22 Mar, 2022 Growing Digital B2B Audiences Through Personal Engagement Across the Buying Group
True Influence is now Anteriad With Tricia Wiles Ruiz, Creative Content Manager, Anteriad Digital is both the present and future of…
Content Syndication
16 Feb, 2022 The Long Affair: Why Do B2B Sales Take So Long to Close?
Smaller deals are easy to close because the buying group is small. However, the bigger tickets are a different game…
26 Jan, 2022 Gated Versus Ungated Content: The Good, Bad, and Ugly and How to Take Action
How much knowledge do you have about gated and ungated content? What level of experience do you have in this…
07 Jan, 2022 B2B Content Strategies that Grow the Conversation, One ‘Nudge’ at A Time
True Influence is now Anteriad With Tricia Wiles Ruiz, Creative Content Manager, Anteriad Content is just a way to get your…
19 Oct, 2021 How and Why Syndicated Data Effectively Unlocks Key B2B Marketing Opportunities
As marketers, we know that understanding buyers is critical in the B2B space because it fills the gap between buying…
08 Oct, 2021 How to be a Topic-Driven Content Marketing Machine
Organic and paid content strategies have, over time, shifted from SEO/SEM keywords to topic-driven models. Today, you may have adequate…
05 Oct, 2021 3 Ways Content Syndication Helps Fill Your Lead Pipeline
To succeed with lead nurturing programs, marketers must be ready to unlearn what historical experience has taught them so far…
23 Sep, 2021 Craft a Killer Go-To-Market Strategy for a Successful Product Launch
“Don’t find customers for your product. Find products for your customers.’’ — Seth Godin Microsoft decided to solve one of…
16 Sep, 2021 3 Ways To Bring More Inbound Leads Into Your Pipeline
“Don’t think of your leads as leads. Instead, think of them as people who are frustrated because understanding and buying…
11 Aug, 2021 What Email Marketers Need to Know about Apple MPP
By Ray Estevez, True Influence Chief Information Officer How will your email marketing be impacted by Apple’s upcoming privacy protection…
23 Jul, 2021 White Paper Syndication: Fool-Proof Formula for B2B Lead Generation
White papers rank among the most effective content types for b2b lead generation. Developing a white paper or other long-format…
16 Jul, 2021 Dive into 20 Essential Content Marketing Statistics
Nothing happens in B2B revenue today without content marketing. From content syndication to webinars to product collateral, all forms of…