True Influence

Brian Solis: Future of Data, Marketing and Sales Alignment

Brian Solis
Salesforce Global Innovation Evangelist

Summit Spotlight – Brian Solis

The 2021 True Influence Summit is coming fast, and along with it, Global Innovation Evangelist for Salesforce, Brian Solis. He joins our interactive Summit panel: “Actioning for The Future: Aligning Intent Across Sales, Marketing & Data.” (See the full agenda.) By aligning sales, marketing, and data, research shows businesses achieve better results in segmenting, personalizing, connecting and closing faster.

An expert on growth and innovation, Brian will offer thoughtful insights on how to prepare your B2B revenue operation for success in the new year. He’ll talk with fellow panelists about adding intent data to the sales and marketing mix, and reaching in-market buyers at the right time with the right message. Top Futurist Speaker Comes to Your Screen

A popular keynote speaker, award-winning author and prominent blogger, Brian is well known to B2B marketers. He regularly contributes to Forbes, The Washington Post, Harvard Business Review, CMO.com, TheNextWeb, AdAge and MarketWatch, among others.

Antonio Lucio (former CMO, HP, Facebook) calls our esteemed panelist “one of the greatest digital analysts of our time.” Similarly, Forbes has called him “one of the more creative and brilliant business minds of our time,” while ZDNet has stated that he is “one of the 21st century business world’s leading thinkers.”

Award-Winning Author on the Summit Stage

This influential author has written eight best-selling books so far. His works include:

  • Lifescale: How to Live a More Creative, Productive and Happy Life
  • X: The Experience When Business Meets Design
  • What’s the Future of Business (WTF)
  • The End of Business as Usual
  • Engage
  • Putting the Public Back in Public Relations
  • Now Is Gone
  • The Conversation Prism

Digital Anthropologist in an Online World

Brian has studied disruptive technologies and their impact on business, digital behaviors, experience design, innovation, and culture dynamics, for years. His works humanize disruptive trends and help executives, boards of directors and tech vendors better understand the association between technological evolution and its impact.

“Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened,” says Brian.

As he states, “The only way to understand new culture and behavior is to go native. Going native refers to the process of observing, learning, and deepening the involvement of an anthropologist with their hosts and their hosts’ cultures through long-term fieldwork and participation.”

Social Media Influencer Par Excellence

With an online audience of over 700,000, Brian’s work makes him a sought-after thought leader. He hosts Revolution, a popular online video series that examines tech, trends and top business practices. It also introduces viewers to other thinkers who are blazing the trail.

A top futurist speaker, Brian has assisted leading brands and over 1,000 global startups adopt digital transformation, Culture 2.0, and innovation tactics that let them adapt to new connected markets from inside out. His posts and presentations discuss the evolution of society and culture to help individuals find their place in it.

Accelerate Pipeline, Convert More Prospects In 2021

If you’re looking forward to meeting Brian, join us for his interactive panel at the True Influence Summit on Jan 21. Also, invite your friends and connections who might enjoy the experience. See the agenda, then register today. You’ve still got a little time.

“Don’t compete for the moment, compete for the future.” ~ Brian Solis

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