Blogs

Integrated Marketing Cloud Operationalizes Data and Accelerates Pipeline

The marketing cloud has created a steady buzz in the business press, and the integrated marketing cloud takes that ...
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/ ABM/Cloud

ABM Needs Powerful Insights and Tools to Act in Real Time

Kay Kienast, True Influence CMO B2B marketers are embracing the promise of Account-based Marketing (ABM) to win new business ...
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/ ABM/Cloud

5 Smart Ways to Add Intent Marketing to Your Business

Whenever we search for anything on Google, there's intention behind it. Nearly everyone who browses the Internet is looking ...
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/ Intent Data

Programmatic display turbo-charges all your ABM channels

By Craig Weiss, COO, True Influence You’ll often see programmatic display advertising described as the “grease” of Account-Based Marketing ...
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/ Programmatic

Data Quality Is King in Intent Monitoring, but Analysis Is the Difference Maker

Ray Estevez, Chief Data Officer, True Influence Purchase intent monitoring is moving from the cutting edge of B2B marketing ...
Read More
/ Intent Data

Programmatic Display + Intent: Find Overlooked ABM Targets

By Craig Weiss, COO, True Influence Programmatic display advertising has established itself as a critical tool for marketing and ...
Read More
/ Programmatic

How to Optimize Digital Advertising through Intent Signals

The mantra of B2B marketers worldwide is “Intent Signal Data.” Gartner reported that by the end of 2022, 70% ...
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/ Programmatic

Marketing Cloud Puts Integration in Integrated Marketing

Integrated marketing communication, also known as omni-channel or multi-channel marketing, by its nature brings together a variety of content ...
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/ ABM/Cloud

What to Look for in Intent Data that Drives Results

COVID-19 is pushing companies to embrace digitization, and marketing and sales -- the two key B2B revenue drivers -- ...
Read More
/ Intent Data

Do You Know These 17 Programmatic Marketing Terms?

A few days back, I browsed for washing machines, as the existing one was having problems. Google showed me ...
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/ Programmatic

It’s Time: Adopt Buying Groups and Intent or Risk Falling Behind

Kay Kienast, True Influence CMO Most big B2B purchase decisions get made by buying groups of individuals within an ...
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/ Integrated Marketing

Make It Rain! Marketing and Sales Find More Value from the Cloud

By Brian Giese, True Influence CEO Should we call it the marketing cloud? The sales cloud? The ABM cloud? ...
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/ ABM/Cloud

Prospecting for Sales and Marketing: Crushing the Sales Process

2020 Update Source and prioritize accounts with intent data monitoring Are you crawling, walking or running when it comes ...
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/ Sales

Sales and Marketing Cloud for the New World of Digital Engagement

Brian Giese, CEO, True Influence In my first article in this series, I talked about why we find ourselves ...
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/ ABM/Cloud

Understanding intent in the era of work-at-home B2B purchase research

Ray Estevez, Chief Data Officer, True Influence Regardless of how the COVID-19 pandemic plays out in the coming months, ...
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/ Intent Data

The Future of Display Ads without Third-party Cookies

By Craig Weiss COO, True Influence News that Google plans to block third-party cookies in its Chrome browser, likely ...
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/ Programmatic

How Intent Data Activates the Marketing Cloud

Why now? In a word -- Digital. Brian Giese, True Influence Founder & CEO Why is the digital marketplace ...
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/ Intent Data

The ROI of Leadership Transparency in Difficult Times

From consulting to a startup role at Eloqua marketing automation, an IPO experience, and a sale to Oracle -- ...
Read More
/ Business

How Does Marketing Get Respect From Sales? 9 Best Practices

By Brian Giese, CEO of True Influence. B2B sales reps long ago lost control over the early stages of ...
Read More
/ Sales

12 Ways to Use Buyer Intent Signals as Your Sales Advantage

By Brian Giese, CEO of True Influence. Verified buyer intent data from a reliable resource can be invaluable across ...
Read More
/ Sales

Integrated Marketing Cloud Operationalizes Data and Accelerates Pipeline

The marketing cloud has created a steady buzz in the business press, and the integrated marketing cloud takes that concept ...
Read More
/ ABM/Cloud

ABM Needs Powerful Insights and Tools to Act in Real Time

Kay Kienast, True Influence CMO B2B marketers are embracing the promise of Account-based Marketing (ABM) to win new business and ...
Read More
/ ABM/Cloud

Marketing Cloud Puts Integration in Integrated Marketing

Integrated marketing communication, also known as omni-channel or multi-channel marketing, by its nature brings together a variety of content and ...
Read More
/ ABM/Cloud

Make It Rain! Marketing and Sales Find More Value from the Cloud

By Brian Giese, True Influence CEO Should we call it the marketing cloud? The sales cloud? The ABM cloud? Maybe ...
Read More
/ ABM/Cloud

Sales and Marketing Cloud for the New World of Digital Engagement

Brian Giese, CEO, True Influence In my first article in this series, I talked about why we find ourselves at ...
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/ ABM/Cloud

How to Make Your B2B Digital Demand Generation Survival Kit

B2B digital demand generation can reach professionals in all industries who are spending more time online. To focus on personal ...
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/ ABM/Cloud, Demand Generation

Demand Generation Purchase Intent Spikes During COVID-19

By Brian Giese, CEO of True Influence Here’s How to See Who’s in the Conversation. Trying to figure out how ...
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/ ABM/Cloud

Using Intent Data Optimally to Manage Through COVID-19 and Beyond

By Brian Giese, CEO of True Influence Today, while many businesses have slowed down, or in some cases completely stopped, there ...
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/ ABM/Cloud

Why Intent Data Context Means Everything When Marketing to Buying Groups

Kay Kienast, CMO True Influence Buying groups are becoming a primary focus for B2B marketing and sales organizations. More than ...
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/ ABM/Cloud, Intent Data

Using Buying Group Intent to Prioritize Your ABM Targets

With Peter Larkin Chief Revenue Officer, True Influence Most B2B sales teams have heard about the advantages of identifying buying ...
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/ ABM/Cloud

How to use a marketing cloud to activate intent data

A marketing cloud is an integrated suite of solutions available as web-based services delivered via software-as-a-service. The idea of a ...
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/ ABM/Cloud, Integrated Marketing

The basics of building and executing integrated marketing campaigns

Craig Weiss, COO, True Influence There’s a lot of talk these days about integrated marketing campaigns and how they’re the ...
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/ ABM/Cloud, Integrated Marketing, Thought Leadership

Get to Know the Buying Groups that Really Make the Purchase Decision

This post was originally published on June 4, 2019 and updated on February 26, 2020. As if B2B demand generation ...
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/ ABM/Cloud

Integrated Marketing Cloud for Better ROI and CX

With Kay Kienast, Chief Marketing Officer, True Influence. How a Marketing Cloud improves ROI and customer relationships The B2B customer ...
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/ ABM/Cloud, Integrated Marketing, Thought Leadership

Use Intent Data for Alignment in Account-Based Marketing

With RK Maniyani, Chief Technology Officer, True Influence. Sales and marketing alignment are a core principle of account-based marketing (ABM) ...
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/ ABM/Cloud, Intent Data

The Top 3 Martech Stack Integrations You Should Invest In for Maximum ROI

With RK Maniyani, Chief Technology Officer, True Influence. Integrated marketing solutions are perhaps the hottest trend for B2B engagement strategies ...
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/ ABM/Cloud, Integrated Marketing, Thought Leadership

Intent Data Reference Guide: Intent Terms and Definitions for B2B Marketers

Interested in intent data for B2B demand generation, ABM, content syndication, or some other strategy? Here are some intent signal ...
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/ ABM/Cloud, Integrated Marketing, Intent Data

Intent Data Use Cases: Try These 10 Popular Applications for Intent

[New intent data content update 10-15-20] What Research Shows about “Intent Data’s Expanding Impact” Original applications for intent data focused ...
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/ ABM/Cloud, Integrated Marketing, Intent Data

Part 2: What Demand Generation Experts Are Doing for CCPA Compliance

With Ray Estevez, Chief Data Officer, True Influence. (Enjoy Part 2 of this short but informative series on CCPA and ...
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/ ABM/Cloud, Integrated Marketing

Part 1: CCPA Compliance and B2B Marketing Privacy Strategy

With Ray Estevez, Chief Data Officer, True Influence If you are a business that collects or uses personal data to ...
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/ ABM/Cloud

It’s Time: Adopt Buying Groups and Intent or Risk Falling Behind

Kay Kienast, True Influence CMO Most big B2B purchase decisions get made by buying groups of individuals within an organization ...
Read More
/ Integrated Marketing

How to use a marketing cloud to activate intent data

A marketing cloud is an integrated suite of solutions available as web-based services delivered via software-as-a-service. The idea of a ...
Read More
/ ABM/Cloud, Integrated Marketing

The basics of building and executing integrated marketing campaigns

Craig Weiss, COO, True Influence There’s a lot of talk these days about integrated marketing campaigns and how they’re the ...
Read More
/ ABM/Cloud, Integrated Marketing, Thought Leadership

Integrated Marketing Cloud for Better ROI and CX

With Kay Kienast, Chief Marketing Officer, True Influence. How a Marketing Cloud improves ROI and customer relationships The B2B customer ...
Read More
/ ABM/Cloud, Integrated Marketing, Thought Leadership

The Top 3 Martech Stack Integrations You Should Invest In for Maximum ROI

With RK Maniyani, Chief Technology Officer, True Influence. Integrated marketing solutions are perhaps the hottest trend for B2B engagement strategies ...
Read More
/ ABM/Cloud, Integrated Marketing, Thought Leadership

Intent Data Reference Guide: Intent Terms and Definitions for B2B Marketers

Interested in intent data for B2B demand generation, ABM, content syndication, or some other strategy? Here are some intent signal ...
Read More
/ ABM/Cloud, Integrated Marketing, Intent Data

Intent Data Use Cases: Try These 10 Popular Applications for Intent

[New intent data content update 10-15-20] What Research Shows about “Intent Data’s Expanding Impact” Original applications for intent data focused ...
Read More
/ ABM/Cloud, Integrated Marketing, Intent Data

Part 2: What Demand Generation Experts Are Doing for CCPA Compliance

With Ray Estevez, Chief Data Officer, True Influence. (Enjoy Part 2 of this short but informative series on CCPA and ...
Read More
/ ABM/Cloud, Integrated Marketing

How to Use B2B Teleprospecting in a Digital World: 6 Tips and Resources

Whether you’re part of sales or marketing, your B2B demand generation challenge is to deliver the most qualified contacts at ...
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/ ABM/Cloud, Integrated Marketing

Content Syndication: Find Customers You Just Haven’t Met Yet

By Craig Weiss, Chief Operating Officer, True Influence You need to listen to your market, especially the in-market buyers. Intent ...
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/ ABM/Cloud, Integrated Marketing, Thought Leadership

7 Intent Signal Successes: How to Take Demand Gen to the Next Level

From B2B to B2B2C, businesses of all kinds benefit from the insights and information available from buyer intent signals. Here ...
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/ ABM/Cloud, Integrated Marketing

6 Tips: Accelerate Pipeline at Every Stage of Demand Gen Funnel

There’s no shortage of interpretations of the demand gen funnel — the general drift or occasional sprint of a customer ...
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/ ABM/Cloud, Integrated Marketing

15 Tips for Accelerating Your Sales Pipeline with Content Syndication

The sales pipeline follows potential buyers through the stages of their purchase journeys. At each stage, they seek particular types ...
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/ ABM/Cloud, Integrated Marketing

Intent Makes B2B Content Syndication a Powerful Strategic Prospecting Tool

Content Syndication is a great way to expand your audience and reach new, highly qualified B2B prospects with your best ...
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/ ABM/Cloud, Integrated Marketing, Intent Data

Increased Focus on Lead Quality Drives Increased Conversion, ROI and Revenue Growth

At the end of the day, you follow the money. I often say that when talking about the challenges of ...
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/ ABM/Cloud, Integrated Marketing, Intent Data

Intent Data: The Secret to Creating Killer Lead Generation Campaigns

Most lead generation rock stars have their own secrets when it comes to the development and execution of lead generation ...
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/ ABM/Cloud, Integrated Marketing, Intent Data

Integrated Marketing Includes Smart Use of Content Syndication Programs

B2B leads can’t all be treated the same. In 2018, it seems pointless to make such an obvious observation about ...
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/ Integrated Marketing, Thought Leadership

Content Syndication Can Be A Great Teacher, If You’re Willing to Listen

Content Syndication is a great way to extend your current content marketing programs to new audiences. I emphasize “new” here, ...
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/ ABM/Cloud, Integrated Marketing

The Best Content Syndication Assets Focus on Top Customer Personas

My advice for picking the best assets for Content Syndication programs is pretty straightforward: Use whitepapers and other high-value content ...
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/ ABM/Cloud, Integrated Marketing, Thought Leadership

How to Choose the Right B2B Content Syndication Partner

Wow! That’s a lot of pressure to put on a marketing executive who is working diligently to craft an effective ...
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/ ABM/Cloud, Integrated Marketing

5 Smart Ways to Add Intent Marketing to Your Business

Whenever we search for anything on Google, there's intention behind it. Nearly everyone who browses the Internet is looking for ...
Read More
/ Intent Data

Data Quality Is King in Intent Monitoring, but Analysis Is the Difference Maker

Ray Estevez, Chief Data Officer, True Influence Purchase intent monitoring is moving from the cutting edge of B2B marketing technology ...
Read More
/ Intent Data

What to Look for in Intent Data that Drives Results

COVID-19 is pushing companies to embrace digitization, and marketing and sales -- the two key B2B revenue drivers -- have ...
Read More
/ Intent Data

Understanding intent in the era of work-at-home B2B purchase research

Ray Estevez, Chief Data Officer, True Influence Regardless of how the COVID-19 pandemic plays out in the coming months, it’s ...
Read More
/ Intent Data

How Intent Data Activates the Marketing Cloud

Why now? In a word -- Digital. Brian Giese, True Influence Founder & CEO Why is the digital marketplace ascending ...
Read More
/ Intent Data

Why Intent Data Context Means Everything When Marketing to Buying Groups

Kay Kienast, CMO True Influence Buying groups are becoming a primary focus for B2B marketing and sales organizations. More than ...
Read More
/ ABM/Cloud, Intent Data

Use Intent Data for Alignment in Account-Based Marketing

With RK Maniyani, Chief Technology Officer, True Influence. Sales and marketing alignment are a core principle of account-based marketing (ABM) ...
Read More
/ ABM/Cloud, Intent Data

Intent Data Reference Guide: Intent Terms and Definitions for B2B Marketers

Interested in intent data for B2B demand generation, ABM, content syndication, or some other strategy? Here are some intent signal ...
Read More
/ ABM/Cloud, Integrated Marketing, Intent Data

Intent Data Use Cases: Try These 10 Popular Applications for Intent

[New intent data content update 10-15-20] What Research Shows about “Intent Data’s Expanding Impact” Original applications for intent data focused ...
Read More
/ ABM/Cloud, Integrated Marketing, Intent Data

How to Add Intent Data to B2B Integrated Marketing: 8 Resources to Use Now

An integrated marketing strategy stresses a consistent, seamless, yet multi-dimensional brand experience for each customer. This means every touch across ...
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/ ABM/Cloud, Intent Data

Data Is the New Black – In B2B Demand Gen

Data makes B2B demand generation what it is today. Marketing has become a completely different beast from even a few ...
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/ ABM/Cloud, Intent Data

What’s Next for Intent Signal Platforms? Easier Integrated Marketing!

When companies get overwhelmed with managing multiple sales and marketing solutions, it quickly gets confusing and difficult to decipher which ...
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/ ABM/Cloud, Intent Data, Press Coverage

Finding Meaningful Patterns in Intent Data Requires Advanced Analytics

By Ray Estevez – Chief Data Officer, True Influence In my recent post about how we here at True Influence ...
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/ ABM/Cloud, Intent Data, Thought Leadership

Intent Signals: The Pathway to Accelerating Pipeline Results

What did sales and marketing teams do before the advent of intent signals? Probably wasted a lot of time and ...
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/ ABM/Cloud, Intent Data

Why True Influence’s Intent Data is Right for B2B

By Ray Estevez – Chief Data Officer, True Influence At True Influence, our intent-driven demand generation and marketing intelligence programs ...
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/ Intent Data

10 Ways to Crush the Competition Using Intent Signals

Intent represents one of the most significant paradigms shifts from the past few decades. So the following question begs to ...
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/ ABM/Cloud, Intent Data

10 Unintentional Intent Signal Mistakes to Avoid, Part Two

Welcome to the second part of our blog on avoiding intent signal mistakes. To set the tone: according to Forrester, ...
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/ ABM/Cloud, Intent Data

Intent Takes the Fear Out of B2B Phone Prospecting

When B2B sales professionals tell you they are “afraid” to pick up the phone and call a prospect, you have ...
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/ ABM/Cloud, Intent Data, Press Releases

10 Unintentional Intent Signal Mistakes to Avoid, Part One

Let’s face it, we’ve all done it. In our zeal to latch onto the sales and marketing bandwagon effect: a ...
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/ ABM/Cloud, Intent Data

Intent Makes B2B Content Syndication a Powerful Strategic Prospecting Tool

Content Syndication is a great way to expand your audience and reach new, highly qualified B2B prospects with your best ...
Read More
/ ABM/Cloud, Integrated Marketing, Intent Data

Programmatic display turbo-charges all your ABM channels

By Craig Weiss, COO, True Influence You’ll often see programmatic display advertising described as the “grease” of Account-Based Marketing (ABM) ...
Read More
/ Programmatic

Programmatic Display + Intent: Find Overlooked ABM Targets

By Craig Weiss, COO, True Influence Programmatic display advertising has established itself as a critical tool for marketing and sales ...
Read More
/ Programmatic

How to Optimize Digital Advertising through Intent Signals

The mantra of B2B marketers worldwide is “Intent Signal Data.” Gartner reported that by the end of 2022, 70% of ...
Read More
/ Programmatic

Do You Know These 17 Programmatic Marketing Terms?

A few days back, I browsed for washing machines, as the existing one was having problems. Google showed me pages ...
Read More
/ Programmatic

The Future of Display Ads without Third-party Cookies

By Craig Weiss COO, True Influence News that Google plans to block third-party cookies in its Chrome browser, likely by ...
Read More
/ Programmatic

Prospecting for Sales and Marketing: Crushing the Sales Process

2020 Update Source and prioritize accounts with intent data monitoring Are you crawling, walking or running when it comes to ...
Read More
/ Sales

How Does Marketing Get Respect From Sales? 9 Best Practices

By Brian Giese, CEO of True Influence. B2B sales reps long ago lost control over the early stages of the ...
Read More
/ Sales

12 Ways to Use Buyer Intent Signals as Your Sales Advantage

By Brian Giese, CEO of True Influence. Verified buyer intent data from a reliable resource can be invaluable across many ...
Read More
/ Sales

The ROI of Leadership Transparency in Difficult Times

From consulting to a startup role at Eloqua marketing automation, an IPO experience, and a sale to Oracle -- Mike ...
Read More
/ Business

4 Ways to Re-imagine the Return to Business

By Brian Giese, CEO of True Influence. Returning to business after COVID-19 will be a gradual process, I believe. I ...
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/ Business

5 Back-to-Business Tips for B2B Sales Survival

By Brian Giese, CEO of True Influence. For almost anyone in B2B sales today, COVID-19 is your biggest competitor. The ...
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/ Business

9 Ways to Build Company Culture Muscle during COVID

By Brian Giese, CEO of True Influence. The greatest long-term asset of any business is its people, and that’s never ...
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/ Business

How to Lead During COVID-19: Two Fears and Three Questions

By Brian Giese, CEO of True Influence. Today employees are focused on two fears: 1. Will I or someone I ...
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/ Business, Thought Leadership

Three Commitments to Carry Your Business Through the Crisis

By Brian Giese, CEO of True Influence All of our worlds have changed dramatically: home, school, church, and work. In ...
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/ Business