Blogs

It’s Time: Adopt Buying Groups and Intent or Risk Falling Behind

Kay Kienast, True Influence CMO Most big B2B purchase decisions get made by buying groups of individuals within an ...
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/ Integrated Marketing

Make It Rain! Marketing and Sales Find More Value from the Cloud

By Brian Giese, True Influence CEO Should we call it the marketing cloud? The sales cloud? The ABM cloud? ...
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/ ABM/Cloud

Prospecting for Sales and Marketing: Crushing the Sales Process

2020 Update Source and prioritize accounts with intent data monitoring Are you crawling, walking or running when it comes ...
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/ Sales

Sales and Marketing Cloud for the New World of Digital Engagement

Brian Giese, CEO, True Influence In my first article in this series, I talked about why we find ourselves ...
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/ ABM/Cloud

Understanding intent in the era of work-at-home B2B purchase research

Ray Estevez, Chief Data Officer, True Influence Regardless of how the COVID-19 pandemic plays out in the coming months, ...
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/ Intent Data

The Future of Display Ads without Third-party Cookies

By Craig Weiss COO, True Influence News that Google plans to block third-party cookies in its Chrome browser, likely ...
Read More
/ Programmatic

How Intent Data Activates the Marketing Cloud

Why now? In a word -- Digital. Brian Giese, True Influence Founder & CEO Why is the digital marketplace ...
Read More
/ Intent Data

The ROI of Leadership Transparency in Difficult Times

From consulting to a startup role at Eloqua marketing automation, an IPO experience, and a sale to Oracle -- ...
Read More
/ Business

How Does Marketing Get Respect From Sales? 9 Best Practices

By Brian Giese, CEO of True Influence. B2B sales reps long ago lost control over the early stages of ...
Read More
/ Sales

12 Ways to Use Buyer Intent Signals as Your Sales Advantage

By Brian Giese, CEO of True Influence. Verified buyer intent data from a reliable resource can be invaluable across ...
Read More
/ Sales

4 Ways to Re-imagine the Return to Business

By Brian Giese, CEO of True Influence. Returning to business after COVID-19 will be a gradual process, I believe ...
Read More
/ Business

How to Make Your B2B Digital Demand Generation Survival Kit

B2B digital demand generation can reach professionals in all industries who are spending more time online. To focus on ...
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/ ABM/Cloud, Demand Generation

5 Back-to-Business Tips for B2B Sales Survival

By Brian Giese, CEO of True Influence. For almost anyone in B2B sales today, COVID-19 is your biggest competitor ...
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/ Business

9 Ways to Build Company Culture Muscle during COVID

By Brian Giese, CEO of True Influence. The greatest long-term asset of any business is its people, and that’s ...
Read More
/ Business

How to Lead During COVID-19: Two Fears and Three Questions

By Brian Giese, CEO of True Influence. Today employees are focused on two fears: 1. Will I or someone ...
Read More

Demand Generation Purchase Intent Spikes During COVID-19

By Brian Giese, CEO of True Influence Here’s How to See Who’s in the Conversation. Trying to figure out ...
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/ ABM/Cloud

Using Intent Data Optimally to Manage Through COVID-19 and Beyond

By Brian Giese, CEO of True Influence Today, while many businesses have slowed down, or in some cases completely stopped, ...
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/ ABM/Cloud

Three Commitments to Carry Your Business Through the Crisis

By Brian Giese, CEO of True Influence All of our worlds have changed dramatically: home, school, church, and work ...
Read More
/ Business

Why Intent Data Context Means Everything When Marketing to Buying Groups

Kay Kienast, CMO True Influence Buying groups are becoming a primary focus for B2B marketing and sales organizations. More ...
Read More
/ ABM/Cloud, Intent Data

Using Buying Group Intent to Prioritize Your ABM Targets

With Peter Larkin Chief Revenue Officer, True Influence Most B2B sales teams have heard about the advantages of identifying ...
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/ ABM/Cloud

Make It Rain! Marketing and Sales Find More Value from the Cloud

By Brian Giese, True Influence CEO Should we call it the marketing cloud? The sales cloud? The ABM cloud? Maybe ...
Read More
/ ABM/Cloud

Sales and Marketing Cloud for the New World of Digital Engagement

Brian Giese, CEO, True Influence In my first article in this series, I talked about why we find ourselves at ...
Read More
/ ABM/Cloud

How to Make Your B2B Digital Demand Generation Survival Kit

B2B digital demand generation can reach professionals in all industries who are spending more time online. To focus on personal ...
Read More
/ ABM/Cloud, Demand Generation

Demand Generation Purchase Intent Spikes During COVID-19

By Brian Giese, CEO of True Influence Here’s How to See Who’s in the Conversation. Trying to figure out how ...
Read More
/ ABM/Cloud

Using Intent Data Optimally to Manage Through COVID-19 and Beyond

By Brian Giese, CEO of True Influence Today, while many businesses have slowed down, or in some cases completely stopped, there ...
Read More
/ ABM/Cloud

Why Intent Data Context Means Everything When Marketing to Buying Groups

Kay Kienast, CMO True Influence Buying groups are becoming a primary focus for B2B marketing and sales organizations. More than ...
Read More
/ ABM/Cloud, Intent Data

Using Buying Group Intent to Prioritize Your ABM Targets

With Peter Larkin Chief Revenue Officer, True Influence Most B2B sales teams have heard about the advantages of identifying buying ...
Read More
/ ABM/Cloud

How to use a marketing cloud to activate intent data

A marketing cloud is an integrated suite of solutions available as web-based services delivered via software-as-a-service. The idea of a ...
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/ ABM/Cloud, Integrated Marketing

The basics of building and executing integrated marketing campaigns

Craig Weiss, COO, True Influence There’s a lot of talk these days about integrated marketing campaigns and how they’re the ...
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Get to Know the Buying Groups that Really Make the Purchase Decision

This post was originally published on June 4, 2019 and updated on February 26, 2020. As if B2B demand generation ...
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/ ABM/Cloud

Integrated Marketing Cloud for Better ROI and CX

With Kay Kienast, Chief Marketing Officer, True Influence. How a Marketing Cloud improves ROI and customer relationships The B2B customer ...
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Use Intent Data for Alignment in Account-Based Marketing

With RK Maniyani, Chief Technology Officer, True Influence. Sales and marketing alignment are a core principle of account-based marketing (ABM) ...
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/ ABM/Cloud, Intent Data

The Top 3 Martech Stack Integrations You Should Invest In for Maximum ROI

With RK Maniyani, Chief Technology Officer, True Influence. Integrated marketing solutions are perhaps the hottest trend for B2B engagement strategies ...
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Intent Data Reference Guide: Intent Terms and Definitions for B2B Marketers

Interested in intent data for B2B demand generation, ABM, content syndication, or some other strategy? Here are some intent signal ...
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Intent Data Use Cases: Try These 10 Popular Applications for Intent

Many B2B marketers have turned to different uses for intent data solutions to fuel more precise, cost-effective demand gen programs ...
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Part 2: What Demand Generation Experts Are Doing for CCPA Compliance

With Ray Estevez, Chief Data Officer, True Influence. (Enjoy Part 2 of this short but informative series on CCPA and ...
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/ ABM/Cloud, Integrated Marketing

Part 1: CCPA Compliance and B2B Marketing Privacy Strategy

With Ray Estevez, Chief Data Officer, True Influence If you are a business that collects or uses personal data to ...
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/ ABM/Cloud

How to Add Intent Data to B2B Integrated Marketing: 8 Resources to Use Now

An integrated marketing strategy stresses a consistent, seamless, yet multi-dimensional brand experience for each customer. This means every touch across ...
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/ ABM/Cloud, Intent Data

The 2019 Video in Business Award Winners – Vidyard

November 14, 2019 Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies ...
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/ ABM/Cloud, Thought Leadership

Intent Data Lifts Every Aspect of Your ABM Strategy

By Brian Glynn, Chief Revenue Officer, True Influence Account-Based Marketing (ABM) is more than just another fad in B2B sales ...
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/ ABM/Cloud, Thought Leadership

It’s Time: Adopt Buying Groups and Intent or Risk Falling Behind

Kay Kienast, True Influence CMO Most big B2B purchase decisions get made by buying groups of individuals within an organization ...
Read More
/ Integrated Marketing

How to use a marketing cloud to activate intent data

A marketing cloud is an integrated suite of solutions available as web-based services delivered via software-as-a-service. The idea of a ...
Read More
/ ABM/Cloud, Integrated Marketing

The basics of building and executing integrated marketing campaigns

Craig Weiss, COO, True Influence There’s a lot of talk these days about integrated marketing campaigns and how they’re the ...
Read More

Integrated Marketing Cloud for Better ROI and CX

With Kay Kienast, Chief Marketing Officer, True Influence. How a Marketing Cloud improves ROI and customer relationships The B2B customer ...
Read More

The Top 3 Martech Stack Integrations You Should Invest In for Maximum ROI

With RK Maniyani, Chief Technology Officer, True Influence. Integrated marketing solutions are perhaps the hottest trend for B2B engagement strategies ...
Read More

Intent Data Reference Guide: Intent Terms and Definitions for B2B Marketers

Interested in intent data for B2B demand generation, ABM, content syndication, or some other strategy? Here are some intent signal ...
Read More

Intent Data Use Cases: Try These 10 Popular Applications for Intent

Many B2B marketers have turned to different uses for intent data solutions to fuel more precise, cost-effective demand gen programs ...
Read More

Part 2: What Demand Generation Experts Are Doing for CCPA Compliance

With Ray Estevez, Chief Data Officer, True Influence. (Enjoy Part 2 of this short but informative series on CCPA and ...
Read More
/ ABM/Cloud, Integrated Marketing

How to Use B2B Teleprospecting in a Digital World: 6 Tips and Resources

Whether you’re part of sales or marketing, your B2B demand generation challenge is to deliver the most qualified contacts at ...
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/ ABM/Cloud, Integrated Marketing

Content Syndication: Find Customers You Just Haven’t Met Yet

By Craig Weiss, Chief Operating Officer, True Influence You need to listen to your market, especially the in-market buyers. Intent ...
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7 Intent Signal Successes: How to Take Demand Gen to the Next Level

From B2B to B2B2C, businesses of all kinds benefit from the insights and information available from buyer intent signals. Here ...
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/ ABM/Cloud, Integrated Marketing

6 Tips: Accelerate Pipeline at Every Stage of Demand Gen Funnel

There’s no shortage of interpretations of the demand gen funnel — the general drift or occasional sprint of a customer ...
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/ ABM/Cloud, Integrated Marketing

15 Tips for Accelerating Your Sales Pipeline with Content Syndication

The sales pipeline follows potential buyers through the stages of their purchase journeys. At each stage, they seek particular types ...
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/ ABM/Cloud, Integrated Marketing

Intent Makes B2B Content Syndication a Powerful Strategic Prospecting Tool

Content Syndication is a great way to expand your audience and reach new, highly qualified B2B prospects with your best ...
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Increased Focus on Lead Quality Drives Increased Conversion, ROI and Revenue Growth

At the end of the day, you follow the money. I often say that when talking about the challenges of ...
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Intent Data: The Secret to Creating Killer Lead Generation Campaigns

Most lead generation rock stars have their own secrets when it comes to the development and execution of lead generation ...
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Integrated Marketing Includes Smart Use of Content Syndication Programs

B2B leads can’t all be treated the same. In 2018, it seems pointless to make such an obvious observation about ...
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Content Syndication Can Be A Great Teacher, If You’re Willing to Listen

Content Syndication is a great way to extend your current content marketing programs to new audiences. I emphasize “new” here, ...
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/ ABM/Cloud, Integrated Marketing

The Best Content Syndication Assets Focus on Top Customer Personas

My advice for picking the best assets for Content Syndication programs is pretty straightforward: Use whitepapers and other high-value content ...
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How to Choose the Right B2B Content Syndication Partner

Wow! That’s a lot of pressure to put on a marketing executive who is working diligently to craft an effective ...
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/ ABM/Cloud, Integrated Marketing
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Understanding intent in the era of work-at-home B2B purchase research

Ray Estevez, Chief Data Officer, True Influence Regardless of how the COVID-19 pandemic plays out in the coming months, it’s ...
Read More
/ Intent Data

How Intent Data Activates the Marketing Cloud

Why now? In a word -- Digital. Brian Giese, True Influence Founder & CEO Why is the digital marketplace ascending ...
Read More
/ Intent Data

Why Intent Data Context Means Everything When Marketing to Buying Groups

Kay Kienast, CMO True Influence Buying groups are becoming a primary focus for B2B marketing and sales organizations. More than ...
Read More
/ ABM/Cloud, Intent Data

Use Intent Data for Alignment in Account-Based Marketing

With RK Maniyani, Chief Technology Officer, True Influence. Sales and marketing alignment are a core principle of account-based marketing (ABM) ...
Read More
/ ABM/Cloud, Intent Data

Intent Data Reference Guide: Intent Terms and Definitions for B2B Marketers

Interested in intent data for B2B demand generation, ABM, content syndication, or some other strategy? Here are some intent signal ...
Read More

Intent Data Use Cases: Try These 10 Popular Applications for Intent

Many B2B marketers have turned to different uses for intent data solutions to fuel more precise, cost-effective demand gen programs ...
Read More

How to Add Intent Data to B2B Integrated Marketing: 8 Resources to Use Now

An integrated marketing strategy stresses a consistent, seamless, yet multi-dimensional brand experience for each customer. This means every touch across ...
Read More
/ ABM/Cloud, Intent Data

Data Is the New Black – In B2B Demand Gen

Data makes B2B demand generation what it is today. Marketing has become a completely different beast from even a few ...
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/ ABM/Cloud, Intent Data

What’s Next for Intent Signal Platforms? Easier Integrated Marketing!

When companies get overwhelmed with managing multiple sales and marketing solutions, it quickly gets confusing and difficult to decipher which ...
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/ ABM/Cloud, Intent Data, Press Coverage

Finding Meaningful Patterns in Intent Data Requires Advanced Analytics

By Ray Estevez – Chief Data Officer, True Influence In my recent post about how we here at True Influence ...
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Intent Signals: The Pathway to Accelerating Pipeline Results

What did sales and marketing teams do before the advent of intent signals? Probably wasted a lot of time and ...
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/ ABM/Cloud, Intent Data

Why True Influence’s Intent Data is Right for B2B

By Ray Estevez – Chief Data Officer, True Influence At True Influence, our intent-driven demand generation and marketing intelligence programs ...
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/ Intent Data

10 Ways to Crush the Competition Using Intent Signals

Intent represents one of the most significant paradigms shifts from the past few decades. So the following question begs to ...
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/ ABM/Cloud, Intent Data

10 Unintentional Intent Signal Mistakes to Avoid, Part Two

Welcome to the second part of our blog on avoiding intent signal mistakes. To set the tone: according to Forrester, ...
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/ ABM/Cloud, Intent Data

Intent Takes the Fear Out of B2B Phone Prospecting

When B2B sales professionals tell you they are “afraid” to pick up the phone and call a prospect, you have ...
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10 Unintentional Intent Signal Mistakes to Avoid, Part One

Let’s face it, we’ve all done it. In our zeal to latch onto the sales and marketing bandwagon effect: a ...
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/ ABM/Cloud, Intent Data

Intent Makes B2B Content Syndication a Powerful Strategic Prospecting Tool

Content Syndication is a great way to expand your audience and reach new, highly qualified B2B prospects with your best ...
Read More

Intent Data: For Sales? For Marketing? For Both?

In the not-so-distant past, the term “intent data” was strictly held under the auspices of Marketing. This was also before ...
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/ ABM/Cloud, Intent Data

The Secrets of Successfully Securing Sales Calls

The Agony and the Ecstasy of Bagging the “Big Fish” Any sales professional worth their salt knows that if they ...
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/ ABM/Cloud, Intent Data

Increased Focus on Lead Quality Drives Increased Conversion, ROI and Revenue Growth

At the end of the day, you follow the money. I often say that when talking about the challenges of ...
Read More

The Future of Display Ads without Third-party Cookies

By Craig Weiss COO, True Influence News that Google plans to block third-party cookies in its Chrome browser, likely by ...
Read More
/ Programmatic

Prospecting for Sales and Marketing: Crushing the Sales Process

2020 Update Source and prioritize accounts with intent data monitoring Are you crawling, walking or running when it comes to ...
Read More
/ Sales

How Does Marketing Get Respect From Sales? 9 Best Practices

By Brian Giese, CEO of True Influence. B2B sales reps long ago lost control over the early stages of the ...
Read More
/ Sales

12 Ways to Use Buyer Intent Signals as Your Sales Advantage

By Brian Giese, CEO of True Influence. Verified buyer intent data from a reliable resource can be invaluable across many ...
Read More
/ Sales

The ROI of Leadership Transparency in Difficult Times

From consulting to a startup role at Eloqua marketing automation, an IPO experience, and a sale to Oracle -- Mike ...
Read More
/ Business

4 Ways to Re-imagine the Return to Business

By Brian Giese, CEO of True Influence. Returning to business after COVID-19 will be a gradual process, I believe. I ...
Read More
/ Business

5 Back-to-Business Tips for B2B Sales Survival

By Brian Giese, CEO of True Influence. For almost anyone in B2B sales today, COVID-19 is your biggest competitor. The ...
Read More
/ Business

9 Ways to Build Company Culture Muscle during COVID

By Brian Giese, CEO of True Influence. The greatest long-term asset of any business is its people, and that’s never ...
Read More
/ Business

How to Lead During COVID-19: Two Fears and Three Questions

By Brian Giese, CEO of True Influence. Today employees are focused on two fears: 1. Will I or someone I ...
Read More

Three Commitments to Carry Your Business Through the Crisis

By Brian Giese, CEO of True Influence All of our worlds have changed dramatically: home, school, church, and work. In ...
Read More
/ Business