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01 Jun, 2018 7 Ways to Build Brand Awareness with Email Marketing
In today’s crowded, noisy marketing environment, building brand awareness can be a struggle. In the B2B marketing world, brands face...
Email Marketing
25 May, 2018 How to Turn Readers Into Invested Email Subscribers
Today’s B2B marketers have an endless supply of tactics and technologies at their fingertips, each holding the promise of improving...
23 May, 2018 Personalized Video, Smart Targeting Create Irresistible Email Campaigns
Featuring Janet Rubio, CMO of True Influence. Content personalization has become essential in B2B Marketing. So has smart list segmentation and...
23 Feb, 2017 Email isn’t dead. Marketers are more interested than ever, beating mobile, and leaving social media in the dust.
The latest numbers from True Influence®’s Intent Monitoring platform InsightBASE® caught the attention of MediaPost, a publication that follows the...
10 Nov, 2016 Best Practices to Follow for Effective & Ethical B2B Lead Generation
The Good, The Bad and The Unethical As a B2B marketer you’re in the business of generating quality leads. It’s the...
15 Sep, 2016 How to Set & Hit Your B2B Email Marketing Benchmarks
Marketing technology is advancing at breakneck speed, but email is still the most effective marketing tool available, if you understand...
08 Sep, 2016 10 B2B Email Marketing Examples That Get Results
It’s said that an average business person gets around 91 emails a day. How can we B2B marketers stand out...
05 Jul, 2016 What is a Good Open Rate? Know the Number You Should be Striving for and How to Hit it
If you are investing in an email marketing strategy, you need to know your average open rate as well as...
28 Jun, 2016 The Do’s and Don’ts of Amazing B2B E-Mail Marketing
The Inbox Opportunity for Account Based Marketing Your email campaigns may be an extremely beneficial place to apply an active Account-Based...
28 Dec, 2010 How to Improve Your Email Reputation Score
Permission and reputation goes hand-in-hand in achieving email deliverability. Reputation is like your credit score; it is hard to build...
27 Dec, 2010 Email List Growth: An Economic Indicator for the Email Industry
When healthy discussions take place in the email marketing campaigns, they tend to give birth to new ideas. Collectively, we...
17 Dec, 2010 Emails’ Lone Ranger: The Deliverability Consultant
There is a growing subculture emerging in email marketing, a narrow one built around the role of the Email Deliverability consultant. These...