18 Apr, 2021 Be Done with These 5 B2B Content Marketing Myths
B2B marketers use content marketing to build brand identity, expand their audience, and drive leads and sales, but most importantly,…
Content Syndication
16 Apr, 2021 Does Content Syndication Have a Place in B2B Marketing?
For some reason, many B2B companies have either struggled to grasp content syndication or flat-out ignored it. If you’re a…
12 Apr, 2021 Intent-driven Blogging: Lead Generation for B2B Marketers
Blogging remains a basic piece of most content marketing strategies, and intent-driven blogging for lead generation takes it to the…
08 Apr, 2021 AI and Big Data: B2B Personalization Leaps Forward
By Praveen BallaVice President, Production, True Influence AI is making the classic notion of the marketing funnel obsolete. That may…
17 Mar, 2021 4 Ways to Intensify B2B Content Marketing with AI and Intent Data
All the hype about artificial intelligence actually has a good deal of truth when it comes to AI and B2B…
15 Mar, 2021 Why B2B Buyers Want Your Syndicated Content
B2B marketers make frequent use of content syndication to reach B2B buyers. An intent-led content syndication campaign identifies prospects around…
13 Mar, 2021 4 Ways B2B Brands Use AI and Content Marketing
AI and content marketing are proving to be the proverbial “match made in heaven.” Artificial intelligence has demonstrated enormous potential…
10 Mar, 2021 Content Marketing: 5 Metrics to Capture Your Success
A survey states that only 21% of content marketers successfully measure their content marketing in terms of ROI. This stat…
21 Feb, 2021 How to Use B2B Content to Attract Quality Subscribers
When marketers understand what their prospects do and look for across the funnel, brands can focus on providing those answers…
17 Feb, 2021 7 Content Syndication Best Practices for 2021
With millions of people reading blogs and other content online, content syndication has become a convenient way to reach out…
10 Feb, 2021 How Content Syndication and SEO Can Work Well Together
Some B2B brands have resisted the benefits of content syndication, fearing its influence on their SEO. In fact, only 30…
05 Feb, 2021 Build Brand by Aligning B2B Content with Buyer Interests
Aligning content with buyer interests can be confusing and involves no small bit of guesswork. That’s especially so when your…