Blogs

Advanced Programmatic Metrics Come From Data-Driven Partners

With Nagendra SaiAssociate Director, Programmatic, True Influence A data-driven marketing partner gives you access to advanced programmatic metrics you aren’t ...
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/ Programmatic Display

Go Beyond the Basics: Data-driven Programmatic Metrics

With Nagendra SaiAssociate Director, Programmatic, True Influence The basic programmatic advertising metrics that track typical B2C display campaigns are only ...
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/ Programmatic Display

5 B2B Data Management Best Practices

If you want to make sure you’re handling B2B data correctly, these five best practices in data management will put ...
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/ Data Solution

Don’t Make These 5 Common ABM Mistakes

Anyone who’s been in B2B marketing for a minute is familiar with account-based marketing (ABM) and the benefits it brings ...
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/ Marketing Cloud

Do You Track These Eight Programmatic Advertising Metrics?

With Nagendra Sai Associate Director, Programmatic, True Influence In part 2 of this series about programmatic advertising metrics, let’s take ...
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/ Programmatic Display

Context Is King in Understanding Programmatic Advertising Metrics

With Nagendra SaiAssociate Director, Programmatic, True Influence Programmatic display advertising is such a powerful tool for B2B marketers because its ...
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/ Programmatic Display

Google FLoC: Blessing in Disguise for Early Engagement?

By Praveen BallaVice President, Production, True Influence Targeting Audiences, Not Individuals With Google FLoC, display advertisers will have to target ...
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/ Data Solution

Google FLoC Driving Marketers to Smart Audience Definition and First-Party Data

By Praveen BallaVice President, Production, True Influence Whenever there’s big news in digital advertising, such as Google’s FLoC, the trade ...
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/ Data Solution

Data Transparency Builds Buyer Trust

Is your data management practice transparent to buyers? Do your practices abide by laws like General Data Protection Regulations (GDPR) ...
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/ Data Solution

Four Reasons to Keep an Eye on Social Sentiment

Social sentiment and emotions factor large when it comes to how buyers make purchasing decisions. According to Harvard University professor, ...
Read More
/ Data Solution

Truth Matters: 4 ABM Truths for B2B Marketers

More and more B2B brands use account-based marketing (ABM) in their revenue models and with good reason. A study found ...
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/ Marketing Cloud

Programmatic Job Skills: Does Your Team Have What It Takes?

In 2020, digital channels accounted for 80% of budgets, with the highest spend in digital advertising. Marketers are optimistic about ...
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/ Blog - Job Skills, Programmatic Display

6 Signs Leaders Need to Consider in Content Syndication

Content syndication has a reputation as a proven technique for increasing website traffic, lead generation and bolstering brand awareness. When ...
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/ Content Syndication

How to Make Content Work Harder in ABM

95% of B2B buyers choose solutions where the brand “provide(s) them with ample content to help navigate through each stage ...
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/ Marketing Cloud

Google Privacy Sandbox – Not Everyone Is Playing Along

By Craig WeissChief Operating Officer, True Influence Unsurprisingly, other big tech platforms are not lining up to play in Google’s ...
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/ Programmatic Display

FLoC, Proprietary Data Networks and What Privacy Really Means

By Craig WeissChief Operating Officer, True Influence As the era of the third-party cookie drags to a close, industry pundits ...
Read More
/ Programmatic Display

How to Evaluate Intent Data Providers

All intent data is not created equal, and neither are all intent data providers. Use this guide for the comparative ...
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/ Data Solution

How AI Expands Prospect Data with Delicious Results

By Praveen BallaVice President, Production, True InfluenceThe traits and behaviors that indicate a prospect is likely a good customer are ...
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/ Data Solution

These Martech and Adtech Partnerships Help B2B Brands Get Data

Martech, short for marketing technology, refers to technologies used with the intention of reaching potential customers. Advertising technology or adtech, ...
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/ Data Solution

6 Tips: Lead ABM Engagement with Attention-Getting Content

Account-based marketing (ABM) is more impactful than other B2B demand generation strategies largely due to the ease of using relevant, ...
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/ Marketing Cloud

Don’t Make These 5 Common ABM Mistakes

Anyone who’s been in B2B marketing for a minute is familiar with account-based marketing (ABM) and the benefits it brings ...
Read More
/ Marketing Cloud

Truth Matters: 4 ABM Truths for B2B Marketers

More and more B2B brands use account-based marketing (ABM) in their revenue models and with good reason. A study found ...
Read More
/ Marketing Cloud

How to Make Content Work Harder in ABM

95% of B2B buyers choose solutions where the brand “provide(s) them with ample content to help navigate through each stage ...
Read More
/ Marketing Cloud

6 Tips: Lead ABM Engagement with Attention-Getting Content

Account-based marketing (ABM) is more impactful than other B2B demand generation strategies largely due to the ease of using relevant, ...
Read More
/ Marketing Cloud

“Sales-Ready” B2B Lead Scoring: All About Data and Context

Part 1 of this two-part series looks at the data side of lead scoring. Part 2 is all about context ...
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/ Marketing Cloud

What’s Been the Impact of AI on B2B Marketing?

Some of the most remarkable developments in online B2B marketing have been inspired by artificial intelligence (AI). Here’s a recap ...
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/ Marketing Cloud

Audience Segmentation Essentials for B2B Marketing Strategy

Audience segmentation refers to differentiating and categorizing audience groups into various sections based on their online behavior, demographics and demands ...
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/ Marketing Cloud

A Vision for AI and Data-driven Marketing

(Enjoy this conversation about data-driven marketing with RK Maniyani -- True InfluenceCo-Founder and Chief Technology Officer. This interview originally appeared ...
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/ Marketing Cloud

5 Common Lead Generation Mistakes: How to Fix and Avoid

Lead generation has to be one of the most talked-about topics in the B2B marketing landscape. And why shouldn't it ...
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/ Marketing Cloud

5 Ways to Refresh Stale B2B Marketing

B2B marketing can be a vibrant powerhouse that boosts brand value, generates quality leads and drives revenue. Or it can ...
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/ Marketing Cloud

5 Must-Have B2B Marketing Skills in the Age of AI

Artificial intelligence tools provide many B2B marketing skills that brands need today to reach and engage buyers in the digital ...
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/ Marketing Cloud

3 Risks of Over-Personalization in B2B Lead Generation

By Praveen BallaVice President, Production, True Influence The degree of personalization AI brings to B2B lead generation is almost limitless, ...
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/ Marketing Cloud

AI-driven Audience Segmentation Adds Value to B2B Marketing

For B2B marketers, audience segmentation can be a game changer when it comes to organizing audiences into smaller groups. Audience ...
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/ Marketing Cloud

Say So Long to These 8 B2B Digital Marketing Myths

If you are a marketer, be it B2B or B2C, digital marketing is your jam. Without investing in digital marketing ...
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/ Marketing Cloud

AI-driven Marketing: Multivariate or Single Variable Analysis?

The ability to identify buyers engaging with your brand or with a topic relevant to your solutions is high on ...
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/ Marketing Cloud

SAP Digital Marketing Leader: Lessons in Growing a Pipeline

Feel like your digital marketing is missing something? Want to help your business use insights more effectively? If so, the ...
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/ Marketing Cloud

Demand Marketing Analyst Featured at Live Virtual AI Event

Kerry Cunningham lives B2B demand marketing practically every day. A Forrester vice president and principal analyst, he advises B2B clients ...
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/ Marketing Cloud

10 Virtual Events to Put You at the Top of Your B2B Game

Virtual events took on new value over the past year, as they gave business professionals the opportunity to learn and ...
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/ Marketing Cloud

What to Ask When Evaluating a Marketing Cloud

We all use something connected to a cloud-based solution, and for marketers, that’s probably a marketing cloud. Use the advice ...
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/ Marketing Cloud

Summit Panelist Spotlight: Using AI for the Greater Good

Artificial intelligence (AI) and intelligent systems continue to evolve, from projects at a global scale to the most minute applications ...
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/ Marketing Cloud

5 B2B Data Management Best Practices

If you want to make sure you’re handling B2B data correctly, these five best practices in data management will put ...
Read More
/ Data Solution

Google FLoC: Blessing in Disguise for Early Engagement?

By Praveen BallaVice President, Production, True Influence Targeting Audiences, Not Individuals With Google FLoC, display advertisers will have to target ...
Read More
/ Data Solution

Google FLoC Driving Marketers to Smart Audience Definition and First-Party Data

By Praveen BallaVice President, Production, True Influence Whenever there’s big news in digital advertising, such as Google’s FLoC, the trade ...
Read More
/ Data Solution

Data Transparency Builds Buyer Trust

Is your data management practice transparent to buyers? Do your practices abide by laws like General Data Protection Regulations (GDPR) ...
Read More
/ Data Solution

Four Reasons to Keep an Eye on Social Sentiment

Social sentiment and emotions factor large when it comes to how buyers make purchasing decisions. According to Harvard University professor, ...
Read More
/ Data Solution

How to Evaluate Intent Data Providers

All intent data is not created equal, and neither are all intent data providers. Use this guide for the comparative ...
Read More
/ Data Solution

How AI Expands Prospect Data with Delicious Results

By Praveen BallaVice President, Production, True InfluenceThe traits and behaviors that indicate a prospect is likely a good customer are ...
Read More
/ Data Solution

These Martech and Adtech Partnerships Help B2B Brands Get Data

Martech, short for marketing technology, refers to technologies used with the intention of reaching potential customers. Advertising technology or adtech, ...
Read More
/ Data Solution

Intelligent Database: Smarter Data. Smarter Marketing.

Of all the tools available to data-driven B2B marketers, an intelligent database has to be one of the most valuable ...
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/ Data Solution

FLoC: Suitable Alternative to Third-Party Cookies?

Google has come up with a machine learning-based initiative FLoC (Federated Learning of Cohorts) just as third-party cookies phase out ...
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/ Data Solution

B2B Lead Qualification Based on the Human Context

Part 2 in a series, this article looks at the context side of lead qualification. Part 1 covers data. By ...
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/ Data Solution

Data Management Transparency Builds Buyer Trust

Is your data management practice transparent to buyers? Do your practices abide by laws like General Data Protection Regulations (GDPR) ...
Read More
/ Data Solution

How AI Helps B2B Marketing Prioritize Accounts

By Praveen BallaVice President, Production, True Influence Data-driven B2B marketing and sales involves more than amassing volumes of data. It’s ...
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/ Data Solution

Truth Matters: 5 Ways to Grow Trust in Marketing

It sounds so obvious: Build your business on principles of truth and honesty, because trust in marketing pays huge dividends ...
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/ Data Solution

Data Protection Finds Strong Defender in Technology

Data protection has never been more important. In 2020 alone, the United States experienced 1,001 data breaches, and throughout the ...
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/ Data Solution

AI Innovation: At the Edge of Mainstream B2B

By Praveen BallaVice President, Production, True Influence AI innovation is transforming every aspect of B2B sales and marketing, from content ...
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/ Data Solution

Intent Data Cures Four Marketing Automation Headaches

It’s hard to imagine a business world without marketing automation. Marketers have become accustomed to its existence in so many ...
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/ Data Solution

How Intent Data Aligns B2B Sales and Marketing

Intent data has a special role in promoting B2B sales and marketing alignment -- a priority for most B2B companies ...
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/ Data Solution

How Data Marketplace Unlocks Value for Buyers and Sellers

Data marketplaces provide structured platforms for businesses to buy and sell data of their choice. Similar to other marketplaces that ...
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/ Data Solution

Four Steps to Operationalize AI Ethics in B2B

Have you thought about what AI ethics might look like in your organization? This article explores an important topic and ...
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/ Data Solution

Advanced Programmatic Metrics Come From Data-Driven Partners

With Nagendra SaiAssociate Director, Programmatic, True Influence A data-driven marketing partner gives you access to advanced programmatic metrics you aren’t ...
Read More
/ Programmatic Display

Go Beyond the Basics: Data-driven Programmatic Metrics

With Nagendra SaiAssociate Director, Programmatic, True Influence The basic programmatic advertising metrics that track typical B2C display campaigns are only ...
Read More
/ Programmatic Display

Do You Track These Eight Programmatic Advertising Metrics?

With Nagendra Sai Associate Director, Programmatic, True Influence In part 2 of this series about programmatic advertising metrics, let’s take ...
Read More
/ Programmatic Display

Context Is King in Understanding Programmatic Advertising Metrics

With Nagendra SaiAssociate Director, Programmatic, True Influence Programmatic display advertising is such a powerful tool for B2B marketers because its ...
Read More
/ Programmatic Display

Programmatic Job Skills: Does Your Team Have What It Takes?

In 2020, digital channels accounted for 80% of budgets, with the highest spend in digital advertising. Marketers are optimistic about ...
Read More
/ Blog - Job Skills, Programmatic Display

Google Privacy Sandbox – Not Everyone Is Playing Along

By Craig WeissChief Operating Officer, True Influence Unsurprisingly, other big tech platforms are not lining up to play in Google’s ...
Read More
/ Programmatic Display

FLoC, Proprietary Data Networks and What Privacy Really Means

By Craig WeissChief Operating Officer, True Influence As the era of the third-party cookie drags to a close, industry pundits ...
Read More
/ Programmatic Display

Are These 5 Display Ad Pain Points Haunting You?

Display ad pain points are something you can’t just put aside to deal with later. You must address them before ...
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/ Programmatic Display

Quick Tour of 8 Targeting Tactics for Programmatic Display

Targeting has become one of B2B marketers’ most powerful tools for successful programmatic display advertising. This tactic refers to all ...
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/ Programmatic Display

Contextual Targeting Takes Brands to Buyers

In the ever-changing world of B2B marketing, contextual targeting continues to gain momentum. It helps brands satisfy the requirement to ...
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/ Programmatic Display

Programmatic Marketing Connects Brands with Buyers Across Funnel

B2B buyers interact with many online sources in pursuit of answers, and programmatic marketing keeps brands in front of in-motion ...
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/ Programmatic Display

6 Best Practices for Better Programmatic Marketing ROI

Programmatic marketing has become a staple of the online diet. From our laptops to our over-the-top TV content, CMOs try ...
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/ Programmatic Display

How Programmatic AR & VR Help B2B Awareness & Engagement

The ground-breaking, immersive engagement of Programmatic Augmented Reality (AR) and Virtual Reality (VR) reflect the shifts underway in digital advertising ...
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/ Programmatic Display

5 Ways AI Serves Programmatic and Online Marketing

(Get the latest thinking on AI for B2B online marketing at the True Influence Spring Summit: “Accelerating Revenue with Artificial ...
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/ Programmatic Display

Programmatic’s Role in B2B Marketing

Innovation in programmatic advertising continues to reshape B2B marketing. The pandemic escalated digital transformation across industries and functions, and marketing ...
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/ Programmatic Display

How Will Programmatic Marketers Measure Performance in a Cookieless World?

Until now, digital marketers have harnessed the power of data and programmatic marketing primarily through cookies. After relying on cookies for ...
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/ Programmatic Display

Programmatic ABM: Reach, Engage, Convert

Account-based marketing (ABM) plays an important role in many B2B demand gen strategies, and programmatic ABM provides these campaigns with ...
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/ Programmatic Display

Choosing a B2B Programmatic Partner?

7 Things that Matter in the New Normal Who would have thought an unknown virus would play such a role ...
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/ Programmatic Display

B2B Teams Need These 3 Programmatic Advertising Skills

The internet explosion paved the way for today’s booming digital marketing landscape, with programmatic advertising at the epicentre. Traditional marketing ...
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/ Programmatic Display

How AI Reduces Programmatic Advertising Fraud

Programmatic advertising fraud has become a digital monster preying on the goals and dreams of B2B marketers everywhere. Imagine a ...
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/ Programmatic Display

6 Signs Leaders Need to Consider in Content Syndication

Content syndication has a reputation as a proven technique for increasing website traffic, lead generation and bolstering brand awareness. When ...
Read More
/ Content Syndication

Time for a New Partner? How to Evaluate Content Syndication Venders

A good relationship with any partner, including content syndication providers, starts with good questions. Here’s what to ask to find ...
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/ Content Syndication

Premium B2B Leads Need Premium Response

When you’re handed premium, intent-driven B2B leads, your follow-up engagement must be just as stellar.  Imagine you’re a sales professional, ...
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/ Content Syndication

Take the Long View with B2B Content Experience

Content experience is the impression or feeling a prospect gets after an interaction with your digital content. The content buyers ...
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/ Content Syndication

Be Done with These 5 B2B Content Marketing Myths

B2B marketers use content marketing to build brand identity, expand their audience, and drive leads and sales, but most importantly, ...
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/ Content Syndication

Does Content Syndication Have a Place in B2B Marketing?

For some reason, many B2B companies have either struggled to grasp content syndication or flat-out ignored it. If you’re a ...
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/ Content Syndication

Intent-driven Blogging: Lead Generation for B2B Marketers

Blogging remains a basic piece of most content marketing strategies, and intent-driven blogging for lead generation takes it to the ...
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/ Content Syndication

AI and Big Data: B2B Personalization Leaps Forward

By Praveen BallaVice President, Production, True Influence AI is making the classic notion of the marketing funnel obsolete. That may ...
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/ Content Syndication

4 Ways to Intensify B2B Content Marketing with AI and Intent Data

All the hype about artificial intelligence actually has a good deal of truth when it comes to AI and B2B ...
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/ Content Syndication

Why B2B Buyers Want Your Syndicated Content

B2B marketers make frequent use of content syndication to reach B2B buyers. An intent-led content syndication campaign identifies prospects around ...
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/ Content Syndication

4 Ways B2B Brands Use AI and Content Marketing

AI and content marketing are proving to be the proverbial “match made in heaven.” Artificial intelligence has demonstrated enormous potential ...
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/ Content Syndication

Content Marketing: 5 Metrics to Capture Your Success

A survey states that only 21% of content marketers successfully measure their content marketing in terms of ROI. This stat ...
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/ Content Syndication

How to Use B2B Content to Attract Quality Subscribers

When marketers understand what their prospects do and look for across the funnel, brands can focus on providing those answers ...
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/ Content Syndication

7 Content Syndication Best Practices for 2021

With millions of people reading blogs and other content online, content syndication has become a convenient way to reach out ...
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/ Content Syndication

How Content Syndication and SEO Can Work Well Together

Some B2B brands have resisted the benefits of content syndication, fearing its influence on their SEO. In fact, only 30 ...
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/ Content Syndication

Build Brand by Aligning B2B Content with Buyer Interests

Aligning content with buyer interests can be confusing and involves no small bit of guesswork. That’s especially so when your ...
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/ Content Syndication

5 B2B Content Syndication Mistakes to Avoid

B2B Content syndication is an effective way to expose a business brand to a wider, but still targeted audience. Most ...
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/ Content Syndication, Marketing Cloud

4 ABM Tactics: How to Find Qualified Leads Sales Will Love

As a B2B marketer, do you use account-based marketing tactics to fill your pipeline with qualified leads? A company’s financial ...
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/ Content Syndication, Marketing Cloud

7 Must-Know Facts About Content Syndication and Intent

Content syndication is the simplest approach to increase website traffic -- but not the easiest. You (or your content syndication ...
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/ Content Syndication, Data Solution

How Does Content Syndication Impact SEO?

Intent-led content syndication is a proven way to increase brand exposure and quality leads, but how does content syndication impact ...
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/ Content Syndication