Docusign discovers the power of real-time follow up


Docusign, the leader in electronic signature technology and digital transaction management services, was looking for the right partner to feed its goal-driven sales force with clean, intent-based data.


True Influence works with DocuSign to share key content across its network of buyers and influencers. ContentLEADS flow directly into DocuSign’s Oracle Eloqua marketing automation software, so the sales team is able to follow up in real time.

At the moment that a prospect engages with a high-value content asset, a sales rep can call and share the value of DocuSign with them, creating a seamless solution for the company’s demand-generation needs.


“Through the innovation of automation platforms,” says Christine Simonini, DocuSign’s Director of Enterprise & Vertical Demand Generation, “we are now able to measure individual activities all the way through multi-channel, integrated global campaigns. So it’s truly amazing to see how software innovation, big data, and predictive data analytics are able to tell us who’s doing what and when, to deliver meaningful content to them at the right time, at the right place, at the right moment, and that enhances their customer experience.”

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