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08 Apr, 2020 5 Tips For Being a Data-driven B2B Marketing Genius
B2B demand generation guru, Ruth Stevens, author of “B2B Data-Driven Marketing,” was a recent guest on The True Influence Accelerating…
Thought Leadership
03 Apr, 2020 True Influence Manifesto
Who We Are. What We Do. Why We Care. These are the core beliefs that have driven our thinking since…
25 Mar, 2020 COVID-19: 7 Ways You Can Cope and 6 Ways You Can Help
Brian Giese, CEO True Influence The surge in connections and communications across communities is heartening and reminds us we are…
04 Mar, 2020 The basics of building and executing integrated marketing campaigns
Craig Weiss, COO, True Influence There’s a lot of talk these days about integrated marketing campaigns and how they’re the…
19 Feb, 2020 Integrated Marketing Cloud for Better ROI and CX
With Kay Kienast, Chief Marketing Officer, True Influence. How a Marketing Cloud improves ROI and customer relationships The B2B customer…
05 Feb, 2020 The Top 3 Martech Stack Integrations You Should Invest In for Maximum ROI
With RK Maniyani, Chief Technology Officer, True Influence. Integrated marketing solutions are perhaps the hottest trend for B2B engagement strategies…
14 Nov, 2019 The 2019 Video in Business Award Winners – Vidyard
November 14, 2019 Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies…
13 Nov, 2019 Intent Data Lifts Every Aspect of Your ABM Strategy
By Brian Glynn, Chief Revenue Officer, True Influence Account-Based Marketing (ABM) is more than just another fad in B2B sales…
08 Oct, 2019 Content Syndication: Find Customers You Just Haven’t Met Yet
By Craig Weiss, Chief Operating Officer, True Influence You need to listen to your market, especially the in-market buyers. Intent…
17 Sep, 2019 Avoid Short-Term Scrambles with “Always On” Sales Marketing
By Brian Glynn, Chief Revenue Officer, True Influence In B2B sales, strategic planning wins out over last-minute scrambling. Very few…
06 Aug, 2019 Finding Meaningful Patterns in Intent Data Requires Advanced Analytics
By Ray Estevez – Chief Data Officer, True Influence In my recent post about how we here at True Influence…
30 Jul, 2019 B2B Sellers Must Avoid Short-Term Scrambles to Accomplish ‘Always On’ Marketing
By Ken Stout – Chief Strategy Officer, True Influence In business to business sales, strategic planning wins out over last-minute…