Blogs

United We Stand: Aligning B2B Sales and Marketing Budgets

How’s your budget? Is it everything you hoped for or wished for? In most cases, the answer would be “No.” ...
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/ b2b marketing, Marketing Cloud

Calculating The ROI Of Marketing Automation Platforms

It is clear that many B2B organizations now understand the need for marketing automation technologies, and the need for optimized ...
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Spamhaus – Phishing Warning

Folks, Just a quick alert. Be on the look out for malware linked messages purporting to come from our friends ...
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/ Marketing Cloud, Press Coverage

B2B Social Media By The Numbers

We collect a large amount of data in the course of our conversations and benchmarks with clients and other B2B ...
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So You’ve Got a Marketing Dashboard…Now What?

The other title of this post is “So What?” The sad fate of marketing reporting in some companies is that most ...
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/ Marketing Cloud, marketing reporting

Ready! Acquire! Aim?

One of the biggest topics in organizations today is the need and desire to grow their mailing list. Most companies ...
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Email Still the King for Online Sharing

A December 2009 article by eMarketer cites two recent studies to show the continuing dominance of email as opposed to ...
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/ Email Marketing, Marketing Cloud

Struggling to Attract Executive Level Prospects?

With so many disruptive, addictive technologies to aid you in data marketing, such as emails, mobile campaigns, social media strategies, ...
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/ data marketing, Data Solution

How Sales and Marketing Define a “Lead”

One of the many healthy side effects of introducing a marketing automation system is the updating of definitions for each ...
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/ Marketing Cloud, _Export

Is The Double Opt-in Overrated?

Why are we still talking about “double opt-in?” It has been discussed, debated and explained by the industry leaders over ...
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/ double opt-in, Marketing Cloud

Is Website Tracking Relevant for Marketing and Sales?

Products like Alexa, Google Analytics or Compete are interesting tools for high-level marketing metrics. They measure basics like web visits, ...
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/ Marketing Cloud, website tracking

How to tweak the frequency of email marketing

We have had some questions from customers and other marketers on how to fine tune email frequency. If your customer ...
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/ Email Marketing, Marketing Cloud

Integrated Marketing Includes Smart Use of Content Syndication Programs

B2B leads can’t all be treated the same. In 2018, it seems pointless to make such an obvious observation about ...
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/ Marketing Cloud

True Influence October 2018 Blog Round-up

October Blog Round-up -- Marketing technology is continuously gaining momentum – and pushing up the price tags of martech companies ...
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/ Marketing Cloud, Resources

Content Syndication Can Be A Great Teacher, If You’re Willing to Listen

Content Syndication is a great way to extend your current content marketing programs to new audiences. I emphasize “new” here, ...
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/ Marketing Cloud

The Best Content Syndication Assets Focus on Top Customer Personas

My advice for picking the best assets for Content Syndication programs is pretty straightforward: Use whitepapers and other high-value content ...
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/ Marketing Cloud, _Export

How to Choose the Right B2B Content Syndication Partner

Wow! That’s a lot of pressure to put on a marketing executive who is working diligently to craft an effective ...
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/ Marketing Cloud, _Export

The B2B Bubble Won’t Burst: September Blog Post Round-up

If this month’s news is any indication, the B2B bubble won't burst as business is experiencing significant growth, making marketing ...
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/ Marketing Cloud, Resources

Content Syndication Leads Give Your Marketing A Jumpstart

Although not exactly poetic or altruistic, it has been noted that we are all in the business of making money ...
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/ Marketing Cloud

The Benefits and Pitfalls of B2B Content Syndication

At first glance, content syndication is a no-brainer. Why not maximize your content by distributing it to third party organizations ...
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/ Marketing Cloud, _Export

2018’s Top B2B Content Syndication Tips and Strategies

B2B Marketers in 2018 have a considerable challenge on their hands. It’s not enough to produce insightful, relevant and engaging ...
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/ Marketing Cloud

Intent Data Relevance – A Question of Quality Assurance & Actionable Insights

B2B marketing has evolved into a purely data-driven process. Really, it’s always been that way, but now marketers have access ...
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/ Data Solution, Marketing Cloud

11 Reasons Lead Generation Needs Content Syndication

Trying to figure out a successful formula for your lead generation strategy can be a slippery slope. Generating useful, productive ...
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/ Marketing Cloud, _Export

B2B Intent Marketing Strategies Are Shaping Marketing

Like most professions, marketing has had more than its fair share of trends along with a litany of corresponding buzz ...
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Intent Monitoring Helps Agencies Meet Client Demand

B2B marketing is about quantifiable results. Every marketing dollar must be clearly mapped to revenue. And that goes for everyone, ...
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Lead Response Time: “Late” is the New “Useless”

Leads are the fuel in your marketing engine, but they don’t stay hot for long. Lead response time can make ...
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/ Data Solution, Marketing Cloud

Four Benefits of Drawing from Multiple B2B Data Sources

Casting a wide prospect net will always bring leads into your sales pipeline, but getting those leads to engage, progress ...
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/ Data Solution, Marketing Cloud

Amp Up Productivity by Integrating Your Martech Stack

Marketing technology — sometimes we use the term as if it represented a single, monolithic entity. But for modern B2B ...
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/ Marketing Cloud

New Products, New Insights Highlight July Marketing Blogs

While many people were struggling with record high temperatures last month, B2B marketing experts weren’t sweating it out. Instead, they ...
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/ Marketing Cloud, Resources

5 Compelling Data-Driven Content Marketing Examples

When you think about the team behind a solid content marketing strategy, what types of individuals come to mind? Writers? ...
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/ Marketing Cloud, _Export

The Pros and Cons of B2B Marketing Automation

Personalization is one of the most familiar applications for B2B marketing automation, but personal and automated sound counter-intuitive. B2B marketing ...
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4 Reasons Why B2B Marketers Can’t Afford to Ignore ABM in 2018

The B2B marketing world has only been talking about account-based marketing (ABM) - and the benefits of ABM - for ...
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/ Marketing Cloud

10 Unintentional Intent Signal Mistakes to Avoid, Part Two

Welcome to the second part of our blog on avoiding intent signal mistakes. To set the tone: according to Forrester, ...
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Intent Takes the Fear Out of B2B Phone Prospecting

When B2B sales professionals tell you they are “afraid” to pick up the phone and call a prospect, you have ...
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10 Unintentional Intent Signal Mistakes to Avoid, Part One

Let’s face it, we’ve all done it. In our zeal to latch onto the sales and marketing bandwagon effect: a ...
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Intent Makes B2B Content Syndication a Powerful Strategic Prospecting Tool

Content Syndication is a great way to expand your audience and reach new, highly qualified B2B prospects with your best ...
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/ Data Solution, Marketing Cloud

Intent Data: For Sales? For Marketing? For Both?

In the not-so-distant past, the term “intent data” was strictly held under the auspices of Marketing. This was also before ...
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/ Data Solution, Marketing Cloud

The Secrets of Successfully Securing Sales Calls

The Agony and the Ecstasy of Bagging the “Big Fish” Any sales professional worth their salt knows that if they ...
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/ Data Solution, Marketing Cloud

Increased Focus on Lead Quality Drives Increased Conversion, ROI and Revenue Growth

At the end of the day, you follow the money. I often say that when talking about the challenges of ...
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/ Data Solution, Marketing Cloud

Intent Data: The Secret to Creating Killer Lead Generation Campaigns

Most lead generation rock stars have their own secrets when it comes to the development and execution of lead generation ...
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/ Data Solution, Marketing Cloud, _Export

Intent Data Relevance – A Question of Quality Assurance & Actionable Insights

B2B marketing has evolved into a purely data-driven process. Really, it’s always been that way, but now marketers have access ...
Read More
/ Data Solution, Marketing Cloud

B2B Intent Marketing Strategies Are Shaping Marketing

Like most professions, marketing has had more than its fair share of trends along with a litany of corresponding buzz ...
Read More

Lead Response Time: “Late” is the New “Useless”

Leads are the fuel in your marketing engine, but they don’t stay hot for long. Lead response time can make ...
Read More
/ Data Solution, Marketing Cloud

Four Benefits of Drawing from Multiple B2B Data Sources

Casting a wide prospect net will always bring leads into your sales pipeline, but getting those leads to engage, progress ...
Read More
/ Data Solution, Marketing Cloud

Choosing an Intent Data Provider: 6 Questions to Ask Before You Buy

While intent monitoring is still a relatively new field, more B2B organizations are coming around to its unique benefits. In ...
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Intent Monitoring’s Next Major Step Forward – InsightBASE Version 2.0

Intent monitoring is revolutionizing B2B marketing by harnessing the power of intent data to help marketing and sales teams engage ...
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/ Data Solution, Marketing Cloud

Third-Party Data is Essential to Identifying Targets in ABM Strategy

It’s easy to just stick with what you know. But the comfort of staying in familiar territory comes at the ...
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Intent Data – 7 Ways It Can Turbo-Charge Your B2B Marketing

If you’ve been noticing a lot of buzz around intent data recently, you’re not alone. It’s one of the most ...
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Imprivata Shows How Intent Powers a Comprehensive ABM Strategy

Featuring Craig Weiss, COO of True Influence. Marketing success must be measured, and last month I discussed a few key ...
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/ Data Solution, Marketing Cloud

Intent Signal Monitoring Proving Its Value in Maturing Programs

Featuring Ken Stout, CRO of True Influence. When we launched our InsightBASE account acceleration platform back in January 2016, we ...
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Intent Data Helps B2B Sales Reps Become the Experts that Prospects Want

Featuring Ken Stout, CRO of True Influence. B2B Sales is a tough game. I’m not telling you anything you don’t ...
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April B2B Round-up: Automation, Intent Data & Smart Investments

At True Influence, April showers (or in some parts, some very unwelcome snow) also brought with them more information on ...
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/ Data Solution
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