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17 Jun, 2020 How Does Marketing Get Respect From Sales? 9 Best Practices
By Brian Giese, CEO of True Influence. B2B sales reps long ago lost control over the early stages of the…
Thought Leadership
10 Jun, 2020 12 Ways to Use Buyer Intent Signals as Your Sales Advantage
By Brian Giese, CEO of True Influence. Verified buyer intent data from a reliable resource can be invaluable across many…
03 Jun, 2020 4 Ways to Re-imagine the Return to Business
By Brian Giese, CEO of True Influence. Returning to business after COVID-19 will be a gradual process, I believe. I…
28 May, 2020 How to Make Your B2B Digital Demand Generation Survival Kit
B2B digital demand generation can reach professionals in all industries who are spending more time online. To focus on personal…
20 May, 2020 5 Back-to-Business Tips for B2B Sales Survival
By Brian Giese, CEO of True Influence. For almost anyone in B2B sales today, COVID-19 is your biggest competitor. The…
13 May, 2020 9 Ways to Build Company Culture Muscle during COVID
By Brian Giese, CEO of True Influence. The greatest long-term asset of any business is its people, and that’s never…
06 May, 2020 How to Lead During COVID-19: Two Fears and Three Questions
By Brian Giese, CEO of True Influence. Today employees are focused on two fears: 1. Will I or someone I…
29 Apr, 2020 10 Ideas for Activating B2B Demand Generation During COVID-19
By Brian Giese, CEO True Influence If you search on “how to do demand generation in COVID-19,” you get almost…
08 Apr, 2020 5 Tips For Being a Data-driven B2B Marketing Genius
B2B demand generation guru, Ruth Stevens, author of “B2B Data-Driven Marketing,” was a recent guest on The True Influence Accelerating…
03 Apr, 2020 True Influence Manifesto
Who We Are. What We Do. Why We Care. These are the core beliefs that have driven our thinking since…
25 Mar, 2020 COVID-19: 7 Ways You Can Cope and 6 Ways You Can Help
Brian Giese, CEO True Influence The surge in connections and communications across communities is heartening and reminds us we are…
04 Mar, 2020 The basics of building and executing integrated marketing campaigns
Craig Weiss, COO, True Influence There’s a lot of talk these days about integrated marketing campaigns and how they’re the…