Thomson Reuters, one of the world’s most trusted news and media companies once encountered challenges in driving expansion, retention, and ... Read More
With Tricia Wiles Ruiz, Creative Content Manager, True Influence Executing on B2B marketing strategies always boils down to balancing near-term ... Read More
In B2B marketing, we use numerous terminologies interchangeably, often with no clear understanding of their definitions. There will be moments ... Read More
ABM: A Dynamic Combination of Internal Alignment and Personalization Within the world of demand generation, account-based marketing (ABM) has secured ... Read More
Even as Account-Based Marketing (ABM) is more readily adopted by organizations, this strategy may always help achieve desirable results. Not ... Read More
Effective B2B marketing teams have always scored leads, often with statuses like Marketing Qualified (MQL), Sales Accepted, and BANT. These ... Read More
In one sense, account-based experience (ABX) is basically successful ABM in action. While ABM outlines the marketing side of account-level ... Read More
The internet has become saturated with B2B companies promoting content, and marketers know relevant content breaks through the clutter, but ... Read More
True Influence co-founder and CEO, Brian Giese, shared some thoughts about data-driven marketing in a videocast interview. Brian’s vision and ... Read More
Account-based marketing can’t survive without constant access to high quality data. With buyer intent data, marketers truly understand what an ... Read More
Successful brands large and small who depend on data-driven marketing know that accurate, reliable data drives revenue engines. Putting data ... Read More
In 2020, industries generated 2,500,000,000,000,000,000 data bytes each day. By 2025, it’s estimated to reach 175 zettabytes, according to Seagate ... Read More
Successful B2B brands large and small know that accurate, reliable intent data drives revenue, and within today’s noisy, competitive landscape, ... Read More
Programmatic marketing uses automated processes for selling and buying digital ad space. Computer programs and algorithms do the negotiations and ... Read More
By Craig Weiss, COO, True Influence You’ll often see programmatic display advertising described as the “grease” of Account-Based Marketing (ABM) ... Read More
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