Blogs

A Connected Generation Is Modifying The B2B Playing Field

By Zachary Smith. As 20- and 30-somethings progress in their careers, a natural course of events brings a fresh perspective, ...
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/ Marketing Cloud

A GIF for B2B Marketing?

By Zachary Smith. When a still piece of onscreen art won’t convey the brand completely, some creative thinkers looked to ...
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/ Marketing Cloud

While in Town for Sirius, Check Out These Events

By Zachary Smith. While in town for the 2015 Sirius Decisions Summit, don’t forget you’re in Music City where the ...
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/ Marketing Cloud

Not your parent’s marketing plan

As today’s B2B marketing environment requires companies to re-think their brand messaging, now is the time to fuel excitement into ...
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/ Marketing Cloud

B2B lead generation handbook excerpt

Although most campaigns should be razor focused toward one thinly-sliced demographic, in reality, this probably means you’re selling to multiple ...
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/ Marketing Cloud

B2B Lead Generation Handbook

Although most campaigns should be razor focused toward one thinly-sliced demographic, in reality, this probably means you’re selling to multiple ...
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/ Marketing Cloud

Business Briefs Relevance Engine

Intelligently link yourself with your next customer.At True Influence™, we believe that email advertising is central to our digital economy ...
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/ Marketing Cloud

Audience

Meet Your Next Customer The value of True Influence™’s audience isn’t the size (although it’s big), but the quality. Our ...
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/ Marketing Cloud

Content Syndication

Even the most sophisticated and successful marketing departments can benefit from increasing the size of their funnel. True Influence's data-driven ...
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/ Marketing Cloud

Real-time Marketing Intelligence Takes Lead-Gen to the Next Level

Traditional lead generation tools give marketers a snapshot of a potential client’s interest at a specific point in time. The ...
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/ Marketing Cloud

Sophisticated Marketing Systems Undermined by “Dirty Data”

Today’s marketers have a wide array of sophisticated personalization and automation tools designed to deliver custom-tailored messages at the optimal ...
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/ Data Solution

Never Stop Monitoring User Behavior for Best Opportunities

The days when marketers could connect with potential customers in the early stages of the purchase cycle and control messaging ...
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/ Marketing Cloud

4 Steps for a More Strategic Approach to Content Marketing

Content marketing may send you into a tailspin of ideation, but leave you struggling to identify a strategic process that ...
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/ Marketing Cloud

How to Make the Most of a Sales Rejection

Rejection has probably destroyed the careers of more salespeople than any other single thing. No one likes rejection and only ...
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/ Marketing Cloud

Q&A: Brian Giese, CEO of True Influence interviewed by Direct Marketing News

Brian Giese, CEO of True Influence, discusses what kinds of content works well for b-to-b emails, addresses the challenges of ...
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/ Marketing Cloud, Press Releases

Brian Giese, CEO of True Influence interviewed by Portfolio.com

While there is much talk about the growing use of text messages, one look at our in-boxes will confirm that ...
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/ Marketing Cloud, Press Releases

What IS Lead Nurturing? And What IS IT NOT?

Lead nurturing is a really misunderstood topic in marketing today. In fact, most marketers don’t understand what it IS and ...
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/ Marketing Cloud, Resources

The Declining Role Of Microsites

In the B2B marketing world microsites have been the workhorse of “adaptive” marketing. Because of their versatility, the ease with ...
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/ Marketing Cloud

Email Industry: Three Trends to Spotlight for 2011

Every business trend originates because a collection of companies has successfully developed a solution to a core business issue. For ...
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/ Marketing Cloud, Press Coverage

How to Improve Your Email Reputation Score

Permission and reputation goes hand-in-hand in achieving email deliverability. Email Reputation is like your credit score; it is hard to ...
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The Pros and Cons of B2B Marketing Automation

Personalization is one of the most familiar applications for B2B marketing automation, but personal and automated sound counter-intuitive. B2B marketing ...
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4 Reasons Why B2B Marketers Can’t Afford to Ignore ABM in 2018

The B2B marketing world has only been talking about account-based marketing (ABM) - and the benefits of ABM - for ...
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/ Marketing Cloud

Privacy, In-language Content Marketing Key to Winning New Business in International Markets

With Peter Larkin, Vice President of International for True Influence. B2B sellers who want to win new customers in international ...
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/ Marketing Cloud

Digital B2B Marketing Trends: A Mid-Year Update

To paraphrase the old joke about the weather, if you’re frustrated with the state of digital B2B marketing, just wait ...
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/ Marketing Cloud

Choosing an Intent Data Provider: 6 Questions to Ask Before You Buy

While intent monitoring is still a relatively new field, more B2B organizations are coming around to its unique benefits. In ...
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/ Data Solution, Marketing Cloud

Intent Monitoring’s Next Major Step Forward – InsightBASE Version 2.0

Intent monitoring is revolutionizing B2B marketing by harnessing the power of intent data to help marketing and sales teams engage ...
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/ Data Solution, Marketing Cloud

True Influence Introduces InsightBASE™ Version 2.0

InsightBASE Version 2.0 arms marketers with knowledge of when prospects are ready to buy their products or services, guiding them ...
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B2B June Round-up – Marketing Trends in 2018

Welcome to our B2B June round-up, where we cover all of the latest happenings in the True Influence B2B world ...
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/ Marketing Cloud, Resources

Third-Party Data is Essential to Identifying Targets in ABM Strategy

It’s easy to just stick with what you know. But the comfort of staying in familiar territory comes at the ...
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Intent Data – 7 Ways It Can Turbo-Charge Your B2B Marketing

If you’ve been noticing a lot of buzz around intent data recently, you’re not alone. It’s one of the most ...
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Must-Attend ABM Events

While ABM is certainly nothing new, it’s still coming into its own on the mainstream B2B marketing scene. And while ...
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/ Marketing Cloud

B2B Lead Generation: A 2018 Mid-Year Check-In

Seems like just yesterday when our news feeds teemed with those “B2B Lead Generation Trends to Watch in 2018” posts ...
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/ Marketing Cloud

Imprivata Shows How Intent Powers a Comprehensive ABM Strategy

Featuring Craig Weiss, COO of True Influence. Marketing success must be measured, and last month I discussed a few key ...
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/ Data Solution, Marketing Cloud

5 Trends That Are Reshaping B2B Marketing in 2018

As B2B marketing professionals, we function in a constantly shifting environment. Technology is an ever-moving target, customer expectations are evolving ...
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/ Marketing Cloud

Intent Monitoring Helps Solve Hot-Button ABM Complaints

Featuring RK Maniyani Chief Technology Officer of True Influence. The enormous amount of data now available to B2B marketers creates ...
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ABM in 2018: A Mid-Year Review

In the span of just a few years, account-based marketing (ABM) has evolved from a niche philosophy into the go-to ...
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/ Marketing Cloud

B2B Marketing in 2018: A Mid-Year Review

With the end of the second quarter now in sight, it’s time to take a step back and assess where ...
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/ Marketing Cloud

May B2B Round-up – Marking True Influence’s British Expansion

While the debut of the European Union’s General Data Protection Regulation (GDPR) may have been the lead story for most ...
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/ Marketing Cloud, Resources

Publisher vs. Data-Driven Models: Choosing Your Intent-Based Approach to Demand Generation

For B2B marketing teams who are frustrated with dwindling results from traditional demand generation tactics, intent monitoring offers a beacon ...
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/ Marketing Cloud

7 Ways to Build Brand Awareness with Email Marketing and Demand Generation

In today’s crowded, noisy marketing environment, to build brand awareness among B2B buyers can be a struggle. In the B2B ...
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/ Marketing Cloud

Third-Party Data is Essential to Identifying Targets in ABM Strategy

It’s easy to just stick with what you know. But the comfort of staying in familiar territory comes at the ...
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Intent Data – 7 Ways It Can Turbo-Charge Your B2B Marketing

If you’ve been noticing a lot of buzz around intent data recently, you’re not alone. It’s one of the most ...
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Imprivata Shows How Intent Powers a Comprehensive ABM Strategy

Featuring Craig Weiss, COO of True Influence. Marketing success must be measured, and last month I discussed a few key ...
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/ Data Solution, Marketing Cloud

Intent Signal Monitoring Proving Its Value in Maturing Programs

Featuring Ken Stout, CRO of True Influence. When we launched our InsightBASE account acceleration platform back in January 2016, we ...
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Intent Data Helps B2B Sales Reps Become the Experts that Prospects Want

Featuring Ken Stout, CRO of True Influence. B2B Sales is a tough game. I’m not telling you anything you don’t ...
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April B2B Round-up: Automation, Intent Data & Smart Investments

At True Influence, April showers (or in some parts, some very unwelcome snow) also brought with them more information on ...
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/ Data Solution

Protect Investment in Your Contact Database with Careful Analysis of Mailing Frequency

Featuring RK Maniyani, CTO of True Influence. Your company’s database of opted-in business contacts is one of your most valuable ...
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/ Data Solution

Data-driven Marketing Creates New Opportunities – and New Challenges

Featuring Janet Rubio, CMO of True Influence. I can remember getting on a plane and traveling to print shops to ...
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/ Data Solution, Marketing Cloud

How to Bridge the Marketing Data Gap

“Marketing without data is like driving with your eyes closed.” - Dan Zarrella In decades past, “trust your gut” was ...
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/ Data Solution, Marketing Cloud

Cutting Through the Buzz to Make Smart Investment in Data for 2018

Featuring RK Maniyani, CTO of True Influence. Companies are spending more than ever on data technologies and services, as evidenced ...
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/ Data Solution, Marketing Cloud

How Automation and Intent Data Make Your B2B Marketing Sing

For brands trying to attract and retain customers in today’s crowded, noisy environment, B2B marketing that “just works” is no ...
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/ Data Solution, Marketing Cloud

5 Ways to Amp Up Your B2B Marketing and Sales With Intent Data

In the marketing world, having the right B2B marketing tools can make all the difference. Every once in a while, ...
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/ Data Solution, Marketing Cloud

Intent Data Meets Social Media: Your Key to High-Impact Messaging

In just a few years, social media marketing has evolved from a niche practice to an essential component of any ...
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/ Data Solution, Marketing Cloud

Weeding Out Bad B2B Data Is Key to ABM Success

Featuring RK Maniyani, CTO, True Influence The incredible volume of user data now available to B2B Marketers has opened doors ...
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/ Data Solution, Marketing Cloud

Be Prepared: Intent Marketing’s 5 Biggest Challenges

Pull up any marketing guru’s blog and you’re sure to find at least one mention of intent marketing as the ...
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/ Data Solution, Marketing Cloud

How Intent Monitoring Delivers Results

Have you ever noticed that B2B marketing trends come and go as quickly as cars around an Indy racetrack? From ...
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/ Data Solution, Marketing Cloud

Matt Senatore’s Four Keys to Choosing the Right Intent Data Monitoring Provider

As interest in account-based marketing (ABM) continues to escalate, more B2B marketers are recognizing the need for intent monitoring — ...
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/ Data Solution, Marketing Cloud

The Difference Between Predictive Analytics and Intent Monitoring

As marketers search for solutions to their B2B outreach challenges, a sea of tools, apps, and technologies has emerged, with ...
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/ Data Solution, Marketing Cloud

Intent Data Shortens The Sales Cycle and Wins Revenue as Staple of New Demand Unit Waterfall

After SiriusDecisions announced its new Demand Unit Waterfall this past spring, the B2B research firm declared that the emergence of ...
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/ Data Solution, Marketing Cloud

Data Analysts Fuel Advanced Insights into Your Customers

As B2B Marketing continues its evolution as a data-driven science, companies continue to face the dual challenge of smartly exploiting ...
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/ Data Solution
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