02 May, 2018 Protect Investment in Your Contact Database with Careful Analysis of Mailing Frequency
Featuring RK Maniyani, CTO of True Influence. Your company’s database of opted-in business contacts is one of your most valuable assets....
Data Based Marketing
25 Apr, 2018 Data-driven Marketing Creates New Opportunities – and New Challenges
Featuring Janet Rubio, CMO of True Influence. I can remember getting on a plane and traveling to print shops to source...
16 Apr, 2018 How to Bridge the Marketing Data Gap
“Marketing without data is like driving with your eyes closed.” - Dan Zarrella In decades past, “trust your gut” was the unspoken...
04 Apr, 2018 Cutting Through the Buzz to Make Smart Investment in Data for 2018
Featuring RK Maniyani, CTO of True Influence. Companies are spending more than ever on data technologies and services, as evidenced by...
28 Feb, 2018 Weeding Out Bad B2B Data Is Key to ABM Success
Featuring RK Maniyani, CTO, True Influence The incredible volume of user data now available to B2B Marketers has opened doors to...
07 Sep, 2017 Data Analysts Fuel Advanced Insights into Your Customers
As B2B Marketing continues its evolution as a data-driven science, companies continue to face the dual challenge of smartly exploiting...
13 Jun, 2017 5 Ways Fact-Based Marketing Helps You Identify Your Best Prospects
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in Account Based Marketing, Data Based Marketing, Intent Monitoring, Resources
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Cause-based marketing – which tells potential consumers your company story through your stance on trending issues – is especially important...
06 Jun, 2017 May’s Hot B2B Marketing Reads | Our don’t-miss content roundup
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in Account Based Marketing, B2B Marketing, Data Based Marketing, Resources
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Memorial Day has come and gone, but enjoying the first warm days leading up to summer, taking time to remember...
29 May, 2017 Companies Shift Focus from Tech to Data
Data is the double helix of marketing DNA –it holds all of the information that allows our businesses to grow....
25 May, 2017 Intent Monitoring: A Fact-Based, Not Predictive, B2B Marketing Solution
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in Account Based Marketing, Data Based Marketing, Intent Data, Intent Monitoring
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At a recent SiriusDecisions forum, held at Cambridge, Mass., Kerry Cunningham and Matt Senatore unpacked “The Role of Predictive Analytics...
21 May, 2017 How to be there when they’re ready to buy [Webcast]
Using intent signals to take the guesswork out of connecting with prospects There’s a reason why Intent Signal Monitoring is getting...
18 May, 2017 Are you the One in 10 Marketer Not Using Data?
Effective marketers are those who have embraced the power of data to measure their efforts to improve their targeting. Marketers...