Reaching the right prospects, with the right message, at the right time.

At True Influence, we believe successful B2B marketing and sales depends on reaching the right prospects, with the right message, at the right time. This philosophy has driven us to become a recognized leader in demand generation services and intent data technology that connect B2B sellers with in-market buyers who are ready to learn more about your product or solution.

CHALLENGE

SOLUTION

“I need to create relevant content that delivers exactly what my targets need.”

  • Track online activity that signals a need for your product or service.
  • Find out which content users are searching for and engaging with.
  • Use those insights to create your own content that speaks to their needs.

“I need to sharpen my Account-Based Marketing (ABM) strategies.”

  • Identify target accounts at every stage of the buying journey, to find the right accounts to target , at the right time.
  • Monitor user activity from your target accounts.
  • “Listen” for spikes in activity that indicate a buying decision.
  • Capitalize on opportunities ahead of your competitors.

“I need to improve the results of my email campaigns.”

  • Identify the people who are interested in your product right now — or have verified leads delivered directly to you.
  • Trigger email campaigns automatically from your Marketing Automation system.
  • Create email content that speaks to your targets’ specific interests.
  • Send the right message at exactly the right time.

“I need to expand my account base.”

  • Identify new target accounts based on online activity – or get verified leads delivered to you.
  • Discover opportunities in previously untapped industries and geographic locations.
  • Get the insights you need to start meaningful sales conversations.

“I need to shorten my sales cycle.”

  • Focus sales efforts on accounts that demonstrate an interest in your solutions.
  • Deliver personalized email content based on where targets are in the buying journey.
  • Listen for spikes in activity that indicate a target could be ready to buy.

“I need to increase my conversion rates.”

  • Use the insights gained from intent signals to guide your sales conversations.
  • Create custom content to nurture warm leads during engagement outreach.
  • Respond to spikes in activity with an invitation to a demo or consultation.

“I need to prioritize my accounts”

  • Find out which of your accounts have an active interest your solutions.
  • Monitor online activity for clues regarding where accounts are in the buying journey.
  • Get alerts to spikes in activities that indicate a lead is “hot.”

CHALLENGE

“I need to create relevant content that delivers exactly what my targets need.”

SOLUTION

  • Track online activity that signals a need for your product or service.
  • Find out which content users are searching for and engaging with.
  • Use those insights to create your own content that speaks to their needs.

CHALLENGE

“I need to fuel my Account-Based Marketing (ABM) strategies.”

SOLUTION

  • Identify target accounts at every stage of the buying journey, or receive verified leads based on business users’ online activity.
  • Monitor user activity from your target accounts.
  • “Listen” for spikes in activity that indicate a buying decision is forthcoming.
  • Capitalize on opportunities ahead of your competitors.

CHALLENGE

“I need better response from my email campaigns.”

<p style=”text-align: center;”>SOLUTION</p>

  • Identify the people who are interested in your product right now — or have verified leads delivered directly to you.
  • Trigger email campaigns automatically.
  • Create email content that speak to your targets’ specific interests.
  • Send the right message at exactly the right time.

CHALLENGE

“I need to expand my account base.”

SOLUTION

  • Identify new target accounts based on online activity, or get verified leads delivered to you.
  • Discover opportunities in previously untapped industries and geographic locations.
  • Get the insights you need to start meaningful sales conversations.

CHALLENGE

“I need to increase my conversion rates.”

SOLUTION

  • Identify new target accounts based on online activity, or get verified leads delivered to you.
  • Discover opportunities in previously untapped industries and geographic locations.
  • Get the insights you need to start meaningful sales conversations.

CHALLENGE

“I need to shorten my sales cycle.”

SOLUTION

  • Use the insights gained from intent signals to guide your sales conversations.
  • Create custom content to nurture warm leads during engagement outreach.
  • Respond to spikes in activity with an invitation to a demo or consultation.

CHALLENGE

“I need to prioritize my accounts.”

SOLUTION

  • Find out which of your accounts have an active interest your solutions.
  • Monitor online activity for clues regarding where accounts are in the buying journey.
  • Get alerts to spikes in activities that indicate a lead is “hot.”

Find out more about InsightBASE version 2.0

Uberflip logo

“True Influence is a key factor in the success of our partnership. Working with them has been very smooth, and the True Influence team is able to work with us to launch new campaigns quickly and easily, and I know I can always count on them for fast response time!”

 

Tara Robertson, Director of Demand Generation, Uberflip