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13 Nov Integrated Marketing Includes Smart Use of Content Syndication Programs
B2B leads can’t all be treated the same. In 2018, it seems pointless to make such an obvious observation about B2B...
Thought Leadership
18 Oct The Best Content Syndication Assets Focus on Top Customer Personas
My advice for picking the best assets for Content Syndication programs is pretty straightforward: Use whitepapers and other high-value content that...
20 Sep Intent Data Relevance – A Question of Quality Assurance & Actionable Insights
B2B marketing has evolved into a purely data-driven process. Really, it’s always been that way, but now marketers have access...
27 Aug For 10 Years, Understanding Buyer Intent Has Been the Engine for True Influence’s Growth
About two years after we founded True Influence, we realized we needed to change the game. RK Maniyani and I initially...
23 Aug Intent Monitoring Helps Agencies Meet Client Demand
B2B marketing is about quantifiable results. Every marketing dollar must be clearly mapped to revenue. And that goes for everyone,...
26 Jul Privacy, In-language Content Marketing Key to Winning New Business in International Markets
With Peter Larkin, Vice President of International for True Influence. B2B sellers who want to win new customers in international markets...
09 Jul Third-Party Data is Essential to Identifying Targets in ABM Strategy
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in Account Based Marketing, B2B Marketing, Intent Data, Thought Leadership
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It’s easy to just stick with what you know. But the comfort of staying in familiar territory comes at the...
27 Jun Business Milestones Build Confidence of Future Growth
True Influence is about to celebrate our 10th anniversary, and we want to tell our customers, potential customers and team...
20 Jun Imprivata Shows How Intent Powers a Comprehensive ABM Strategy
Featuring Craig Weiss, COO of True Influence. Marketing success must be measured, and last month I discussed a few key metrics...
14 Jun Intent Monitoring Helps Solve Hot-Button ABM Complaints
Featuring RK Maniyani Chief Technology Officer of True Influence. The enormous amount of data now available to B2B marketers creates seemingly...
30 May Intent Signal Monitoring Proving Its Value in Maturing Programs
Featuring Ken Stout, CRO of True Influence. When we launched our InsightBASE account acceleration platform back in January 2016, we were...
23 May Personalized Video, Smart Targeting Create Irresistible Email Campaigns
Featuring Janet Rubio, CMO of True Influence. Content personalization has become essential in B2B Marketing. So has smart list segmentation and...