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06 Aug, 2019 Finding Meaningful Patterns in Intent Data Requires Advanced Analytics
By Ray Estevez – Chief Data Officer, True Influence In my recent post about how we here at True Influence collect...
Thought Leadership
30 Jul, 2019 B2B Sellers Must Avoid Short-Term Scrambles to Accomplish ‘Always On’ Marketing
By Ken Stout - Chief Strategy Officer, True Influence In business to business sales, strategic planning wins out over last-minute scrambling. Very...
13 Nov, 2018 Integrated Marketing Includes Smart Use of Content Syndication Programs
B2B leads can’t all be treated the same. In 2018, it seems pointless to make such an obvious observation about B2B...
18 Oct, 2018 The Best Content Syndication Assets Focus on Top Customer Personas
My advice for picking the best assets for Content Syndication programs is pretty straightforward: Use whitepapers and other high-value content that...
20 Sep, 2018 Intent Data Relevance – A Question of Quality Assurance & Actionable Insights
B2B marketing has evolved into a purely data-driven process. Really, it’s always been that way, but now marketers have access...
27 Aug, 2018 For 10 Years, Understanding Buyer Intent Has Been the Engine for True Influence’s Growth
About two years after we founded True Influence, we realized we needed to change the game. RK Maniyani and I initially...
23 Aug, 2018 Intent Monitoring Helps Agencies Meet Client Demand
B2B marketing is about quantifiable results. Every marketing dollar must be clearly mapped to revenue. And that goes for everyone,...
26 Jul, 2018 Privacy, In-language Content Marketing Key to Winning New Business in International Markets
With Peter Larkin, Vice President of International for True Influence. B2B sellers who want to win new customers in international markets...
09 Jul, 2018 Third-Party Data is Essential to Identifying Targets in ABM Strategy
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in Account Based Marketing, B2B Marketing, Intent Data, Thought Leadership
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It’s easy to just stick with what you know. But the comfort of staying in familiar territory comes at the...
27 Jun, 2018 Business Milestones Build Confidence of Future Growth
True Influence is about to celebrate our 10th anniversary, and we want to tell our customers, potential customers and team...
20 Jun, 2018 Imprivata Shows How Intent Powers a Comprehensive ABM Strategy
Featuring Craig Weiss, COO of True Influence. Marketing success must be measured, and last month I discussed a few key metrics...
14 Jun, 2018 Intent Monitoring Helps Solve Hot-Button ABM Complaints
Featuring RK Maniyani Chief Technology Officer of True Influence. The enormous amount of data now available to B2B marketers creates seemingly...