud

Deep Dive into ABM Best Practices with These 7 Articles

Account-based marketing (ABM) is taking B2B teams by storm. Here’s what you need to know. Learn More About ABM Best ...
Read More
/ Marketing Cloud

Timing Is Everything in Data-Driven Marketing

In the first part of this series, we shared highlights of an exclusive interview with True Influence CEO Brian Giese ...
Read More
/ Marketing Cloud

Intent Monitoring Pioneer Shares Vision of Data-Driven Marketing

True Influence co-founder and CEO, Brian Giese, shared some thoughts about data-driven marketing in a videocast interview. Brian’s vision and ...
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/ Marketing Cloud

Ease of Use Is the Real Value in Martech

With Ken LordySenior Vice President, Product Management, True Influence (In part 1 of this series, I looked at the consolidation ...
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/ Marketing Cloud

Long-overdue Martech Consolidation to Make Life Easier for Rev Ops

With Ken LordySenior Vice President, Product Management, True Influence Marketing technology -- martech -- is a confusing mess right now ...
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/ Marketing Cloud

From Data-Driven Marketing to Data-Driven Revenue: How Experts Do It

What can you learn about data-driven marketing from successful B2B brands like Jabra, Microsoft and Talkdesk? Register for the True ...
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/ Marketing Cloud

Don’t Make These 5 Common ABM Mistakes

Anyone who’s been in B2B marketing for a minute is familiar with account-based marketing (ABM) and the benefits it brings ...
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/ Marketing Cloud

Truth Matters: 4 ABM Truths for B2B Marketers

More and more B2B brands use account-based marketing (ABM) in their revenue models and with good reason. A study found ...
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/ Marketing Cloud

How to Make Content Work Harder in ABM

95% of B2B buyers choose solutions where the brand “provide(s) them with ample content to help navigate through each stage ...
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/ Marketing Cloud

6 Tips: Lead ABM Engagement with Attention-Getting Content

Account-based marketing (ABM) is more impactful than other B2B demand generation strategies largely due to the ease of using relevant, ...
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/ Marketing Cloud

“Sales-Ready” B2B Lead Scoring: All About Data and Context

Part 1 of this two-part series looks at the data side of lead scoring. Part 2 is all about context ...
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/ Marketing Cloud

What’s Been the Impact of AI on B2B Marketing?

Some of the most remarkable developments in online B2B marketing have been inspired by artificial intelligence (AI). Here’s a recap ...
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/ Marketing Cloud

Audience Segmentation Essentials for B2B Marketing Strategy

Audience segmentation refers to differentiating and categorizing audience groups into various sections based on their online behavior, demographics and demands ...
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/ Marketing Cloud

A Vision for AI and Data-driven Marketing

(Enjoy this conversation about data-driven marketing with RK Maniyani -- True InfluenceCo-Founder and Chief Technology Officer. This interview originally appeared ...
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/ Marketing Cloud

5 Common Lead Generation Mistakes: How to Fix and Avoid

Lead generation has to be one of the most talked-about topics in the B2B marketing landscape. And why shouldn't it ...
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/ Marketing Cloud

5 Ways to Refresh Stale B2B Marketing

B2B marketing can be a vibrant powerhouse that boosts brand value, generates quality leads and drives revenue. Or it can ...
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/ Marketing Cloud

5 Must-Have B2B Marketing Skills in the Age of AI

Artificial intelligence tools provide many B2B marketing skills that brands need today to reach and engage buyers in the digital ...
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/ Marketing Cloud

26 Quotes that Capture the Truth and Spirit of Data-Driven Marketing

Successful brands large and small who depend on data-driven marketing know that accurate, reliable data drives revenue engines. Putting data ...
Read More
/ Data Solution

Data Governance: Take a Holistic Approach to Expand Data Value

According to a report from McKinsey & Company, companies invest between 2.5% to 7.5% of their IT spend on data ...
Read More
/ Data Solution

True Influence Summit Sponsors Care About Data-Driven Business

Virtual B2B events have demonstrated their effectiveness and convenience over the past year or so, and True Influence has been ...
Read More
/ Data Solution

Data Leaders Join True Influence Summit as Valued Sponsors

With the True Influence Summer Summit almost here, we’re proud to acknowledge the support of these data-focused sponsors. True Influence ...
Read More
/ Data Solution

7 Ways to Justify Intent Data to the Boss

How widespread is the use of intent data by B2B companies? According to Gartner, “...by the end of 2022, more ...
Read More
/ Data Solution

3 Trends Creating a More Secure Data Privacy Landscape

Data privacy has become a high-profile topic in today’s data-driven world. According to a Cisco Consumer Privacy Survey, 84 percent ...
Read More
/ Data Solution

Tackle Data Quality Issues to Improve Marketing Results

Data quality plays a vital role in the success of your marketing and sales. One study from IBM found that ...
Read More
/ Data Solution

Why Every Business Needs a Data Strategy in 2021

In 2020, industries generated 2,500,000,000,000,000,000 data bytes each day. By 2025, it’s estimated to reach 175 zettabytes, according to Seagate ...
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/ Data Solution

Data on Data: A Unique Perspective on Accelerating B2B Revenue

Where do data practitioners fall in the mix when it comes to data-driven revenue? What’s their perspective in the conversation ...
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/ Data Solution

Sales Perspectives: How Intent Data Drives B2B Revenue

There’s no revenue without Sales, so how does intent data fit into this picture? These leaders will share their seasoned ...
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/ Data Solution

Learn from B2B Experts and Analysts: How Intent Data Accelerates Revenue

Successful B2B brands large and small know that accurate, reliable intent data drives revenue, and within today’s noisy, competitive landscape, ...
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/ Data Solution

Intent Data: Is Your Content Marketing Recipe Missing This Spice?

Content marketing remains a must-have for B2B revenue in 2021. More than 65% of digital marketers actively invest in creating ...
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/ Data Solution

The Proof Is in the Revenue. How Does Your Intent Data Compare?

Using key metrics within the sales funnel is one good way to determine the effectiveness of intent data. Astute marketers ...
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/ Data Solution

18 Data Terms Your B2B Sales and Marketing Teams Should Know

The typical vocabulary of data-driven revenue teams comes with a long list of data terms. Some you can understand easily; ...
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/ Data Solution

5 B2B Data Management Best Practices

If you want to make sure you’re handling B2B data correctly, these five best practices in data management will put ...
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/ Data Solution

Google FLoC: Blessing in Disguise for Early Engagement?

By Praveen BallaVice President, Production, True Influence Targeting Audiences, Not Individuals With Google FLoC, display advertisers will have to target ...
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/ Data Solution

Google FLoC Driving Marketers to Smart Audience Definition and First-Party Data

By Praveen BallaVice President, Production, True Influence Whenever there’s big news in digital advertising, such as Google’s FLoC, the trade ...
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/ Data Solution

Data Transparency Builds Buyer Trust

Is your data management practice transparent to buyers? Do your practices abide by laws like General Data Protection Regulations (GDPR) ...
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/ Data Solution

Four Reasons to Keep an Eye on Social Sentiment

Social sentiment and emotions factor large when it comes to how buyers make purchasing decisions. According to Harvard University professor, ...
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/ Data Solution

How to Evaluate Intent Data Providers

All intent data is not created equal, and neither are all intent data providers. Use this guide for the comparative ...
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/ Data Solution

Integrated Media? An Achievable Goal with Programmatic Services

Too many hats and not enough heads to run a more effective integrated media strategy? Even if your team is ...
Read More
/ Programmatic Display

How to Grow Programmatic Ad Revenue with Intent Data

Even the disruption and chaos of the pandemic couldn’t hold back the growth of programmatic ad revenue. The “IAB Internet ...
Read More
/ Programmatic Display

Why Limit Your Reach? Audience Targeting without the Cookies

The demise of third-party cookies will undoubtedly create obstacles for audience targeting, but it's also an opportunity for artful advertisers ...
Read More
/ Programmatic Display

Advanced Programmatic Metrics Come From Data-Driven Partners

With Nagendra SaiAssociate Director, Programmatic, True Influence A data-driven marketing partner gives you access to advanced programmatic metrics you aren’t ...
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/ Programmatic Display

Go Beyond the Basics: Data-driven Programmatic Metrics

With Nagendra SaiAssociate Director, Programmatic, True Influence The basic programmatic advertising metrics that track typical B2C display campaigns are only ...
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/ Programmatic Display

Do You Track These Eight Programmatic Advertising Metrics?

With Nagendra Sai Associate Director, Programmatic, True Influence In part 2 of this series about programmatic advertising metrics, let’s take ...
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/ Programmatic Display

Context Is King in Understanding Programmatic Advertising Metrics

With Nagendra SaiAssociate Director, Programmatic, True Influence Programmatic display advertising is such a powerful tool for B2B marketers because its ...
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/ Programmatic Display

Programmatic Job Skills: Does Your Team Have What It Takes?

In 2020, digital channels accounted for 80% of budgets, with the highest spend in digital advertising. Marketers are optimistic about ...
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Google Privacy Sandbox – Not Everyone Is Playing Along

By Craig WeissChief Operating Officer, True Influence Unsurprisingly, other big tech platforms are not lining up to play in Google’s ...
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/ Programmatic Display

FLoC, Proprietary Data Networks and What Privacy Really Means

By Craig WeissChief Operating Officer, True Influence As the era of the third-party cookie drags to a close, industry pundits ...
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/ Programmatic Display

Are These 5 Display Ad Pain Points Haunting You?

Display ad pain points are something you can’t just put aside to deal with later. You must address them before ...
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/ Programmatic Display

Quick Tour of 8 Targeting Tactics for Programmatic Display

Targeting has become one of B2B marketers’ most powerful tools for successful programmatic display advertising. This tactic refers to all ...
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/ Programmatic Display

Contextual Targeting Takes Brands to Buyers

In the ever-changing world of B2B marketing, contextual targeting continues to gain momentum. It helps brands satisfy the requirement to ...
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/ Programmatic Display

Programmatic Marketing Connects Brands with Buyers Across Funnel

B2B buyers interact with many online sources in pursuit of answers, and programmatic marketing keeps brands in front of in-motion ...
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/ Programmatic Display

6 Best Practices for Better Programmatic Marketing ROI

Programmatic marketing has become a staple of the online diet. From our laptops to our over-the-top TV content, CMOs try ...
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/ Programmatic Display

How Programmatic AR & VR Help B2B Awareness & Engagement

The ground-breaking, immersive engagement of Programmatic Augmented Reality (AR) and Virtual Reality (VR) reflect the shifts underway in digital advertising ...
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/ Programmatic Display

5 Ways AI Serves Programmatic and Online Marketing

(Get the latest thinking on AI for B2B online marketing at the True Influence Spring Summit: “Accelerating Revenue with Artificial ...
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/ Programmatic Display

Programmatic’s Role in B2B Marketing

Innovation in programmatic advertising continues to reshape B2B marketing. The pandemic escalated digital transformation across industries and functions, and marketing ...
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/ Programmatic Display

How Will Programmatic Marketers Measure Performance in a Cookieless World?

Until now, digital marketers have harnessed the power of data and programmatic marketing primarily through cookies. After relying on cookies for ...
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/ Programmatic Display

Programmatic ABM: Reach, Engage, Convert

Account-based marketing (ABM) plays an important role in many B2B demand gen strategies, and programmatic ABM provides these campaigns with ...
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/ Programmatic Display
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White Paper Syndication: Fool-Proof Formula for B2B Lead Generation

White papers rank among the most effective content types for b2b lead generation. Developing a white paper or other long-format ...
Read More
/ Content Syndication

Dive into 20 Essential Content Marketing Statistics

Nothing happens in B2B revenue today without content marketing. From content syndication to webinars to product collateral, all forms of ...
Read More
/ Content Syndication

Content Syndication: From Asset to Asset to Customer

Fueling the B2B pipeline is a constant battle, and content syndication has been a gamechanger for marketers, especially smaller teams, ...
Read More
/ Content Syndication

Find the Gaps in Your Content Syndication Strategy

Now that you’re halfway through your 2021 B2B demand generation plans, how have you used content syndication to grab buyer ...
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/ Content Syndication

How to Use Intent Data to Align Content to Buyer Journey Stages

Be it a blog or Facebook post, the content you share online can make or break buyer engagement, and intent ...
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/ Content Syndication

Dive into These 5 B2B Content Marketing Practices

2020 was a tumultuous year for B2B, and an especially busy one for content marketing. As B2B buyers heavily research ...
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/ Content Syndication

6 Signs Leaders Need to Consider in Content Syndication

Content syndication has a reputation as a proven technique for increasing website traffic, lead generation and bolstering brand awareness. When ...
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/ Content Syndication

Time for a New Partner? How to Evaluate Content Syndication Venders

A good relationship with any partner, including content syndication providers, starts with good questions. Here’s what to ask to find ...
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/ Content Syndication

Premium B2B Leads Need Premium Response

When you’re handed premium, intent-driven B2B leads, your follow-up engagement must be just as stellar.  Imagine you’re a sales professional, ...
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/ Content Syndication

Take the Long View with B2B Content Experience

Content experience is the impression or feeling a prospect gets after an interaction with your digital content. The content buyers ...
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/ Content Syndication

Be Done with These 5 B2B Content Marketing Myths

B2B marketers use content marketing to build brand identity, expand their audience, and drive leads and sales, but most importantly, ...
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/ Content Syndication

Does Content Syndication Have a Place in B2B Marketing?

For some reason, many B2B companies have either struggled to grasp content syndication or flat-out ignored it. If you’re a ...
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/ Content Syndication

Intent-driven Blogging: Lead Generation for B2B Marketers

Blogging remains a basic piece of most content marketing strategies, and intent-driven blogging for lead generation takes it to the ...
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/ Content Syndication

AI and Big Data: B2B Personalization Leaps Forward

By Praveen BallaVice President, Production, True Influence AI is making the classic notion of the marketing funnel obsolete. That may ...
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/ Content Syndication

4 Ways to Intensify B2B Content Marketing with AI and Intent Data

All the hype about artificial intelligence actually has a good deal of truth when it comes to AI and B2B ...
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/ Content Syndication

Why B2B Buyers Want Your Syndicated Content

B2B marketers make frequent use of content syndication to reach B2B buyers. An intent-led content syndication campaign identifies prospects around ...
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/ Content Syndication

4 Ways B2B Brands Use AI and Content Marketing

AI and content marketing are proving to be the proverbial “match made in heaven.” Artificial intelligence has demonstrated enormous potential ...
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/ Content Syndication

Content Marketing: 5 Metrics to Capture Your Success

A survey states that only 21% of content marketers successfully measure their content marketing in terms of ROI. This stat ...
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/ Content Syndication

How to Use B2B Content to Attract Quality Subscribers

When marketers understand what their prospects do and look for across the funnel, brands can focus on providing those answers ...
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/ Content Syndication

7 Content Syndication Best Practices for 2021

With millions of people reading blogs and other content online, content syndication has become a convenient way to reach out ...
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/ Content Syndication