Careers

Grow with us

If you’re driven to work with a visionary, innovative and customer-centric organization, we want to talk. True Influence is a great company to grow with.

-Brian Giese, Chief Executive Officer

Brian Giese, CEO

Career Opportunities

We are always hiring smart and ambitious people!

We currently do not have job openings available. If you would like to connect with us, you may send your resume and cover letter to:

Karen Sampath at [email protected] and you’ll be top of the list when new roles become available.

Job Title
Department
Location
Job Summary
True Influence is an international award-winning company that provides our customers with powerful intent data solutions that drive their sales and marketing results to a whole new level. Our vision for data-driven marketing is the catalyst for the creation of a hot category in B2B martech and third-party intent monitoring, where we are leaders in the industry. We are looking for a self-directed Staff Accountant to join our growing team. The Staff Account position will work closely with our accounting and sales teams. We are a customer focused company that is looking for an organized, self-motivated individual with strong communication skills to support our day to day general accounting.
Duties & Responsibilities
  • Perform monthly, quarterly, and annual accounting activities, including maintaining a general ledger and journal entries.
  • Revenue reconciliation to include deferred and unbilled revenue channels
  • Calculate commissions for sales team
  • Support annual audits
Skills & Requirements
  • 3-5 years accounting experience
  • Proficiency in MS Office (notably Excel)
  • Experience in Net Suite (preferred)
  • Self-starter with ability to work with sensitive and confidential financial material
  • Bachelor’s Degree in Accounting or Finance preferred.

Position Title : Staff Accountant

Location : Princeton, NJ

Department : Finance

Hiring Manager : Controller

Compensation : Salary

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Job Summary
The Associate Director, Product Management is responsible for our B2B SaaS solution planning and execution throughout the Lifecycle, including gathering and prioritizing customer requirements, defining the solution vision, and working closely with development, sales, marketing and operations to ensure revenue and customer satisfaction goals are met. The Prolduct Manager’s job also includes ensuring that the product supports the company’s overall strategy and goals. Capable of training sales regarding the solution and new updates. True Influence serves the Marketing and Sales industry; therefore, this requires deep technical knowledge about MAPs and CRMs. Must be certified in at least one MAP and SFDC. Knowledge of intent a plus.
Duties & Responsibilities
  • Define the product strategy and roadmap working with the leadership team and development.
  • Deliver MRDs and PRDs with prioritized features and corresponding justification; working with customers and the Advisory Committee.
  • Work with external third parties to assess partnerships and licensing opportunities with the top MAPs and CRMs.
  • Be an expert with respect to the competition providing competitive analysis to sales and marketing.
  • Develop the core positioning and messaging for the product.
  • Perform product demos to prospects and customers.
  • Assist in developing sales tools and collateral with marketing and sales.
  • Brief and train the sales force.
  • Brief press and analysts monthly.
  • Be able to host presentations and trainings for sales and marketing.
  • Update knowledge by researching new technologies and software products and participate in educational opportunities.
  • Outstanding verbal and written communications skills with the ability to listen, articulate positions, and influence outcomes beyond direct areas of ownership.
  • Consistently demonstrates and follows high standards of integrity in business decision-making.
  • Proven leadership skills demonstrating strong judgement, problem solving, and decision-making abilities.
  • Lead complex projects and ensure the success of enterprise-level solution rollouts, conduct product reviews.
  • Individual contributor with comprehensive knowledge in marketing and sales industry; ability to execute highly complex or specialized projects.
  • Attend daily marketing and sales meetings as needed.
Skills & Requirements
  • Bachelor's degree is required.
  • 8+ years of experience with Salesforce and MAP platforms.
  • Minimum of 5 years’ experience as a Product Manager or Product Marketing Manager.
  • Demonstrated success defining and launching excellent solutions.
  • 5+ years of experience in a job in the marketing and sales industry.
  • Excellent written and verbal communication skills.
  • Technical background, with experience in SFDC and MAPs.
  • Project management skills to deliver on time and in budget.
  • Excellent teamwork skills.
  • Proven ability to influence cross-functional teams without formal authority.
  • Knowledge of Jira a plus.
  • Must be able to travel 20% of the time.
  • Examples and at least one sample of an effective MRD or PRD document delivered in the past.
Certifications
  • Salesforce.com certification.
  • One MAP platform certification.
Working Hours
  • 8+ hours daily; some night and weekend work.
  • Ability to work with India development early in the morning and/or late in the evening.
Position
Full-time position

Position Title : Associate Director, Product Management

Location : Any Location, East coast preferred

Department : Marketing

Hiring Manager : Kay Kienast, CMO

Compensation : Salary + Commission

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Job Summary
As a key member of the Marketing Team, the Marketing Communications & Events Manager will plan, produce, and oversee the execution of marketing materials and communication activities for all trade shows, advisory committee meetings, leadership meetings, sales meetings, and yearly company meeting including event promotions, collateral, sales training, lead activity and travel.
Duties & Responsibilities
  • Budget, plan, develop, produce, and deliver all trade shows, sales meetings, company meeting, and advisory committee meetings.
  • Capable of reviewing all slides used at events, making changes, keeping on brand, managing the process.
  • Add all events to the master marketing calendar and keep it updated.
  • Manage sales personnel to include identifying those that will work the trade show.
  • Train sales personnel that are working the booth.
  • Develop all collateral for the trade shows plus signage.
  • Create promotions for the trade shows and procure the give-a-ways with approval.
  • Identify the promotion winners at the shows and provide the winners the give-a-ways.
  • Organize booth video along with video of promotional winners, assist in editing the video and provide for the website, and social media.
  • Identify solution to capture leads daily, train sales, and provide leads to the CMO daily during the trade shows. Coordinate with Marketing and Sales Operations for the solution.
  • Schedule travel for attendees – trade shows, advisory committee members, sales meetings and the company meeting.
  • Lead the booth setup and take down onsite for all trade shows. This includes designing + creating the booth and coordinating all logistics of building, shipping and receiving the booth and collateral onsite.
  • Proactively ensure we stay on top of deadlines and manage the approved budget and continually track all event related expenses.
  • Obtain and keep all Rewardian True Influence labeled products stocked; communicating the availability at least monthly.
  • Schedule weekly marketing meeting using Air Table making sure all activities are updated weekly by the marketing staff.
  • Develop all case studies –schedule and interview customers on-site; provide ongoing communication, thank you emails, schedule delivery to meet timelines.
  • Build and manage key stakeholder relationships across the organization to include Advisory Committee Members.
  • Assist with web content, email content, blog content to include editing.
Skills & Requirements
  • At least 5-7+ years of B2B events experience working across all levels of the organization while building trust and fostering collaboration.
  • Successful track record planning, managing, budgeting, and delivering events to include customers.
  • Capable of working cross-functionally with the organization.
  • Experience managing multiple projects at once.
  • Capable of learning True Influence solutions and creating booth materials, blogs, email content, asset content, and editing materials.
  • Advanced skills in google, Google Docs, Excel, and PowerPoint, and word.
  • Approximately 20% travel required for case studies, trade shows, meetings.
  • Strong written and verbal communication skills.
  • Ability to work well under pressure, with tight deadlines.
  • Proactive and able to easily take the lead on several events simultaneously.
  • Always striving for excellence by bringing new ideas to the table as well as calling out inefficiencies to improve processes, programs, and event experiences.
  • Detail oriented and quick to jump in and solve problems.

Position Title : Marketing Communications & Events Manager

Location : Princeton, NJ

Department : Marketing

Hiring Manager : Chief Marketing Officer

Compensation : Salary

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Job Summary
The Director, Product Management is responsible for our B2B SaaS solution planning and execution throughout the Lifecycle, including gathering and prioritizing customer requirements, defining the solution vision, and working closely with development, sales, marketing and operations to ensure revenue and customer satisfaction goals are met. The Prolduct Manager’s job also includes ensuring that the product supports the company’s overall strategy and goals. Capable of training sales regarding the solution and new updates. True Influence serves the Marketing and Sales industry; therefore, this requires deep technical knowledge about MAPs and CRMs. Must be certified in at least one MAP and SFDC. Knowledge of intent a plus.
Duties & Responsibilities
  • Define the product strategy and roadmap working with the leadership team and development
  • Deliver MRDs and PRDs with prioritized features and corresponding justification; working with customers and the Advisory Committee
  • Work with external third parties to assess partnerships and licensing opportunities with the top MAPs and CRMs
  • Be an expert with respect to the competition providing competitive analysis to sales and marketing
  • Develop the core positioning and messaging for the product
  • Perform product demos to prospects and customers
  • Assist in developing sales tools and collateral with marketing and sales
  • Brief and train the sales force
  • Brief press and analysts monthly
  • Be able to host presentations and trainings for sales and marketing
  • Update knowledge by researching new technologies and software products and participate in educational opportunities
  • Outstanding verbal and written communications skills with the ability to listen, articulate positions, and influence outcomes beyond direct areas of ownership
  • Consistently demonstrates and follows high standards of integrity in business decision-making
  • Proven leadership skills demonstrating strong judgement, problem solving, and decision-making abilities
  • Lead complex projects and ensure the success of enterprise-level solution rollouts, conduct product reviews.
  • Manager with comprehensive knowledge in marketing and sales industry; ability to execute highly complex or specialized projects
  • Attend daily marketing and sales meetings as needed
Skills & Requirements
  • Bachelor's degree is required
  • 10+ years of experience with Salesforce and MAP platforms
  • Minimum of 5 years’ experience as a Product Manager or Product Marketing Manager
  • Demonstrated success defining and launching solutions
  • 5+ years of experience in a job in the marketing and sales industry
  • 5+ years of leading other product managers
  • Excellent written and verbal communication skills
  • Technical background, with experience in SFDC and MAPs
  • Project management skills to deliver on time and in budget
  • Excellent teamwork skills
  • Proven ability to influence cross-functional teams without formal authority
  • Knowledge of Jira a plus
  • Must be able to travel 20% of the time
  • Examples and at least one sample of an effective MRD or PRD document delivered in the past
Certifications
  • Salesforce.com certification
  • One MAP platform certification
Working Hours
  • 8+ hours daily; some night and weekend work
  • Ability to work with India development early in the morning and/or late in the evening
Position
  • Full-time position

Position Title : Director of Product Management

Location : Any Location, East coast preferred

Department : Marketing

Hiring Manager : Kay Kienast, CMO

Compensation : Salary

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Job Summary
We are looking for a seasoned leader with 8-10 years of sales management experience with a proven sales record in selling B2B marketing data solutions to enterprise customers. The successful candidate must possess a high level of personal integrity, be an exceptional communicator with a strong management style and skill for selling data-driven, integrated digital marketing solutions to enterprise customers to help drive market share and profitability. Must be able to lead a team of seasoned Sales Directors with excellent interpersonal skills and collaboration. Ideal candidate must have an existing network of contacts at businesses matching our ideal customer profile.
Duties & Responsibilities
Reporting to the Chief Revenue Officer, he/she will lead all aspects of Data centric sales. He/she will act as a conduit by organizing internal resources to support the sale. Specifically, this person will manage the following:
  • Manage Sales Team’s utilization of Salesforce to track sales activity
  • Effectively manage up and down the organization to affect the sale
  • Train Sales Directors on competitive positioning
  • Coordinate needs-based proposal development
  • Post-proposal issues resolution
  • Capability presentation(s)
  • Product demonstration(s)
  • Contract development and execution
  • Cross- and up-sell (where appropriate)
Skills & Requirements
The following are qualities that will characterize the successful applicant:
  • Ability to successfully manage Sales Directors by monitoring all Sales activity and performance against goals.
  • Mentor, motivate and empower the Data Solutions Sales staff to make proactive decisions in their communications with clients
  • Create weekly, monthly, and quarterly sales activity reporting to keep C-level executives apprised of progress.
  • He/she must be self-motivated and possess a strong work ethic to continually strive to put forth extra effort.
  • Must be able to generate imaginative, innovative solutions that meet the needs of marketers. He/she must be a strategic thinker/solution seller using a different approach with the same tools to meet the needs of each unique customer situation
  • Candidate must have the ability to translate how our solutions can impact the prospect company’s profitability.
  • Must remain effective in sales situations with or without immediate success, using both positive and negative outcomes as an incentive to move forward toward fulfilling commitments to
  • achieving personal and team financial goals.
  • Provide strategic account management and sales leadership to the Data Solutions Sales Team, by securing key strategic sales opportunities through data products/services.
  • Solution selling a must with ability to extract customer needs and propose relevant solutions.
  • Candidate must travel up to 50% of the time to develop and maintain positive relationships with customers, including negotiating and closing on major accounts
  • Must have a thorough knowledge of inner workings within enterprise accounts, i.e. multiple departments and decision makers and appropriate solutions.
  • Bachelor’s Degree in Marketing, Communications, or Business Administration (MBA preferred)
  • 8-10 years’ experience in sales management
  • 10+ years’ experience in B2B sales
  • Strong decision-making abilities
  • Excellent verbal and written communication skills

Position Title : VP, Sales – Data Solutions

Location : San Francisco, USA

Department : Sales

Hiring Manager : CRO

Compensation : Salary + Commission

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Job Summary
Reporting to the Chief Revenue Officer, he/she will lead all aspects of the east coast sales territory. He/she will act as a conduit by organizing internal resources to support the sale teams. Specifically, this person will manage the following:
  • Manage Sales Team’s utilization of Salesforce to track sales activity
  • Effectively manage up and down the organization to affect the sale
  • Train Sales Directors on competitive positioning
  • Coordinate needs-based proposal development
  • Post-proposal issues resolution
  • Capability presentation(s)
  • Product demonstration(s)
  • Contract development and execution
  • Cross- and up-sell (where appropriate)
Duties & Responsibilities
The following are qualities that will characterize the successful applicant:
  • Ability to successfully manage Sales Directors by monitoring all Sales activity and performance against goals.
  • Mentor, motivate and empower the east coast Sales staff to make proactive decisions in their communications with clients
  • Create weekly, monthly, and quarterly sales activity reporting to keep C-level executives apprised of progress
  • He/she must be self-motivated and possess a strong work ethic to continually strive to put forth extra effort.
  • Must be able to generate imaginative, innovative solutions that meet the needs of marketers. He/she must be a strategic thinker/solution seller using a different approach with the same tools to meet the needs of each unique customer situation
  • Candidate must have the ability to translate how our solutions can impact the prospect company’s sales pipeline.
  • Must remain effective in sales situations with or without immediate success, using both positive and negative outcomes as an incentive to move forward toward fulfilling commitments to achieving personal and team financial goals.
  • Candidate must travel up to 50% of the time to develop and maintain positive relationships with customers, including negotiating and closing on major accounts
  • Must have the ability to translate how our solutions can impact the prospect company’s profitability.
  • Must have a thorough knowledge of inner workings within enterprise accounts, i.e. multiple departments and decision makers and appropriate solutions.
  • Bachelor’s Degree in Marketing, Communications, or Business Administration (MBA preferred)
  • 8-10 years’ experience in sales management
  • 10+ years’ experience in B2B sales
  • Strong decision-making abilities
  • Excellent verbal and written communication skills

Position Title : Regional VP Sales, East

Location : East Coast (NYC, BOS)

Department : Sales

Hiring Manager : CRO

Compensation : Salary + Commission

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Job Summary
We seek a seasoned business originator with 5 plus years of experience with a proven sales record in selling new lead generation business to advertising agencies and enterprise customers. Experience with selling lead generation products and services are essential. The successful candidate must be an exceptional communicator with a strong team orientation and a skill for marketing integrated online and data-driven solutions to help drive market share and profitability. Bachelor’s degree in business or marketing required, MBA a plus.
Duties & Responsibilities
Sell integrated on-line “data-driven” solutions to key lead generation decision-makers within agencies and enterprise prospects located in the USA. Reporting to the VP Sales, he/she will lead all aspects of the sales effort. He/she will act as a conduit between the prospect and appropriate technical/support personnel to identify, organize and focus the resources required to affect the sale. Specifically, this person will manage the following:
  • Lead generation via aggressive prospecting
  • Prospect qualification
  • Needs assessment
  • Competitive positioning
  • Needs-based proposal development
  • Post-proposal issues resolution
  • Capability presentation(s)
  • Product demonstration(s)
  • Contract development and execution
  • Cross- and up-sell (where appropriate)
Skills & Requirements
The following are qualities that will characterize the successful applicant:
  • Independence: Must have the ability to work on his/her own without constant direction or supervision. He/she must be self-motivated and possess a strong work ethic to continually strive to put forth extra effort.
  • Creativity: Must be able to generate imaginative, innovative solutions that meet the needs of marketers. He/she must be a strategic thinker/solution seller. We don’t typically sell products; we sell integrated solutions. He/she needs to be able to approach each unique customer situation in different ways using the same tools.
  • Tenacity: Given the length of the sales cycle, this person must have the fortitude to stay with a position or plan of action until the desired objective (the sale) is achieved or is no longer reasonably attainable.
  • Resilience: Must remain effective in sales situations with or without immediate success, using both positive and negative outcomes as an incentive to move forward toward fulfilling commitments to achieving personal and team financial goals.
  • Develop and implement sales strategies and monitor all activity and performance against goals.
  • Will be developing his/her own leads (i.e. cold calling). He/she needs to be self-motivated, have the internal drive to keep calling even when they aren’t getting traction immediately and have the capacity to know how to approach each customer and each functional area in target companies.
  • Candidate must have the ability to translate how our solutions can impact the prospect company’s profitability.
  • Must have a thorough knowledge of inner workings within ad agencies and enterprise accounts, i.e. multiple departments and decision makers and appropriate solutions.

Position Title : Sales Director, East

Location : East Coast (NYC, BOS)

Department : Sales

Hiring Manager : Regional VP, Sales - East

Compensation : Salary + Commission

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Job Summary
We seek a seasoned business originator with 5 plus years of experience with a proven sales record in selling new lead generation business to advertising agencies and enterprise customers. Experience with selling lead generation products and services are essential. The successful candidate must be an exceptional communicator with a strong team orientation and a skill for marketing integrated online and data-driven solutions to help drive market share and profitability. Bachelor’s degree in business or marketing required, MBA a plus.
Duties & Responsibilities
Sell integrated on-line “data-driven” solutions to key lead generation decision-makers within agencies and enterprise prospects located in the USA. Reporting to the Regional, VP Sales, he/she will lead all aspects of the sales effort. He/she will act as a conduit between the prospect and appropriate technical/support personnel to identify, organize and focus the resources required to affect the sale. Specifically, this person will manage the following:
  • Lead generation via aggressive prospecting
  • Prospect qualification
  • Needs assessment
  • Competitive positioning
  • Needs-based proposal development
  • Post-proposal issues resolution
  • Capability presentation(s)
  • Product demonstration(s)
  • Contract development and execution
  • Cross- and up-sell (where appropriate)
Skills & Requirements
The following are qualities that will characterize the successful applicant:
  • Independence: Must have the ability to work on his/her own without constant direction or supervision. He/she must be self-motivated and possess a strong work ethic to continually strive to put forth extra effort.
  • Creativity: Must be able to generate imaginative, innovative solutions that meet the needs of marketers. He/she must be a strategic thinker/solution seller. We don’t typically sell products; we sell integrated solutions. He/she needs to be able to approach each unique customer situation in different ways using the same tools.
  • Tenacity: Given the length of the sales cycle, this person must have the fortitude to stay with a position or plan of action until the desired objective (the sale) is achieved or is no longer reasonably attainable.
  • Resilience: Must remain effective in sales situations with or without immediate success, using both positive and negative outcomes as an incentive to move forward toward fulfilling commitments to achieving personal and team financial goals.
  • Develop and implement sales strategies and monitor all activity and performance against goals.
  • Will be developing his/her own leads (i.e. cold calling). He/she needs to be self-motivated, have the internal drive to keep calling even when they aren’t getting traction immediately and have the capacity to know how to approach each customer and each functional area in target companies.
  • Candidate must have the ability to translate how our solutions can impact the prospect company’s profitability.
  • Must have a thorough knowledge of inner workings within ad agencies and enterprise accounts, i.e. multiple departments and decision makers and appropriate solutions.

Position Title : Sales Director, West

Location : San Francisco, CA

Department : Sales

Hiring Manager : Regional VP, Sales

Compensation : Salary + Commission

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Job Summary
The ideal candidate will be an exceptional writer who will draft compelling, dynamic content that captures the attention and interest of our target audiences. We are looking for a talented, multifaceted team player – an energetic writer who enjoys researching, analysing information, problem-solving and is skilled at communicating his/her ideas in writing. The ideal candidate must have experience in creating contents across multiple platforms and formats for B2B market. He/she should be a natural storyteller with a knack for communicating clear, concise, and compelling messages.
Duties & Responsibilities
  • Develop, write, edit and publish compelling content through a variety of mediums like blogs, landing pages, infographics, webinars, direct mail, etc.
  • Translate marketing analytics into meaningful content edits, updates or improvements
  • Work with Content Manager to determine best content strategy for all marketing campaigns
  • Take complex ideas and concepts and translate them to relatable and actionable copy for target audiences on all marketing channels
  • Work with the Demand Generation and Marketing teams to develop content strategies that align with their business goals
  • Produce persona-based content for various stages of the funnel, including eBooks, white papers, case studies, live webinars, guides, videos, etc.
  • Propose and promote writing standards, and actively participate in creating mechanisms to scale best writing practices
  • Manage multiple projects simultaneously; stay abreast of changing priorities and possess the flexibility to jump from one project to the other with ease
  • Maintain accurate and precise grammar including spelling, and punctuation; know when to elaborate and when to simplify the content based on the campaign
  • Manage and grow a results-driven team of content marketers by providing them with guidance and editorial feedback
  • Regularly produce various content types including personalized email, prospect nurture communication, landing pages, etc for white papers, reports, infographics & webinars based on the marketing campaign requirement
Skills & Requirements
  • A Bachelors or Masters with majors in Communications, Marketing, Media & Journalism, English, or related field
  • 4+ years’ experience in reporting, blogging, interviewing, fact-checking, copy-editing and posting on all digital channels
  • Must have hands-on experience in content marketing (or publishing) and a proven track record of managing social and online communities
  • Should have knowledge of deploying content management systems across interactive platforms
  • Impeccable attention to detail, exceptional writing skills
  • Must be able to communicate difficult-to-understand concepts to tell a powerful story leveraging narrative, graphics and/or video
  • Capacity to balance, prioritize and deliver excellent result under tight deadlines
  • Proficient computer skills, including Microsoft Office Suite and Google Docs

Position Title : Senior Content Writer

Location : Bangalore, India

Department : Production

Hiring Manager : Content Manager

Compensation : Salary

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Job Summary
As a key member of the awesome Digital Marketing team, the Data Quality Analyst will be responsible for managing complex internal data. He / She should be skilled in recording, interpreting and analysing data in a fast-paced environment. He / She should have advanced proficiency in all aspects of Excel. We are looking for a self-driven Analyst, who should have attention to detail and is responsible for all aspects of quality. He / She should ensure that we deliver quality deliverables to our clients. The goal is to gradually achieve low rejection rate on the deliverables by strategically exploiting all aspects of the third-party research as requested by the client.
Duties & Responsibilities
  • Verification and validation of the data
  • Conduct intensive research online to ensure every data record is valid and qualified
  • Report the status of the rejection rate on a regular basis to internal stakeholders
  • Ability to work in a team, handle multiple assignments and adhere to strict deadlines
  • Working with individual member of the team on data requests for clients
Skills & Requirements
Mandatory Skills:
  • Proven market / industry research analysis experience
  • Advanced knowledge on Microsoft Excel & reporting
  • Data Processing
  • Data Appending
  • Lead Generation
  • LinkedIn Research
  • Strong knowledge of web browsing/google search
  • Excellent written and verbal communication skills
Minimum Qualifications:
  • Any Bachelor's / Master’s Degree
  • Minimum of 1+ years of experience as a Data Analyst or a QA Analyst
  • Well organized with project planning and execution
  • Demonstrate critical thinking and problem-solving skills
  • Good team player within a target-driven environment

Position Title : Data Quality Specialist

Location : Bangalore, India

Department : Production

Hiring Manager : Team Lead, Data Quality

Compensation : Salary

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Job Summary
As a key member of the Production Team, the Digital Marketing Specialist role will have a responsibility for designing, creating, and delivering email marketing programs to generate awareness and demand for services, products and brands of key clients for the company. The candidate is expected to work closely with the Production team to ensure managing the email marketing campaigns and maximizing revenue opportunities. The ideal candidate must have exposure strong to a wide range of email marketing tools, concepts, and CAN-SPAM laws.
Duties & Responsibilities
  • Reporting to the Marketing Manager, the Digital Marketing Specialist will have complete responsibility of the email marketing programs and platforms. Specifically, this person will manage or engage in the following:
  • Manage various email programs, email campaigns, including the design, calls-to- action, and content used in our email sends
  • Expected to develop and track email campaigns and all email metrics to ultimately increase our business
  • Conceptualize quirky / creative email campaign ideas and pitch them to the marketing lead
  • Segment lists based on behaviours like past email engagement and interactions (content downloads, site page visits, etc.)
  • Measure results and optimize the lead nurturing workflows for these segments to generate leads
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email
Skills & Requirements
  • Experience with email marketing, lead nurturing, marketing automation, and web analytics
  • Excellent understanding of email marketing concepts and metrics such as Open Rates, Click through Rates, Sender Score, Deliverability, and Sender Reputation
  • Proficiency in email marketing and marketing automation technology
  • Highly analytical approach and ability to derive meaning from data through A/B testing and email optimization
  • Prolific Communication skills. Ability to come up with catchy subject lines and creative mail content
  • Proficiency in latest Email marketing tools and ability to work single-handedly with minimum supervision
  • Proficiency with Adobe Photoshop, Dreamweaver, HTML 5, CSS
  • Expertise in Eloqua, Benchmark, Pardot and other Marketing automation tools if any
Minimum Qualifications:
  • A Bachelors or Master’s degree with keen interest towards Marketing
  • A minimum 1 -2 years of work experience in Email Marketing
  • Good team player within a target-driven environment
  • Self-motivated with a positive attitude and should enjoy working in the team and develop healthy relationships
Bonus points:
  • Experience with lead generation companies
  • Knack for writing lucid content / copy
  • Degree in advertising / communication

Position Title : Digital Marketing Specialist

Location : Bangalore, India

Department : Production

Hiring Manager : Marketing Manager

Compensation : Salary

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Job Summary
The Data Specialist will work on the client requirement, Research work will include market research like Firmographics and demographic data. The Data Specialist will apply both qualitative and quantitative techniques to interpret the data extraction and data validation. We are looking for a self-driven Team lead, who should have attention to detail and is responsible for all aspects of quality. He / She should ensure that we deliver quality deliverables to our clients. The goal is to gradually achieve low rejection rate on the deliverables by strategically exploiting all aspects of the third-party research as requested by the client.
Duties & Responsibilities
  • Collecting data from different web sources
  • Perform Data validation/QC check on Internal/External data
  • Ability to interpret large amounts of data and to multi-task
Skills & Requirements
Mandatory Skills:
  • Advanced knowledge on Microsoft Excel & reporting
  • Strong knowledge of web browsing/surfing
  • Excellent written, verbal and communication skills
  • Strong analytical and critical thinking skills
Minimum Qualifications:
  • A Bachelor’s degree with keen interest towards Data
  • A minimum of 1+ years of work experience
  • Basic Excel skills
  • Should have LinkedIn data extraction knowledge
  • Good team player within a target-driven environment
  • Self-learning, time management and quickly adopt new technologies

Position Title : Data Specialist, Customer Data Solutions

Location : Bangalore, India

Department : Production

Hiring Manager : Senior Team Lead

Compensation : Salary

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Job Summary
As a key member of the Production Team, we are looking for a talented Email Deliverability Engineer to take full responsibility of building, managing, and scaling the front outbound email stack. The ideal candidate will be responsible for the installation and maintenance of Windows/Linux based systems and servers with focus on setting up the mailing infrastructure. He/She must have in-depth knowledge of setting up a mailing infrastructure. He/She must have expertise maintaining and monitoring these servers and scale up based on the marketing team’s business requirements. The candidate must have knowledge of Networking, Hardware, software and good knowledge of Web servers, Mail servers, DNS, FTP and SSH. He/She must be a good team player and able to work independently.
Duties & Responsibilities
  • Expert in managing multiple Postfix mail servers and PowerMTA setups
  • Develop and manage the complete mailing infrastructure using Linux servers
  • Responsible for planning, refining, security and improve infrastructure performance
  • Responsible for all server backups and replication
  • Responsible for managing DNS servers for sites and monitoring all servers
  • Proactively monitor production and development servers
  • Develop, install and configure network management protocol such as Samba or Apache JServ Protocol, DHCP, NFS and other tools if necessary
  • Extensive experience in IT Consultancy, Linux Administration, Network and Server Setup
  • Must be an expert in planning, implementation and troubleshooting of various services on Linux like SMTP, HTTP, HTTPS, DNS, POP3, IMAP, SSH, FTP
  • Proficient in security audits of Web servers and securing them using various open source tools such as APF firewall, BFD, rkhunter, Chkrootkit, etc
  • Expertise in managing dedicated, and virtual Linux servers hosted in various data centres in the US, Germany, China, Taiwan, Brazil and/or India
  • Strong troubleshooting skills and the ability to perform advanced performance tuning and capacity planning tasks
  • Must be a well-organized self-starter, able to deliver assigned tasks on time, and manage multiple tasks in a fast-paced environment
  • Understanding of reputation management tools such as ReturnPath and MxToolbox
  • Built deep integrations with an email delivery service like Sendgrid, MailGun, Mandrill or any other Email Service Providers
  • Experience with anti-spam infrastructure to prevent bad actors from exploiting an email service
Skills & Requirements
  • A Bachelors or Masters with majors in IT, Computer Science or a related field
  • 8+ years of professional experience in building, managing and scaling the infrastructure
  • Certified technical expert in more than one area with a wide understanding of IP Networking or Mailing servers or related area
  • Effective network administration and troubleshooting skills, with an understanding of Linux system administration.
  • Knowledge on Linux/Unix- Redhat, Ubuntu is a plus
  • Scripting and automation skills are a plus

Position Title : Email Deliverability Engineer

Location : Bangalore, India

Department : Production

Hiring Manager : Senior Marketing Manager

Compensation : Salary

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Job Summary
As a key member of the Marketing Team, we are looking for a talented Social Media Manager to take full responsibility of our inbound marketing strategies including social media, blogs and lead generation. The ideal candidate is tasked with creating and owning brands, raising awareness and managing the social presence, complete ad management and building the inbound lead generation infrastructure on online channels. The ideal candidate should be an experienced professional with knowledge on the latest social media trends and technologies. He/She should increase the brand awareness by using powerful content which brings prospects who are interested in the service/channel we are promoting. He/She should be an expert in monitoring web traffic and metrics to identify best practices and expand our digital footprint.
Duties & Responsibilities
  • Develop, maintain and execute a social media, blog and content calendar according to overall marketing plans and digital marketing strategies
  • Run large paid campaigns across Twitter, LinkedIn to US and European markets
  • Responsible for complete social ad budget management
  • Work collaboratively with a variety of key players - including content creators, designers and marketers - to manage social media platforms yielding maximum growth and ROI
  • Organically grow brand presence on Twitter, LinkedIn, Facebook, and other social media channels through engaging, authentic content and interactions
  • Continually create and curate digital marketing content (posts, photos, videos, live streams, blogs and email campaigns) that support brand and marketing objectives and initiatives
  • Responsible for ensuring brand’s “voice” is maintained across all social channels, and continue building the brand personality
  • Study competitor strategies, industry trends and innovation, and social analytics to ensure the brand is ahead of the curve
  • Familiar with measurement tools (Google Analytics, Google Data Studio, etc.) to track analytics across all channels in order to enhance campaigns, and measure progress towards growth and engagement
  • Translate analytics into easy-to-understand, insightful and actionable reports to present to stakeholders
  • Oversee design (i.e., Facebook Timeline cover, profile picture, thumbnails, ads, landing pages, Twitter profile, and blog) for all brands under management
  • Mentor, lead, and grow the Social Media team
  • Present weekly reports on organic social media performance across all channels, measuring key performance metrics and draw conclusions to refine the strategies
Skills & Requirements
  • 7+ years of professional experience in strategic planning for Social Media Marketing
  • Proven ability to develop and execute large-scale social media campaigns with measurable success
  • A deep understanding of major and emerging social channels including best practices, specific rules for advertisers and brands, and general platform policies
  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
  • Certification on Facebook, Twitter or LinkedIn Marketing is mandatory
  • Experience using social media publishing and tracking tools (Google Analytics, Hootsuite, Buffer, etc)
  • Impeccable attention to detail, exceptional writing skills
  • An MBA with majors in Marketing or in related subjects

Position Title : Social Media Manager

Location : Bangalore, India

Department : Production

Hiring Manager : Marketing Manager

Compensation : Salary

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Job Summary
As a key member of the Production Team, the Team Lead will be responsible for designing, creating, and delivering email marketing programs, to generate awareness and demand for services, products, and brands of key company clients. The ideal candidate is expected to work closely with the Marketing team, to ensure end-to-end email marketing campaign management and revenue maximization. The candidate must have a strong exposure to a wide range of email marketing tools, concepts, and CAN-SPAM laws.
Duties & Responsibilities
Reporting to the Marketing Manager, the Team Lead will have complete responsibility of a team with 5-10 members. Specifically, this person will manage or engage in the following:
  • Manage email programs, email campaigns, including the design, call-to-action, and content used in our email sends
  • Develop and track email campaigns and all email metrics to ultimately increase our business
  • Have good understanding of Lead Flow process and Campaign Management
  • Measure results and optimize the lead nurturing workflows to generate leads for these segments
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email
  • Be able to track, measure, and report on results of email marketing campaigns to determine ROI
Skills & Requirements
  • A Bachelors or Master’s degree with keen interest towards Marketing
  • A minimum of 4 - 6 years of work experience
  • Proactive, self-starter with a drive to build first class operations and infrastructure
  • 2+ years of experience managing a team
  • Experience with email marketing, lead nurturing, marketing automation, and web analytics
  • Excellent understanding of email marketing concepts and metrics such as Open Rates, Click through Rates, Sender Score, Deliverability, and Sender Reputation
  • Proficiency in email marketing and marketing automation technology. Highly analytical approach and ability to derive meaning from data through A/B testing and email optimization
  • Strong track record of driving rapid lead and revenue growth through highly creative marketing programs
  • Prolific Communication skills - written and verbal. Ability to come up with catchy subject lines and creative email content
  • Proficiency in latest Email marketing tools and ability to work single-handedly with minimum supervision
  • Proficiency with Adobe Photoshop, Dreamweaver, HTML 5, CSS
  • Expertise in Eloqua, Benchmark, Pardot and other Marketing automation tools if any
  • Act as buffer and prioritize for your direct team, ensuring productivity and clarity
Bonus points:
  • Experience with lead generation companies
  • Knack for writing lucid content / copy
  • Degree in Advertising / Communication

Position Title : Team Lead, Digital Marketing

Location : Bangalore, India

Department : Production

Hiring Manager : Marketing Manager

Compensation : Salary

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Job Summary
As a key member of the Quality Operations Team, the Assistant Manager is expected to work closely with the Data & Marketing Operations team to understand the business requirements, analyze, automate and improve the processes efficiently. The ideal candidate must have strong exposure to a wide range of automation tools. The candidate should have advanced knowledge of Microsoft Excel, VBA and Macros including automation processes and help improve & standardize our existing QC process.
Duties & Responsibilities
  • Identify opportunities to automate routine manual jobs with the ability to understand and support business requirements
  • Design, develop & record macros based on the process requirements
  • Help the Data and Marketing teams leverage and extract insights from data using analytics
  • Ability to conduct regular status meetings with all necessary stakeholders and handle multiple tasks concurrently within the deadlines
  • Develop innovative automation solutions by identifying & analyzing industry automation trends that can be applied to our processes
  • Good understanding & working knowledge of VBA
  • Monitor team productivity and prepare reports illustrating the achieved results
Skills & Requirements
  • A Bachelor’s or Master’s degree in Computer Science or related field
  • 4+ years of Automation and Reporting experience in VBA with Macros and strong experience in using Excel Loops, Triggered Events, Error Handling, Functions, Statements, etc.
  • Strong hands-on experience in SQL, VBA & MS Excel
  • Excellent English communication - both written and verbal
  • Team player with good communication and interpersonal skills
  • Excellent ability to motivate staff
  • Exceptional problem solving skills
  • Microsoft Excel and/or VBA certification is a plus

Position Title : Team Lead, Quality and Process

Location : Bangalore, India

Department : Production

Hiring Manager : Manager, Digital Marketing Programs

Compensation : Salary

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Job Summary
As a key member of the Allocation & Strategy Team, the Senior Marketing Analyst is expected to have excellent networking and negotiation skills, attention to detail, analytical mindset and interpersonal skills to develop good working relationships at various levels and to resolve complaints. The ideal candidate must be able to manage complex work streams that involve multiple stakeholders and have sound judgment, flexibility in balancing program requirements, tight deadlines, and keep people and projects moving on schedule.
Duties & Responsibilities
  • Work with both internal and external teams to bid for marketing campaigns based on the criteria by analyzing IOs and help increase revenue
  • Identify potential opportunities to improve existing processes review and discuss those opportunities with leadership teams
  • Set priorities, focus energy and ensure that employees and other stakeholders are working toward common goals
  • Managing projects involving a large number of partners and experience working in cross-functional teams
  • Hands-on experience working on Process documentation & Gap analysis
  • Prepares / reviews reports & presentations on operations and activities, recommending improvements and modifications
  • Analyze campaign-related issues within the team and take corrective action to avoid recurrence
  • Lead ad-hoc projects as and when assigned
  • Undertaking responsibilities of removing unnecessary procedures in processes; ensuring uniformity in the process understanding both upstream and downstream
  • Driving Lean & other improvement ideas for the Marketing Operations team
  • Analytical approach to process improvement
  • Development and oversight of the business’s corporate strategies in order to support growth objectives
  • Aggregate and analyze internal and external campaign metrics to assess performance drivers and identify insights
  • Define priorities for campaign management and optimization initiatives
  • Serve as the primary point of contact for internal and external stakeholders.
  • Deliver performance updates, business reviews, and growth opportunity presentations
Skills & Requirements
  • An MBA in Analytics(Mandatory)
  • Google Analytics Certified (Mandatory)
  • Tableau Desktop Certification (Mandatory)
  • Demonstrable experience of Tableau, Power BI
  • Strong knowledge on SQL Queries, R Programming & Python
  • Strong analytical & predictive skills
  • Well organized with project planning and execution
  • Demonstrate critical thinking and problem-solving skills
  • Excellent English communication - both written and verbal
  • Capable of managing multiple, high-priority assignments
  • Ability to manage projects effectively and meet firm deadlines
  • Strategic and analytical orientation coupled with exceptional communication skills as well as a highly developed collaborative nature
  • Knowledge of digital advertising ecosystem
  • An analytical, data-driven approach to problem-solving

Position Title : Marketing Analyst

Location : Bangalore, India

Department : Production

Hiring Manager : Senior Manager Production

Compensation : Salary

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Job Summary
The Team Lead will work on the client requirement, Research work will include market research like Firmographics and demographic data. The Team Lead will apply both qualitative and quantitative techniques to interpret the data extraction and data validation. We are looking for a self-driven Team Lead, who should have attention to detail and is responsible for all aspects of quality. He / She should ensure that we deliver quality deliverables to our clients. The goal is to gradually achieve low rejection rate on the deliverables by strategically exploiting all aspects of the third-party research as requested by the client
Duties & Responsibilities
  • Collecting data from different web sources or vendors
  • Perform Data validation/QC check on Internal/External data
  • Ability to interpret large amounts of data and to multi-task
  • Monitor team members day-to-day activities
  • Proficient in quality check
Skills & Requirements
  • Good data management skills like- Data standardizing and cleansing
  • Advanced knowledge on Microsoft Excel, VBA Macros
  • Strong knowledge about LinkedIn Data Extraction
  • Excellence in SQL queries
  • Strong knowledge of web browsing/surfing/data extraction
  • Excellent written and verbal communication skills
  • Strong analytical and critical thinking skills
  • Should have People Management skills
Minimum Qualifications:
  • Any degree
  • A minimum of 4+ years experience
  • Advanced Excel and reporting skills
  • Should have LinkedIn data extraction knowledge
  • Good team player within a target-driven environment
  • Self-learning, time management, and quickly adopt new technologies

Position Title : Team Lead, Customer Data Solutions

Location : Bangalore, India

Department : Production

Hiring Manager : Senior Team Lead

Compensation : Salary

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