Blogs

While in Town for Sirius, Check Out These Events

By Zachary Smith. While in town for the 2015 Sirius Decisions Summit, don’t forget you’re in Music City where the ...
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/ Marketing Cloud

Not your parent’s marketing plan

As today’s B2B marketing environment requires companies to re-think their brand messaging, now is the time to fuel excitement into ...
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/ Marketing Cloud

B2B lead generation handbook excerpt

Although most campaigns should be razor focused toward one thinly-sliced demographic, in reality, this probably means you’re selling to multiple ...
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/ Marketing Cloud

B2B Lead Generation Handbook

Although most campaigns should be razor focused toward one thinly-sliced demographic, in reality, this probably means you’re selling to multiple ...
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/ Marketing Cloud

Business Briefs Relevance Engine

Intelligently link yourself with your next customer.At True Influence™, we believe that email advertising is central to our digital economy ...
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/ Marketing Cloud

Audience

Meet Your Next Customer The value of True Influence™’s audience isn’t the size (although it’s big), but the quality. Our ...
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/ Marketing Cloud

Content Syndication

Even the most sophisticated and successful marketing departments can benefit from increasing the size of their funnel. True Influence's data-driven ...
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/ Marketing Cloud

Real-time Marketing Intelligence Takes Lead-Gen to the Next Level

Traditional lead generation tools give marketers a snapshot of a potential client’s interest at a specific point in time. The ...
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/ Marketing Cloud

Sophisticated Marketing Systems Undermined by “Dirty Data”

Today’s marketers have a wide array of sophisticated personalization and automation tools designed to deliver custom-tailored messages at the optimal ...
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/ Data Solution

Never Stop Monitoring User Behavior for Best Opportunities

The days when marketers could connect with potential customers in the early stages of the purchase cycle and control messaging ...
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/ Marketing Cloud

4 Steps for a More Strategic Approach to Content Marketing

Content marketing may send you into a tailspin of ideation, but leave you struggling to identify a strategic process that ...
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/ Marketing Cloud

How to Make the Most of a Sales Rejection

Rejection has probably destroyed the careers of more salespeople than any other single thing. No one likes rejection and only ...
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/ Marketing Cloud

Q&A: Brian Giese, CEO of True Influence interviewed by Direct Marketing News

Brian Giese, CEO of True Influence, discusses what kinds of content works well for b-to-b emails, addresses the challenges of ...
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/ Marketing Cloud, Press Releases

Brian Giese, CEO of True Influence interviewed by Portfolio.com

While there is much talk about the growing use of text messages, one look at our in-boxes will confirm that ...
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/ Marketing Cloud, Press Releases

What IS Lead Nurturing? And What IS IT NOT?

Lead nurturing is a really misunderstood topic in marketing today. In fact, most marketers don’t understand what it IS and ...
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/ Marketing Cloud, Resources

The Declining Role Of Microsites

In the B2B marketing world microsites have been the workhorse of “adaptive” marketing. Because of their versatility, the ease with ...
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/ Marketing Cloud

Email Industry: Three Trends to Spotlight for 2011

Every business trend originates because a collection of companies has successfully developed a solution to a core business issue. For ...
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/ Marketing Cloud, Press Coverage

How to Improve Your Email Reputation Score

Permission and reputation goes hand-in-hand in achieving email deliverability. Email Reputation is like your credit score; it is hard to ...
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Email List Growth: An Economic Indicator for the Email Industry

When healthy discussions take place in the email marketing campaigns, they tend to give birth to new ideas. Collectively, we ...
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The Email Deliverability Consultant: Email’s Lone Ranger.

There is a growing subculture emerging in email marketing, a narrow one built around the role of the Email Deliverability consultant. These ...
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Third-Party Data is Essential to Identifying Targets in ABM Strategy

It’s easy to just stick with what you know. But the comfort of staying in familiar territory comes at the ...
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Intent Data – 7 Ways It Can Turbo-Charge Your B2B Marketing

If you’ve been noticing a lot of buzz around intent data recently, you’re not alone. It’s one of the most ...
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Must-Attend ABM Events

While ABM is certainly nothing new, it’s still coming into its own on the mainstream B2B marketing scene. And while ...
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/ Marketing Cloud

B2B Lead Generation: A 2018 Mid-Year Check-In

Seems like just yesterday when our news feeds teemed with those “B2B Lead Generation Trends to Watch in 2018” posts ...
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/ Marketing Cloud

Imprivata Shows How Intent Powers a Comprehensive ABM Strategy

Featuring Craig Weiss, COO of True Influence. Marketing success must be measured, and last month I discussed a few key ...
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/ Data Solution, Marketing Cloud

5 Trends That Are Reshaping B2B Marketing in 2018

As B2B marketing professionals, we function in a constantly shifting environment. Technology is an ever-moving target, customer expectations are evolving ...
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/ Marketing Cloud

Intent Monitoring Helps Solve Hot-Button ABM Complaints

Featuring RK Maniyani Chief Technology Officer of True Influence. The enormous amount of data now available to B2B marketers creates ...
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ABM in 2018: A Mid-Year Review

In the span of just a few years, account-based marketing (ABM) has evolved from a niche philosophy into the go-to ...
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/ Marketing Cloud

B2B Marketing in 2018: A Mid-Year Review

With the end of the second quarter now in sight, it’s time to take a step back and assess where ...
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/ Marketing Cloud

May B2B Round-up – Marking True Influence’s British Expansion

While the debut of the European Union’s General Data Protection Regulation (GDPR) may have been the lead story for most ...
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/ Marketing Cloud, Resources

Publisher vs. Data-Driven Models: Choosing Your Intent-Based Approach to Demand Generation

For B2B marketing teams who are frustrated with dwindling results from traditional demand generation tactics, intent monitoring offers a beacon ...
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/ Marketing Cloud

7 Ways to Build Brand Awareness with Email Marketing and Demand Generation

In today’s crowded, noisy marketing environment, to build brand awareness among B2B buyers can be a struggle. In the B2B ...
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/ Marketing Cloud

Intent Signal Monitoring Proving Its Value in Maturing Programs

Featuring Ken Stout, CRO of True Influence. When we launched our InsightBASE account acceleration platform back in January 2016, we ...
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How to Turn Readers Into Invested Email Subscribers

Today’s B2B marketers have an endless supply of tactics and technologies at their fingertips, each holding the promise of improving ...
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/ Marketing Cloud

Personalized Video, Smart Targeting Create Irresistible Email Campaigns

Featuring Janet Rubio, CMO of True Influence. Content personalization has become essential in B2B Marketing. So has smart list segmentation ...
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/ Marketing Cloud

Why Marketing Analytics Rule the Roost

Since the dawn of the industry, marketing has been a creative playground for artsy types. After all, who doesn’t love ...
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/ Marketing Cloud

How to Build Your Brand Around an Unmet Need

In B2B Marketing 101, we all learned the key to turning prospects into customers: discovering their needs and helping them ...
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/ Marketing Cloud

Intent Data Helps B2B Sales Reps Become the Experts that Prospects Want

Featuring Ken Stout, CRO of True Influence. B2B Sales is a tough game. I’m not telling you anything you don’t ...
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Measuring Intent Monitoring’s Impact Along Your Prospects’ Entire Customer Journey

Featuring Craig Weiss, COO of True Influence. Any Marketing tech solution is going to come with a lot promises. And ...
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GDPR Checklist: Will You Be Ready for May 25?

This is the fifth post in our series to help businesses prepare for the EU General Data Protection Regulation (GDPR) ...
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/ Marketing Cloud

Intent Data Meets Social Media: Your Key to High-Impact Messaging

In just a few years, social media marketing has evolved from a niche practice to an essential component of any ...
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/ Data Solution, Marketing Cloud

Weeding Out Bad B2B Data Is Key to ABM Success

Featuring RK Maniyani, CTO, True Influence The incredible volume of user data now available to B2B Marketers has opened doors ...
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/ Data Solution, Marketing Cloud

Be Prepared: Intent Marketing’s 5 Biggest Challenges

Pull up any marketing guru’s blog and you’re sure to find at least one mention of intent marketing as the ...
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/ Data Solution, Marketing Cloud

How Intent Monitoring Delivers Results

Have you ever noticed that B2B marketing trends come and go as quickly as cars around an Indy racetrack? From ...
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/ Data Solution, Marketing Cloud

Matt Senatore’s Four Keys to Choosing the Right Intent Data Monitoring Provider

As interest in account-based marketing (ABM) continues to escalate, more B2B marketers are recognizing the need for intent monitoring — ...
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/ Data Solution, Marketing Cloud

The Difference Between Predictive Analytics and Intent Monitoring

As marketers search for solutions to their B2B outreach challenges, a sea of tools, apps, and technologies has emerged, with ...
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/ Data Solution, Marketing Cloud

Intent Data Shortens The Sales Cycle and Wins Revenue as Staple of New Demand Unit Waterfall

After SiriusDecisions announced its new Demand Unit Waterfall this past spring, the B2B research firm declared that the emergence of ...
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/ Data Solution, Marketing Cloud

Data Analysts Fuel Advanced Insights into Your Customers

As B2B Marketing continues its evolution as a data-driven science, companies continue to face the dual challenge of smartly exploiting ...
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/ Data Solution

True Influence Provides the Intent Data in Analyst Firm’s New Demand Waterfall

The InsightBASE Intent Monitoring Platform Identifies Demand Units in the Active Demand Stage. See the original PRWEB release ...
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/ Data Solution

Understanding Intent Monitoring and Its Real World Applications

What is Intent Monitoring? Quite simply put, it’s the digital footprint either companies or prospects leave across the internet while ...
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/ Data Solution, Marketing Cloud

5 Ways Fact-Based Marketing Helps You Identify Your Best Prospects

Cause-based marketing – which tells potential consumers your company story through your stance on trending issues – is especially important ...
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/ Data Solution, Marketing Cloud

May’s Hot B2B Marketing Reads | Our don’t-miss content roundup

Memorial Day has come and gone, but enjoying the first warm days leading up to summer, taking time to remember ...
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Companies Shift Focus from Tech to Data

Data is the double helix of marketing DNA –it holds all of the information that allows our businesses to grow ...
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Intent Monitoring: A Fact-Based, Not Predictive, B2B Marketing Solution

At a recent SiriusDecisions forum, held at Cambridge, Mass., Kerry Cunningham and Matt Senatore unpacked “The Role of Predictive Analytics ...
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How to be there when they’re ready to buy [Webcast]

Using intent signals to take the guesswork out of connecting with prospects There’s a reason why Intent Signal Monitoring is ...
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Are you the One in 10 Marketer Not Using Data?

Effective marketers are those who have embraced the power of data to measure their efforts to improve their targeting. Marketers ...
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ABM Studies Show Intent Signal Monitoring Helps Companies Make Smarter Decisions

Numerous industry reports affirm the key role of Account-Based Marketing Data-as-a-Service platforms like InsightBASE® in achieving marketing objectives. See the ...
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Going to SiriusDecisions? Check Out These Las Vegas Events

There’s so much to do at this year’s SiriusDecisions Summit 2017 – singer/songwriter Jewel is kicking off the conference with ...
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/ Data Solution

Intelligence technology is important but it’s not everything

In a 3rd follow-up article about marketing intelligence, Huffington Post writer and marketing expert Lewis Fein, turned to True Influence® ...
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/ Data Solution, Marketing Cloud

Beyond SEO Content: Using Intent Signals as Your Secret Weapon

Content managers now have their own secret weapon –Intent Signals. The internet runs on content generation and intention. Up until ...
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/ Data Solution, Marketing Cloud
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