COVID-19 Stress Relief


Millions of people are rediscovering ways to get information and we’d like to share some positive things happening in the world with you. Check out some of the resources we pulled together.

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Frontline Foods

True Influence is partnering with to help fuel frontline workers in the battle against COVID-19.


March 27, 2020

True Influencers,

Today, in the spirit of solidarity, I am pledging to you that the company will have no COVID-19 related layoffs for a minimum of 90 days while the world defends itself. We are also proceeding to implement your planned salary raises next week to reward your great work during this difficult time. With so much downsizing caused by this pandemic there is no more room for loss. Our employees and our customers are the most important priority and I am standing behind you and next to you in this difficult journey.

Best Regards,
Brian Giese
Chief Executive Officer


True Influence


As you face a range of challenges with news and protocols changing quickly, I wanted to reach out and give you an understanding of how we are managing the global coronavirus pandemic in our organization. Success depends on watching out for our communities and this is what we’re doing for our employees and our customers.

First, thank you for continuing to trust us at True Influence. We are committed to making sure our employees and the communities in which they live remain safe. Last week, in the wake of the CDC and WHO guidelines, our employees around the world were strongly encouraged to work from home. This has been a smooth process for us, since many of our employees are remote-friendly and familiar with working through digital channels.

Over the years and even today, we are prepared and have taken the steps to build operational resiliency into our business and have identified the essential roles to avoid any disruption to the delivery of our services. With prospects working at home, you may need to rely on more digital and account-based marketing strategies, and our sales and support teams are ready to help you tailor your campaigns.

How work goes on:

We have been providing you with demand generation solutions for over 12 years and will continue to serve you with the quality and quantity you need for continued business success. Please rest assured our management team is focused on ensuring business continuity during this unprecedented time, and we are monitoring the situation closely.

  • Communications: We naturally use digital communications to bring worldwide teams together.
  • Trust: You can rely on us because we are redundant in all areas and can scale to meet your needs.
  • Quality: We have always been committed to quality, and our commitment and processes will not change.
  • Resolve: We are a tough bunch, and we don’t give up. We will use teamwork to get through this together.

Continue to work with us as you have always done

On behalf of the entire True Influence family, please stay safe and reach out to your Account Director at any time.
If I can be of any assistance to you, reach out to me directly at [email protected]

Brian Giese

True Influence Manifesto

True Influence Manifesto

Who We Are. What We Do. Why We Care.

These are the core beliefs that have driven our thinking since True Influence was founded in 2008. Our attitudes reveal our character, so here’s how we roll!

We treat each other like customers.

Respect and trust is a two-way conversation, and True Influencers treat each other as courteously as we would our customers. Everyone wants to do their best, and we’re all about helping each other, whether it’s through our 90-day “No-layoffs” policy for True Influence employees, or a “No-worries” policy for our customers.

We. TripleCheck. Everything.

TripleCheck® – yes, we own the word – isn’t just a good idea for our data; it’s also a great way to run a business. From our CEO on down, we try to bring in three other opinions when testing new ideas or exploring options. This behavior is innate in our company, and it reduces the possibility of mistakes. We’re well disciplined in our core belief that you cannot sacrifice quality. We won’t release a product too soon, nor deliver a lead without it being triple checked and verified for accuracy. The secret of who we are is wrapped up in our obsession with quality and making sure things are right.

We deliver with speed and accuracy.

When it comes to speed and accuracy, we’re masters in our domain. As our founder likes to explain, if you want to be a master at something, only two things matter: your ability to combine speed with accuracy. Speed and accuracy: It’s that difficult and that simple. Consider how often basic things combine to create something complex and powerful. Tae Kwon Do, for example, is based on just seven moves. A piano has 88 keys. Anyone can make those moves; anyone can play those keys, but the results are completely different in the hands of a master versus a novice. While speed and accuracy may seem like table stakes in the data business, not everyone delivers to the same degree. Some are masters; some beginners. We’ve built our company around this principle of speed with accuracy, so it’s a natural state for us. As a group, True Influencers are persistent in pursuing mastery. We’ve done the practice, and we’ve done the thinking. That’s the assurance we give people who come work for us or trust us with their brands.

We’re built to be virtual.

True Influence has been a virtual organization from the beginning. For the first three years, our two co-founders didn’t even meet face to face! They launched the company via Skype, so we really were built for this. We’re a virtual team, which means we’re also agile. Our remote-friendly systems and processes have been in place for a long time, and this way of operating is very familiar and productive.

Learning is happiness.

It’s human nature to enjoy new experiences, so in a way, learning creates happiness. As children, most people were constantly exposed to new ideas, and that was exciting. When we’re not learning as many new things, time passes slowly, and we grow bored. We believe people are happiest and more engaged when they’re curious, busy and learning. Ideas and curiosity have always been welcome at True Influence. We cast a wide net to bring in fresh ideas and opinions from employees and customers. Our Customer Advisory community guides us in all that we do, from building the best products to how we interact, and they help further define the True Influence experience. We learn about what’s going on in our customers’ worlds and discover ways we can help. We constantly challenge ourselves: How do we make this better? What do we do differently ? Sometimes it doesn’t work, but there’s value in those lessons, too.

There’s honor in being honest.

We’re in the data business, and despite the sometimes worrisome media stories, data itself is not an evil thing. For B2B marketers, it’s a godsend, because it helps drive revenue, and in business, revenue is always the number one goal. It’s why we do what we do, which is collecting data broadly and using it ethically and carefully. At True Influence, there’s honor in earning revenue through honest delivery of our unique value and quality. We built the company the old-fashioned way: make a fair profit, don’t borrow money and take care of people. It’s our duty to nurture and protect our employees, our customers and your data.

We hire positive, smart and experienced people – in that order.

If you’re positive, a quick learner, and have some experience, True Influence would be your kind of place. Some roles here require all three qualities in an employee, but some jobs can get going with just a little experience, and that’s okay. We look for a positive mental attitude first, or you won’t even get in the door. On the other hand, if positive, smart and maybe experienced describe you, come share our journey. This is our identity story, the experience of being a True Influencer. This identity is what attracts and keeps our customers and employees, and that’s how we roll.


COMMIT TO NO LAYOFFS - Reassure your staff in this time of uncertainty.

Health & Wellness

Take a look at this interview with Ron Hudson and Nia Ridgle to become stronger and more creative.

A college student invented masks for the hearing impaired community. Well done!

The bright side of Coronavirus on the ecosystem in LA.

The good news in India today

A British magazine highlights our medical heroes.

An article from Robert H. Shmerling, MD Faculty Editor, Harvard Health Publishing

How can you stay fit while indoors? Here’s how…

For the data science geeks in the group :), here’s a fascinating rundown of the virus from

Miss the gym? From yoga and HIIT to dancing — stream these classes for free at MSN Lifestyle.

Looks like Apple will donate 1M face masks and Hertz will donate rental vehicles to healthcare workers. Good work!

Yale offers a very popular course called the Science of Well-Being,” at Coursera.

Meditation is a very good stress reliever.

How being quarantined can change the world. 

How to understand the death toll for COVID-19.

Medical & Scientific

Are you sheltering in place or can you still move about? Blood donations are urgently needed, and donating blood is exempt from shelter-in-place restrictions. The number of blood donations has dropped dramatically due to social distancing and the cancellation of blood drives. Blood donation centers can facilitate the safe donation of blood, because they’re skilled in infection control practices and already have procedures in place to prevent the spread of infections.

Boost your immune system with these immune-friendly recipes.

A must see video on protecting your family by Dr. David Price on the front line in NYC. In the last 30 minutes he answers some fantastic questions.

Here are guidelines for virus safety and other information from the US government on COVID-19.

India. The Indian Red Cross Society is also suffering from an acute shortage of blood and has issued an appeal for donations.

America’s Blood Centers:

American Red Cross:

Armed Services Blood Program:


Immediate medical services are needed in the U.S. and around the world. The following organizations offer various relief and support services, and you can get more information from these websites:

GlobalGiving is a global crowdfunding community using donations to send doctors, nurses and other first responders to communities in need around the world. They will deliver essentials to the elderly and to struggling families in quarantined cities.

U.S.Feeding America provides food to 40 million people at risk of hunger, including 12 million children and 7 million seniors, through a nationwide network of food banks.


Are you a binge-watcher, a podcast-junkie, or do you love live music?

Some backgrounds are funny; some are peaceful; some are revealing. Here’s a wide selection you might like to browse through.

“The Prayer” performed by Celine Dion, Andrea Bocelli, Lady Gaga, Lang Lang and John Legend at One World: Together at Home, on April 18.

This is an inspirational story of a hero from a completely different war, but one that continues to inspire us today.

Inspiration that leads to innovation and solutions is being activated at a high level through the COVID-19 Response and Recovery Innovation Hub. This global initiative provides a portal for seeking and sharing solutions across many categories.

Sometimes adversity inspires creativity and humor, as it did with these musicians in “Battling COVID-19 with humor: The Top 10 coronavirus song parodies.”

The #BestNYAccent challenge on Instagram brought out the sound of an unflappable city.

Does cooking relax you?Watch the Pioneer Woman share some easy quarantine recipes.

Some ideas for sports, yoga and games shared in New York Times Spotlight at Home.

Maybe you’d like to just sit back, chill and watch a peaceful tropical reef or a real-time penguin nest from the webcams at the Aquarium of the Pacific.

This incredible story demonstrates that almost anyone can find something to do at home to contribute. See what it might inspire in you.

SGN Episode #3 with John Krasinski.

21 Things To Do During The 21-Day Lockdown.

Take a look. And then shut up and dance.

Which books have shaped the most successful people? Click here.

Well-timed and very beautiful song that will warm your heart.

Great stories on Sunday Morning.

Staying home is about saving the lives of others.

BBC (British Broadcast Corporation) Coronavirus Podcast

NPR (National Public Radio) Coronavirus Podcast

Coldplay’s Chris Martin helped created “Together at Home”, an initiative supported by Global Citizen, which is as a series of online concerts to promote social distancing.

Five things to do now! Here’s a list of free things that weren’t free before Coronavirus from NPR. Broadway shows and theaters, symphonies, gyms, online classes and more.

Articles from NY Times on how to look your best on a webcam and other suggestions of how to live life at home.
Let’s just all assume we have the virus even if we test negative.

Viruses have been around for a long, long time. Here’s a really funny scene from the 1983 sitcom “Cheers” to lighten the load.

This talk was presented at an official Ted conference about the transformative power of classical music.

This virus is mutating slowly and this is good news.

 Fact-checked good news about COVID-19.

For those of us who love music, this is the MusiCares COVID-19 relief page.

Business & News

LuLuLemon extends pay until June 1, 2020.

Google launches Covid-19 Mobility Reports – aggregated insights to combat the virus.

Insight from McKinsey about the pandemic. It creates hope that the end of this is coming and the economics on the other side will be the greatest ever.

Rackspace is helping.

Our TEAM continues to thrive using ZOOM video! Check out this group of True Influencers in India!! Love this!

Some B2B vendors like Microsoft are thriving. Here is some good news from Microsoft.

Found this news page today on “good news about the virus”. Inspiring.

Facebook and Microsoft partner with the World Health Organization for Coronavirus hackathon.

A growing list of companies contributing to COVID-19 relief.

How COVID-19 immunity testing can help get people back to work.

Gartner on leadership and new keys to work in the crisis.

Dunn and Bradstreet on driving demand digitally during the crisis.

Kronos on business impact.

Tableau with trusted resources and analysis.


Set up basketball hoops, mini-golf courses, old-fashioned forts, whatever it takes to let kids play and use their imaginations. Let them bounce (balls) off the walls—you can paint later.

Get out old-fashioned board games. You’ve probably got a few in the back of the closet.

Elmo’s Playdate Caring For Each Other explains coronavirus to young children.

11 Great Games: Some games to educate and entertain our kids at home and Pre-K learning for the small ones.

100 plus ways for kids to learn online

Good news from John Krazinski” A must see.

Children are hunting for Teddy Bears during Coronavirus

Family goes viral in lockdown singing Les Mis.

Kid Scoop is a cool site with free online activities for kids

Plug your kids into podcasts. Check out 25 Best Podcasts for Kids

Museum of Natural History Virtual Tours – It’s a great new way to get to know the Smithsonian a world-class museum in Washington DC.


This talk was presented at an [email protected]. about the transformative power of classical music.

10 tricks to learn anything fast!

Here’s how to make your own face covering easily by the US Surgeon General.

How are some of our customers contributing to help with COVID-19?

Social Media Posts

Shout out to Matt Heinz and his video check-in with Ron Hudson. Must listen!

Wonderful post from Patrick Spaulding on his thoughts about Daily Stress Relief.

True Influence encourages “kids meetings” to give parents one less thing to plan, courtesy of Karen Sampath.

Learn from home, courtesy of Craig Weiss our COO

Building testing kits in India to fight the virus, courtesy of RK our CTO.

Tips to be a data-driven marketing genius, courtesy of Ruth Stevens

The best marketers will be upping budgets, courtesy of Carro Ford, Marketing

A great post on staying relevant right now from a CMO. It’s all about content!

Love this LinkedIn post “speed is our friend”. Courtesy of Praveen Balla, our Production leader.

An interesting perspective from an entrepreneur about “the reset button on humanity”.

How leaders should operate during times of uncertainty, courtesy of our partner, Forrester Research.

Pure inspiration courtesy of Biju George, Operations