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10 Jan, 2017 B2B Marketing Practices to Follow in 2017
Over the last decade the B2B Marketing industry has evolved dramatically. We have witnessed how technology that seemed to be...
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04 Jan, 2017 Top 8 Trends in Intent Data for 2017
Intent data is a marketer’s new impact player. It’s like the secret spice in Colonel Sanders fried chicken recipe and...
31 Dec, 2016 It’s a Wrap. Our Top 10 Articles from 2016
2016 was and exciting year, full of new developments and capabilities for B2B marketers. Taking a look back, we gathered...
20 Dec, 2016 Top 10 Marketing Trends for 2017: An Intent Monitoring Study [Infographic]
Posted at 10:25h
in B2B Marketing, Data Based Marketing, InsightBASE, Intent Data, Press, Resources
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True Influence®’s newest look into Intent Signal® data shows us what is trending for B2B marketers heading into 2017. The...
12 Dec, 2016 Account Based Marketing Events 2017
Whether you’re new to account-based marketing or you’re already immersed in the marketing strategy but are looking for smarter ways...
08 Dec, 2016 3 Things To Keep In Mind About Big Data Marketing
Bigger does not always mean better, and that holds true for big data marketing as well. Today’s big data is a...
01 Dec, 2016 Month in Review: True Influence®’s Top Picks for November
With Thanksgiving and Black Friday behind us – along with some calories and cash – it’s a good time to...
29 Nov, 2016 The Pros and Cons of B2B Display Advertising
Before you high dive off the B2B Display Advertising springboard into the deep end of the digital marketing unknown you might...
23 Nov, 2016 Three Things We Are Thankful For
With Thanksgiving just one sunrise away, it’s important we remember to thank our True Influence® family. From the amazing people who have...
22 Nov, 2016 Technology Industry Update: November 2016
There’s been a lot going on in the technology industry the past few weeks. In our prep for Thanksgiving, we...
15 Nov, 2016 New: Unveiling New Intelligence Reporting for InsightBASE
“True Influence® is very proud to share this value-added data for InsightBASE®. Following our last product update, we created this...
07 Nov, 2016 From Demand Generation to Deal Acceleration: The New Face of B2B Marketing
Posted at 13:18h
in Account Based Marketing, B2B Marketing, Data Based Marketing, Resources
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A recent Forrester Consulting thought leadership paper concluded that 78% of B2B marketers see their role expanding from demand generation...