Blogs

Craft a Killer Go-To-Market Strategy for a Successful Product Launch

“Don’t find customers for your product. Find products for your customers.’’ -- Seth Godin Microsoft decided to solve one of ...
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/ Content Syndication

Drive Positive Buyer Experiences with a Marketing Cloud

Businesses don't just succeed with strong products and solutions, they need to build strong buyer relationships with the right people ...
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/ Marketing Cloud

Use Intent Data to Drive Persona-Based Marketing

In the B2B digital landscape, persona-based marketing helps businesses understand buyer needs. Marketers use data to define personas - creating ...
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/ Marketing Cloud

Data Normalization 101 for B2B marketers

As Marketers plan for 2022 and beyond, organizations will continue to increase their investment in data, providing opportunities for businesses ...
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/ Data Solution

Smash These 3 ABM Challenges using a Customer Data Platform

Account-Based Marketing (ABM) sounds exciting - identifying high-level accounts, engaging key decision-makers, turning them into sales-qualified leads (SQL), and the ...
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/ Data Solution

3 Ways To Bring More Inbound Leads Into Your Pipeline

“Don’t think of your leads as leads. Instead, think of them as people who are frustrated because understanding and buying ...
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/ Content Syndication

From Account-Based Marketing to Revenue-Based Marketing

Even as Account-Based Marketing (ABM) is more readily adopted by organizations, this strategy may always help achieve desirable results. Not ...
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/ Marketing Cloud

Programmatic display: essential ‘breakwater’ for moving opted-in leads toward closed business

With Ken Lordy, Senior Vice President, Product Management, True Influence Programmatic display advertising is a staple of B2B marketing. We ...
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/ Programmatic Display

Can Intent Data help solve Your Digital Marketing Challenges?

Can you relate to this digital marketing problem? 67% of the buyer’s journey happens digitally with little to no involvement ...
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/ Data Solution

How a Marketing Cloud Drives Meaningful Campaign Engagements

Marketing Clouds are Growing at a CAGR of 6.7%. How can Marketers drive better campaign engagement? One of the major ...
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/ Marketing Cloud

ABM v2 ABE Puts Focus Back on Building One-to-One Relationships

Terry ArnoldVice President, Marketing, True Influence You sell to people, not to companies -- This adage may seem a bit ...
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/ Marketing Cloud

How Syndicated Data Unlocks B2B Marketing Opportunities

B2B Marketers know that understanding buyers is critical to fill the gap between initial purchase intent and lead conversion. Even ...
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/ Data Solution

A Data Marketplace: Unlock New Opportunities for your Organization

If your organization is data driven (who isn’t these days?) a data marketplace can be a needle-mover for your company ...
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/ Data Solution

What Does Measurement Look Like Without Cookies?

Google has announced it won't allow third-party cookies in chrome by the end of 2023. Scary, right? For years, cookies ...
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/ Data Solution

Intent Data: The Backbone of Effective Account Scoring

Effective B2B marketing teams have always scored leads, often with statuses like Marketing Qualified (MQL), Sales Accepted, and BANT. These ...
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/ Marketing Cloud

Behavioral Targeting: What B2B Marketers Should Know

B2B marketers use behavioral targeting to create a compelling user experience and personalize content more effectively. The key is to ...
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/ Data Solution

From Account-Based Marketing to Account-Based Experience

In one sense, account-based experience (ABX) is basically successful ABM in action. While ABM outlines the marketing side of account-level ...
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/ Marketing Cloud

Personalization at Scale? Yes, You Can.

Personalization has become a staple of successful B2B campaigns. Digital marketing leaders have ramped up use of artificial intelligence (AI) ...
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/ Data Solution

Don’t Make B2B Lead Generation Harder than It Needs to Be

Efficient and productive lead generation has been (and always be) the main priority of B2B marketers. It’s the most direct ...
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/ Marketing Cloud

How Intent Data Answers BANT Questions

Intent data has become an established presence in B2B prospecting, so it’s no surprise that it also helps answer BANT ...
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/ Data Solution

Account-Based Engagement: Look at Relationships Over Time

Terry Arnold True Influence Vice President of Marketing, Terry Arnold, was one of 30+ speakers at the recent Account-Based Engagement ...
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/ Marketing Cloud

The Force Behind High-Performing Account-Based Marketing

Account-based marketing (ABM) depends on many pieces coming together: marketing, sales, channels, data and metrics, to name a few. And ...
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/ Marketing Cloud

Marketing Cloud Wish List for Account-Based Engagement

The holiday season still seems a long way off even as summer winds down, but it’s never too early to ...
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/ Marketing Cloud

What to Expect from a Data-Driven Demand Generation Partner

The good news is data-driven marketing is hot, with potential demand generation partners everywhere. The bad news is data is ...
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/ Marketing Cloud

Conversational Landing Pages: One Path to Personalization at Scale

The internet has become saturated with B2B companies promoting content, and marketers know relevant content breaks through the clutter, but ...
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/ Marketing Cloud

RevOps Goal: Streamline Marketing and Sales Tech around Single Data Source

By Adam Ady Director of Sales Operations, True Influence A huge component of RevOps is attribution technology that tracks leads ...
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/ Marketing Cloud

Key to RevOps: Break Down Daily Barriers Between Sales and Marketing

By Adam AdyDirector of Sales Operations, True Influence Revenue operations, or RevOps for short, is another push in B2B sellers’ ...
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/ Marketing Cloud

Bring Conversational Marketing into Account-Based Engagement

The shift to account-based engagement continues to gain momentum, and a lot of that has to do with the rise ...
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/ Marketing Cloud

CRO’s Role in Revenue Operations: Building Trust

(Another in our series about the emerging function of revenue operations.) By Adam Ady Director of Sales Operations, True Influence ...
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/ Marketing Cloud

How RevOps Brings Sales and Marketing Together Over Data

By Adam AdyDirector of Sales Operations, True Influence (RevOps has been proving its value to B2B teams. This blog and ...
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/ Marketing Cloud

Just What Kind of Data-Driven Marketer Are You?!

So you’ve adopted a data-driven marketing strategy, a positive step for any B2B brand. Now answer this: What kind of ...
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/ Marketing Cloud

Deep Dive into ABM Best Practices with These 7 Articles

Account-based marketing (ABM) is taking B2B teams by storm. Here’s what you need to know. Learn More About ABM Best ...
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/ Marketing Cloud

Timing Is Everything in Data-Driven Marketing

In the first part of this series, we shared highlights of an exclusive interview with True Influence CEO Brian Giese ...
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/ Marketing Cloud

Intent Monitoring Pioneer Shares Vision of Data-Driven Marketing

True Influence co-founder and CEO, Brian Giese, shared some thoughts about data-driven marketing in a videocast interview. Brian’s vision and ...
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/ Marketing Cloud

Ease of Use Is the Real Value in Martech

With Ken LordySenior Vice President, Product Management, True Influence (In part 1 of this series, I looked at the consolidation ...
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/ Marketing Cloud

Long-overdue Martech Consolidation to Make Life Easier for Rev Ops

With Ken LordySenior Vice President, Product Management, True Influence Marketing technology -- martech -- is a confusing mess right now ...
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/ Marketing Cloud

From Data-Driven Marketing to Data-Driven Revenue: How Experts Do It

What can you learn about data-driven marketing from successful B2B brands like Jabra, Microsoft and Talkdesk? Register for the True ...
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/ Marketing Cloud

Don’t Make These 5 Common ABM Mistakes

Anyone who’s been in B2B marketing for a minute is familiar with account-based marketing (ABM) and the benefits it brings ...
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/ Marketing Cloud

Truth Matters: 4 ABM Truths for B2B Marketers

More and more B2B brands use account-based marketing (ABM) in their revenue models and with good reason. A study found ...
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/ Marketing Cloud

How to Make Content Work Harder in ABM

95% of B2B buyers choose solutions where the brand “provide(s) them with ample content to help navigate through each stage ...
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/ Marketing Cloud

26 Quotes that Capture the Truth and Spirit of Data-Driven Marketing

Successful brands large and small who depend on data-driven marketing know that accurate, reliable data drives revenue engines. Putting data ...
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/ Data Solution

Data Governance: Take a Holistic Approach to Expand Data Value

According to a report from McKinsey & Company, companies invest between 2.5% to 7.5% of their IT spend on data ...
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/ Data Solution

True Influence Summit Sponsors Care About Data-Driven Business

Virtual B2B events have demonstrated their effectiveness and convenience over the past year or so, and True Influence has been ...
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/ Data Solution

Data Leaders Join True Influence Summit as Valued Sponsors

With the True Influence Summer Summit almost here, we’re proud to acknowledge the support of these data-focused sponsors. True Influence ...
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/ Data Solution

7 Ways to Justify Intent Data to the Boss

How widespread is the use of intent data by B2B companies? According to Gartner, “...by the end of 2022, more ...
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/ Data Solution

3 Trends Creating a More Secure Data Privacy Landscape

Data privacy has become a high-profile topic in today’s data-driven world. According to a Cisco Consumer Privacy Survey, 84 percent ...
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/ Data Solution

Tackle Data Quality Issues to Improve Marketing Results

Data quality plays a vital role in the success of your marketing and sales. One study from IBM found that ...
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/ Data Solution

Why Every Business Needs a Data Strategy in 2021

In 2020, industries generated 2,500,000,000,000,000,000 data bytes each day. By 2025, it’s estimated to reach 175 zettabytes, according to Seagate ...
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/ Data Solution

Data on Data: A Unique Perspective on Accelerating B2B Revenue

Where do data practitioners fall in the mix when it comes to data-driven revenue? What’s their perspective in the conversation ...
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/ Data Solution

Sales Perspectives: How Intent Data Drives B2B Revenue

There’s no revenue without Sales, so how does intent data fit into this picture? These leaders will share their seasoned ...
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/ Data Solution

Learn from B2B Experts and Analysts: How Intent Data Accelerates Revenue

Successful B2B brands large and small know that accurate, reliable intent data drives revenue, and within today’s noisy, competitive landscape, ...
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/ Data Solution

Intent Data: Is Your Content Marketing Recipe Missing This Spice?

Content marketing remains a must-have for B2B revenue in 2021. More than 65% of digital marketers actively invest in creating ...
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/ Data Solution

The Proof Is in the Revenue. How Does Your Intent Data Compare?

Using key metrics within the sales funnel is one good way to determine the effectiveness of intent data. Astute marketers ...
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/ Data Solution

18 Data Terms Your B2B Sales and Marketing Teams Should Know

The typical vocabulary of data-driven revenue teams comes with a long list of data terms. Some you can understand easily; ...
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/ Data Solution

5 B2B Data Management Best Practices

If you want to make sure you’re handling B2B data correctly, these five best practices in data management will put ...
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/ Data Solution

Google FLoC: Blessing in Disguise for Early Engagement?

By Praveen BallaVice President, Production, True Influence Targeting Audiences, Not Individuals With Google FLoC, display advertisers will have to target ...
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/ Data Solution

Google FLoC Driving Marketers to Smart Audience Definition and First-Party Data

By Praveen BallaVice President, Production, True Influence Whenever there’s big news in digital advertising, such as Google’s FLoC, the trade ...
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/ Data Solution

Data Transparency Builds Buyer Trust

Is your data management practice transparent to buyers? Do your practices abide by laws like General Data Protection Regulations (GDPR) ...
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/ Data Solution

Four Reasons to Keep an Eye on Social Sentiment

Social sentiment and emotions factor large when it comes to how buyers make purchasing decisions. According to Harvard University professor, ...
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/ Data Solution

How to Evaluate Intent Data Providers

All intent data is not created equal, and neither are all intent data providers. Use this guide for the comparative ...
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/ Data Solution

Programmatic ABM: Reach, Engage, Convert

Account-based marketing (ABM) plays an important role in many B2B demand gen strategies, and programmatic ABM provides these campaigns with ...
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/ Programmatic Display

Choosing a B2B Programmatic Partner?

7 Things that Matter in the New Normal Who would have thought an unknown virus would play such a role ...
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/ Programmatic Display

B2B Teams Need These 3 Programmatic Advertising Skills

The internet explosion paved the way for today’s booming digital marketing landscape, with programmatic advertising at the epicentre. Traditional marketing ...
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/ Programmatic Display

How AI Reduces Programmatic Advertising Fraud

Programmatic advertising fraud has become a digital monster preying on the goals and dreams of B2B marketers everywhere. Imagine a ...
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/ Programmatic Display

Smash These Five Challenges in B2B Programmatic Advertising

Programmatic advertising has gained traction these days in the B2B world. By automating the process of buying and optimizing digital ...
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/ Programmatic Display

Is Programmatic Advertising the Future of B2B Marketing?

Programmatic advertising innovation continues to reshape B2B marketing. The pandemic escalated digital transformation across industries and functions, and marketing and ...
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/ Programmatic Display

B2B Programmatic Marketing: What to Expect in 2021

With an uncertain year ahead, your B2B programmatic marketing strategies must prepare for the possibility of more bumpy rides. 2020 ...
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/ Programmatic Display

3 Major Roles AI Plays in B2B Programmatic Marketing

Cognitive technologies like Artificial Intelligence (AI) now play pivotal roles in B2B programmatic marketing. (Programmatic advertising refers to automated selling ...
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/ Data Solution, Programmatic Display

How to Choose a DSP Solution for B2B Programmatic Advertising

Programmatic advertising refers to automated buying, selling and management of digital ad space, and to do that, B2B marketers must ...
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/ Programmatic, Programmatic Display

B2B Programmatic Marketing: What to Expect in 2021

With the new year around the corner, you’ll want to prepare your B2B programmatic marketing strategies for the possibility of ...
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How Programmatic Marketers Can Prepare for a Cookieless Future

Who would have imagined in 1994 that today programmatic marketers would be considering a cookieless future? In 1994, Lou Montulli, ...
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/ Programmatic, Programmatic Display

9 Programmatic Advertising Learning Resources

A “Welcome to 2021” Gift for B2B Marketers We have so many good learning resources to share when it comes ...
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/ Data Solution, Programmatic Display

Start Your B2B Programmatic Journey With These Easy Hacks

Confused about what direction to takeB2B programmatic marketing strategies? Maybe you want to take it to the next level, or ...
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/ Data Solution, Programmatic Display

7 Ways To Justify Programmatic Advertising To Your Boss

You may be called up to justify programmatic advertising to someone higher up in your organization. This blog offers ways ...
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/ Programmatic Display

Intent Marketer’s Guide to Programmatic Ads

Fed up with old school hit-and-miss advertising campaigns? It's high time to take a plunge into adtech innovation with this ...
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/ Programmatic Display

How Multichannel Marketing Strategies Boost Business Growth

Buyer response to marketing campaigns plays a pivotal role in overall business growth. It's no surprise then, that for marketers, ...
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/ Programmatic Display

6 Programmatic Mistakes to Avoid at All Costs

Programmatic marketing uses automated processes for selling and buying digital ad space. Computer programs and algorithms do the negotiations and ...
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/ Programmatic Display

Programmatic Display Targeting Is About Reaching Prospects Where They Live

Craig Weiss, COO, True Influence If you’ve adopted Account-based Marketing (ABM) in your B2B sales and marketing operations, you need ...
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/ Programmatic Display

Take Time to Learn: 7 On-Demand Programmatic Marketing Events

If you’re interested in learning more about programmatic marketing, these seven on-demand events might help. To save your time and ...
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/ Programmatic Display

First Steps to Add Intent to Your Programmatic Ad Strategy

Intent programmatic ads are no less than gold when it comes to maximizing CTR, engagement and other conversion metrics. As ...
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/ Programmatic Display

4 Ways to Intensify B2B Content Marketing with AI and Intent Data

All the hype about artificial intelligence actually has a good deal of truth when it comes to AI and B2B ...
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/ Content Syndication

Why B2B Buyers Want Your Syndicated Content

B2B marketers make frequent use of content syndication to reach B2B buyers. An intent-led content syndication campaign identifies prospects around ...
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/ Content Syndication

4 Ways B2B Brands Use AI and Content Marketing

AI and content marketing are proving to be the proverbial “match made in heaven.” Artificial intelligence has demonstrated enormous potential ...
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/ Content Syndication

Content Marketing: 5 Metrics to Capture Your Success

A survey states that only 21% of content marketers successfully measure their content marketing in terms of ROI. This stat ...
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/ Content Syndication

How to Use B2B Content to Attract Quality Subscribers

When marketers understand what their prospects do and look for across the funnel, brands can focus on providing those answers ...
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/ Content Syndication

7 Content Syndication Best Practices for 2021

With millions of people reading blogs and other content online, content syndication has become a convenient way to reach out ...
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/ Content Syndication

How Content Syndication and SEO Can Work Well Together

Some B2B brands have resisted the benefits of content syndication, fearing its influence on their SEO. In fact, only 30 ...
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/ Content Syndication

Build Brand by Aligning B2B Content with Buyer Interests

Aligning content with buyer interests can be confusing and involves no small bit of guesswork. That’s especially so when your ...
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/ Content Syndication

5 B2B Content Syndication Mistakes to Avoid

B2B Content syndication is an effective way to expose a business brand to a wider, but still targeted audience. Most ...
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4 ABM Tactics: How to Find Qualified Leads Sales Will Love

As a B2B marketer, do you use account-based marketing tactics to fill your pipeline with qualified leads? A company’s financial ...
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7 Must-Know Facts About Content Syndication and Intent

Content syndication is the simplest approach to increase website traffic -- but not the easiest. You (or your content syndication ...
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How Does Content Syndication Impact SEO?

Intent-led content syndication is a proven way to increase brand exposure and quality leads, but how does content syndication impact ...
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/ Content Syndication

Intent-led Content Syndication Services: What to Look for in a Partner

An intent-led content syndication partner brings the key ingredient for success -- intent data. So, how do you choose the ...
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Intent-led Content Syndication Services

One of the key ingredients for success in B2B content syndication programs is intent data. We understand selecting the best ...
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/ Content Syndication, Data Solution

Your First Steps in Adding Intent to Content Syndication

Your content could be the most educating, engaging or visually appealing available, but it won’t produce desired results if it's ...
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/ Content Syndication, Data Solution

5 Effective Content Syndication Types to Distribute B2B Content

Content syndication types seems at times to be the marketing practice du jour. And it perfectly makes sense in this ...
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/ Content Syndication, Marketing Cloud

How B2B Content Syndication Helps You Grow Quality Leads

Content syndication is a powerful B2B lead generation tool and recognizing its value puts you halfway through the marketing journey ...
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/ Content Syndication

B2B Content Syndication Goodie Basket — 29 Tips, 6 Resources, 1 Video Case Study, Unlimited Good Advice

Obviously you’re interested in Content Syndication, and you’re looking for ideas, so let’s just jump right in! Resource #1 - ...
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/ Content Syndication