Blogs

Intent Data: “Moneyball” Moment For B2B Marketers

What does intent data have in common with baseball? More than you might think. Sports is about winning championships; business ...
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/ Data Solution

How Data-Driven Content Improves B2B Buyer Engagement

Some marketers say data-driven content is the next B2B big wave. We believe data-driven content is already mainstream. Either way, ...
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/ Data Solution

Seven Steps to Maximize Intent Data Use in B2B

For most B2B organizations, it’s possible to leverage intent data in multiple ways. It starts with doing more than just ...
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/ Data Solution

Account-Based Engagement: Look at Relationships Over Time

Terry Arnold True Influence Vice President of Marketing, Terry Arnold, was one of 30+ speakers at the recent Account-Based Engagement ...
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/ Marketing Cloud

Intent Signals Curated from the Entire Internet: Why It Matters

Intent signals flare up constantly across the internet -- billions every day -- and behind many of those signals are ...
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/ Data Solution

Marketers: Don’t Panic Over Incoming Apple Mail Privacy Protection

By Ray Estevez, True Influence Chief Information Officer Have you thought about the impact of Apple Mobile Privacy Protection on your ...
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/ Data Solution

What Email Marketers Need to Know about Apple MPP

By Ray Estevez, True Influence Chief Information Officer How will your email marketing be impacted by Apple’s upcoming privacy protection ...
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/ Content Syndication

The Force Behind High-Performing Account-Based Marketing

Account-based marketing (ABM) depends on many pieces coming together: marketing, sales, channels, data and metrics, to name a few. And ...
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/ Marketing Cloud

Quality Contact Data Makes the Difference in Account-Based Marketing

Account-based marketing can’t survive without constant access to high quality data. With buyer intent data, marketers truly understand what an ...
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/ Data Solution

Marketing Cloud Wish List for Account-Based Engagement

The holiday season still seems a long way off even as summer winds down, but it’s never too early to ...
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/ Marketing Cloud

What to Expect from a Data-Driven Demand Generation Partner

The good news is data-driven marketing is hot, with potential demand generation partners everywhere. The bad news is data is ...
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/ Marketing Cloud

Conversational Landing Pages: One Path to Personalization at Scale

The internet has become saturated with B2B companies promoting content, and marketers know relevant content breaks through the clutter, but ...
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/ Marketing Cloud

RevOps Goal: Streamline Marketing and Sales Tech around Single Data Source

By Adam Ady Director of Sales Operations, True Influence A huge component of RevOps is attribution technology that tracks leads ...
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/ Marketing Cloud

Key to RevOps: Break Down Daily Barriers Between Sales and Marketing

By Adam AdyDirector of Sales Operations, True Influence Revenue operations, or RevOps for short, is another push in B2B sellers’ ...
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/ Marketing Cloud

Bring Conversational Marketing into Account-Based Engagement

The shift to account-based engagement continues to gain momentum, and a lot of that has to do with the rise ...
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/ Marketing Cloud

CRO’s Role in Revenue Operations: Building Trust

(Another in our series about the emerging function of revenue operations.) By Adam Ady Director of Sales Operations, True Influence ...
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/ Marketing Cloud

How RevOps Brings Sales and Marketing Together Over Data

By Adam AdyDirector of Sales Operations, True Influence (RevOps has been proving its value to B2B teams. This blog and ...
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/ Marketing Cloud

Just What Kind of Data-Driven Marketer Are You?!

So you’ve adopted a data-driven marketing strategy, a positive step for any B2B brand. Now answer this: What kind of ...
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/ Marketing Cloud

Deep Dive into ABM Best Practices with These 7 Articles

Account-based marketing (ABM) is taking B2B teams by storm. Here’s what you need to know. Learn More About ABM Best ...
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/ Marketing Cloud

White Paper Syndication: Fool-Proof Formula for B2B Lead Generation

White papers rank among the most effective content types for b2b lead generation. Developing a white paper or other long-format ...
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/ Content Syndication

6 Tips: Lead ABM Engagement with Attention-Getting Content

Account-based marketing (ABM) is more impactful than other B2B demand generation strategies largely due to the ease of using relevant, ...
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/ Marketing Cloud

“Sales-Ready” B2B Lead Scoring: All About Data and Context

Part 1 of this two-part series looks at the data side of lead scoring. Part 2 is all about context ...
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/ Marketing Cloud

What’s Been the Impact of AI on B2B Marketing?

Some of the most remarkable developments in online B2B marketing have been inspired by artificial intelligence (AI). Here’s a recap ...
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/ Marketing Cloud

Audience Segmentation Essentials for B2B Marketing Strategy

Audience segmentation refers to differentiating and categorizing audience groups into various sections based on their online behavior, demographics and demands ...
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/ Marketing Cloud

A Vision for AI and Data-driven Marketing

(Enjoy this conversation about data-driven marketing with RK Maniyani -- True InfluenceCo-Founder and Chief Technology Officer. This interview originally appeared ...
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/ Marketing Cloud

5 Common Lead Generation Mistakes: How to Fix and Avoid

Lead generation has to be one of the most talked-about topics in the B2B marketing landscape. And why shouldn't it ...
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/ Marketing Cloud

5 Ways to Refresh Stale B2B Marketing

B2B marketing can be a vibrant powerhouse that boosts brand value, generates quality leads and drives revenue. Or it can ...
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/ Marketing Cloud

5 Must-Have B2B Marketing Skills in the Age of AI

Artificial intelligence tools provide many B2B marketing skills that brands need today to reach and engage buyers in the digital ...
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/ Marketing Cloud

3 Risks of Over-Personalization in B2B Lead Generation

By Praveen BallaVice President, Production, True Influence The degree of personalization AI brings to B2B lead generation is almost limitless, ...
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/ Marketing Cloud

AI-driven Audience Segmentation Adds Value to B2B Marketing

For B2B marketers, audience segmentation can be a game changer when it comes to organizing audiences into smaller groups. Audience ...
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/ Marketing Cloud

Say So Long to These 8 B2B Digital Marketing Myths

If you are a marketer, be it B2B or B2C, digital marketing is your jam. Without investing in digital marketing ...
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/ Marketing Cloud

AI-driven Marketing: Multivariate or Single Variable Analysis?

The ability to identify buyers engaging with your brand or with a topic relevant to your solutions is high on ...
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/ Marketing Cloud

SAP Digital Marketing Leader: Lessons in Growing a Pipeline

Feel like your digital marketing is missing something? Want to help your business use insights more effectively? If so, the ...
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/ Marketing Cloud

Demand Marketing Analyst Featured at Live Virtual AI Event

Kerry Cunningham lives B2B demand marketing practically every day. A Forrester vice president and principal analyst, he advises B2B clients ...
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/ Marketing Cloud

10 Virtual Events to Put You at the Top of Your B2B Game

Virtual events took on new value over the past year, as they gave business professionals the opportunity to learn and ...
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/ Marketing Cloud

What to Ask When Evaluating a Marketing Cloud

We all use something connected to a cloud-based solution, and for marketers, that’s probably a marketing cloud. Use the advice ...
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/ Marketing Cloud

Summit Panelist Spotlight: Using AI for the Greater Good

Artificial intelligence (AI) and intelligent systems continue to evolve, from projects at a global scale to the most minute applications ...
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/ Marketing Cloud

Summit Panelist Brings Advocate’s View of Google and B2B AI

The upcoming True Influence Summit is about all things AI in B2B. One of our panels features AI savant, Laurence ...
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/ Marketing Cloud

Summit Spotlight: Hear Microsoft Marketing Leader on Enterprise AI

Do you think your company is AI-ready? Even if you already rely on some form of artificial intelligence for your ...
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/ Marketing Cloud

Marketing Cloud Quick Start Glossary

In a nutshell, a marketing cloud integrates solutions like customer journey management, email, mobile, social, web personalization, advertising, content creation ...
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/ Marketing Cloud

How AI Expands Prospect Data with Delicious Results

By Praveen BallaVice President, Production, True InfluenceThe traits and behaviors that indicate a prospect is likely a good customer are ...
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/ Data Solution

These Martech and Adtech Partnerships Help B2B Brands Get Data

Martech, short for marketing technology, refers to technologies used with the intention of reaching potential customers. Advertising technology or adtech, ...
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/ Data Solution

Intelligent Database: Smarter Data. Smarter Marketing.

Of all the tools available to data-driven B2B marketers, an intelligent database has to be one of the most valuable ...
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/ Data Solution

FLoC: Suitable Alternative to Third-Party Cookies?

Google has come up with a machine learning-based initiative FLoC (Federated Learning of Cohorts) just as third-party cookies phase out ...
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/ Data Solution

B2B Lead Qualification Based on the Human Context

Part 2 in a series, this article looks at the context side of lead qualification. Part 1 covers data. By ...
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/ Data Solution

Data Management Transparency Builds Buyer Trust

Is your data management practice transparent to buyers? Do your practices abide by laws like General Data Protection Regulations (GDPR) ...
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/ Data Solution

How AI Helps B2B Marketing Prioritize Accounts

By Praveen BallaVice President, Production, True Influence Data-driven B2B marketing and sales involves more than amassing volumes of data. It’s ...
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/ Data Solution

Truth Matters: 5 Ways to Grow Trust in Marketing

It sounds so obvious: Build your business on principles of truth and honesty, because trust in marketing pays huge dividends ...
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Data Protection Finds Strong Defender in Technology

Data protection has never been more important. In 2020 alone, the United States experienced 1,001 data breaches, and throughout the ...
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AI Innovation: At the Edge of Mainstream B2B

By Praveen BallaVice President, Production, True Influence AI innovation is transforming every aspect of B2B sales and marketing, from content ...
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/ Data Solution

Intent Data Cures Four Marketing Automation Headaches

It’s hard to imagine a business world without marketing automation. Marketers have become accustomed to its existence in so many ...
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/ Data Solution

How Intent Data Aligns B2B Sales and Marketing

Intent data has a special role in promoting B2B sales and marketing alignment -- a priority for most B2B companies ...
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/ Data Solution

How Data Marketplace Unlocks Value for Buyers and Sellers

Data marketplaces provide structured platforms for businesses to buy and sell data of their choice. Similar to other marketplaces that ...
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/ Data Solution

Four Steps to Operationalize AI Ethics in B2B

Have you thought about what AI ethics might look like in your organization? This article explores an important topic and ...
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/ Data Solution

AI in B2B Marketing: 13 Strategic Questions and Practices

AI and intent data have helped organizations of all kinds answer the perennial B2B question - what do buyers want? ...
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/ Data Solution

The True Influence of AI on Digital Marketing

Artificial intelligence (AI) is both the future of digital marketing and a powerful, present-day platform for advertising, campaigns and other ...
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/ Data Solution

Panel Spotlight: B2B Growth Exec on AI and Data-driven Revenue

The mission of the upcoming live virtual Summit is to give the B2B community a chance to learn from real-world ...
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/ Data Solution

Enrich B2B Content Marketing with Intent Data and AI

Intent data and AI help your B2B content stand out from the clutter and noise online today, but users have ...
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/ Data Solution

AI + Intent Data: B2B Marketing’s Power Couple

Artificial intelligence (AI) and intent data are the new power couple in B2B marketing. Simply put, AI refers to a ...
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/ Data Solution

Ethics and AI: 5 Issues Facing B2B Marketers

As brands explore uses of AI and machine learning in business, they are also coming to terms with ethics and ...
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/ Data Solution

What’s The Difference Between Programmatic and Display Advertising?

Terms like display advertising and programmatic advertising come up in lots of marketing strategy sessions these days. But what’s the ...
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/ Programmatic Display

Programmatic display turbo-charges all your ABM channels

By Craig Weiss, COO, True Influence You’ll often see programmatic display advertising described as the “grease” of Account-Based Marketing (ABM) ...
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/ Programmatic Display

Programmatic Display + Intent: Find Overlooked ABM Targets

By Craig Weiss, COO, True Influence Programmatic display advertising has established itself as a critical tool for marketing and sales ...
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/ Programmatic Display

How to Optimize Digital Advertising through Intent Signals

The mantra of B2B marketers worldwide is “Intent Signal Data.” Gartner reported that by the end of 2022, 70% of ...
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/ Programmatic Display

Do You Know These 17 Programmatic Marketing Terms?

A few days back, I browsed for washing machines, as the existing one was having problems. Google showed me pages ...
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/ Programmatic Display

The Future of Display Ads without Third-party Cookies

By Craig Weiss COO, True Influence News that Google plans to block third-party cookies in its Chrome browser, likely by ...
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/ Programmatic Display
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