Blogs

The Innovative Role of Identity Resolution In a Cookie-Less World

Have you heard that third-party cookies will soonbe phased out? If so, do you have a plan in place or ...
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/ Marketing Cloud

CTV and OTT’s Role In B2B World and Its Emerging Significance

What changes did you and your team undergo as a result of the Covid-19 pandemic, and how did you navigate ...
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/ Marketing Cloud

Effective Ways to Identify B2B Buying Groups With Intent Data

How do you define B2B buying groups and the role they play in your company’s growth and success? Nowadays, buyers ...
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/ Data Solution

How and Why Syndicated Data Effectively Unlocks Key B2B Marketing Opportunities

As marketers, we know that understanding buyers is critical in the B2B space because it fills the gap between buying ...
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/ Content Syndication

Successfully Combat Top 3 Bad Data Challenges With 3 Proven Methods

What role do data-driven insights play in your company, and what impact do these types of insights have on your ...
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/ Data Solution

Predictive Analytics: Why It’s a ‘Must-Have’ In Your B2B Marketing Stack

How would you describe the relationship between B2B and predictive analytics? If you believe B2B and predictive analytics are born ...
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/ Marketing Cloud

Get to the Top By Deriving Competitive Intelligence From Intent Data

“If you know your enemy and know yourself, you need not fear the result of a hundred battles.” This 5th ...
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/ Data Solution

Cross-Channel Campaign Management At Scale: Why and How You Should Use It

Nowadays, linear marketing is becoming more and more obsolete. The act of buying is so nonlinear that in order to ...
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/ Marketing Cloud

How Data Mining Improves Buyer Experience

You're sitting on top of a gold mine, and ‘data’ is turning out to be the key differentiator for forward-thinking ...
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/ Data Solution

How to be a Topic-Driven Content Marketing Machine

Organic and paid content strategies have, over time, shifted from SEO/SEM keywords to topic-driven models. Today, you may have adequate ...
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/ Content Syndication

6 Top Lead Nurture Practices for Marketers

Closing deals in the pandemic isn’t easy. Experts suggest that marketers should first target best-fitting leads to purchase your solutions ...
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/ Marketing Cloud

5 Content Mistakes Holding Back your Account-Based Marketing Strategy

From analyzing top-performing content to identifying topical coverage gaps during an audit, you can lay the foundation of an ABM ...
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/ Marketing Cloud

3 Ways Content Syndication Helps Fill Your Lead Pipeline

To succeed with lead nurturing programs, marketers must be ready to unlearn what historical experience has taught them so far ...
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/ Content Syndication

Use Intent Data To Scale Your Integrated Marketing Campaigns

The marketing landscape is becoming highly fragmented. No two customers think or act alike. The result: new marketing channels, platforms, ...
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/ Marketing Cloud

Why Internal Alignment Is a Must for Any ABM Strategy

ABM: Internal Alignment and Personalization Within the world of demand generation, account-based marketing (ABM) has secured a place for itself ...
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/ Marketing Cloud

CMO Marketing Trends for 2022 – Part 2

Catch the first part of this blog here In this blog post, we’ll look at five changes CMOs can make ...
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/ Marketing Cloud

CMO Marketing Trends for 2022 – Part 1

While the pandemic continues to permeate business and society in different ways, organizations are finding their stride and getting into ...
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/ Marketing Cloud

3 Ways To Drive Programmatic Ad Performance With Intent Data

Ever wonder why your programmatic campaigns aren’t performing? You can buy the best ad space at the best price and ...
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/ Data Solution

ABM – The New Normal for Almost Any B2B Organization

B2B Success lies in how quickly your sales and marketing team can generate a higher interest in your products or ...
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/ Marketing Cloud

10 B2B Marketing Strategies to Capture Buyer Attention

Marketing has turned into a vortex of strategies to capture buyer's attention. Buyer behavior can change rapidly, forcing marketers to ...
Read More
/ Marketing Cloud

The Innovative Role of Identity Resolution In a Cookie-Less World

Have you heard that third-party cookies will soonbe phased out? If so, do you have a plan in place or ...
Read More
/ Marketing Cloud

CTV and OTT’s Role In B2B World and Its Emerging Significance

What changes did you and your team undergo as a result of the Covid-19 pandemic, and how did you navigate ...
Read More
/ Marketing Cloud

Predictive Analytics: Why It’s a ‘Must-Have’ In Your B2B Marketing Stack

How would you describe the relationship between B2B and predictive analytics? If you believe B2B and predictive analytics are born ...
Read More
/ Marketing Cloud

Cross-Channel Campaign Management At Scale: Why and How You Should Use It

Nowadays, linear marketing is becoming more and more obsolete. The act of buying is so nonlinear that in order to ...
Read More
/ Marketing Cloud

6 Top Lead Nurture Practices for Marketers

Closing deals in the pandemic isn’t easy. Experts suggest that marketers should first target best-fitting leads to purchase your solutions ...
Read More
/ Marketing Cloud

5 Content Mistakes Holding Back your Account-Based Marketing Strategy

From analyzing top-performing content to identifying topical coverage gaps during an audit, you can lay the foundation of an ABM ...
Read More
/ Marketing Cloud

Use Intent Data To Scale Your Integrated Marketing Campaigns

The marketing landscape is becoming highly fragmented. No two customers think or act alike. The result: new marketing channels, platforms, ...
Read More
/ Marketing Cloud

Why Internal Alignment Is a Must for Any ABM Strategy

ABM: Internal Alignment and Personalization Within the world of demand generation, account-based marketing (ABM) has secured a place for itself ...
Read More
/ Marketing Cloud

CMO Marketing Trends for 2022 – Part 2

Catch the first part of this blog here In this blog post, we’ll look at five changes CMOs can make ...
Read More
/ Marketing Cloud

CMO Marketing Trends for 2022 – Part 1

While the pandemic continues to permeate business and society in different ways, organizations are finding their stride and getting into ...
Read More
/ Marketing Cloud

ABM – The New Normal for Almost Any B2B Organization

B2B Success lies in how quickly your sales and marketing team can generate a higher interest in your products or ...
Read More
/ Marketing Cloud

10 B2B Marketing Strategies to Capture Buyer Attention

Marketing has turned into a vortex of strategies to capture buyer's attention. Buyer behavior can change rapidly, forcing marketers to ...
Read More
/ Marketing Cloud

Drive Positive Buyer Experiences with a Marketing Cloud

Businesses don't just succeed with strong products and solutions, they need to build strong buyer relationships with the right people ...
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/ Marketing Cloud

Use Intent Data to Drive Persona-Based Marketing

In the B2B digital landscape, persona-based marketing helps businesses understand buyer needs. Marketers use data to define personas - creating ...
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/ Marketing Cloud

From Account-Based Marketing to Revenue-Based Marketing

Even as Account-Based Marketing (ABM) is more readily adopted by organizations, this strategy may always help achieve desirable results. Not ...
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/ Marketing Cloud

How a Marketing Cloud Drives Meaningful Campaign Engagements

Marketing Clouds are Growing at a CAGR of 6.7%. How can Marketers drive better campaign engagement? One of the major ...
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/ Marketing Cloud

ABM v2 ABE Puts Focus Back on Building One-to-One Relationships

Terry ArnoldVice President, Marketing, True Influence You sell to people, not to companies -- This adage may seem a bit ...
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/ Marketing Cloud

Intent Data: The Backbone of Effective Account Scoring

Effective B2B marketing teams have always scored leads, often with statuses like Marketing Qualified (MQL), Sales Accepted, and BANT. These ...
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/ Marketing Cloud

From Account-Based Marketing to Account-Based Experience

In one sense, account-based experience (ABX) is basically successful ABM in action. While ABM outlines the marketing side of account-level ...
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/ Marketing Cloud

Don’t Make B2B Lead Generation Harder than It Needs to Be

Efficient and productive lead generation has been (and always be) the main priority of B2B marketers. It’s the most direct ...
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/ Marketing Cloud

Effective Ways to Identify B2B Buying Groups With Intent Data

How do you define B2B buying groups and the role they play in your company’s growth and success? Nowadays, buyers ...
Read More
/ Data Solution

Successfully Combat Top 3 Bad Data Challenges With 3 Proven Methods

What role do data-driven insights play in your company, and what impact do these types of insights have on your ...
Read More
/ Data Solution

Get to the Top By Deriving Competitive Intelligence From Intent Data

“If you know your enemy and know yourself, you need not fear the result of a hundred battles.” This 5th ...
Read More
/ Data Solution

How Data Mining Improves Buyer Experience

You're sitting on top of a gold mine, and ‘data’ is turning out to be the key differentiator for forward-thinking ...
Read More
/ Data Solution

3 Ways To Drive Programmatic Ad Performance With Intent Data

Ever wonder why your programmatic campaigns aren’t performing? You can buy the best ad space at the best price and ...
Read More
/ Data Solution

Data Normalization 101 for B2B marketers

As Marketers plan for 2022 and beyond, organizations will continue to increase their investment in data, providing opportunities for businesses ...
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/ Data Solution

Smash These 3 ABM Challenges using a Customer Data Platform

Account-Based Marketing (ABM) sounds exciting - identifying high-level accounts, engaging key decision-makers, turning them into sales-qualified leads (SQL), and the ...
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/ Data Solution

Can Intent Data help solve Your Digital Marketing Challenges?

Can you relate to this digital marketing problem? 67% of the buyer’s journey happens digitally with little to no involvement ...
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/ Data Solution

How Syndicated Data Unlocks B2B Marketing Opportunities

B2B Marketers know that understanding buyers is critical to fill the gap between initial purchase intent and lead conversion. Even ...
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/ Data Solution

A Data Marketplace: Unlock New Opportunities for your Organization

If your organization is data driven (who isn’t these days?) a data marketplace can be a needle-mover for your company ...
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/ Data Solution

What Does Measurement Look Like Without Cookies?

Google has announced it won't allow third-party cookies in chrome by the end of 2023. Scary, right? For years, cookies ...
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/ Data Solution

Behavioral Targeting: What B2B Marketers Should Know

B2B marketers use behavioral targeting to create a compelling user experience and personalize content more effectively. The key is to ...
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/ Data Solution

Personalization at Scale? Yes, You Can.

Personalization has become a staple of successful B2B campaigns. Digital marketing leaders have ramped up use of artificial intelligence (AI) ...
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/ Data Solution

How Intent Data Answers BANT Questions

Intent data has become an established presence in B2B prospecting, so it’s no surprise that it also helps answer BANT ...
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/ Data Solution

Intent Data: “Moneyball” Moment For B2B Marketers

What does intent data have in common with baseball? More than you might think. Sports is about winning championships; business ...
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/ Data Solution

How Data-Driven Content Improves B2B Buyer Engagement

Some marketers say data-driven content is the next B2B big wave. We believe data-driven content is already mainstream. Either way, ...
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/ Data Solution

Seven Steps to Maximize Intent Data Use in B2B

For most B2B organizations, it’s possible to leverage intent data in multiple ways. It starts with doing more than just ...
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/ Data Solution

Intent Signals Curated from the Entire Internet: Why It Matters

Intent signals flare up constantly across the internet -- billions every day -- and behind many of those signals are ...
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/ Data Solution

Marketers: Don’t Panic Over Incoming Apple Mail Privacy Protection

By Ray Estevez, True Influence Chief Information Officer Have you thought about the impact of Apple Mobile Privacy Protection on your ...
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/ Data Solution

Quality Contact Data Makes the Difference in Account-Based Marketing

Account-based marketing can’t survive without constant access to high quality data. With buyer intent data, marketers truly understand what an ...
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/ Data Solution

Programmatic display: essential ‘breakwater’ for moving opted-in leads toward closed business

With Ken Lordy, Senior Vice President, Product Management, True Influence Programmatic display advertising is a staple of B2B marketing. We ...
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/ Programmatic Display

Integrated Media? An Achievable Goal with Programmatic Services

Too many hats and not enough heads to run a more effective integrated media strategy? Even if your team is ...
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/ Programmatic Display

How to Grow Programmatic Ad Revenue with Intent Data

Even the disruption and chaos of the pandemic couldn’t hold back the growth of programmatic ad revenue. The “IAB Internet ...
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/ Programmatic Display

Why Limit Your Reach? Audience Targeting without the Cookies

The demise of third-party cookies will undoubtedly create obstacles for audience targeting, but it's also an opportunity for artful advertisers ...
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/ Programmatic Display

Advanced Programmatic Metrics Come From Data-Driven Partners

With Nagendra SaiAssociate Director, Programmatic, True Influence A data-driven marketing partner gives you access to advanced programmatic metrics you aren’t ...
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/ Programmatic Display

Go Beyond the Basics: Data-driven Programmatic Metrics

With Nagendra SaiAssociate Director, Programmatic, True Influence The basic programmatic advertising metrics that track typical B2C display campaigns are only ...
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/ Programmatic Display

Do You Track These Eight Programmatic Advertising Metrics?

With Nagendra Sai Associate Director, Programmatic, True Influence In part 2 of this series about programmatic advertising metrics, let’s take ...
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/ Programmatic Display

Context Is King in Understanding Programmatic Advertising Metrics

With Nagendra SaiAssociate Director, Programmatic, True Influence Programmatic display advertising is such a powerful tool for B2B marketers because its ...
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/ Programmatic Display

Programmatic Job Skills: Does Your Team Have What It Takes?

In 2020, digital channels accounted for 80% of budgets, with the highest spend in digital advertising. Marketers are optimistic about ...
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Google Privacy Sandbox – Not Everyone Is Playing Along

By Craig WeissChief Operating Officer, True Influence Unsurprisingly, other big tech platforms are not lining up to play in Google’s ...
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/ Programmatic Display

FLoC, Proprietary Data Networks and What Privacy Really Means

By Craig WeissChief Operating Officer, True Influence As the era of the third-party cookie drags to a close, industry pundits ...
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/ Programmatic Display

Are These 5 Display Ad Pain Points Haunting You?

Display ad pain points are something you can’t just put aside to deal with later. You must address them before ...
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/ Programmatic Display

Quick Tour of 8 Targeting Tactics for Programmatic Display

Targeting has become one of B2B marketers’ most powerful tools for successful programmatic display advertising. This tactic refers to all ...
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/ Programmatic Display

Contextual Targeting Takes Brands to Buyers

In the ever-changing world of B2B marketing, contextual targeting continues to gain momentum. It helps brands satisfy the requirement to ...
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/ Programmatic Display

Programmatic Marketing Connects Brands with Buyers Across Funnel

B2B buyers interact with many online sources in pursuit of answers, and programmatic marketing keeps brands in front of in-motion ...
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/ Programmatic Display

6 Best Practices for Better Programmatic Marketing ROI

Programmatic marketing has become a staple of the online diet. From our laptops to our over-the-top TV content, CMOs try ...
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/ Programmatic Display

How Programmatic AR & VR Help B2B Awareness & Engagement

The ground-breaking, immersive engagement of Programmatic Augmented Reality (AR) and Virtual Reality (VR) reflect the shifts underway in digital advertising ...
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/ Programmatic Display

5 Ways AI Serves Programmatic and Online Marketing

(Get the latest thinking on AI for B2B online marketing at the True Influence Spring Summit: “Accelerating Revenue with Artificial ...
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/ Programmatic Display

Programmatic’s Role in B2B Marketing

Innovation in programmatic advertising continues to reshape B2B marketing. The pandemic escalated digital transformation across industries and functions, and marketing ...
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/ Programmatic Display

How Will Programmatic Marketers Measure Performance in a Cookieless World?

Until now, digital marketers have harnessed the power of data and programmatic marketing primarily through cookies. After relying on cookies for ...
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/ Programmatic Display
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How and Why Syndicated Data Effectively Unlocks Key B2B Marketing Opportunities

As marketers, we know that understanding buyers is critical in the B2B space because it fills the gap between buying ...
Read More
/ Content Syndication

How to be a Topic-Driven Content Marketing Machine

Organic and paid content strategies have, over time, shifted from SEO/SEM keywords to topic-driven models. Today, you may have adequate ...
Read More
/ Content Syndication

3 Ways Content Syndication Helps Fill Your Lead Pipeline

To succeed with lead nurturing programs, marketers must be ready to unlearn what historical experience has taught them so far ...
Read More
/ Content Syndication

Craft a Killer Go-To-Market Strategy for a Successful Product Launch

“Don’t find customers for your product. Find products for your customers.’’ -- Seth Godin Microsoft decided to solve one of ...
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/ Content Syndication

3 Ways To Bring More Inbound Leads Into Your Pipeline

“Don’t think of your leads as leads. Instead, think of them as people who are frustrated because understanding and buying ...
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/ Content Syndication

What Email Marketers Need to Know about Apple MPP

By Ray Estevez, True Influence Chief Information Officer How will your email marketing be impacted by Apple’s upcoming privacy protection ...
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/ Content Syndication

White Paper Syndication: Fool-Proof Formula for B2B Lead Generation

White papers rank among the most effective content types for b2b lead generation. Developing a white paper or other long-format ...
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/ Content Syndication

Dive into 20 Essential Content Marketing Statistics

Nothing happens in B2B revenue today without content marketing. From content syndication to webinars to product collateral, all forms of ...
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/ Content Syndication

Content Syndication: From Asset to Asset to Customer

Fueling the B2B pipeline is a constant battle, and content syndication has been a gamechanger for marketers, especially smaller teams, ...
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/ Content Syndication

Find the Gaps in Your Content Syndication Strategy

Now that you’re halfway through your 2021 B2B demand generation plans, how have you used content syndication to grab buyer ...
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/ Content Syndication

How to Use Intent Data to Align Content to Buyer Journey Stages

Be it a blog or Facebook post, the content you share online can make or break buyer engagement, and intent ...
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/ Content Syndication

Dive into These 5 B2B Content Marketing Practices

2020 was a tumultuous year for B2B, and an especially busy one for content marketing. As B2B buyers heavily research ...
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/ Content Syndication

6 Signs Leaders Need to Consider in Content Syndication

Content syndication has a reputation as a proven technique for increasing website traffic, lead generation and bolstering brand awareness. When ...
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/ Content Syndication

Time for a New Partner? How to Evaluate Content Syndication Venders

A good relationship with any partner, including content syndication providers, starts with good questions. Here’s what to ask to find ...
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/ Content Syndication

Premium B2B Leads Need Premium Response

When you’re handed premium, intent-driven B2B leads, your follow-up engagement must be just as stellar.  Imagine you’re a sales professional, ...
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/ Content Syndication

Take the Long View with B2B Content Experience

Content experience is the impression or feeling a prospect gets after an interaction with your digital content. The content buyers ...
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/ Content Syndication

Be Done with These 5 B2B Content Marketing Myths

B2B marketers use content marketing to build brand identity, expand their audience, and drive leads and sales, but most importantly, ...
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/ Content Syndication

Does Content Syndication Have a Place in B2B Marketing?

For some reason, many B2B companies have either struggled to grasp content syndication or flat-out ignored it. If you’re a ...
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/ Content Syndication

Intent-driven Blogging: Lead Generation for B2B Marketers

Blogging remains a basic piece of most content marketing strategies, and intent-driven blogging for lead generation takes it to the ...
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/ Content Syndication

AI and Big Data: B2B Personalization Leaps Forward

By Praveen BallaVice President, Production, True Influence AI is making the classic notion of the marketing funnel obsolete. That may ...
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/ Content Syndication