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31 Oct, 2016 October Marketing Round Up: Excellent Reads
At True Influence®, to make sure you’re on top of the most cutting-edge ideas and information, we’ve hidden the communal…
Resources
28 Oct, 2016 How B2B Digital Marketing Significantly Boosts Revenue
According to the State of B2B Marketing 2016 report from the B2B digital marketing company Regalix, the biggest goal the…
26 Oct, 2016 B2B Marketing: 3 Tactics to Reach Millennials
B2B marketing in the traditional manner is no longer an option. Advancements in technology have changed how buyers research and…
20 Oct, 2016 7 Tips to Improve Your B2B Sales Process
Most B2B marketing is done online. Buyers search for products online, they make judgments about a company based on the…
18 Oct, 2016 Account Based Selling and ABM. Why They Work
Account Based Marketing has flipped the sales funnel as marketers know it. Where before it was a straightforward story from…
14 Oct, 2016 Crafting the B2B Persona: 8 Essential Components
If you have any interest in exceeding revenue and lead goals, your business needs to nail each B2B persona. There’s…
12 Oct, 2016 How To Demystify Your B2B Market Research
As a B2B Marketer you are looking to glean insights from quantitative and qualitative market research to give your company a competitive…
10 Oct, 2016 The 5 Key Steps to Creating Your B2B Marketing Budget
We’re at that time of year where we need to take a long hard look at our B2B marketing budget…
03 Oct, 2016 The B2B Marketing Roundup: September 2016
Pumpkin lattes are just starting to make their fall arrivals, but despite their delicious addictiveness, the seasonal pumpkin spice craze…
22 Sep, 2016 B2B vs B2C: A Lowdown on the Differences
How is B2B different from B2C? Having been asked to explain how B2B is different from B2C, it occurs that…
20 Sep, 2016 We Read Hubspot’s State of Inbound 2016 So You Don’t Have To
We loved “Disrupted: My Misadventures in a Start-Up Bubble” by Dan Lyons. Still, Hubspot puts out insightful reports, giving us…
16 Aug, 2016 New Study Reveals Marketers Intent Signals®
True Influence® published a study focused on Fortune 500 companies’ digital activities indicating potential buying interests WASHINGTON (PRWEB) AUGUST…