Blogs

How Data Marketplace Unlocks Value for Buyers and Sellers

Data marketplaces provide structured platforms for businesses to buy and sell data of their choice. Similar to other marketplaces that ...
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/ Data Solution

Be Done with These 5 B2B Content Marketing Myths

B2B marketers use content marketing to build brand identity, expand their audience, and drive leads and sales, but most importantly, ...
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/ Content Syndication

5 Common Lead Generation Mistakes: How to Fix and Avoid

Lead generation has to be one of the most talked-about topics in the B2B marketing landscape. And why shouldn't it ...
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/ Marketing Cloud

Does Content Syndication Have a Place in B2B Marketing?

For some reason, many B2B companies have either struggled to grasp content syndication or flat-out ignored it. If you’re a ...
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/ Content Syndication

5 Ways to Refresh Stale B2B Marketing

B2B marketing can be a vibrant powerhouse that boosts brand value, generates quality leads and drives revenue. Or it can ...
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/ Marketing Cloud

5 Must-Have B2B Marketing Skills in the Age of AI

Artificial intelligence tools provide many B2B marketing skills that brands need today to reach and engage buyers in the digital ...
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/ Marketing Cloud

3 Risks of Over-Personalization in B2B Lead Generation

By Praveen BallaVice President, Production, True Influence The degree of personalization AI brings to B2B lead generation is almost limitless, ...
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/ Marketing Cloud

Intent-driven Blogging: Lead Generation for B2B Marketers

Blogging remains a basic piece of most content marketing strategies, and intent-driven blogging for lead generation takes it to the ...
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/ Content Syndication

Programmatic Marketing Connects Brands with Buyers Across Funnel

B2B buyers interact with many online sources in pursuit of answers, and programmatic marketing keeps brands in front of in-motion ...
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/ Programmatic Display

AI-driven Audience Segmentation Adds Value to B2B Marketing

For B2B marketers, audience segmentation can be a game changer when it comes to organizing audiences into smaller groups. Audience ...
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/ Marketing Cloud

Say So Long to These 8 B2B Digital Marketing Myths

If you are a marketer, be it B2B or B2C, digital marketing is your jam. Without investing in digital marketing ...
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/ Marketing Cloud

AI and Big Data: B2B Personalization Leaps Forward

By Praveen BallaVice President, Production, True Influence AI is making the classic notion of the marketing funnel obsolete. That may ...
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/ Content Syndication

AI-driven Marketing: Multivariate or Single Variable Analysis?

The ability to identify buyers engaging with your brand or with a topic relevant to your solutions is high on ...
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/ Marketing Cloud

Four Steps to Operationalize AI Ethics in B2B

Have you thought about what AI ethics might look like in your organization? This article explores an important topic and ...
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/ Data Solution

AI in B2B Marketing: 13 Strategic Questions and Practices

AI and intent data have helped organizations of all kinds answer the perennial B2B question - what do buyers want? ...
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/ Data Solution

The True Influence of AI on Digital Marketing

Artificial intelligence (AI) is both the future of digital marketing and a powerful, present-day platform for advertising, campaigns and other ...
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/ Data Solution

Panel Spotlight: B2B Growth Exec on AI and Data-driven Revenue

The mission of the upcoming live virtual Summit is to give the B2B community a chance to learn from real-world ...
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/ Data Solution

SAP Digital Marketing Leader: Lessons in Growing a Pipeline

Feel like your digital marketing is missing something? Want to help your business use insights more effectively? If so, the ...
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/ Marketing Cloud

Demand Marketing Analyst Featured at Live Virtual AI Event

Kerry Cunningham lives B2B demand marketing practically every day. A Forrester vice president and principal analyst, he advises B2B clients ...
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/ Marketing Cloud

Enrich B2B Content Marketing with Intent Data and AI

Intent data and AI help your B2B content stand out from the clutter and noise online today, but users have ...
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/ Data Solution

5 Common Lead Generation Mistakes: How to Fix and Avoid

Lead generation has to be one of the most talked-about topics in the B2B marketing landscape. And why shouldn't it ...
Read More
/ Marketing Cloud

5 Ways to Refresh Stale B2B Marketing

B2B marketing can be a vibrant powerhouse that boosts brand value, generates quality leads and drives revenue. Or it can ...
Read More
/ Marketing Cloud

5 Must-Have B2B Marketing Skills in the Age of AI

Artificial intelligence tools provide many B2B marketing skills that brands need today to reach and engage buyers in the digital ...
Read More
/ Marketing Cloud

3 Risks of Over-Personalization in B2B Lead Generation

By Praveen BallaVice President, Production, True Influence The degree of personalization AI brings to B2B lead generation is almost limitless, ...
Read More
/ Marketing Cloud

AI-driven Audience Segmentation Adds Value to B2B Marketing

For B2B marketers, audience segmentation can be a game changer when it comes to organizing audiences into smaller groups. Audience ...
Read More
/ Marketing Cloud

Say So Long to These 8 B2B Digital Marketing Myths

If you are a marketer, be it B2B or B2C, digital marketing is your jam. Without investing in digital marketing ...
Read More
/ Marketing Cloud

AI-driven Marketing: Multivariate or Single Variable Analysis?

The ability to identify buyers engaging with your brand or with a topic relevant to your solutions is high on ...
Read More
/ Marketing Cloud

SAP Digital Marketing Leader: Lessons in Growing a Pipeline

Feel like your digital marketing is missing something? Want to help your business use insights more effectively? If so, the ...
Read More
/ Marketing Cloud

Demand Marketing Analyst Featured at Live Virtual AI Event

Kerry Cunningham lives B2B demand marketing practically every day. A Forrester vice president and principal analyst, he advises B2B clients ...
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/ Marketing Cloud

10 Virtual Events to Put You at the Top of Your B2B Game

Virtual events took on new value over the past year, as they gave business professionals the opportunity to learn and ...
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/ Marketing Cloud

What to Ask When Evaluating a Marketing Cloud

We all use something connected to a cloud-based solution, and for marketers, that’s probably a marketing cloud. Use the advice ...
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/ Marketing Cloud

Summit Panelist Spotlight: Using AI for the Greater Good

Artificial intelligence (AI) and intelligent systems continue to evolve, from projects at a global scale to the most minute applications ...
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/ Marketing Cloud

Summit Panelist Brings Advocate’s View of Google and B2B AI

The upcoming True Influence Summit is about all things AI in B2B. One of our panels features AI savant, Laurence ...
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/ Marketing Cloud

Summit Spotlight: Hear Microsoft Marketing Leader on Enterprise AI

Do you think your company is AI-ready? Even if you already rely on some form of artificial intelligence for your ...
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/ Marketing Cloud

Marketing Cloud Quick Start Glossary

In a nutshell, a marketing cloud integrates solutions like customer journey management, email, mobile, social, web personalization, advertising, content creation ...
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/ Marketing Cloud

3 Ways AI Has Reshaped B2B Lead Generation

Artificial intelligence (AI) has become a reliable addition to many B2B lead generation teams, and not a moment too soon ...
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/ Marketing Cloud

AI and ABM: The New Black in B2B Marketing

How is Artificial Intelligence (AI) helpful in B2B marketing? Some marketers may not realize what roles AI plays in their ...
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/ Marketing Cloud

Part 2: 4 Tips to Focus B2B Marketing Budget on What’s Working

B2B Marketing Best Practices Part 2 By Craig Weiss True Influence Chief Operating Officer If you look at Part 1 ...
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/ Marketing Cloud

Part 1: Smart Money Is on Data-driven B2B Marketing

B2B Marketing Best Practices Part 1 By Craig Weiss True Influence Chief Operating Officer If the last 12 months have ...
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/ Marketing Cloud

What Experts Think about AI in B2B Marketing

What do the AI experts think about AI in B2B marketing? The True Influence Spring Summit assembles some of the ...
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/ Marketing Cloud

How Data Marketplace Unlocks Value for Buyers and Sellers

Data marketplaces provide structured platforms for businesses to buy and sell data of their choice. Similar to other marketplaces that ...
Read More
/ Data Solution

Four Steps to Operationalize AI Ethics in B2B

Have you thought about what AI ethics might look like in your organization? This article explores an important topic and ...
Read More
/ Data Solution

AI in B2B Marketing: 13 Strategic Questions and Practices

AI and intent data have helped organizations of all kinds answer the perennial B2B question - what do buyers want? ...
Read More
/ Data Solution

The True Influence of AI on Digital Marketing

Artificial intelligence (AI) is both the future of digital marketing and a powerful, present-day platform for advertising, campaigns and other ...
Read More
/ Data Solution

Panel Spotlight: B2B Growth Exec on AI and Data-driven Revenue

The mission of the upcoming live virtual Summit is to give the B2B community a chance to learn from real-world ...
Read More
/ Data Solution

Enrich B2B Content Marketing with Intent Data and AI

Intent data and AI help your B2B content stand out from the clutter and noise online today, but users have ...
Read More
/ Data Solution

AI + Intent Data: B2B Marketing’s Power Couple

Artificial intelligence (AI) and intent data are the new power couple in B2B marketing. Simply put, AI refers to a ...
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/ Data Solution

Ethics and AI: 5 Issues Facing B2B Marketers

As brands explore uses of AI and machine learning in business, they are also coming to terms with ethics and ...
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/ Data Solution

What’s So Bad About Bad Contact Data?

The tremendous volume of prospect and buyer contact data now available to B2B brands has opened the doors to new ...
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/ Data Solution

3 Ways AI Inspires B2B Customer Experience

Artificial intelligence (AI) has been in use across different industries for a while, and we’re seeing real examples of how ...
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/ Data Solution

AI and Intent Data Take B2B Leads from Anonymous to Fabulous

According to Forrester, most B2B buyers prefer anonymity while researching, rather than reaching out to sellers and turning up as ...
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/ Data Solution

AI and Intent Signals Fire Up Post-Pandemic B2B Marketing

AI and intent signals are a welcome combination as B2B marketers cautiously move into 2021. As businesses of all kinds ...
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/ Data Solution

AI for Personalized B2B Marketing: 3 Ways to Start

Personalized B2B marketing has become the burning need of many business brands, and it’s because buyers now assume you will ...
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/ Data Solution

3 Ways AI Ramps Up Lead Conversion

Artificial Intelligence in business is on a roll, and lead conversion is one of the beneficiaries. From digital voice assistants ...
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/ Data Solution

AI for B2B Lead Generation: 3 Ways to Start

AI for lead generation was unheard of not that long ago. Now we’re building events around the topic, like the ...
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/ Data Solution

Marketing, Sales Alignment: Big Topic at Recent TI Summit

Marketing and Sales Alignment had top billing at the True Influence Winter Summit. Expect more insightful conversations like the one ...
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/ Data Solution

Intent Data: The Key to Marketing and Sales Alignment

Marketing and sales alignment depends on common strategies for segmenting, personalizing, connecting and closing. Pundits and other followers of the ...
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/ Data Solution

4 Ways to Enhance Content Marketing with Buyer Intent

The world may have closed in 2020, but that wasn’t the case for B2B sales teams. Businesses still had to ...
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/ Data Solution

3 Ways to Align Sales and Marketing Around Intent and ABM

Intent intelligence combined with thoughtful account-based marketing can be the common ground that aligns sales and marketing teams. B2B marketing ...
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/ Data Solution

Data Fluency Part 2: How to Set Up Centers of Data Excellence

By Ray EstevezChief Information Officer, True Influence (In Part 1 of this article, Ray looked at the skills needed for ...
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/ Data Solution

Programmatic Marketing Connects Brands with Buyers Across Funnel

B2B buyers interact with many online sources in pursuit of answers, and programmatic marketing keeps brands in front of in-motion ...
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/ Programmatic Display

6 Best Practices for Better Programmatic Marketing ROI

Programmatic marketing has become a staple of the online diet. From our laptops to our over-the-top TV content, CMOs try ...
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/ Programmatic Display

How Programmatic AR & VR Help B2B Awareness & Engagement

The ground-breaking, immersive engagement of Programmatic Augmented Reality (AR) and Virtual Reality (VR) reflect the shifts underway in digital advertising ...
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/ Programmatic Display

5 Ways AI Serves Programmatic and Online Marketing

(Get the latest thinking on AI for B2B online marketing at the True Influence Spring Summit: “Accelerating Revenue with Artificial ...
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/ Programmatic Display

Programmatic’s Role in B2B Marketing

Innovation in programmatic advertising continues to reshape B2B marketing. The pandemic escalated digital transformation across industries and functions, and marketing ...
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/ Programmatic Display

How Will Programmatic Marketers Measure Performance in a Cookieless World?

Until now, digital marketers have harnessed the power of data and programmatic marketing primarily through cookies. After relying on cookies for ...
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/ Programmatic Display

Programmatic ABM: Reach, Engage, Convert

Account-based marketing (ABM) plays an important role in many B2B demand gen strategies, and programmatic ABM provides these campaigns with ...
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/ Programmatic Display

Choosing a B2B Programmatic Partner?

7 Things that Matter in the New Normal Who would have thought an unknown virus would play such a role ...
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/ Programmatic Display

B2B Teams Need These 3 Programmatic Advertising Skills

The internet explosion paved the way for today’s booming digital marketing landscape, with programmatic advertising at the epicentre. Traditional marketing ...
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/ Programmatic Display

How AI Reduces Programmatic Advertising Fraud

Programmatic advertising fraud has become a digital monster preying on the goals and dreams of B2B marketers everywhere. Imagine a ...
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/ Programmatic Display

Smash These Five Challenges in B2B Programmatic Advertising

Programmatic advertising has gained traction these days in the B2B world. By automating the process of buying and optimizing digital ...
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/ Programmatic Display

Is Programmatic Advertising the Future of B2B Marketing?

Programmatic advertising innovation continues to reshape B2B marketing. The pandemic escalated digital transformation across industries and functions, and marketing and ...
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/ Programmatic Display

B2B Programmatic Marketing: What to Expect in 2021

With an uncertain year ahead, your B2B programmatic marketing strategies must prepare for the possibility of more bumpy rides. 2020 ...
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/ Programmatic Display

3 Major Roles AI Plays in B2B Programmatic Marketing

Cognitive technologies like Artificial Intelligence (AI) now play pivotal roles in B2B programmatic marketing. (Programmatic advertising refers to automated selling ...
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/ Data Solution, Programmatic Display

How to Choose a DSP Solution for B2B Programmatic Advertising

Programmatic advertising refers to automated buying, selling and management of digital ad space, and to do that, B2B marketers must ...
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/ Programmatic, Programmatic Display

B2B Programmatic Marketing: What to Expect in 2021

With the new year around the corner, you’ll want to prepare your B2B programmatic marketing strategies for the possibility of ...
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/ B2B Selling, Programatic, Programmatic Display

How Programmatic Marketers Can Prepare for a Cookieless Future

Who would have imagined in 1994 that today programmatic marketers would be considering a cookieless future? In 1994, Lou Montulli, ...
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/ Programmatic, Programmatic Display

9 Programmatic Advertising Learning Resources

A “Welcome to 2021” Gift for B2B Marketers We have so many good learning resources to share when it comes ...
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/ Data Solution, Programmatic Display

Start Your B2B Programmatic Journey With These Easy Hacks

Confused about what direction to takeB2B programmatic marketing strategies? Maybe you want to take it to the next level, or ...
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/ Data Solution, Programmatic Display

7 Ways To Justify Programmatic Advertising To Your Boss

You may be called up to justify programmatic advertising to someone higher up in your organization. This blog offers ways ...
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/ Programmatic Display

Be Done with These 5 B2B Content Marketing Myths

B2B marketers use content marketing to build brand identity, expand their audience, and drive leads and sales, but most importantly, ...
Read More
/ Content Syndication

Does Content Syndication Have a Place in B2B Marketing?

For some reason, many B2B companies have either struggled to grasp content syndication or flat-out ignored it. If you’re a ...
Read More
/ Content Syndication

Intent-driven Blogging: Lead Generation for B2B Marketers

Blogging remains a basic piece of most content marketing strategies, and intent-driven blogging for lead generation takes it to the ...
Read More
/ Content Syndication

AI and Big Data: B2B Personalization Leaps Forward

By Praveen BallaVice President, Production, True Influence AI is making the classic notion of the marketing funnel obsolete. That may ...
Read More
/ Content Syndication

4 Ways to Intensify B2B Content Marketing with AI and Intent Data

All the hype about artificial intelligence actually has a good deal of truth when it comes to AI and B2B ...
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/ Content Syndication

Why B2B Buyers Want Your Syndicated Content

B2B marketers make frequent use of content syndication to reach B2B buyers. An intent-led content syndication campaign identifies prospects around ...
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/ Content Syndication

4 Ways B2B Brands Use AI and Content Marketing

AI and content marketing are proving to be the proverbial “match made in heaven.” Artificial intelligence has demonstrated enormous potential ...
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/ Content Syndication

Content Marketing: 5 Metrics to Capture Your Success

A survey states that only 21% of content marketers successfully measure their content marketing in terms of ROI. This stat ...
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/ Content Syndication

How to Use B2B Content to Attract Quality Subscribers

When marketers understand what their prospects do and look for across the funnel, brands can focus on providing those answers ...
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/ Content Syndication

7 Content Syndication Best Practices for 2021

With millions of people reading blogs and other content online, content syndication has become a convenient way to reach out ...
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/ Content Syndication

How Content Syndication and SEO Can Work Well Together

Some B2B brands have resisted the benefits of content syndication, fearing its influence on their SEO. In fact, only 30 ...
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/ Content Syndication

Build Brand by Aligning B2B Content with Buyer Interests

Aligning content with buyer interests can be confusing and involves no small bit of guesswork. That’s especially so when your ...
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/ Content Syndication

5 B2B Content Syndication Mistakes to Avoid

B2B Content syndication is an effective way to expose a business brand to a wider, but still targeted audience. Most ...
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/ Content Syndication, Marketing Cloud

4 ABM Tactics: How to Find Qualified Leads Sales Will Love

As a B2B marketer, do you use account-based marketing tactics to fill your pipeline with qualified leads? A company’s financial ...
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/ Content Syndication, Marketing Cloud

7 Must-Know Facts About Content Syndication and Intent

Content syndication is the simplest approach to increase website traffic -- but not the easiest. You (or your content syndication ...
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/ Content Syndication, Data Solution

How Does Content Syndication Impact SEO?

Intent-led content syndication is a proven way to increase brand exposure and quality leads, but how does content syndication impact ...
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/ Content Syndication

Intent-led Content Syndication Services: What to Look for in a Partner

An intent-led content syndication partner brings the key ingredient for success -- intent data. So, how do you choose the ...
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/ Content Syndication, Data Solution, Marketing Cloud

Intent-led Content Syndication Services

One of the key ingredients for success in B2B content syndication programs is intent data. We understand selecting the best ...
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/ Content Syndication, Data Solution

Your First Steps in Adding Intent to Content Syndication

Your content could be the most educating, engaging or visually appealing available, but it won’t produce desired results if it's ...
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/ Content Syndication, Data Solution

5 Effective Content Syndication Types to Distribute B2B Content

Content syndication of all types seems at times to be the marketing practice du jour. And it perfectly makes sense ...
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/ Content Syndication, Marketing Cloud

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