19 Oct, 2021 How and Why Syndicated Data Effectively Unlocks Key B2B Marketing Opportunities
As marketers, we know that understanding buyers is critical in the B2B space because it fills the gap between buying…
Content Syndication
08 Oct, 2021 How to be a Topic-Driven Content Marketing Machine
Organic and paid content strategies have, over time, shifted from SEO/SEM keywords to topic-driven models. Today, you may have adequate…
05 Oct, 2021 3 Ways Content Syndication Helps Fill Your Lead Pipeline
To succeed with lead nurturing programs, marketers must be ready to unlearn what historical experience has taught them so far…
23 Sep, 2021 Craft a Killer Go-To-Market Strategy for a Successful Product Launch
“Don’t find customers for your product. Find products for your customers.’’ — Seth Godin Microsoft decided to solve one of…
16 Sep, 2021 3 Ways To Bring More Inbound Leads Into Your Pipeline
“Don’t think of your leads as leads. Instead, think of them as people who are frustrated because understanding and buying…
11 Aug, 2021 What Email Marketers Need to Know about Apple MPP
By Ray Estevez, True Influence Chief Information Officer How will your email marketing be impacted by Apple’s upcoming privacy protection…
23 Jul, 2021 White Paper Syndication: Fool-Proof Formula for B2B Lead Generation
White papers rank among the most effective content types for b2b lead generation. Developing a white paper or other long-format…
16 Jul, 2021 Dive into 20 Essential Content Marketing Statistics
Nothing happens in B2B revenue today without content marketing. From content syndication to webinars to product collateral, all forms of…
15 Jul, 2021 Content Syndication: From Asset to Asset to Customer
Fueling the B2B pipeline is a constant battle, and content syndication has been a gamechanger for marketers, especially smaller teams,…
22 Jun, 2021 Find the Gaps in Your Content Syndication Strategy
Now that you’re halfway through your 2021 B2B demand generation plans, how have you used content syndication to grab buyer…
17 Jun, 2021 How to Use Intent Data to Align Content to Buyer Journey Stages
Be it a blog or Facebook post, the content you share online can make or break buyer engagement, and intent…
15 Jun, 2021 Dive into These 5 B2B Content Marketing Practices
2020 was a tumultuous year for B2B, and an especially busy one for content marketing. As B2B buyers heavily research…