Blogs

Smash These 3 ABM Challenges using a Customer Data Platform

Account-Based Marketing (ABM) sounds exciting - identifying high-level accounts, engaging key decision-makers, turning them into sales-qualified leads (SQL), and the ...
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/ Data Solution

3 Ways To Bring More Inbound Leads Into Your Pipeline

“Don’t think of your leads as leads. Instead, think of them as people who are frustrated because understanding and buying ...
Read More
/ Content Syndication

From Account-Based Marketing to Revenue-Based Marketing

Even as Account-Based Marketing (ABM) is more readily adopted by organizations, this strategy may always help achieve desirable results. Not ...
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/ Marketing Cloud

Programmatic display: essential ‘breakwater’ for moving opted-in leads toward closed business

With Ken Lordy, Senior Vice President, Product Management, True Influence Programmatic display advertising is a staple of B2B marketing. We ...
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/ Programmatic Display

Can Intent Data help solve Your Digital Marketing Challenges?

Can you relate to this digital marketing problem? 67% of the buyer’s journey happens digitally with little to no involvement ...
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/ Data Solution

How a Marketing Cloud Drives Meaningful Campaign Engagements

Marketing Clouds are Growing at a CAGR of 6.7%. How can Marketers drive better campaign engagement? One of the major ...
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/ Marketing Cloud

ABM v2 ABE Puts Focus Back on Building One-to-One Relationships

Terry ArnoldVice President, Marketing, True Influence You sell to people, not to companies -- This adage may seem a bit ...
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/ Marketing Cloud

How Syndicated Data Unlocks B2B Marketing Opportunities

B2B Marketers know that understanding buyers is critical to fill the gap between initial purchase intent and lead conversion. Even ...
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/ Data Solution

A Data Marketplace: Unlock New Opportunities for your Organization

If your organization is data driven (who isn’t these days?) a data marketplace can be a needle-mover for your company ...
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/ Data Solution

What Does Measurement Look Like Without Cookies?

Google has announced it won't allow third-party cookies in chrome by the end of 2023. Scary, right? For years, cookies ...
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/ Data Solution

Intent Data: The Backbone of Effective Account Scoring

Effective B2B marketing teams have always scored leads, often with statuses like Marketing Qualified (MQL), Sales Accepted, and BANT. These ...
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/ Marketing Cloud

Behavioral Targeting: What B2B Marketers Should Know

B2B marketers use behavioral targeting to create a compelling user experience and personalize content more effectively. The key is to ...
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/ Data Solution

From Account-Based Marketing to Account-Based Experience

In one sense, account-based experience (ABX) is basically successful ABM in action. While ABM outlines the marketing side of account-level ...
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/ Marketing Cloud

Personalization at Scale? Yes, You Can.

Personalization has become a staple of successful B2B campaigns. Digital marketing leaders have ramped up use of artificial intelligence (AI) ...
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/ Data Solution

Don’t Make B2B Lead Generation Harder than It Needs to Be

Efficient and productive lead generation has been (and always be) the main priority of B2B marketers. It’s the most direct ...
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/ Marketing Cloud

How Intent Data Answers BANT Questions

Intent data has become an established presence in B2B prospecting, so it’s no surprise that it also helps answer BANT ...
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/ Data Solution

Intent Data: “Moneyball” Moment For B2B Marketers

What does intent data have in common with baseball? More than you might think. Sports is about winning championships; business ...
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/ Data Solution

How Data-Driven Content Improves B2B Buyer Engagement

Some marketers say data-driven content is the next B2B big wave. We believe data-driven content is already mainstream. Either way, ...
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/ Data Solution

Seven Steps to Maximize Intent Data Use in B2B

For most B2B organizations, it’s possible to leverage intent data in multiple ways. It starts with doing more than just ...
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/ Data Solution

Intent Signals Curated from the Entire Internet: Why It Matters

Intent signals flare up constantly across the internet -- billions every day -- and behind many of those signals are ...
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/ Data Solution

From Account-Based Marketing to Revenue-Based Marketing

Even as Account-Based Marketing (ABM) is more readily adopted by organizations, this strategy may always help achieve desirable results. Not ...
Read More
/ Marketing Cloud

How a Marketing Cloud Drives Meaningful Campaign Engagements

Marketing Clouds are Growing at a CAGR of 6.7%. How can Marketers drive better campaign engagement? One of the major ...
Read More
/ Marketing Cloud

ABM v2 ABE Puts Focus Back on Building One-to-One Relationships

Terry ArnoldVice President, Marketing, True Influence You sell to people, not to companies -- This adage may seem a bit ...
Read More
/ Marketing Cloud

Intent Data: The Backbone of Effective Account Scoring

Effective B2B marketing teams have always scored leads, often with statuses like Marketing Qualified (MQL), Sales Accepted, and BANT. These ...
Read More
/ Marketing Cloud

From Account-Based Marketing to Account-Based Experience

In one sense, account-based experience (ABX) is basically successful ABM in action. While ABM outlines the marketing side of account-level ...
Read More
/ Marketing Cloud

Don’t Make B2B Lead Generation Harder than It Needs to Be

Efficient and productive lead generation has been (and always be) the main priority of B2B marketers. It’s the most direct ...
Read More
/ Marketing Cloud

The Force Behind High-Performing Account-Based Marketing

Account-based marketing (ABM) depends on many pieces coming together: marketing, sales, channels, data and metrics, to name a few. And ...
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/ Marketing Cloud

Marketing Cloud Wish List for Account-Based Engagement

The holiday season still seems a long way off even as summer winds down, but it’s never too early to ...
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/ Marketing Cloud

What to Expect from a Data-Driven Demand Generation Partner

The good news is data-driven marketing is hot, with potential demand generation partners everywhere. The bad news is data is ...
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/ Marketing Cloud

Conversational Landing Pages: One Path to Personalization at Scale

The internet has become saturated with B2B companies promoting content, and marketers know relevant content breaks through the clutter, but ...
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/ Marketing Cloud

RevOps Goal: Streamline Marketing and Sales Tech around Single Data Source

By Adam Ady Director of Sales Operations, True Influence A huge component of RevOps is attribution technology that tracks leads ...
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/ Marketing Cloud

Key to RevOps: Break Down Daily Barriers Between Sales and Marketing

By Adam AdyDirector of Sales Operations, True Influence Revenue operations, or RevOps for short, is another push in B2B sellers’ ...
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/ Marketing Cloud

Bring Conversational Marketing into Account-Based Engagement

The shift to account-based engagement continues to gain momentum, and a lot of that has to do with the rise ...
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/ Marketing Cloud

CRO’s Role in Revenue Operations: Building Trust

(Another in our series about the emerging function of revenue operations.) By Adam Ady Director of Sales Operations, True Influence ...
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/ Marketing Cloud

How RevOps Brings Sales and Marketing Together Over Data

By Adam AdyDirector of Sales Operations, True Influence (RevOps has been proving its value to B2B teams. This blog and ...
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/ Marketing Cloud

Just What Kind of Data-Driven Marketer Are You?!

So you’ve adopted a data-driven marketing strategy, a positive step for any B2B brand. Now answer this: What kind of ...
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/ Marketing Cloud

Deep Dive into ABM Best Practices with These 7 Articles

Account-based marketing (ABM) is taking B2B teams by storm. Here’s what you need to know. Learn More About ABM Best ...
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/ Marketing Cloud

Timing Is Everything in Data-Driven Marketing

In the first part of this series, we shared highlights of an exclusive interview with True Influence CEO Brian Giese ...
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/ Marketing Cloud

Intent Monitoring Pioneer Shares Vision of Data-Driven Marketing

True Influence co-founder and CEO, Brian Giese, shared some thoughts about data-driven marketing in a videocast interview. Brian’s vision and ...
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/ Marketing Cloud

Ease of Use Is the Real Value in Martech

With Ken LordySenior Vice President, Product Management, True Influence (In part 1 of this series, I looked at the consolidation ...
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/ Marketing Cloud

Smash These 3 ABM Challenges using a Customer Data Platform

Account-Based Marketing (ABM) sounds exciting - identifying high-level accounts, engaging key decision-makers, turning them into sales-qualified leads (SQL), and the ...
Read More
/ Data Solution

Can Intent Data help solve Your Digital Marketing Challenges?

Can you relate to this digital marketing problem? 67% of the buyer’s journey happens digitally with little to no involvement ...
Read More
/ Data Solution

How Syndicated Data Unlocks B2B Marketing Opportunities

B2B Marketers know that understanding buyers is critical to fill the gap between initial purchase intent and lead conversion. Even ...
Read More
/ Data Solution

A Data Marketplace: Unlock New Opportunities for your Organization

If your organization is data driven (who isn’t these days?) a data marketplace can be a needle-mover for your company ...
Read More
/ Data Solution

What Does Measurement Look Like Without Cookies?

Google has announced it won't allow third-party cookies in chrome by the end of 2023. Scary, right? For years, cookies ...
Read More
/ Data Solution

Behavioral Targeting: What B2B Marketers Should Know

B2B marketers use behavioral targeting to create a compelling user experience and personalize content more effectively. The key is to ...
Read More
/ Data Solution

Personalization at Scale? Yes, You Can.

Personalization has become a staple of successful B2B campaigns. Digital marketing leaders have ramped up use of artificial intelligence (AI) ...
Read More
/ Data Solution

How Intent Data Answers BANT Questions

Intent data has become an established presence in B2B prospecting, so it’s no surprise that it also helps answer BANT ...
Read More
/ Data Solution

Intent Data: “Moneyball” Moment For B2B Marketers

What does intent data have in common with baseball? More than you might think. Sports is about winning championships; business ...
Read More
/ Data Solution

How Data-Driven Content Improves B2B Buyer Engagement

Some marketers say data-driven content is the next B2B big wave. We believe data-driven content is already mainstream. Either way, ...
Read More
/ Data Solution

Seven Steps to Maximize Intent Data Use in B2B

For most B2B organizations, it’s possible to leverage intent data in multiple ways. It starts with doing more than just ...
Read More
/ Data Solution

Intent Signals Curated from the Entire Internet: Why It Matters

Intent signals flare up constantly across the internet -- billions every day -- and behind many of those signals are ...
Read More
/ Data Solution

Marketers: Don’t Panic Over Incoming Apple Mail Privacy Protection

By Ray Estevez, True Influence Chief Information Officer Have you thought about the impact of Apple Mobile Privacy Protection on your ...
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/ Data Solution

Quality Contact Data Makes the Difference in Account-Based Marketing

Account-based marketing can’t survive without constant access to high quality data. With buyer intent data, marketers truly understand what an ...
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/ Data Solution

26 Quotes that Capture the Truth and Spirit of Data-Driven Marketing

Successful brands large and small who depend on data-driven marketing know that accurate, reliable data drives revenue engines. Putting data ...
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/ Data Solution

Data Governance: Take a Holistic Approach to Expand Data Value

According to a report from McKinsey & Company, companies invest between 2.5% to 7.5% of their IT spend on data ...
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/ Data Solution

True Influence Summit Sponsors Care About Data-Driven Business

Virtual B2B events have demonstrated their effectiveness and convenience over the past year or so, and True Influence has been ...
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/ Data Solution

Data Leaders Join True Influence Summit as Valued Sponsors

With the True Influence Summer Summit almost here, we’re proud to acknowledge the support of these data-focused sponsors. True Influence ...
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/ Data Solution

7 Ways to Justify Intent Data to the Boss

How widespread is the use of intent data by B2B companies? According to Gartner, “...by the end of 2022, more ...
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/ Data Solution

3 Trends Creating a More Secure Data Privacy Landscape

Data privacy has become a high-profile topic in today’s data-driven world. According to a Cisco Consumer Privacy Survey, 84 percent ...
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/ Data Solution

Programmatic display: essential ‘breakwater’ for moving opted-in leads toward closed business

With Ken Lordy, Senior Vice President, Product Management, True Influence Programmatic display advertising is a staple of B2B marketing. We ...
Read More
/ Programmatic Display

Integrated Media? An Achievable Goal with Programmatic Services

Too many hats and not enough heads to run a more effective integrated media strategy? Even if your team is ...
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/ Programmatic Display

How to Grow Programmatic Ad Revenue with Intent Data

Even the disruption and chaos of the pandemic couldn’t hold back the growth of programmatic ad revenue. The “IAB Internet ...
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/ Programmatic Display

Why Limit Your Reach? Audience Targeting without the Cookies

The demise of third-party cookies will undoubtedly create obstacles for audience targeting, but it's also an opportunity for artful advertisers ...
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/ Programmatic Display

Advanced Programmatic Metrics Come From Data-Driven Partners

With Nagendra SaiAssociate Director, Programmatic, True Influence A data-driven marketing partner gives you access to advanced programmatic metrics you aren’t ...
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/ Programmatic Display

Go Beyond the Basics: Data-driven Programmatic Metrics

With Nagendra SaiAssociate Director, Programmatic, True Influence The basic programmatic advertising metrics that track typical B2C display campaigns are only ...
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/ Programmatic Display

Do You Track These Eight Programmatic Advertising Metrics?

With Nagendra Sai Associate Director, Programmatic, True Influence In part 2 of this series about programmatic advertising metrics, let’s take ...
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/ Programmatic Display

Context Is King in Understanding Programmatic Advertising Metrics

With Nagendra SaiAssociate Director, Programmatic, True Influence Programmatic display advertising is such a powerful tool for B2B marketers because its ...
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/ Programmatic Display

Programmatic Job Skills: Does Your Team Have What It Takes?

In 2020, digital channels accounted for 80% of budgets, with the highest spend in digital advertising. Marketers are optimistic about ...
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Google Privacy Sandbox – Not Everyone Is Playing Along

By Craig WeissChief Operating Officer, True Influence Unsurprisingly, other big tech platforms are not lining up to play in Google’s ...
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/ Programmatic Display

FLoC, Proprietary Data Networks and What Privacy Really Means

By Craig WeissChief Operating Officer, True Influence As the era of the third-party cookie drags to a close, industry pundits ...
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/ Programmatic Display

Are These 5 Display Ad Pain Points Haunting You?

Display ad pain points are something you can’t just put aside to deal with later. You must address them before ...
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/ Programmatic Display

Quick Tour of 8 Targeting Tactics for Programmatic Display

Targeting has become one of B2B marketers’ most powerful tools for successful programmatic display advertising. This tactic refers to all ...
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/ Programmatic Display

Contextual Targeting Takes Brands to Buyers

In the ever-changing world of B2B marketing, contextual targeting continues to gain momentum. It helps brands satisfy the requirement to ...
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/ Programmatic Display

Programmatic Marketing Connects Brands with Buyers Across Funnel

B2B buyers interact with many online sources in pursuit of answers, and programmatic marketing keeps brands in front of in-motion ...
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/ Programmatic Display

6 Best Practices for Better Programmatic Marketing ROI

Programmatic marketing has become a staple of the online diet. From our laptops to our over-the-top TV content, CMOs try ...
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/ Programmatic Display

How Programmatic AR & VR Help B2B Awareness & Engagement

The ground-breaking, immersive engagement of Programmatic Augmented Reality (AR) and Virtual Reality (VR) reflect the shifts underway in digital advertising ...
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/ Programmatic Display

5 Ways AI Serves Programmatic and Online Marketing

(Get the latest thinking on AI for B2B online marketing at the True Influence Spring Summit: “Accelerating Revenue with Artificial ...
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/ Programmatic Display

Programmatic’s Role in B2B Marketing

Innovation in programmatic advertising continues to reshape B2B marketing. The pandemic escalated digital transformation across industries and functions, and marketing ...
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/ Programmatic Display

How Will Programmatic Marketers Measure Performance in a Cookieless World?

Until now, digital marketers have harnessed the power of data and programmatic marketing primarily through cookies. After relying on cookies for ...
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/ Programmatic Display
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3 Ways To Bring More Inbound Leads Into Your Pipeline

“Don’t think of your leads as leads. Instead, think of them as people who are frustrated because understanding and buying ...
Read More
/ Content Syndication

What Email Marketers Need to Know about Apple MPP

By Ray Estevez, True Influence Chief Information Officer How will your email marketing be impacted by Apple’s upcoming privacy protection ...
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/ Content Syndication

White Paper Syndication: Fool-Proof Formula for B2B Lead Generation

White papers rank among the most effective content types for b2b lead generation. Developing a white paper or other long-format ...
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/ Content Syndication

Dive into 20 Essential Content Marketing Statistics

Nothing happens in B2B revenue today without content marketing. From content syndication to webinars to product collateral, all forms of ...
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/ Content Syndication

Content Syndication: From Asset to Asset to Customer

Fueling the B2B pipeline is a constant battle, and content syndication has been a gamechanger for marketers, especially smaller teams, ...
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/ Content Syndication

Find the Gaps in Your Content Syndication Strategy

Now that you’re halfway through your 2021 B2B demand generation plans, how have you used content syndication to grab buyer ...
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/ Content Syndication

How to Use Intent Data to Align Content to Buyer Journey Stages

Be it a blog or Facebook post, the content you share online can make or break buyer engagement, and intent ...
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/ Content Syndication

Dive into These 5 B2B Content Marketing Practices

2020 was a tumultuous year for B2B, and an especially busy one for content marketing. As B2B buyers heavily research ...
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/ Content Syndication

6 Signs Leaders Need to Consider in Content Syndication

Content syndication has a reputation as a proven technique for increasing website traffic, lead generation and bolstering brand awareness. When ...
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/ Content Syndication

Time for a New Partner? How to Evaluate Content Syndication Venders

A good relationship with any partner, including content syndication providers, starts with good questions. Here’s what to ask to find ...
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/ Content Syndication

Premium B2B Leads Need Premium Response

When you’re handed premium, intent-driven B2B leads, your follow-up engagement must be just as stellar.  Imagine you’re a sales professional, ...
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/ Content Syndication

Take the Long View with B2B Content Experience

Content experience is the impression or feeling a prospect gets after an interaction with your digital content. The content buyers ...
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/ Content Syndication

Be Done with These 5 B2B Content Marketing Myths

B2B marketers use content marketing to build brand identity, expand their audience, and drive leads and sales, but most importantly, ...
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/ Content Syndication

Does Content Syndication Have a Place in B2B Marketing?

For some reason, many B2B companies have either struggled to grasp content syndication or flat-out ignored it. If you’re a ...
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/ Content Syndication

Intent-driven Blogging: Lead Generation for B2B Marketers

Blogging remains a basic piece of most content marketing strategies, and intent-driven blogging for lead generation takes it to the ...
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/ Content Syndication

AI and Big Data: B2B Personalization Leaps Forward

By Praveen BallaVice President, Production, True Influence AI is making the classic notion of the marketing funnel obsolete. That may ...
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/ Content Syndication

4 Ways to Intensify B2B Content Marketing with AI and Intent Data

All the hype about artificial intelligence actually has a good deal of truth when it comes to AI and B2B ...
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/ Content Syndication

Why B2B Buyers Want Your Syndicated Content

B2B marketers make frequent use of content syndication to reach B2B buyers. An intent-led content syndication campaign identifies prospects around ...
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/ Content Syndication

4 Ways B2B Brands Use AI and Content Marketing

AI and content marketing are proving to be the proverbial “match made in heaven.” Artificial intelligence has demonstrated enormous potential ...
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/ Content Syndication

Content Marketing: 5 Metrics to Capture Your Success

A survey states that only 21% of content marketers successfully measure their content marketing in terms of ROI. This stat ...
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/ Content Syndication