31 Mar, 2022 MeritB2B is now Anteriad
Rob SanchezCEOAnteriad Today marks an important day for the history of our company. We’re rebranding with a new name –…
Data Solution
08 Mar, 2022 How Intent Data Lets You Read the Room in B2B Digital Conversations
By Terry Arnold, Vice President, Sales Enablement at True Influence, powered by MeritB2B Successfully engaging in a conversation requires you…
07 Mar, 2022 Intent Lets B2B Marketers Join the Purchase Journey Conversation at the Right Moment, with the Right Message
By Terry Arnold, Vice President, Sales Enablement at True Influence, powered by MeritB2B B2B marketing is about engaging prospects in…
02 Feb, 2022 Data Is Marketing’s Most Powerful Weapon – If We Use It Correctly
With Tricia Wiles Ruiz, Creative Content Manager, True Influence, powered by MeritB2B If you are just turning over “qualified” leads…
28 Jan, 2022 MeritB2B and True Influence Join Forces to Build New Comprehensive Digital Journey Platform
With Tricia Wiles Ruiz, Creative Content Manager, True Influence When companies build their strategic vision for growth, they often look…
14 Jan, 2022 Major Intent Data Benchmarks & Best Practices to Apply In 2022
Which intent data practices have you applied in recent years, and did they bring success? How large of a role…
05 Jan, 2022 Intent Empowers You to Prioritize Accounts and Find New, Fast Opportunities for Revenue
With Terry Arnold, Vice President, Marketing, True Influence B2B sellers always look for ways to hit or exceed their revenue…
29 Dec, 2021 Don’t Fall For These Top 4 Demand Gen Myths
Have you fallen for any demand generation myths over the years, or have you heard of businesses that have made…
22 Dec, 2021 Data Marketplace – A Key Enabler For Data Monetization
Data experts have estimated that by 2030, over one million organizations will monetize their data assets and unlock more than…
20 Dec, 2021 Identity Graphs: Responsible For Powering a Real-Time B2B Marketing Experience
Did you know that by 2025, 80 percent of B2B sales interactions will begin online? Nowadays, multiple devices are used…
17 Dec, 2021 Identity Graph: What Is It & Why Should You Care?
Did you know that in 2020, the total volume of data generated, collected, copied, and consumed globally was a whopping…
14 Dec, 2021 Simplicity, Data Quality Will Be Focus of Tight 2022 Martech Budgets
With RK Maniyani, Chief Technology Officer, True Influence Technology is always a major line item in B2B marketing budgets. CMOs…