01 Jun 7 Ways to Build Brand Awareness with Email Marketing
In today’s crowded, noisy marketing environment, building brand awareness can be a struggle. In the B2B marketing world, brands face...
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Email Marketing
25 May How to Turn Readers Into Invested Email Subscribers
Today’s B2B marketers have an endless supply of tactics and technologies at their fingertips, each holding the promise of improving...
23 May Personalized Video, Smart Targeting Create Irresistible Email Campaigns
Featuring Janet Rubio, CMO of True Influence. Content personalization has become essential in B2B Marketing. So has smart list segmentation and...
23 Feb Email isn’t dead. Marketers are more interested than ever, beating mobile, and leaving social media in the dust.
The latest numbers from True Influence®’s Intent Monitoring platform InsightBASE® caught the attention of MediaPost, a publication that follows the...
10 Nov Best Practices to Follow for Effective & Ethical B2B Lead Generation
The Good, The Bad and The Unethical As a B2B marketer you’re in the business of generating quality leads. It’s the...
15 Sep How to Set & Hit Your B2B Email Marketing Benchmarks
Marketing technology is advancing at breakneck speed, but email is still the most effective marketing tool available, if you understand...
08 Sep 10 B2B Email Marketing Examples That Get Results
It’s said that an average business person gets around 91 emails a day. How can we B2B marketers stand out...
05 Jul What is a Good Open Rate? Know the Number You Should be Striving for and How to Hit it
If you are investing in an email marketing strategy, you need to know your average open rate as well as...
28 Jun The Do’s and Don’ts of Amazing B2B E-Mail Marketing
The Inbox Opportunity for Account Based Marketing Your email campaigns may be an extremely beneficial place to apply an active Account-Based...
30 Dec Ethonomics: Emails’ Next Frontier
Moving forward within our email solar system, we can begin to make out the next frontier on the horizon. At...
28 Dec How to Improve Your Email Reputation Score
Permission and reputation goes hand-in-hand in achieving email deliverability. Reputation is like your credit score; it is hard to build...
27 Dec Email List Growth: An Economic Indicator for the Email Industry
When healthy discussions take place in the email marketing campaigns, they tend to give birth to new ideas. Collectively, we...