14 Feb, 2022 Important Models, Worthwhile Benefits, and Tricky Challenges of Multi-Touch Attribution
How much of an understanding do you have regarding your buyers and their purchase journey? No matter what your knowledge…
Marketing Cloud
11 Feb, 2022 The 7 Most Difficult ABM Truths All Marketers Should Know
Does your organization use account-based marketing (ABM), or is this a new concept you’d like to learn more about? Regardless…
09 Feb, 2022 True Influence’s Top 10 Most Viewed Blogs from 2021
As a result of the emergence and continuation of the COVID-19 pandemic, 2020 and 2021 were challenging years for families,…
08 Feb, 2022 Strategy, Data and Execution Help Gigamon Capture ICP Leads and Fuel ROI
Terry Arnold, Vice President, Sales Enablement Successful ABM campaigns require marketers to engage with the full range of purchase decision-makers…
04 Feb, 2022 5 Must-Have Strategies for Better B2B Buyer Engagement
Adding value and addressing the pain points of your niche market is the best way to get engagement. Your prospect…
31 Jan, 2022 Top 5 B2B Marketing Trends to Explore and Implement In 2022
“Marketing’s prime purpose is to lead the B2B organization’s quest to identify opportunities, architect strategies, orchestrate execution, and ensure profitable…
24 Jan, 2022 Successfully Solve These 3 Common UX B2B Marketing Design Challenges
In both the B2B and B2C landscape, countless types of unique designs are all around us, but the path to…
21 Jan, 2022 How Do Marketing and Sales Effectively Align with Intent Data?
Regardless of how large and established a company is, aligning marketing and sales teams is essential. Around the same time…
20 Jan, 2022 Data-Driven Marketing Gives You a Jump on Accelerating Sales Deals in the New Year
With Terry Arnold, Vice President, Marketing, True Influence Everyone has a number to hit. After a challenging year of tightened…
19 Jan, 2022 What Is Neuromarketing, and How Does It Benefit B2B Marketers?
Within today’s ever-changing and competitive B2B and B2C world, what’s one factor you cannot measure? If you guessed customer emotional…
18 Jan, 2022 Data is Baseline for Revenue Marketing that Gets Results
With Tricia Wiles Ruiz, Creative Content Manager, True Influence Revenue is the goal of B2B marketing and sales. Well, sure…
17 Jan, 2022 Web Visitor Intelligence – The Secret Weapon That Turns Unknown Visitors Into Customers
The world has around 199,533,484 websites, last checked January 2021. How focused are you when it comes to staying ahead…