What is a lead

Business Brief: What Is A Lead?

Marketers know that brand awareness isn’t cutting it any more. In today’s competitive landscape, you’re expected to generate marketing qualified leads for your sales team.

So what constitutes a marketing qualified lead?

In this business brief from the marketing pros at True Influence, you’ll learn how to set criteria for qualifying your leads so that only the best prospects are passed to sales.

Read the Business Brief

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