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Featuring RK Maniyani, CTO of True Influence. Your company’s database of opted-in business contacts is one of your most valuable assets....
Featuring Janet Rubio, CMO of True Influence. I can remember getting on a plane and traveling to print shops to source...
“Marketing without data is like driving with your eyes closed.” - Dan Zarrella In decades past, “trust your gut” was the unspoken...
Featuring RK Maniyani, CTO of True Influence. Companies are spending more than ever on data technologies and services, as evidenced by...
Featuring RK Maniyani, CTO, True Influence The incredible volume of user data now available to B2B Marketers has opened doors to...
As B2B Marketing continues its evolution as a data-driven science, companies continue to face the dual challenge of smartly exploiting...
Cause-based marketing – which tells potential consumers your company story through your stance on trending issues – is especially important...
Memorial Day has come and gone, but enjoying the first warm days leading up to summer, taking time to remember...
Data is the double helix of marketing DNA –it holds all of the information that allows our businesses to grow....
At a recent SiriusDecisions forum, held at Cambridge, Mass., Kerry Cunningham and Matt Senatore unpacked “The Role of Predictive Analytics...
Using intent signals to take the guesswork out of connecting with prospects There’s a reason why Intent Signal Monitoring is getting...
Effective marketers are those who have embraced the power of data to measure their efforts to improve their targeting. Marketers...