Blogs

AI Innovation: At the Edge of Mainstream B2B

By Praveen BallaVice President, Production, True Influence AI innovation is transforming every aspect of B2B sales and marketing, from content ...
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Contextual Targeting Takes Brands to Buyers

In the ever-changing world of B2B marketing, contextual targeting continues to gain momentum. It helps brands satisfy the requirement to ...
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/ Programmatic Display

Audience Segmentation Essentials for B2B Marketing Strategy

Audience segmentation refers to differentiating and categorizing audience groups into various sections based on their online behavior, demographics and demands ...
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/ Marketing Cloud, _Export

Intent Data Cures Four Marketing Automation Headaches

It’s hard to imagine a business world without marketing automation. Marketers have become accustomed to its existence in so many ...
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/ Data Solution

How Intent Data Aligns B2B Sales and Marketing

Intent data has a special role in promoting B2B sales and marketing alignment -- a priority for most B2B companies ...
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/ Data Solution

A Vision for AI and Data-driven Marketing

(Enjoy this conversation about data-driven marketing with RK Maniyani -- True InfluenceCo-Founder and Chief Technology Officer. This interview originally appeared ...
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/ Marketing Cloud, _Export

Take the Long View with B2B Content Experience

Content experience is the impression or feeling a prospect gets after an interaction with your digital content. The content buyers ...
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/ Content Syndication

How Data Marketplace Unlocks Value for Buyers and Sellers

Data marketplaces provide structured platforms for businesses to buy and sell data of their choice. Similar to other marketplaces that ...
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/ Data Solution

Be Done with These 5 B2B Content Marketing Myths

B2B marketers use content marketing to build brand identity, expand their audience, and drive leads and sales, but most importantly, ...
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/ Content Syndication, _Export

5 Common Lead Generation Mistakes: How to Fix and Avoid

Lead generation has to be one of the most talked-about topics in the B2B marketing landscape. And why shouldn't it ...
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/ Marketing Cloud, _Export

Does Content Syndication Have a Place in B2B Marketing?

For some reason, many B2B companies have either struggled to grasp content syndication or flat-out ignored it. If you’re a ...
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/ Content Syndication, _Export

5 Ways to Refresh Stale B2B Marketing

B2B marketing can be a vibrant powerhouse that boosts brand value, generates quality leads and drives revenue. Or it can ...
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/ Marketing Cloud, _Export

5 Must-Have B2B Marketing Skills in the Age of AI

Artificial intelligence tools provide many B2B marketing skills that brands need today to reach and engage buyers in the digital ...
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/ Marketing Cloud, _Export

3 Risks of Over-Personalization in B2B Lead Generation

By Praveen BallaVice President, Production, True Influence The degree of personalization AI brings to B2B lead generation is almost limitless, ...
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/ Marketing Cloud, _Export

Intent-driven Blogging: Lead Generation for B2B Marketers

Blogging remains a basic piece of most content marketing strategies, and intent-driven blogging for lead generation takes it to the ...
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/ Content Syndication

Programmatic Marketing Connects Brands with Buyers Across Funnel

B2B buyers interact with many online sources in pursuit of answers, and programmatic marketing keeps brands in front of in-motion ...
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/ Programmatic Display

AI-driven Audience Segmentation Adds Value to B2B Marketing

For B2B marketers, audience segmentation can be a game changer when it comes to organizing audiences into smaller groups. Audience ...
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/ Marketing Cloud, _Export

Say So Long to These 8 B2B Digital Marketing Myths

If you are a marketer, be it B2B or B2C, digital marketing is your jam. Without investing in digital marketing ...
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/ Marketing Cloud

AI and Big Data: B2B Personalization Leaps Forward

By Praveen BallaVice President, Production, True Influence AI is making the classic notion of the marketing funnel obsolete. That may ...
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/ Content Syndication, _Export

AI-driven Marketing: Multivariate or Single Variable Analysis?

The ability to identify buyers engaging with your brand or with a topic relevant to your solutions is high on ...
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/ Marketing Cloud, _Export

Integrated Marketing Includes Smart Use of Content Syndication Programs

B2B leads can’t all be treated the same. In 2018, it seems pointless to make such an obvious observation about ...
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/ Marketing Cloud

True Influence October 2018 Blog Round-up

October Blog Round-up -- Marketing technology is continuously gaining momentum – and pushing up the price tags of martech companies ...
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/ Marketing Cloud, Resources

Content Syndication Can Be A Great Teacher, If You’re Willing to Listen

Content Syndication is a great way to extend your current content marketing programs to new audiences. I emphasize “new” here, ...
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/ Marketing Cloud

The Best Content Syndication Assets Focus on Top Customer Personas

My advice for picking the best assets for Content Syndication programs is pretty straightforward: Use whitepapers and other high-value content ...
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/ Marketing Cloud, _Export

How to Choose the Right B2B Content Syndication Partner

Wow! That’s a lot of pressure to put on a marketing executive who is working diligently to craft an effective ...
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/ Marketing Cloud, _Export

The B2B Bubble Won’t Burst: September Blog Post Round-up

If this month’s news is any indication, the B2B bubble won't burst as business is experiencing significant growth, making marketing ...
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/ Marketing Cloud, Resources

Content Syndication Leads Give Your Marketing A Jumpstart

Although not exactly poetic or altruistic, it has been noted that we are all in the business of making money ...
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/ Marketing Cloud

The Benefits and Pitfalls of B2B Content Syndication

At first glance, content syndication is a no-brainer. Why not maximize your content by distributing it to third party organizations ...
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/ Marketing Cloud, _Export

2018’s Top B2B Content Syndication Tips and Strategies

B2B Marketers in 2018 have a considerable challenge on their hands. It’s not enough to produce insightful, relevant and engaging ...
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/ Marketing Cloud

Intent Data Relevance – A Question of Quality Assurance & Actionable Insights

B2B marketing has evolved into a purely data-driven process. Really, it’s always been that way, but now marketers have access ...
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/ Data Solution, Marketing Cloud

11 Reasons Lead Generation Needs Content Syndication

Trying to figure out a successful formula for your lead generation strategy can be a slippery slope. Generating useful, productive ...
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/ Marketing Cloud, _Export

B2B Intent Marketing Strategies Are Shaping Marketing

Like most professions, marketing has had more than its fair share of trends along with a litany of corresponding buzz ...
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Intent Monitoring Helps Agencies Meet Client Demand

B2B marketing is about quantifiable results. Every marketing dollar must be clearly mapped to revenue. And that goes for everyone, ...
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Lead Response Time: “Late” is the New “Useless”

Leads are the fuel in your marketing engine, but they don’t stay hot for long. Lead response time can make ...
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/ Data Solution, Marketing Cloud

Four Benefits of Drawing from Multiple B2B Data Sources

Casting a wide prospect net will always bring leads into your sales pipeline, but getting those leads to engage, progress ...
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/ Data Solution, Marketing Cloud

Amp Up Productivity by Integrating Your Martech Stack

Marketing technology — sometimes we use the term as if it represented a single, monolithic entity. But for modern B2B ...
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/ Marketing Cloud

New Products, New Insights Highlight July Marketing Blogs

While many people were struggling with record high temperatures last month, B2B marketing experts weren’t sweating it out. Instead, they ...
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/ Marketing Cloud, Resources

5 Compelling Data-Driven Content Marketing Examples

When you think about the team behind a solid content marketing strategy, what types of individuals come to mind? Writers? ...
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/ Marketing Cloud, _Export

The Pros and Cons of B2B Marketing Automation

Personalization is one of the most familiar applications for B2B marketing automation, but personal and automated sound counter-intuitive. B2B marketing ...
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4 Reasons Why B2B Marketers Can’t Afford to Ignore ABM in 2018

The B2B marketing world has only been talking about account-based marketing (ABM) - and the benefits of ABM - for ...
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/ Marketing Cloud

10 Unintentional Intent Signal Mistakes to Avoid, Part Two

Welcome to the second part of our blog on avoiding intent signal mistakes. To set the tone: according to Forrester, ...
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Intent Takes the Fear Out of B2B Phone Prospecting

When B2B sales professionals tell you they are “afraid” to pick up the phone and call a prospect, you have ...
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10 Unintentional Intent Signal Mistakes to Avoid, Part One

Let’s face it, we’ve all done it. In our zeal to latch onto the sales and marketing bandwagon effect: a ...
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Intent Makes B2B Content Syndication a Powerful Strategic Prospecting Tool

Content Syndication is a great way to expand your audience and reach new, highly qualified B2B prospects with your best ...
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/ Data Solution, Marketing Cloud

Intent Data: For Sales? For Marketing? For Both?

In the not-so-distant past, the term “intent data” was strictly held under the auspices of Marketing. This was also before ...
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/ Data Solution, Marketing Cloud

The Secrets of Successfully Securing Sales Calls

The Agony and the Ecstasy of Bagging the “Big Fish” Any sales professional worth their salt knows that if they ...
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/ Data Solution, Marketing Cloud

Increased Focus on Lead Quality Drives Increased Conversion, ROI and Revenue Growth

At the end of the day, you follow the money. I often say that when talking about the challenges of ...
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/ Data Solution, Marketing Cloud

Intent Data: The Secret to Creating Killer Lead Generation Campaigns

Most lead generation rock stars have their own secrets when it comes to the development and execution of lead generation ...
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/ Data Solution, Marketing Cloud, _Export

Intent Data Relevance – A Question of Quality Assurance & Actionable Insights

B2B marketing has evolved into a purely data-driven process. Really, it’s always been that way, but now marketers have access ...
Read More
/ Data Solution, Marketing Cloud

B2B Intent Marketing Strategies Are Shaping Marketing

Like most professions, marketing has had more than its fair share of trends along with a litany of corresponding buzz ...
Read More

Lead Response Time: “Late” is the New “Useless”

Leads are the fuel in your marketing engine, but they don’t stay hot for long. Lead response time can make ...
Read More
/ Data Solution, Marketing Cloud

Four Benefits of Drawing from Multiple B2B Data Sources

Casting a wide prospect net will always bring leads into your sales pipeline, but getting those leads to engage, progress ...
Read More
/ Data Solution, Marketing Cloud

Choosing an Intent Data Provider: 6 Questions to Ask Before You Buy

While intent monitoring is still a relatively new field, more B2B organizations are coming around to its unique benefits. In ...
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Intent Monitoring’s Next Major Step Forward – InsightBASE Version 2.0

Intent monitoring is revolutionizing B2B marketing by harnessing the power of intent data to help marketing and sales teams engage ...
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/ Data Solution, Marketing Cloud

Third-Party Data is Essential to Identifying Targets in ABM Strategy

It’s easy to just stick with what you know. But the comfort of staying in familiar territory comes at the ...
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Intent Data – 7 Ways It Can Turbo-Charge Your B2B Marketing

If you’ve been noticing a lot of buzz around intent data recently, you’re not alone. It’s one of the most ...
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Imprivata Shows How Intent Powers a Comprehensive ABM Strategy

Featuring Craig Weiss, COO of True Influence. Marketing success must be measured, and last month I discussed a few key ...
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/ Data Solution, Marketing Cloud

Intent Signal Monitoring Proving Its Value in Maturing Programs

Featuring Ken Stout, CRO of True Influence. When we launched our InsightBASE account acceleration platform back in January 2016, we ...
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Intent Data Helps B2B Sales Reps Become the Experts that Prospects Want

Featuring Ken Stout, CRO of True Influence. B2B Sales is a tough game. I’m not telling you anything you don’t ...
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April B2B Round-up: Automation, Intent Data & Smart Investments

At True Influence, April showers (or in some parts, some very unwelcome snow) also brought with them more information on ...
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/ Data Solution
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