Blogs

Programmatic’s Role in B2B Marketing

Innovation in programmatic advertising continues to reshape B2B marketing. The pandemic escalated digital transformation across industries and functions, and marketing ...
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/ Programmatic Display

Three Marketing Cloud Challenges You Can’t Ignore

The marketing cloud has gained immense popularity in today’s B2B world. With the potential to create a complete audience profile, ...
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/ Marketing Cloud

What Is Marketing Analytics Anyway?

Marketing analytics is the practice of gathering data from campaigns and touchpoints to analyze patterns such as campaign contribution to ...
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/ Marketing Cloud

Intent-Based Marketing Cloud: Holistic Platform for Integrated Marketing

The marketing cloud has become a familiar term to anyone trying to drive B2B revenue in a noisy, digital B2B ...
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/ Marketing Cloud

How to Use B2B Content to Attract Quality Subscribers

When marketers understand what their prospects do and look for across the funnel, brands can focus on providing those answers ...
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/ Content Syndication

How Will Programmatic Marketers Measure Performance in a Cookieless World?

Until now, digital marketers have harnessed the power of data and programmatic marketing primarily through cookies. After relying on cookies for ...
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/ Programmatic Display

Data Fluency Part 2: How to Set Up Centers of Data Excellence

By Ray EstevezChief Information Officer, True Influence (In Part 1 of this article, Ray looked at the skills needed for ...
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/ Data Solution

Data Fluency Part 1: Skills B2B Sales and Marketing Teams Need

By Ray EstevezChief Information Officer, True Influence The digital transformation has made every company a data company and turned data ...
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/ Data Solution

7 Content Syndication Best Practices for 2021

With millions of people reading blogs and other content online, content syndication has become a convenient way to reach out ...
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/ Content Syndication

Prioritize B2B Prospects with Intent Monitoring

Don’t waste precious time and resources on accounts that aren’t in-market. Avoid that rookie mistake with intent monitoring. Studying intent ...
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/ Marketing Cloud

At B2BMX: How Honeywell Improved B2B Leads for Channel Partners

Who better than Tim Schneller to tell the story of how Honeywell improved B2B leads for their channel partners. Head ...
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/ Data Solution

How Intent Data Benefits B2B Sales Prospecting

You’d think intent data would be no stranger to B2B prospecting teams. Research firm SiriusDecisons identified intent data monitoring as ...
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/ Data Solution

Programmatic ABM: Reach, Engage, Convert

Account-based marketing (ABM) plays an important role in many B2B demand gen strategies, and programmatic ABM provides these campaigns with ...
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/ Programmatic Display

Refresh Stale Marketing with Intent-based Campaigns

Who still struggles with “spray-and-pray” campaigns to reach B2B audiences? If so, it’s time to wake up and opt for ...
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/ Marketing Cloud

5 Videocasts for Busy B2B Marketers

B2B marketers can use a little extra inspiration as we dash through our days of to-do lists and fire drills ...
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/ Marketing Cloud

How Content Syndication and SEO Can Work Well Together

Some B2B brands have resisted the benefits of content syndication, fearing its influence on their SEO. In fact, only 30 ...
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/ Content Syndication

Choosing a B2B Programmatic Partner?

7 Things that Matter in the New Normal Who would have thought an unknown virus would play such a role ...
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/ Programmatic Display

What Does B2B Integrated Marketing Mean to You?

Nearly every B2B team practices “integrated marketing” to some degree, but there’s no uniform standard. Most marketers don’t even agree ...
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/ Marketing Cloud

Maximize Your B2B Marketing Budget with Intent Intelligence

Whether you’re a bootstrapped start-up or a global enterprise, at some point, we all invest money in B2B marketing campaigns ...
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/ Marketing Cloud

Target In-market Prospects with B2B Marketing Analytics

B2B marketing analytics stand out as a dependable source for guidance and measuring return on investment. Some provide detailed views ...
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/ Data Solution

Third-Party Data is Essential to Identifying Targets in ABM Strategy

It’s easy to just stick with what you know. But the comfort of staying in familiar territory comes at the ...
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Intent Data – 7 Ways It Can Turbo-Charge Your B2B Marketing

If you’ve been noticing a lot of buzz around intent data recently, you’re not alone. It’s one of the most ...
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Must-Attend ABM Events

While ABM is certainly nothing new, it’s still coming into its own on the mainstream B2B marketing scene. And while ...
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/ Marketing Cloud

B2B Lead Generation: A 2018 Mid-Year Check-In

Seems like just yesterday when our news feeds teemed with those “B2B Lead Generation Trends to Watch in 2018” posts ...
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/ Marketing Cloud

Imprivata Shows How Intent Powers a Comprehensive ABM Strategy

Featuring Craig Weiss, COO of True Influence. Marketing success must be measured, and last month I discussed a few key ...
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/ Data Solution, Marketing Cloud

5 Trends That Are Reshaping B2B Marketing in 2018

As B2B marketing professionals, we function in a constantly shifting environment. Technology is an ever-moving target, customer expectations are evolving ...
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/ Marketing Cloud

Intent Monitoring Helps Solve Hot-Button ABM Complaints

Featuring RK Maniyani Chief Technology Officer of True Influence. The enormous amount of data now available to B2B marketers creates ...
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ABM in 2018: A Mid-Year Review

In the span of just a few years, account-based marketing (ABM) has evolved from a niche philosophy into the go-to ...
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/ Marketing Cloud

B2B Marketing in 2018: A Mid-Year Review

With the end of the second quarter now in sight, it’s time to take a step back and assess where ...
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/ Marketing Cloud

May B2B Round-up – Marking True Influence’s British Expansion

While the debut of the European Union’s General Data Protection Regulation (GDPR) may have been the lead story for most ...
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/ Marketing Cloud, Resources

Publisher vs. Data-Driven Models: Choosing Your Intent-Based Approach to Demand Generation

For B2B marketing teams who are frustrated with dwindling results from traditional demand generation tactics, intent monitoring offers a beacon ...
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/ Marketing Cloud

7 Ways to Build Brand Awareness with Email Marketing and Demand Generation

In today’s crowded, noisy marketing environment, to build brand awareness among B2B buyers can be a struggle. In the B2B ...
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/ Marketing Cloud

Intent Signal Monitoring Proving Its Value in Maturing Programs

Featuring Ken Stout, CRO of True Influence. When we launched our InsightBASE account acceleration platform back in January 2016, we ...
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How to Turn Readers Into Invested Email Subscribers

Today’s B2B marketers have an endless supply of tactics and technologies at their fingertips, each holding the promise of improving ...
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/ Marketing Cloud

Personalized Video, Smart Targeting Create Irresistible Email Campaigns

Featuring Janet Rubio, CMO of True Influence. Content personalization has become essential in B2B Marketing. So has smart list segmentation ...
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/ Marketing Cloud

Why Marketing Analytics Rule the Roost

Since the dawn of the industry, marketing has been a creative playground for artsy types. After all, who doesn’t love ...
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/ Marketing Cloud

How to Build Your Brand Around an Unmet Need

In B2B Marketing 101, we all learned the key to turning prospects into customers: discovering their needs and helping them ...
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/ Marketing Cloud

Intent Data Helps B2B Sales Reps Become the Experts that Prospects Want

Featuring Ken Stout, CRO of True Influence. B2B Sales is a tough game. I’m not telling you anything you don’t ...
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Measuring Intent Monitoring’s Impact Along Your Prospects’ Entire Customer Journey

Featuring Craig Weiss, COO of True Influence. Any Marketing tech solution is going to come with a lot promises. And ...
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GDPR Checklist: Will You Be Ready for May 25?

This is the fifth post in our series to help businesses prepare for the EU General Data Protection Regulation (GDPR) ...
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/ Marketing Cloud

Intent Data Meets Social Media: Your Key to High-Impact Messaging

In just a few years, social media marketing has evolved from a niche practice to an essential component of any ...
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/ Data Solution, Marketing Cloud

Weeding Out Bad B2B Data Is Key to ABM Success

Featuring RK Maniyani, CTO, True Influence The incredible volume of user data now available to B2B Marketers has opened doors ...
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/ Data Solution, Marketing Cloud

Be Prepared: Intent Marketing’s 5 Biggest Challenges

Pull up any marketing guru’s blog and you’re sure to find at least one mention of intent marketing as the ...
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/ Data Solution, Marketing Cloud

How Intent Monitoring Delivers Results

Have you ever noticed that B2B marketing trends come and go as quickly as cars around an Indy racetrack? From ...
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/ Data Solution, Marketing Cloud

Matt Senatore’s Four Keys to Choosing the Right Intent Data Monitoring Provider

As interest in account-based marketing (ABM) continues to escalate, more B2B marketers are recognizing the need for intent monitoring — ...
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/ Data Solution, Marketing Cloud

The Difference Between Predictive Analytics and Intent Monitoring

As marketers search for solutions to their B2B outreach challenges, a sea of tools, apps, and technologies has emerged, with ...
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/ Data Solution, Marketing Cloud

Intent Data Shortens The Sales Cycle and Wins Revenue as Staple of New Demand Unit Waterfall

After SiriusDecisions announced its new Demand Unit Waterfall this past spring, the B2B research firm declared that the emergence of ...
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/ Data Solution, Marketing Cloud

Data Analysts Fuel Advanced Insights into Your Customers

As B2B Marketing continues its evolution as a data-driven science, companies continue to face the dual challenge of smartly exploiting ...
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/ Data Solution

True Influence Provides the Intent Data in Analyst Firm’s New Demand Waterfall

The InsightBASE Intent Monitoring Platform Identifies Demand Units in the Active Demand Stage. See the original PRWEB release ...
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/ Data Solution

Understanding Intent Monitoring and Its Real World Applications

What is Intent Monitoring? Quite simply put, it’s the digital footprint either companies or prospects leave across the internet while ...
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/ Data Solution, Marketing Cloud

5 Ways Fact-Based Marketing Helps You Identify Your Best Prospects

Cause-based marketing – which tells potential consumers your company story through your stance on trending issues – is especially important ...
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/ Data Solution, Marketing Cloud

May’s Hot B2B Marketing Reads | Our don’t-miss content roundup

Memorial Day has come and gone, but enjoying the first warm days leading up to summer, taking time to remember ...
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Companies Shift Focus from Tech to Data

Data is the double helix of marketing DNA –it holds all of the information that allows our businesses to grow ...
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Intent Monitoring: A Fact-Based, Not Predictive, B2B Marketing Solution

At a recent SiriusDecisions forum, held at Cambridge, Mass., Kerry Cunningham and Matt Senatore unpacked “The Role of Predictive Analytics ...
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How to be there when they’re ready to buy [Webcast]

Using intent signals to take the guesswork out of connecting with prospects There’s a reason why Intent Signal Monitoring is ...
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Are you the One in 10 Marketer Not Using Data?

Effective marketers are those who have embraced the power of data to measure their efforts to improve their targeting. Marketers ...
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ABM Studies Show Intent Signal Monitoring Helps Companies Make Smarter Decisions

Numerous industry reports affirm the key role of Account-Based Marketing Data-as-a-Service platforms like InsightBASE® in achieving marketing objectives. See the ...
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Going to SiriusDecisions? Check Out These Las Vegas Events

There’s so much to do at this year’s SiriusDecisions Summit 2017 – singer/songwriter Jewel is kicking off the conference with ...
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/ Data Solution

Intelligence technology is important but it’s not everything

In a 3rd follow-up article about marketing intelligence, Huffington Post writer and marketing expert Lewis Fein, turned to True Influence® ...
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/ Data Solution, Marketing Cloud

Beyond SEO Content: Using Intent Signals as Your Secret Weapon

Content managers now have their own secret weapon –Intent Signals. The internet runs on content generation and intention. Up until ...
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/ Data Solution, Marketing Cloud
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