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19 Feb, 2020 Integrated Marketing Cloud for Better ROI and CX
With Kay Kienast, Chief Marketing Officer, True Influence. How a Marketing Cloud improves ROI and customer relationships The B2B customer…
Thought Leadership
05 Feb, 2020 The Top 3 Martech Stack Integrations You Should Invest In for Maximum ROI
With RK Maniyani, Chief Technology Officer, True Influence. Integrated marketing solutions are perhaps the hottest trend for B2B engagement strategies…
14 Nov, 2019 The 2019 Video in Business Award Winners – Vidyard
November 14, 2019 Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies…
13 Nov, 2019 Intent Data Lifts Every Aspect of Your ABM Strategy
By Brian Glynn, Chief Revenue Officer, True Influence Account-Based Marketing (ABM) is more than just another fad in B2B sales…
08 Oct, 2019 Content Syndication: Find Customers You Just Haven’t Met Yet
By Craig Weiss, Chief Operating Officer, True Influence You need to listen to your market, especially the in-market buyers. Intent…
17 Sep, 2019 Avoid Short-Term Scrambles with “Always On” Sales Marketing
By Brian Glynn, Chief Revenue Officer, True Influence In B2B sales, strategic planning wins out over last-minute scrambling. Very few…
06 Aug, 2019 Finding Meaningful Patterns in Intent Data Requires Advanced Analytics
By Ray Estevez – Chief Data Officer, True Influence In my recent post about how we here at True Influence…
30 Jul, 2019 B2B Sellers Must Avoid Short-Term Scrambles to Accomplish ‘Always On’ Marketing
By Ken Stout – Chief Strategy Officer, True Influence In business to business sales, strategic planning wins out over last-minute…
13 Nov, 2018 Integrated Marketing Includes Smart Use of Content Syndication Programs
B2B leads can’t all be treated the same. In 2018, it seems pointless to make such an obvious observation about…
18 Oct, 2018 The Best Content Syndication Assets Focus on Top Customer Personas
My advice for picking the best assets for Content Syndication programs is pretty straightforward: Use whitepapers and other high-value content…
20 Sep, 2018 Intent Data Relevance – A Question of Quality Assurance & Actionable Insights
B2B marketing has evolved into a purely data-driven process. Really, it’s always been that way, but now marketers have access…
27 Aug, 2018 For 10 Years, Understanding Buyer Intent Has Been the Engine for True Influence’s Growth
About two years after we founded True Influence, we realized we needed to change the game. RK Maniyani and I…