A global industrial internet leader fuels its ABM machine

Challenge

GE Power Digital, a large enterprise in the utilities technology field, wanted to ramp up their ABM program by extending reach, identifying new contacts, and accelerating qualified leads.

Solution

The team at True Influence worked directly with the GE Power Digital Sales team to identify the intent data signals that were most critical to targeting prospects who were primed for contact about their purchase decision. The project also included adding and vetting contact information to the enterprise’s database, as well as a feedback loop to ensure that Sales would embrace the new system and Intent Data-based methodology.

Results

As a result of implementing InsightBASE, GE Power Digital realized: 

  • 80 percent improvement in data quality
  • 75 percent increase in SAL generation

True Influence Product

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