25 Oct, 2021 How Intent-Driven Micro-Moments Effectively Drive Campaign Performance
In the B2B world, there are moments and micro-moments. Can you think of any real-life examples of these two types…
Data Solution
20 Oct, 2021 Effective Ways to Identify B2B Buying Groups With Intent Data
How do you define B2B buying groups and the role they play in your company’s growth and success? Nowadays, buyers…
18 Oct, 2021 Successfully Combat Top 3 Bad Data Challenges With 3 Proven Methods
What role do data-driven insights play in your company, and what impact do these types of insights have on your…
13 Oct, 2021 Get to the Top By Deriving Competitive Intelligence From Intent Data
“If you know your enemy and know yourself, you need not fear the result of a hundred battles.” This 5th…
11 Oct, 2021 How Data Mining Improves Buyer Experience
You’re sitting on top of a gold mine, and ‘data’ is turning out to be the key differentiator for forward-thinking…
28 Sep, 2021 3 Ways To Drive Programmatic Ad Performance With Intent Data
Ever wonder why your programmatic campaigns aren’t performing? You can buy the best ad space at the best price and…
20 Sep, 2021 Data Normalization 101 for B2B marketers
As Marketers plan for 2022 and beyond, organizations will continue to increase their investment in data, providing opportunities for businesses…
17 Sep, 2021 Smash These 3 ABM Challenges using a Customer Data Platform
Account-Based Marketing (ABM) sounds exciting – identifying high-level accounts, engaging key decision-makers, turning them into sales-qualified leads (SQL), and the…
13 Sep, 2021 Can Intent Data help solve Your Digital Marketing Challenges?
Can you relate to this digital marketing problem? 67% of the buyer’s journey happens digitally with little to no involvement…
08 Sep, 2021 How Syndicated Data Unlocks B2B Marketing Opportunities
B2B Marketers know that understanding buyers is critical to fill the gap between initial purchase intent and lead conversion. Even…
07 Sep, 2021 A Data Marketplace: Unlock New Opportunities for your Organization
If your organization is data driven (who isn’t these days?) a data marketplace can be a needle-mover for your company….
03 Sep, 2021 What Does Measurement Look Like Without Cookies?
Google has announced it won’t allow third-party cookies in chrome by the end of 2023. Scary, right? For years, cookies…