04 Jan, 2021 Big List of Digital Marketing Acronyms
How can you keep up with all the acronyms in digital marketing? You just can’t, but you can try. Use…
ABM/Cloud
01 Jan, 2021 7 Integrated Marketing Best Practices for 2021
B2B brands interested in growing as organizations should look to best practices in integrated marketing communication (IMC) for their revenue…
25 Dec, 2020 Intent Data in the Revenue Funnel: Uncover Real Buyer Needs
Intent data transforms the way brands acquire, nurture and convert leads by bringing facts to the revenue funnel. It shortens…
22 Dec, 2020 Best Account-Based Marketing Tactics to Boost Buyer Engagement
Account-based marketing stands out among B2B strategies, and a lot has been written about the various ways it boosts buyer…
20 Dec, 2020 Intent Clues Solve Buyer Journey Puzzle
B2B marketers are increasingly turning to intent signals for clues that solve the buyer journey puzzle. This blog looks at…
19 Dec, 2020 7 Things to Know About Integrated Marketing
There’s a lot to know about integrated marketing, and this blog shares seven important points to consider. Ideally, an integrated…
18 Dec, 2020 Integrated Marketing Cloud: Operationalize Data. Accelerate Pipeline.
The marketing cloud has created a steady buzz in the business press, and the integrated marketing cloud takes that concept…
13 Dec, 2020 How Intent Data Supercharges an ABM Program
In the competition to grab B2B buyer attention, intent data supercharges the effectiveness of account-based marketing (ABM) programs. ABM has…
04 Dec, 2020 Marketing Cloud: Get a clear picture of your audiences and opportunities
Kay Kienast, True Influence CMO Having the right technology in place is essential to winning at integrated, data-driven B2B marketing…
27 Oct, 2020 What to Look for in Your Integrated Marketing Cloud
The integrated marketing cloud is becoming a near-ubiquitous term for a suite of products and services designed to solve many…
21 Oct, 2020 ABM Needs Powerful Insights and Tools to Act in Real Time
Kay Kienast, True Influence CMO B2B marketers are embracing the promise of Account-based Marketing (ABM) to win new business and…
06 Oct, 2020 Marketing Cloud Puts Integration in Integrated Marketing
Integrated marketing communication, also known as omni-channel or multi-channel marketing, by its nature brings together a variety of content and…