For Marketers looking to quickly increase the number of prospects at the top of their funnel by adding names from outside of their own prospect database, the primary choices available are Paid Search (such as Google AdWords) and email List Rental.
The key limitation to both of these is typically cost, and in both cases the Marketer is charged prior to prospect conversion. In the case of Paid Search, one pays per click (and hopes that a high percentage of those clickthroughs actually fill out the form and convert) and in the case of List Rental, one pays for the attempt (for the sending of the email, regardless of the number of click-throughs or conversions).
The marketers at True Influence offer a better way. True Influence campaigns feature a unique One-Click Lead methodology that eliminates forms entirely!