Blogs

Your Spot in B2B’s Data-driven Future and the True Influence Summit

Learn how data helps B2B brands pivot and adapt to ride out disruption. Data has already proven its value ...
Read More
/ Intent Data

Brian Solis: Future of Data, Marketing and Sales Alignment

Brian Solis Salesforce Global Innovation Evangelist Summit Spotlight - Brian Solis The 2021 True Influence Summit is coming fast, ...
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/ B2B Marketing, Sales

Modernize B2B Selling with Data and True Influence Summit

What must brands do differently in 2021 when it comes to modernizing B2B selling? We know some things for ...
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/ B2B Marketing, Sales

How B2B Intent Data Accelerates Revenue in 2021

This blog explains how to leverage intent data to elevate B2B marketing and accelerate revenue in 2021. It covers ...
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/ Intent Data

Eight Strategic Questions for B2B Sellers and Marketers

As B2B sellers, marketers and buyers head into a new year, we all face a new set of challenges, ...
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/ B2B Marketing, Sales

3 Major Roles AI Plays in B2B Programmatic Marketing

Cognitive technologies like Artificial Intelligence (AI) now play pivotal roles in B2B programmatic marketing. (Programmatic advertising refers to automated ...
Read More

Measuring B2B Marketing ROI: 10 Things to Track

B2B marketing ROI remains just a concept, unless you track your activities and results. To prove marketing value and ...
Read More

7 Must-Know Facts About Content Syndication and Intent

Content syndication is the simplest approach to increase website traffic -- but not the easiest. You (or your content ...
Read More

What Do B2B Buyers Want: The New Buying Process

Why Have Buyer Engagement Challenges Become So Disruptive? Before we look at why B2B buyer engagement challenges have been ...
Read More

True Influence and LiveRamp Remove Barriers to Data-driven B2B Marketing

Owning a pool of first-party data is just the beginning when it comes to data-driven B2B marketing. You have ...
Read More

14 Quotes for B2B Digital Marketers in 2021

We encourage B2B digital marketers to turn to these quotes for inspiration as we all launch 2021. 14 Inspiring ...
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How Sellers Engage B2B Buyers: 5 Stages of Maturity

What must brands do differently to engage B2B buyers? Forrester calls the answer “Prospective Buyer Engagement.”  We spoke about ...
Read More
/ Intent Data

Big List of Digital Marketing Acronyms

How can you keep up with all the acronyms in digital marketing? You just can’t, but you can try ...
Read More
/ ABM/Cloud, Intent Data

How to Mix Sales and Marketing Channels To Convert Leads

Sales and marketing teams must go hand in hand to attract, convert and retain customers. Intent data is the ...
Read More
/ Intent Data

Future of B2B Revenue: Tips for Engaging with Buyers

Need some tips to better prepare your B2B revenue resources for 2021? First, start with these forward-looking videcasts full ...
Read More
/ Intent Data

7 Integrated Marketing Best Practices for 2021

B2B brands interested in growing as organizations should look to best practices in integrated marketing communication (IMC) for their ...
Read More

What 2020 Taught Us About B2B Marketing and Sales

When the world shut down back in early 2020, everyone had an opinion about what the “new normal” for ...
Read More

How to Choose a DSP Solution for B2B Programmatic Advertising

Programmatic advertising refers to automated buying, selling and management of digital ad space, and to do that, B2B marketers ...
Read More
/ Programmatic, Programmatic

B2B Programmatic Marketing: What to Expect in 2021

With the new year around the corner, you’ll want to prepare your B2B programmatic marketing strategies for the possibility ...
Read More
/ B2B Selling, Programatic, Programmatic

Content Syndication Resources for B2B Marketers: Part 2

Get Ideas for Content Syndication We have so many good resources to share about content syndication, it’s just too ...
Read More
/ Intent Data

Big List of Digital Marketing Acronyms

How can you keep up with all the acronyms in digital marketing? You just can’t, but you can try. Use ...
Read More
/ ABM/Cloud, Intent Data

7 Integrated Marketing Best Practices for 2021

B2B brands interested in growing as organizations should look to best practices in integrated marketing communication (IMC) for their revenue ...
Read More

Intent Data in the Revenue Funnel: Uncover Real Buyer Needs

Intent data transforms the way brands acquire, nurture and convert leads by bringing facts to the revenue funnel. It shortens ...
Read More

Best Account-Based Marketing Tactics to Boost Buyer Engagement

Account-based marketing stands out among B2B strategies, and a lot has been written about the various ways it boosts buyer ...
Read More
/ ABM, ABM/Cloud, intent data, Intent Data

Intent Clues Solve Buyer Journey Puzzle

B2B marketers are increasingly turning to intent signals for clues that solve the buyer journey puzzle. This blog looks at ...
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7 Things to Know About Integrated Marketing

There’s a lot to know about integrated marketing, and this blog shares seven important points to consider. Ideally, an integrated ...
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Integrated Marketing Cloud: Operationalize Data. Accelerate Pipeline.

The marketing cloud has created a steady buzz in the business press, and the integrated marketing cloud takes that concept ...
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How Intent Data Supercharges an ABM Program

In the competition to grab B2B buyer attention, intent data supercharges the effectiveness of account-based marketing (ABM) programs. ABM has ...
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/ ABM/Cloud, Intent Data

Marketing Cloud: Get a clear picture of your audiences and opportunities

Kay Kienast, True Influence CMO Having the right technology in place is essential to winning at integrated, data-driven B2B marketing ...
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/ ABM/Cloud

What to Look for in Your Integrated Marketing Cloud

The integrated marketing cloud is becoming a near-ubiquitous term for a suite of products and services designed to solve many ...
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/ ABM/Cloud

ABM Needs Powerful Insights and Tools to Act in Real Time

Kay Kienast, True Influence CMO B2B marketers are embracing the promise of Account-based Marketing (ABM) to win new business and ...
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/ ABM/Cloud

Marketing Cloud Puts Integration in Integrated Marketing

Integrated marketing communication, also known as omni-channel or multi-channel marketing, by its nature brings together a variety of content and ...
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/ ABM/Cloud

Make It Rain! Marketing and Sales Find More Value from the Cloud

By Brian Giese, True Influence CEO Should we call it the marketing cloud? The sales cloud? The ABM cloud? Maybe ...
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/ ABM/Cloud

Sales and Marketing Cloud for the New World of Digital Engagement

Brian Giese, CEO, True Influence In my first article in this series, I talked about why we find ourselves at ...
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/ ABM/Cloud

How Does Marketing Get Respect From Sales? 9 Best Practices

By Brian Giese, CEO of True Influence. B2B sales reps long ago lost control over the early stages of the ...
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/ ABM/Cloud

How to Make Your B2B Digital Demand Generation Survival Kit

B2B digital demand generation can reach professionals in all industries who are spending more time online. To focus on personal ...
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/ ABM/Cloud, Demand Generation

5 Back-to-Business Tips for B2B Sales Survival

By Brian Giese, CEO of True Influence. For almost anyone in B2B sales today, COVID-19 is your biggest competitor. The ...
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/ ABM/Cloud

10 Ideas for Activating B2B Demand Generation During COVID-19

By Brian Giese, CEO True Influence If you search on “how to do demand generation in COVID-19,” you get almost ...
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/ ABM/Cloud

Demand Generation Purchase Intent Spikes During COVID-19

By Brian Giese, CEO of True Influence Here’s How to See Who’s in the Conversation. Trying to figure out how ...
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/ ABM/Cloud

Using Intent Data Optimally to Manage Through COVID-19 and Beyond

By Brian Giese, CEO of True Influence Today, while many businesses have slowed down, or in some cases completely stopped, there ...
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/ ABM/Cloud

3 Major Roles AI Plays in B2B Programmatic Marketing

Cognitive technologies like Artificial Intelligence (AI) now play pivotal roles in B2B programmatic marketing. (Programmatic advertising refers to automated selling ...
Read More

Measuring B2B Marketing ROI: 10 Things to Track

B2B marketing ROI remains just a concept, unless you track your activities and results. To prove marketing value and ROI, ...
Read More

What Do B2B Buyers Want: The New Buying Process

Why Have Buyer Engagement Challenges Become So Disruptive? Before we look at why B2B buyer engagement challenges have been so ...
Read More

True Influence and LiveRamp Remove Barriers to Data-driven B2B Marketing

Owning a pool of first-party data is just the beginning when it comes to data-driven B2B marketing. You have to ...
Read More

14 Quotes for B2B Digital Marketers in 2021

We encourage B2B digital marketers to turn to these quotes for inspiration as we all launch 2021. 14 Inspiring Quotes ...
Read More

What 2020 Taught Us About B2B Marketing and Sales

When the world shut down back in early 2020, everyone had an opinion about what the “new normal” for B2B ...
Read More

Intent Data in the Revenue Funnel: Uncover Real Buyer Needs

Intent data transforms the way brands acquire, nurture and convert leads by bringing facts to the revenue funnel. It shortens ...
Read More

Five Gifts for B2B Sellers: Five Videocasts about Buyer Engagement

Craving better B2B buyer engagement in 2021? Enjoy this selection from the True Influence Accelerating Revenue library of videocasts. It’s ...
Read More

How Does Content Syndication Impact SEO?

Intent-led content syndication is a proven way to increase brand exposure and quality leads. However, on the other hand, some ...
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/ Integrated Marketing, Intent Data

Intent-led Content Syndication Services: What to Look for in a Partner

An intent-led content syndication partner brings the key ingredient for success -- intent data. So, how do you choose the ...
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5 Effective Content Syndication Types to Distribute B2B Content

Content syndication of all types seems at times to be the marketing practice du jour. And it perfectly makes sense ...
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It’s Time: Adopt Buying Groups and Intent or Risk Falling Behind

Kay Kienast, True Influence CMO Most big B2B purchase decisions get made by buying groups of individuals within an organization ...
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/ Integrated Marketing

How to use a marketing cloud to activate intent data

A marketing cloud is an integrated suite of solutions available as web-based services delivered via software-as-a-service. The idea of a ...
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/ ABM/Cloud, Integrated Marketing

6 Tips: Accelerate Pipeline at Every Stage of Demand Gen Funnel

There’s no shortage of interpretations of the demand gen funnel — the general drift or occasional sprint of a customer ...
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/ ABM/Cloud, Integrated Marketing

15 Tips for Accelerating Your Sales Pipeline with Content Syndication

The sales pipeline follows potential buyers through the stages of their purchase journeys. At each stage, they seek particular types ...
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/ ABM/Cloud, Integrated Marketing

Intent Makes B2B Content Syndication a Powerful Strategic Prospecting Tool

Content Syndication is a great way to expand your audience and reach new, highly qualified B2B prospects with your best ...
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Increased Focus on Lead Quality Drives Increased Conversion, ROI and Revenue Growth

At the end of the day, you follow the money. I often say that when talking about the challenges of ...
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Intent Data: The Secret to Creating Killer Lead Generation Campaigns

Most lead generation rock stars have their own secrets when it comes to the development and execution of lead generation ...
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Integrated Marketing Includes Smart Use of Content Syndication Programs

B2B leads can’t all be treated the same. In 2018, it seems pointless to make such an obvious observation about ...
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Content Syndication Can Be A Great Teacher, If You’re Willing to Listen

Content Syndication is a great way to extend your current content marketing programs to new audiences. I emphasize “new” here, ...
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/ ABM/Cloud, Integrated Marketing
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Your Spot in B2B’s Data-driven Future and the True Influence Summit

Learn how data helps B2B brands pivot and adapt to ride out disruption. Data has already proven its value in ...
Read More
/ Intent Data

How B2B Intent Data Accelerates Revenue in 2021

This blog explains how to leverage intent data to elevate B2B marketing and accelerate revenue in 2021. It covers many ...
Read More
/ Intent Data

3 Major Roles AI Plays in B2B Programmatic Marketing

Cognitive technologies like Artificial Intelligence (AI) now play pivotal roles in B2B programmatic marketing. (Programmatic advertising refers to automated selling ...
Read More

Measuring B2B Marketing ROI: 10 Things to Track

B2B marketing ROI remains just a concept, unless you track your activities and results. To prove marketing value and ROI, ...
Read More

7 Must-Know Facts About Content Syndication and Intent

Content syndication is the simplest approach to increase website traffic -- but not the easiest. You (or your content syndication ...
Read More

What Do B2B Buyers Want: The New Buying Process

Why Have Buyer Engagement Challenges Become So Disruptive? Before we look at why B2B buyer engagement challenges have been so ...
Read More

True Influence and LiveRamp Remove Barriers to Data-driven B2B Marketing

Owning a pool of first-party data is just the beginning when it comes to data-driven B2B marketing. You have to ...
Read More

How Sellers Engage B2B Buyers: 5 Stages of Maturity

What must brands do differently to engage B2B buyers? Forrester calls the answer “Prospective Buyer Engagement.”  We spoke about this ...
Read More
/ Intent Data

Big List of Digital Marketing Acronyms

How can you keep up with all the acronyms in digital marketing? You just can’t, but you can try. Use ...
Read More
/ ABM/Cloud, Intent Data

How to Mix Sales and Marketing Channels To Convert Leads

Sales and marketing teams must go hand in hand to attract, convert and retain customers. Intent data is the cornerstone ...
Read More
/ Intent Data

Future of B2B Revenue: Tips for Engaging with Buyers

Need some tips to better prepare your B2B revenue resources for 2021? First, start with these forward-looking videcasts full of ...
Read More
/ Intent Data

7 Integrated Marketing Best Practices for 2021

B2B brands interested in growing as organizations should look to best practices in integrated marketing communication (IMC) for their revenue ...
Read More

Content Syndication Resources for B2B Marketers: Part 2

Get Ideas for Content Syndication We have so many good resources to share about content syndication, it’s just too much ...
Read More
/ Intent Data

Content Syndication Resource Cornucopia: Part 1

We have so many good resources to share about content syndication, it’s just too many for one post. See part ...
Read More
/ Intent Data

Intent Data in the Revenue Funnel: Uncover Real Buyer Needs

Intent data transforms the way brands acquire, nurture and convert leads by bringing facts to the revenue funnel. It shortens ...
Read More

9 Programmatic Advertising Learning Resources

A “Welcome to 2021” Gift for B2B Marketers We have so many good learning resources to share when it comes ...
Read More

Five Gifts for B2B Sellers: Five Videocasts about Buyer Engagement

Craving better B2B buyer engagement in 2021? Enjoy this selection from the True Influence Accelerating Revenue library of videocasts. It’s ...
Read More

Best Account-Based Marketing Tactics to Boost Buyer Engagement

Account-based marketing stands out among B2B strategies, and a lot has been written about the various ways it boosts buyer ...
Read More
/ ABM, ABM/Cloud, intent data, Intent Data

Start Your B2B Programmatic Journey With These Easy Hacks

Confused about what direction to takeB2B programmatic marketing strategies? Maybe you want to take it to the next level, or ...
Read More

Intent Clues Solve Buyer Journey Puzzle

B2B marketers are increasingly turning to intent signals for clues that solve the buyer journey puzzle. This blog looks at ...
Read More

3 Major Roles AI Plays in B2B Programmatic Marketing

Cognitive technologies like Artificial Intelligence (AI) now play pivotal roles in B2B programmatic marketing. (Programmatic advertising refers to automated selling ...
Read More

How to Choose a DSP Solution for B2B Programmatic Advertising

Programmatic advertising refers to automated buying, selling and management of digital ad space, and to do that, B2B marketers must ...
Read More
/ Programmatic, Programmatic

B2B Programmatic Marketing: What to Expect in 2021

With the new year around the corner, you’ll want to prepare your B2B programmatic marketing strategies for the possibility of ...
Read More
/ B2B Selling, Programatic, Programmatic

How Programmatic Marketers Can Prepare for a Cookieless Future

Who would have imagined in 1994 that today programmatic marketers would be considering a cookieless future? In 1994, Lou Montulli, ...
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/ Programmatic, Programmatic

9 Programmatic Advertising Learning Resources

A “Welcome to 2021” Gift for B2B Marketers We have so many good learning resources to share when it comes ...
Read More

Start Your B2B Programmatic Journey With These Easy Hacks

Confused about what direction to takeB2B programmatic marketing strategies? Maybe you want to take it to the next level, or ...
Read More

7 Ways To Justify Programmatic Advertising To Your Boss

You may be called up to justify programmatic advertising to someone higher up in your organization. This blog offers ways ...
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/ Programmatic

Intent Marketer’s Guide to Programmatic Ads

Fed up with old school hit-and-miss advertising campaigns? It's high time to take a plunge into adtech innovation with this ...
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/ Programmatic

How Multichannel Marketing Strategies Boost Business Growth

Buyer response to marketing campaigns plays a pivotal role in overall business growth. It's no surprise then, that for marketers, ...
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/ Programmatic

6 Programmatic Mistakes to Avoid at All Costs

Programmatic marketing uses automated processes for selling and buying digital ad space. Computer programs and algorithms do the negotiations and ...
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/ Programmatic

Programmatic Display Targeting Is About Reaching Prospects Where They Live

Craig Weiss, COO, True Influence If you’ve adopted Account-based Marketing (ABM) in your B2B sales and marketing operations, you need ...
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/ Programmatic

Take Time to Learn: 7 On-Demand Programmatic Marketing Events

If you’re interested in learning more about programmatic marketing, these seven on-demand events might help. To save your time and ...
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/ Programmatic

First Steps to Add Intent to Your Programmatic Ad Strategy

Intent programmatic ads are no less than gold when it comes to maximizing CTR, engagement and other conversion metrics. As ...
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/ Programmatic

What’s The Difference Between Programmatic and Display Advertising?

Terms like display advertising and programmatic advertising come up in lots of marketing strategy sessions these days. But what’s the ...
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/ Programmatic

Programmatic display turbo-charges all your ABM channels

By Craig Weiss, COO, True Influence You’ll often see programmatic display advertising described as the “grease” of Account-Based Marketing (ABM) ...
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/ Programmatic

Programmatic Display + Intent: Find Overlooked ABM Targets

By Craig Weiss, COO, True Influence Programmatic display advertising has established itself as a critical tool for marketing and sales ...
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/ Programmatic

How to Optimize Digital Advertising through Intent Signals

The mantra of B2B marketers worldwide is “Intent Signal Data.” Gartner reported that by the end of 2022, 70% of ...
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/ Programmatic

Do You Know These 17 Programmatic Marketing Terms?

A few days back, I browsed for washing machines, as the existing one was having problems. Google showed me pages ...
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/ Programmatic

The Future of Display Ads without Third-party Cookies

By Craig Weiss COO, True Influence News that Google plans to block third-party cookies in its Chrome browser, likely by ...
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/ Programmatic

Brian Solis: Future of Data, Marketing and Sales Alignment

Brian Solis Salesforce Global Innovation Evangelist Summit Spotlight - Brian Solis The 2021 True Influence Summit is coming fast, and ...
Read More
/ B2B Marketing, Sales

Modernize B2B Selling with Data and True Influence Summit

What must brands do differently in 2021 when it comes to modernizing B2B selling? We know some things for sure ...
Read More
/ B2B Marketing, Sales

Eight Strategic Questions for B2B Sellers and Marketers

As B2B sellers, marketers and buyers head into a new year, we all face a new set of challenges, as ...
Read More
/ B2B Marketing, Sales

What 2020 Taught Us About B2B Marketing and Sales

When the world shut down back in early 2020, everyone had an opinion about what the “new normal” for B2B ...
Read More

Prospecting for Sales and Marketing: Crushing the Sales Process

2020 Update Source and prioritize accounts with intent data monitoring Are you crawling, walking or running when it comes to ...
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/ Sales

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