13 Nov, 2019 Intent Data Lifts Every Aspect of Your ABM Strategy
By Brian Glynn, Chief Revenue Officer, True Influence Account-Based Marketing (ABM) is more than just another fad in B2B sales…
Thought Leadership
30 Jul, 2019 B2B Sellers Must Avoid Short-Term Scrambles to Accomplish ‘Always On’ Marketing
By Ken Stout – Chief Strategy Officer, True Influence In business to business sales, strategic planning wins out over last-minute…
27 Aug, 2018 For 10 Years, Understanding Buyer Intent Has Been the Engine for True Influence’s Growth
About two years after we founded True Influence, we realized we needed to change the game. RK Maniyani and I…
23 Aug, 2018 Intent Monitoring Helps Agencies Meet Client Demand
B2B marketing is about quantifiable results. Every marketing dollar must be clearly mapped to revenue. And that goes for everyone,…
27 Jun, 2018 Business Milestones Build Confidence of Future Growth
True Influence is about to celebrate our 10th anniversary, and we want to tell our customers, potential customers and team…
14 Jun, 2018 Intent Monitoring Helps Solve Hot-Button ABM Complaints
Featuring RK Maniyani Chief Technology Officer of True Influence. The enormous amount of data now available to B2B marketers creates…
09 May, 2018 Measuring Intent Monitoring’s Impact Along Your Prospects’ Entire Customer Journey
Featuring Craig Weiss, COO of True Influence. Any Marketing tech solution is going to come with a lot promises. And…
18 Apr, 2018 Make the Most of Sales Face Time in an Increasingly Virtual World
Featuring Ken Stout, CRO of True Influence. Business is virtual these days. Nobody is in the same room for long….
11 Apr, 2018 “Cold Calls” Are Still a Great Way to Warm Up Some Prospects
“Cold calling” still has some life left in it. Don’t get me wrong. On the surface, the numbers don’t look…
28 Mar, 2018 How B2B Companies Can Become Truly Customer-Obsessed
Featuring Janet Rubio, CMO, True Influence Let’s be honest. Marketing and Sales used to think that we were in control,…
07 Mar, 2018 Blockchain Will Bring Trust Back to B2B Advertising and Marketing, and That’s a Good Thing
Featuring Craig Weiss, COO, True Influence Blockchain is going to change everything. A quick glance at the trade press will…
21 Feb, 2018 Unleashing the Power of Video in Your ABM Lead-Generation Campaigns
Featuring Janet Rubio, CMO, True Influence Video is hot. How hot? B2B Marketers rank video as a top content format…