22 Oct, 2020 Integrated Marketing Cloud Operationalizes Data and Accelerates Pipeline
The marketing cloud has created a steady buzz in the business press, and the integrated marketing cloud takes that concept…
ABM/Cloud
21 Oct, 2020 ABM Needs Powerful Insights and Tools to Act in Real Time
Kay Kienast, True Influence CMO B2B marketers are embracing the promise of Account-based Marketing (ABM) to win new business and…
06 Oct, 2020 Marketing Cloud Puts Integration in Integrated Marketing
Integrated marketing communication, also known as omni-channel or multi-channel marketing, by its nature brings together a variety of content and…
16 Sep, 2020 Make It Rain! Marketing and Sales Find More Value from the Cloud
By Brian Giese, True Influence CEO Should we call it the marketing cloud? The sales cloud? The ABM cloud? Maybe…
02 Sep, 2020 Sales and Marketing Cloud for the New World of Digital Engagement
Brian Giese, CEO, True Influence In my first article in this series, I talked about why we find ourselves at…
28 May, 2020 How to Make Your B2B Digital Demand Generation Survival Kit
B2B digital demand generation can reach professionals in all industries who are spending more time online. To focus on personal…
27 Apr, 2020 Demand Generation Purchase Intent Spikes During COVID-19
By Brian Giese, CEO of True Influence Here’s How to See Who’s in the Conversation. Trying to figure out how…
27 Apr, 2020 Using Intent Data Optimally to Manage Through COVID-19 and Beyond
By Brian Giese, CEO of True Influence Today, while many businesses have slowed down, or in some cases completely stopped, there…
01 Apr, 2020 Why Intent Data Context Means Everything When Marketing to Buying Groups
Kay Kienast, CMO True Influence Buying groups are becoming a primary focus for B2B marketing and sales organizations. More than…
18 Mar, 2020 Using Buying Group Intent to Prioritize Your ABM Targets
With Peter Larkin Chief Revenue Officer, True Influence Most B2B sales teams have heard about the advantages of identifying buying…
11 Mar, 2020 How to use a marketing cloud to activate intent data
A marketing cloud is an integrated suite of solutions available as web-based services delivered via software-as-a-service. The idea of a…
04 Mar, 2020 The basics of building and executing integrated marketing campaigns
Craig Weiss, COO, True Influence There’s a lot of talk these days about integrated marketing campaigns and how they’re the…