Blogs

Top 10 Ways to Use Intent Monitoring In Demand Generation, B2B Marketing, and Sales

The moment B2B marketers set their eyes on intent data, many immediately think of using it to generate qualified contact ...
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Top 3 Proven ABM Strategies That Successfully Increase Conversions

Thomson Reuters, one of the world’s most trusted news and media companies once encountered challenges in driving expansion, retention, and ...
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Breaking News: MeritB2B and True Influence Join Forces

True Influence and MeritB2B - Future-Proof B2B Technology RK Maniyani, Chief Technology Officer, True Influence By now you have probably ...
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ZMOT – What It Is and the Role Intent Data Plays

What’s one important aspect about the internet that comes to mind? For starters, it behaves a certain way on regular ...
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The Best Content Marketing Plan For Each Marketing Funnel Stage

What are your thoughts about modern buyers in the B2B and B2C landscape? Most are content savvy particularly because they ...
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Consistency, focus and data are the keys to setting marketing strategies that win revenue in 2022

With Tricia Wiles Ruiz, Creative Content Manager, True Influence Executing on B2B marketing strategies always boils down to balancing near-term ...
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Demand Generation & Lead Generation: How Alike Are They?

In B2B marketing, we use numerous terminologies interchangeably, often with no clear understanding of their definitions. There will be moments ...
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Measure, Optimize, and Repeat: The Key to Lead Generation Success

By Patrick Spalding, Vice President of Customer Success at True Influence I love to ride bikes and train everyday. Recently ...
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Branding or Lead Generation? For B2B, 2022 will need to be a smart mix of both

With Terry Arnold, Vice President of Marketing, True Influence If there’s one thing B2B sales and marketing pundits agree on, ...
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How Leveraging Intent Data Effectively Drives B2B Sales Growth

When target users interact with content around a specific topic on any online site, they leave behind digital footprints, which ...
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The Best 3 Data Visualization Practices You Must Know

No matter how you spin it, a picture is worth a thousand words, and this surprisingly applies to data visualization ...
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Intent Data – The Fundamental Missing Link In Predictive Analytics

It’s better to aim for 10 targets that are more likely to buy rather than 10,000 targets who aren’t ready ...
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What Is a Walled Garden, and What Role Does It Play Within the Adtech Industry?

If you had to guess, what would your definition of a walled garden be? In simplest terms, it can be ...
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Top 6 Demand Generation Strategies to Increase Your Sales Pipeline

What are a few demand generation strategies you’ve tried before in order to increase your sales pipeline? When it comes ...
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Avoid Rejection In the B2B Landscape By Using Intent Data

As hard as it may be for you to accept, not every consumer needs your product or service. Try not ...
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Utilize Cohort Targeting to Successfully Gain Deep B2B Customer Insights

If your users are fed one-size-fits-all content, do you think they’ll feel special? It’s quite unlikely, so in order to ...
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Top Five Data Quality Metrics Every Marketer Should Know

A Gartner's report says the average financial impact of poor quality data on organizations is $12.9 million per year. Conversely, ...
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Effectively Drive Revenue With Data-based Programmatic Ad Targeting

What’s the best way to drive conversions and save yourself from the frustration of a promising lead turning cold? The ...
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/ Programmatic Display

Why Internal Alignment Is Necessary For All ABM Strategies

ABM: A Dynamic Combination of Internal Alignment and Personalization Within the world of demand generation, account-based marketing (ABM) has secured ...
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/ Marketing Cloud

How Intent-Driven Micro-Moments Effectively Drive Campaign Performance

In the B2B world, there are moments and micro-moments. Can you think of any real-life examples of these two types ...
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/ Data Solution

From Account-Based Marketing to Revenue-Based Marketing

Even as Account-Based Marketing (ABM) is more readily adopted by organizations, this strategy may always help achieve desirable results. Not ...
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How a Marketing Cloud Drives Meaningful Campaign Engagements

Marketing Clouds are Growing at a CAGR of 6.7%. How can Marketers drive better campaign engagement? One of the major ...
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ABM v2 ABE Puts Focus Back on Building One-to-One Relationships

Terry ArnoldVice President, Marketing, True Influence You sell to people, not to companies -- This adage may seem a bit ...
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Intent Data: The Backbone of Effective Account Scoring

Effective B2B marketing teams have always scored leads, often with statuses like Marketing Qualified (MQL), Sales Accepted, and BANT. These ...
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From Account-Based Marketing to Account-Based Experience

In one sense, account-based experience (ABX) is basically successful ABM in action. While ABM outlines the marketing side of account-level ...
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Don’t Make B2B Lead Generation Harder than It Needs to Be

Efficient and productive lead generation has been (and always be) the main priority of B2B marketers. It’s the most direct ...
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Account-Based Engagement: Look at Relationships Over Time

Terry Arnold True Influence Vice President of Marketing, Terry Arnold, was one of 30+ speakers at the recent Account-Based Engagement ...
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The Force Behind High-Performing Account-Based Marketing

Account-based marketing (ABM) depends on many pieces coming together: marketing, sales, channels, data and metrics, to name a few. And ...
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Marketing Cloud Wish List for Account-Based Engagement

The holiday season still seems a long way off even as summer winds down, but it’s never too early to ...
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What to Expect from a Data-Driven Demand Generation Partner

The good news is data-driven marketing is hot, with potential demand generation partners everywhere. The bad news is data is ...
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Conversational Landing Pages: One Path to Personalization at Scale

The internet has become saturated with B2B companies promoting content, and marketers know relevant content breaks through the clutter, but ...
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RevOps Goal: Streamline Marketing and Sales Tech around Single Data Source

By Adam Ady Director of Sales Operations, True Influence A huge component of RevOps is attribution technology that tracks leads ...
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Key to RevOps: Break Down Daily Barriers Between Sales and Marketing

By Adam AdyDirector of Sales Operations, True Influence Revenue operations, or RevOps for short, is another push in B2B sellers’ ...
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Bring Conversational Marketing into Account-Based Engagement

The shift to account-based engagement continues to gain momentum, and a lot of that has to do with the rise ...
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CRO’s Role in Revenue Operations: Building Trust

(Another in our series about the emerging function of revenue operations.) By Adam Ady Director of Sales Operations, True Influence ...
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How RevOps Brings Sales and Marketing Together Over Data

By Adam AdyDirector of Sales Operations, True Influence (RevOps has been proving its value to B2B teams. This blog and ...
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Just What Kind of Data-Driven Marketer Are You?!

So you’ve adopted a data-driven marketing strategy, a positive step for any B2B brand. Now answer this: What kind of ...
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/ Marketing Cloud

Deep Dive into ABM Best Practices with These 7 Articles

Account-based marketing (ABM) is taking B2B teams by storm. Here’s what you need to know. Learn More About ABM Best ...
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Timing Is Everything in Data-Driven Marketing

In the first part of this series, we shared highlights of an exclusive interview with True Influence CEO Brian Giese ...
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Intent Monitoring Pioneer Shares Vision of Data-Driven Marketing

True Influence co-founder and CEO, Brian Giese, shared some thoughts about data-driven marketing in a videocast interview. Brian’s vision and ...
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Intent Data: “Moneyball” Moment For B2B Marketers

What does intent data have in common with baseball? More than you might think. Sports is about winning championships; business ...
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How Data-Driven Content Improves B2B Buyer Engagement

Some marketers say data-driven content is the next B2B big wave. We believe data-driven content is already mainstream. Either way, ...
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Seven Steps to Maximize Intent Data Use in B2B

For most B2B organizations, it’s possible to leverage intent data in multiple ways. It starts with doing more than just ...
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Intent Signals Curated from the Entire Internet: Why It Matters

Intent signals flare up constantly across the internet -- billions every day -- and behind many of those signals are ...
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Marketers: Don’t Panic Over Incoming Apple Mail Privacy Protection

By Ray Estevez, True Influence Chief Information Officer Have you thought about the impact of Apple Mobile Privacy Protection on your ...
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Quality Contact Data Makes the Difference in Account-Based Marketing

Account-based marketing can’t survive without constant access to high quality data. With buyer intent data, marketers truly understand what an ...
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26 Quotes that Capture the Truth and Spirit of Data-Driven Marketing

Successful brands large and small who depend on data-driven marketing know that accurate, reliable data drives revenue engines. Putting data ...
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Data Governance: Take a Holistic Approach to Expand Data Value

According to a report from McKinsey & Company, companies invest between 2.5% to 7.5% of their IT spend on data ...
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True Influence Summit Sponsors Care About Data-Driven Business

Virtual B2B events have demonstrated their effectiveness and convenience over the past year or so, and True Influence has been ...
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Data Leaders Join True Influence Summit as Valued Sponsors

With the True Influence Summer Summit almost here, we’re proud to acknowledge the support of these data-focused sponsors. True Influence ...
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7 Ways to Justify Intent Data to the Boss

How widespread is the use of intent data by B2B companies? According to Gartner, “...by the end of 2022, more ...
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3 Trends Creating a More Secure Data Privacy Landscape

Data privacy has become a high-profile topic in today’s data-driven world. According to a Cisco Consumer Privacy Survey, 84 percent ...
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Tackle Data Quality Issues to Improve Marketing Results

Data quality plays a vital role in the success of your marketing and sales. One study from IBM found that ...
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Why Every Business Needs a Data Strategy in 2021

In 2020, industries generated 2,500,000,000,000,000,000 data bytes each day. By 2025, it’s estimated to reach 175 zettabytes, according to Seagate ...
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Data on Data: A Unique Perspective on Accelerating B2B Revenue

Where do data practitioners fall in the mix when it comes to data-driven revenue? What’s their perspective in the conversation ...
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Sales Perspectives: How Intent Data Drives B2B Revenue

There’s no revenue without Sales, so how does intent data fit into this picture? These leaders will share their seasoned ...
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Learn from B2B Experts and Analysts: How Intent Data Accelerates Revenue

Successful B2B brands large and small know that accurate, reliable intent data drives revenue, and within today’s noisy, competitive landscape, ...
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Intent Data: Is Your Content Marketing Recipe Missing This Spice?

Content marketing remains a must-have for B2B revenue in 2021. More than 65% of digital marketers actively invest in creating ...
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The Proof Is in the Revenue. How Does Your Intent Data Compare?

Using key metrics within the sales funnel is one good way to determine the effectiveness of intent data. Astute marketers ...
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18 Data Terms Your B2B Sales and Marketing Teams Should Know

The typical vocabulary of data-driven revenue teams comes with a long list of data terms. Some you can understand easily; ...
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6 Programmatic Mistakes to Avoid at All Costs

Programmatic marketing uses automated processes for selling and buying digital ad space. Computer programs and algorithms do the negotiations and ...
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/ Programmatic Display

Programmatic Display Targeting Is About Reaching Prospects Where They Live

Craig Weiss, COO, True Influence If you’ve adopted Account-based Marketing (ABM) in your B2B sales and marketing operations, you need ...
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/ Programmatic Display

Take Time to Learn: 7 On-Demand Programmatic Marketing Events

If you’re interested in learning more about programmatic marketing, these seven on-demand events might help. To save your time and ...
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/ Programmatic Display

First Steps to Add Intent to Your Programmatic Ad Strategy

Intent programmatic ads are no less than gold when it comes to maximizing CTR, engagement and other conversion metrics. As ...
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What’s The Difference Between Programmatic and Display Advertising?

Terms like display advertising and programmatic advertising come up in lots of marketing strategy sessions these days. But what’s the ...
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Programmatic display turbo-charges all your ABM channels

By Craig Weiss, COO, True Influence You’ll often see programmatic display advertising described as the “grease” of Account-Based Marketing (ABM) ...
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Programmatic Display + Intent: Find Overlooked ABM Targets

By Craig Weiss, COO, True Influence Programmatic display advertising has established itself as a critical tool for marketing and sales ...
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How to Optimize Digital Advertising through Intent Signals

The mantra of B2B marketers worldwide is “Intent Signal Data.” Gartner reported that by the end of 2022, 70% of ...
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/ Programmatic Display

Do You Know These 17 Programmatic Marketing Terms?

A few days back, I browsed for washing machines, as the existing one was having problems. Google showed me pages ...
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The Future of Display Ads without Third-party Cookies

By Craig Weiss COO, True Influence News that Google plans to block third-party cookies in its Chrome browser, likely by ...
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How B2B Content Syndication Helps You Grow Quality Leads

Content syndication is a powerful B2B lead generation tool and recognizing its value puts you halfway through the marketing journey ...
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B2B Content Syndication Goodie Basket — 29 Tips, 6 Resources, 1 Video Case Study, Unlimited Good Advice

Obviously you’re interested in Content Syndication, and you’re looking for ideas, so let’s just jump right in! Resource #1 - ...
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