Blogs

Major Intent Data Benchmarks & Best Practices to Apply In 2022

Which intent data practices have you applied in recent years, and did they bring success? How large of a role ...
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Top 5 B2B Marketing Components to Approach Differently In 2022

Nowadays, as the B2B and B2C landscape continue to evolve, some marketing components remain timeless. Based on your experience, which ...
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B2B Content Strategies that Grow the Conversation, One ‘Nudge’ at A Time

True Influence is now Anteriad With Tricia Wiles Ruiz, Creative Content Manager, Anteriad Content is just a way to get ...
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Intent Empowers You to Prioritize Accounts and Find New, Fast Opportunities for Revenue

With Terry Arnold, Vice President, Marketing, True Influence B2B sellers always look for ways to hit or exceed their revenue ...
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Cross-Channel Planning and Personalization Will Shape the Conversation with B2B Prospects

With Terry Arnold, Vice President of Marketing, True Influence Every dollar spent on B2B marketing needs to build true connections ...
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Don’t Fall For These Top 4 Demand Gen Myths

Have you fallen for any demand generation myths over the years, or have you heard of businesses that have made ...
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Programmatic Partnership: A Clear Snapshot of Buyer-Seller Transparency

How would you best describe the modern-day buyer-seller relationship within the B2B world? In recent years, the traditional buyer-seller relationship ...
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/ Programmatic Display, _Export

Data Marketplace – A Key Enabler For Data Monetization

Data experts have estimated that by 2030, over one million organizations will monetize their data assets and unlock more than ...
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/ Data Solution

Identity Graphs: Responsible For Powering a Real-Time B2B Marketing Experience

Did you know that by 2025, 80 percent of B2B sales interactions will begin online? Nowadays, multiple devices are used ...
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Identity Graph: What Is It & Why Should You Care?

Did you know that in 2020, the total volume of data generated, collected, copied, and consumed globally was a whopping ...
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B2B Sales in 2022: Building a ‘New Normal’ Based on Deeper Knowledge of Your Customers

With Peter Larkin, Chief Revenue Officer, True Influence B2B sales teams have been forced to be incredibly flexible over the ...
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Clear Strategy and Careful Planning are Key to Content Personalization at Scale

With Tricia Wiles Ruiz, Creative Content Manager, True Influence Content personalization boils down to speaking to your B2B prospects and ...
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The Key to Winning Within the Growing Attention Economy

Content isn’t scarce, but attention is. We live in a world of decreasing attention spans, and this continues to grow ...
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Simplicity, Data Quality Will Be Focus of Tight 2022 Martech Budgets

With RK Maniyani, Chief Technology Officer, True Influence Technology is always a major line item in B2B marketing budgets. CMOs ...
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5 Major Questions You Should Ask When Measuring Programmatic Ad Campaigns

How interested are you in gaining specific insights into how your target audience reacts to your ads? How important is ...
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/ Programmatic Display, _Export

Top 5 Hacks to Successfully and Effectively Improve Data Quality

How would you best describe the use of data in the B2B world? Some say that data is fuel for ...
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Using Buying Group Signals to Enable Buyers and Accelerate Momentum in Q4

With Tricia Wiles Ruiz, Creative Content Manager, True Influence B2B marketers need to stop counting leads. You’ve probably heard this ...
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Top 6 Ways Intent Helps Brands Execute ABM Better

Did you know that 84 percent of B2B marketers consider ABM an important part of their company’s marketing strategy? In ...
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Omni-channel marketing B2B strategies that go beyond email opens

With Tricia Wiles Ruiz, Creative Content Manager, True Influence Data-driven B2B marketing is all about, well, data. Smart marketers rely ...
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Customer Lifecycle Marketing: Five Major Stages And Four Key Benefits

It’s important to regularly think about the kind of relationship you have with your customers and the challenges you’re facing ...
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The Best Content Marketing Plan For Each Marketing Funnel Stage

What are your thoughts about modern buyers in the B2B and B2C landscape? Most are content savvy particularly because they ...
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Consistency, focus and data are the keys to setting marketing strategies that win revenue in 2022

With Tricia Wiles Ruiz, Creative Content Manager, True Influence Executing on B2B marketing strategies always boils down to balancing near-term ...
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Demand Generation & Lead Generation: How Alike Are They?

In B2B marketing, we use numerous terminologies interchangeably, often with no clear understanding of their definitions. There will be moments ...
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Measure, Optimize, and Repeat: The Key to Lead Generation Success

By Patrick Spalding, Vice President of Customer Success at True Influence I love to ride bikes and train everyday. Recently ...
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Utilize Cohort Targeting to Successfully Gain Deep B2B Customer Insights

If your users are fed one-size-fits-all content, do you think they’ll feel special? It’s quite unlikely, so in order to ...
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Why Internal Alignment Is Necessary For All ABM Strategies

ABM: A Dynamic Combination of Internal Alignment and Personalization Within the world of demand generation, account-based marketing (ABM) has secured ...
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The Innovative Role of Identity Resolution In a Cookie-Less World

Have you heard that third-party cookies will soonbe phased out? If so, do you have a plan in place or ...
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CTV and OTT’s Role In B2B World and Its Emerging Significance

What changes did you and your team undergo as a result of the Covid-19 pandemic, and how did you navigate ...
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Predictive Analytics: Why It’s a ‘Must-Have’ In Your B2B Marketing Stack

How would you describe the relationship between B2B and predictive analytics? If you believe B2B and predictive analytics are born ...
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Cross-Channel Campaign Management At Scale: Why and How You Should Use It

Nowadays, linear marketing is becoming more and more obsolete. The act of buying is so nonlinear that in order to ...
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6 Top Lead Nurture Practices for Marketers

Closing deals in the pandemic isn’t easy. Experts suggest that marketers should first target best-fitting leads to purchase your solutions ...
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5 Content Mistakes Holding Back your Account-Based Marketing Strategy

From analyzing top-performing content to identifying topical coverage gaps during an audit, you can lay the foundation of an ABM ...
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Use Intent Data To Scale Your Integrated Marketing Campaigns

The marketing landscape is becoming highly fragmented. No two customers think or act alike. The result: new marketing channels, platforms, ...
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Why Internal Alignment Is a Must for Any ABM Strategy

ABM: Internal Alignment and Personalization Within the world of demand generation, account-based marketing (ABM) has secured a place for itself ...
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CMO Marketing Trends for 2022 – Part 2

Catch the first part of this blog here In this blog post, we’ll look at five changes CMOs can make ...
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CMO Marketing Trends for 2022 – Part 1

While the pandemic continues to permeate business and society in different ways, organizations are finding their stride and getting into ...
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ABM – The New Normal for Almost Any B2B Organization

B2B Success lies in how quickly your sales and marketing team can generate a higher interest in your products or ...
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10 B2B Marketing Strategies to Capture Buyer Attention

Marketing has turned into a vortex of strategies to capture buyer's attention. Buyer behavior can change rapidly, forcing marketers to ...
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Drive Positive Buyer Experiences with a Marketing Cloud

Businesses don't just succeed with strong products and solutions, they need to build strong buyer relationships with the right people ...
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Use Intent Data to Drive Persona-Based Marketing

In the B2B digital landscape, persona-based marketing helps businesses understand buyer needs. Marketers use data to define personas - creating ...
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Intent Data – The Fundamental Missing Link In Predictive Analytics

It’s better to aim for 10 targets that are more likely to buy rather than 10,000 targets who aren’t ready ...
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What Is a Walled Garden, and What Role Does It Play Within the Adtech Industry?

If you had to guess, what would your definition of a walled garden be? In simplest terms, it can be ...
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Top 6 Demand Generation Strategies to Increase Your Sales Pipeline

What are a few demand generation strategies you’ve tried before in order to increase your sales pipeline? When it comes ...
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Avoid Rejection In the B2B Landscape By Using Intent Data

As hard as it may be for you to accept, not every consumer needs your product or service. Try not ...
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Top Five Data Quality Metrics Every Marketer Should Know

A Gartner's report says the average financial impact of poor quality data on organizations is $12.9 million per year. Conversely, ...
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How Intent-Driven Micro-Moments Effectively Drive Campaign Performance

In the B2B world, there are moments and micro-moments. Can you think of any real-life examples of these two types ...
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Effective Ways to Identify B2B Buying Groups With Intent Data

How do you define B2B buying groups and the role they play in your company’s growth and success? Nowadays, buyers ...
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Successfully Combat Top 3 Bad Data Challenges With 3 Proven Methods

What role do data-driven insights play in your company, and what impact do these types of insights have on your ...
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Get to the Top By Deriving Competitive Intelligence From Intent Data

“If you know your enemy and know yourself, you need not fear the result of a hundred battles.” This 5th ...
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How Data Mining Improves Buyer Experience

You're sitting on top of a gold mine, and ‘data’ is turning out to be the key differentiator for forward-thinking ...
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3 Ways To Drive Programmatic Ad Performance With Intent Data

Ever wonder why your programmatic campaigns aren’t performing? You can buy the best ad space at the best price and ...
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Data Normalization 101 for B2B marketers

As Marketers plan for 2022 and beyond, organizations will continue to increase their investment in data, providing opportunities for businesses ...
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Smash These 3 ABM Challenges using a Customer Data Platform

Account-Based Marketing (ABM) sounds exciting - identifying high-level accounts, engaging key decision-makers, turning them into sales-qualified leads (SQL), and the ...
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Can Intent Data help solve Your Digital Marketing Challenges?

Can you relate to this digital marketing problem? 67% of the buyer’s journey happens digitally with little to no involvement ...
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How Syndicated Data Unlocks B2B Marketing Opportunities

B2B Marketers know that understanding buyers is critical to fill the gap between initial purchase intent and lead conversion. Even ...
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A Data Marketplace: Unlock New Opportunities for your Organization

If your organization is data driven (who isn’t these days?) a data marketplace can be a needle-mover for your company ...
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What Does Measurement Look Like Without Cookies?

Google has announced it won't allow third-party cookies in chrome by the end of 2023. Scary, right? For years, cookies ...
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Behavioral Targeting: What B2B Marketers Should Know

B2B marketers use behavioral targeting to create a compelling user experience and personalize content more effectively. The key is to ...
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Personalization at Scale? Yes, You Can.

Personalization has become a staple of successful B2B campaigns. Digital marketing leaders have ramped up use of artificial intelligence (AI) ...
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How Intent Data Answers BANT Questions

Intent data has become an established presence in B2B prospecting, so it’s no surprise that it also helps answer BANT ...
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How Programmatic AR & VR Help B2B Awareness & Engagement

The ground-breaking, immersive engagement of Programmatic Augmented Reality (AR) and Virtual Reality (VR) reflect the shifts underway in digital advertising ...
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5 Ways AI Serves Programmatic and Online Marketing

(Get the latest thinking on AI for B2B online marketing at the True Influence Spring Summit: “Accelerating Revenue with Artificial ...
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/ Programmatic Display, _Export

Programmatic’s Role in B2B Marketing

Innovation in programmatic advertising continues to reshape B2B marketing. The pandemic escalated digital transformation across industries and functions, and marketing ...
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/ Programmatic Display

How Will Programmatic Marketers Measure Performance in a Cookieless World?

Until now, digital marketers have harnessed the power of data and programmatic marketing primarily through cookies. After relying on cookies ...
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Programmatic ABM: Reach, Engage, Convert

Account-based marketing (ABM) plays an important role in many B2B demand gen strategies, and programmatic ABM provides these campaigns with ...
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/ Programmatic Display

Choosing a B2B Programmatic Partner?

7 Things that Matter in the New Normal Who would have thought an unknown virus would play such a role ...
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/ Programmatic Display, _Export

B2B Teams Need These 3 Programmatic Advertising Skills

The internet explosion paved the way for today’s booming digital marketing landscape, with programmatic advertising at the epicentre. Traditional marketing ...
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How AI Reduces Programmatic Advertising Fraud

Programmatic advertising fraud has become a digital monster preying on the goals and dreams of B2B marketers everywhere. Imagine a ...
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Smash These Five Challenges in B2B Programmatic Advertising

Programmatic advertising has gained traction these days in the B2B world. By automating the process of buying and optimizing digital ...
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Is Programmatic Advertising the Future of B2B Marketing?

Programmatic advertising innovation continues to reshape B2B marketing. The pandemic escalated digital transformation across industries and functions, and marketing and ...
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/ Programmatic Display

B2B Programmatic Marketing: What to Expect in 2021

With an uncertain year ahead, your B2B programmatic marketing strategies must prepare for the possibility of more bumpy rides. 2020 ...
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/ Programmatic Display

3 Major Roles AI Plays in B2B Programmatic Marketing

Cognitive technologies like Artificial Intelligence (AI) now play pivotal roles in B2B programmatic marketing. (Programmatic advertising refers to automated selling ...
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How to Choose a DSP Solution for B2B Programmatic Advertising

Programmatic advertising refers to automated buying, selling and management of digital ad space, and to do that, B2B marketers must ...
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B2B Programmatic Marketing: What to Expect in 2021

With the new year around the corner, you’ll want to prepare your B2B programmatic marketing strategies for the possibility of ...
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How Programmatic Marketers Can Prepare for a Cookieless Future

Who would have imagined in 1994 that today programmatic marketers would be considering a cookieless future? In 1994, Lou Montulli, ...
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9 Programmatic Advertising Learning Resources

A “Welcome to 2021” Gift for B2B Marketers We have so many good learning resources to share when it comes ...
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/ Data Solution, Programmatic Display

Start Your B2B Programmatic Journey With These Easy Hacks

Confused about what direction to takeB2B programmatic marketing strategies? Maybe you want to take it to the next level, or ...
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7 Ways To Justify Programmatic Advertising To Your Boss

You may be called up to justify programmatic advertising to someone higher up in your organization. This blog offers ways ...
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/ Programmatic Display

Intent Marketer’s Guide to Programmatic Ads

Fed up with old school hit-and-miss advertising campaigns? It's high time to take a plunge into adtech innovation with this ...
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/ Programmatic Display

How Multichannel Marketing Strategies Boost Business Growth

Buyer response to marketing campaigns plays a pivotal role in overall business growth. It's no surprise then, that for marketers, ...
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Be Done with These 5 B2B Content Marketing Myths

B2B marketers use content marketing to build brand identity, expand their audience, and drive leads and sales, but most importantly, ...
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/ Content Syndication, _Export

Does Content Syndication Have a Place in B2B Marketing?

For some reason, many B2B companies have either struggled to grasp content syndication or flat-out ignored it. If you’re a ...
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Intent-driven Blogging: Lead Generation for B2B Marketers

Blogging remains a basic piece of most content marketing strategies, and intent-driven blogging for lead generation takes it to the ...
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/ Content Syndication

AI and Big Data: B2B Personalization Leaps Forward

By Praveen BallaVice President, Production, True Influence AI is making the classic notion of the marketing funnel obsolete. That may ...
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4 Ways to Intensify B2B Content Marketing with AI and Intent Data

All the hype about artificial intelligence actually has a good deal of truth when it comes to AI and B2B ...
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Why B2B Buyers Want Your Syndicated Content

B2B marketers make frequent use of content syndication to reach B2B buyers. An intent-led content syndication campaign identifies prospects around ...
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/ Content Syndication

4 Ways B2B Brands Use AI and Content Marketing

AI and content marketing are proving to be the proverbial “match made in heaven.” Artificial intelligence has demonstrated enormous potential ...
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Content Marketing: 5 Metrics to Capture Your Success

A survey states that only 21% of content marketers successfully measure their content marketing in terms of ROI. This stat ...
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How to Use B2B Content to Attract Quality Subscribers

When marketers understand what their prospects do and look for across the funnel, brands can focus on providing those answers ...
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/ Content Syndication

7 Content Syndication Best Practices for 2021

With millions of people reading blogs and other content online, content syndication has become a convenient way to reach out ...
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How Content Syndication and SEO Can Work Well Together

Some B2B brands have resisted the benefits of content syndication, fearing its influence on their SEO. In fact, only 30 ...
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/ Content Syndication

Build Brand by Aligning B2B Content with Buyer Interests

Aligning content with buyer interests can be confusing and involves no small bit of guesswork. That’s especially so when your ...
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/ Content Syndication

5 B2B Content Syndication Mistakes to Avoid

B2B Content syndication is an effective way to expose a business brand to a wider, but still targeted audience. Most ...
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4 ABM Tactics: How to Find Qualified Leads Sales Will Love

As a B2B marketer, do you use account-based marketing tactics to fill your pipeline with qualified leads? A company’s financial ...
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7 Must-Know Facts About Content Syndication and Intent

Content syndication is the simplest approach to increase website traffic -- but not the easiest. You (or your content syndication ...
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How Does Content Syndication Impact SEO?

Intent-led content syndication is a proven way to increase brand exposure and quality leads, but how does content syndication impact ...
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Intent-led Content Syndication Services: What to Look for in a Partner

An intent-led content syndication partner brings the key ingredient for success -- intent data. So, how do you choose the ...
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Intent-led Content Syndication Services

One of the key ingredients for success in B2B content syndication programs is intent data. We understand selecting the best ...
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/ Content Syndication, Data Solution

Your First Steps in Adding Intent to Content Syndication

Your content could be the most educating, engaging or visually appealing available, but it won’t produce desired results if it's ...
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5 Effective Content Syndication Types to Distribute B2B Content

Content syndication types seems at times to be the marketing practice du jour. And it perfectly makes sense in this ...
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/ Content Syndication, Marketing Cloud