11 Jan, 2021 3 Major Roles AI Plays in B2B Programmatic Marketing
Cognitive technologies like Artificial Intelligence (AI) now play pivotal roles in B2B programmatic marketing. (Programmatic advertising refers to automated selling…
Programmatic
30 Dec, 2020 How to Choose a DSP Solution for B2B Programmatic Advertising
Programmatic advertising refers to automated buying, selling and management of digital ad space, and to do that, B2B marketers must…
29 Dec, 2020 B2B Programmatic Marketing: What to Expect in 2021
With the new year around the corner, you’ll want to prepare your B2B programmatic marketing strategies for the possibility of…
26 Dec, 2020 How Programmatic Marketers Can Prepare for a Cookieless Future
Who would have imagined in 1994 that today programmatic marketers would be considering a cookieless future? In 1994, Lou Montulli,…
24 Dec, 2020 9 Programmatic Advertising Learning Resources
A “Welcome to 2021” Gift for B2B Marketers We have so many good learning resources to share when it comes…
21 Dec, 2020 Start Your B2B Programmatic Journey With These Easy Hacks
Confused about what direction to takeB2B programmatic marketing strategies? Maybe you want to take it to the next level, or…
12 Dec, 2020 7 Ways To Justify Programmatic Advertising To Your Boss
You may be called up to justify programmatic advertising to someone higher up in your organization. This blog offers ways…
11 Dec, 2020 Intent Marketer’s Guide to Programmatic Ads
Fed up with old school hit-and-miss advertising campaigns? It’s high time to take a plunge into adtech innovation with this…
07 Dec, 2020 How Multichannel Marketing Strategies Boost Business Growth
Buyer response to marketing campaigns plays a pivotal role in overall business growth. It’s no surprise then, that for marketers,…
06 Dec, 2020 6 Programmatic Mistakes to Avoid at All Costs
Programmatic marketing uses automated processes for selling and buying digital ad space. Computer programs and algorithms do the negotiations and…
20 Nov, 2020 Programmatic Display Targeting Is About Reaching Prospects Where They Live
Craig Weiss, COO, True Influence If you’ve adopted Account-based Marketing (ABM) in your B2B sales and marketing operations, you need…
05 Nov, 2020 Take Time to Learn: 7 On-Demand Programmatic Marketing Events
If you’re interested in learning more about programmatic marketing, these seven on-demand events might help. To save your time and…