Leverage the power of intent data to deliver top quality leads


Created by Content Syndication powered by intent

You’ve invested in high-quality content that explains the benefits of your product and builds your company’s reputation as a market leader. But competition is fierce, and even the best in-house email lists and web channels represent only a fraction of the total audience for your message.

So how do you get your content in front of B2B decision-makers who are actively in-market and researching their next purchase?

True Influence’s ContentLEADS program couples the extensive reach of our content syndication network with the power of intent to find exactly the right audience for your content, at exactly the right time. Our InsightBASE® intent monitoring solution identifies accounts that are actively researching your product. We deliver co-branded email campaigns that promote your whitepaper, webinar or other valuable content to contacts who are eager to learn more.

The result: A steady flow of top-quality leads to drive every aspect of your marketing and sales strategies.

ContentLEADS delivers:

Top-quality leads when you need them

Marketers always need more qualified leads, but organic audience activity on your website and social channels will come and go. There’s just no way around it. And you can’t afford to beat up your own opt-in email list with redundant offers. The reach and diversity of our content syndication database ensures you’ll get the steady supply of new, highly qualified and fully validated leads you need to fuel your Account-Based Marketing (ABM) and other B2B sales strategies.

Industry-leading customer service

Our years of experience as a leader in intent-driven demand generation give us the insights to help you design a ContentLEADS program that beats expectations. Our ContentLEADS team is devoted to helping you exceed your cost-per-lead (CPL) and campaign performance goals. We respond immediately to optimize campaign parameters and address any concerns.

Outstanding exposure for your content

ContentLEADS email campaigns promote your content as being value-added learning for B2B decision-makers. You build your reputation as a thought leader and long-term partner in your customers’ success.

Our Approach
  • We leverage highly trained experts to contact interested customers.
  • Gain actionable intelligence
  • Identify key decision makers
  • Identify potential purchase triggers
  • Deliver sales-ready leads
  • Deliver the level of qualification expected
  • True Influence is GDPR compliant with all of our leads

CASE STUDY: Uberflip

Uberflip, a cloud-based content platform, needed quality leads to support its rapidly growing sales team, as well as a partner that shared its commitment to quality. Uberflip turned to True Influence’s Content Syndication to support its ABM efforts with a steady stream of quality leads that it placed in highly targeted nurture streams.

True Influence’s response time and prompt lead delivery helped Uberflip get its campaigns in record time.

Uberflip’s marketing team can easily adjust campaign parameters on-the-fly while keeping their cost-per-lead investment competitive.

“True Influence is a key factor in the success of our partnership. Working with them has been very smooth, and the True Influence team is able to work with us to launch new campaigns quickly and easily, and I know I can always count on them for fast response time!”
Tara Robertson
Director of Demand Generation

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Our verification process guarantees our leads are real, employed and reachable.

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The highest quality leads.

If you recieve an out-of-target lead, we replace it no questions asked.

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Business 2 Business

Customers receive only verified business leads delivered on-time and on target.

Discover which option is right for your sales and marketing teams