Millions of people are rediscovering ways to get information and we’d like to share some positive things happening in the world with you. Check out some of the resources we pulled together.
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OUR PLEDGE TO OUR EMPLOYEES
March 27, 2020
True Influencers,
Today, in the spirit of solidarity, I am pledging to you that the company will have no COVID-19 related layoffs for a minimum of 90 days while the world defends itself. We are also proceeding to implement your planned salary raises next week to reward your great work during this difficult time. With so much downsizing caused by this pandemic there is no more room for loss. Our employees and our customers are the most important priority and I am standing behind you and next to you in this difficult journey.
Best Regards,
Brian Giese
Chief Executive Officer
LETTER FROM CEO BRIAN GIESE
3/20/2020
As you face a range of challenges with news and protocols changing quickly, I wanted to reach out and give you an understanding of how we are managing the global coronavirus pandemic in our organization. Success depends on watching out for our communities and this is what we’re doing for our employees and our customers.
First, thank you for continuing to trust us at True Influence. We are committed to making sure our employees and the communities in which they live remain safe. Last week, in the wake of the CDC and WHO guidelines, our employees around the world were strongly encouraged to work from home. This has been a smooth process for us, since many of our employees are remote-friendly and familiar with working through digital channels.
Over the years and even today, we are prepared and have taken the steps to build operational resiliency into our business and have identified the essential roles to avoid any disruption to the delivery of our services. With prospects working at home, you may need to rely on more digital and account-based marketing strategies, and our sales and support teams are ready to help you tailor your campaigns.
How work goes on:
We have been providing you with demand generation solutions for over 12 years and will continue to serve you with the quality and quantity you need for continued business success. Please rest assured our management team is focused on ensuring business continuity during this unprecedented time, and we are monitoring the situation closely.
- Communications: We naturally use digital communications to bring worldwide teams together.
- Trust: You can rely on us because we are redundant in all areas and can scale to meet your needs.
- Quality: We have always been committed to quality, and our commitment and processes will not change.
- Resolve: We are a tough bunch, and we don’t give up. We will use teamwork to get through this together.
Continue to work with us as you have always done
On behalf of the entire True Influence family, please stay safe and reach out to your Account Director at any time.
If I can be of any assistance to you, reach out to me directly at [email protected]
Sincerely,
Brian Giese
CEO
Take a look at this interview with Ron Hudson and Nia Ridgle to become stronger and more creative.
A college student invented masks for the hearing impaired community. Well done!
Vitamin D can help build resistance to COVID-19.
The bright side of Coronavirus on the ecosystem in LA.
The good news in India today
A British magazine highlights our medical heroes. 
An article from Robert H. Shmerling, MD Faculty Editor, Harvard Health Publishing
How can you stay fit while indoors? Here’s how…
For the data science geeks in the group :), here’s a fascinating rundown of the virus from MedCram.com
Miss the gym? From yoga and HIIT to dancing — stream these classes for free at MSN Lifestyle.
Looks like Apple will donate 1M face masks and Hertz will donate rental vehicles to healthcare workers. Good work!
Yale offers a very popular course called the “Science of Well-Being,” at Coursera.
Medical & Scientific
Are you sheltering in place or can you still move about? Blood donations are urgently needed, and donating blood is exempt from shelter-in-place restrictions. The number of blood donations has dropped dramatically due to social distancing and the cancellation of blood drives. Blood donation centers can facilitate the safe donation of blood, because they’re skilled in infection control practices and already have procedures in place to prevent the spread of infections.
Boost your immune system with these immune-friendly recipes.
A must see video on protecting your family by Dr. David Price on the front line in NYC. In the last 30 minutes he answers some fantastic questions.
Here are guidelines for virus safety and other information from the US government on COVID-19.
India. The Indian Red Cross Society is also suffering from an acute shortage of blood and has issued an appeal for donations.
America’s Blood Centers: www.americasblood.org
American Red Cross: www.redcrossblood.org
AABB: www.aabb.org
Armed Services Blood Program: www.militaryblood.dod.milDonations
Immediate medical services are needed in the U.S. and around the world. The following organizations offer various relief and support services, and you can get more information from these websites:
GlobalGiving is a global crowdfunding community using donations to send doctors, nurses and other first responders to communities in need around the world. They will deliver essentials to the elderly and to struggling families in quarantined cities.
U.S.Feeding America provides food to 40 million people at risk of hunger, including 12 million children and 7 million seniors, through a nationwide network of food banks.
Some backgrounds are funny; some are peaceful; some are revealing. Here’s a wide selection you might like to browse through.
“The Prayer” performed by Celine Dion, Andrea Bocelli, Lady Gaga, Lang Lang and John Legend at One World: Together at Home, on April 18.
This is an inspirational story of a hero from a completely different war, but one that continues to inspire us today.
Inspiration that leads to innovation and solutions is being activated at a high level through the COVID-19 Response and Recovery Innovation Hub. This global initiative provides a portal for seeking and sharing solutions across many categories.
Sometimes adversity inspires creativity and humor, as it did with these musicians in “Battling COVID-19 with humor: The Top 10 coronavirus song parodies.”
The #BestNYAccent challenge on Instagram brought out the sound of an unflappable city.
Does cooking relax you?Watch the Pioneer Woman share some easy quarantine recipes.
Some ideas for sports, yoga and games shared in New York Times Spotlight at Home.
Maybe you’d like to just sit back, chill and watch a peaceful tropical reef or a real-time penguin nest from the webcams at the Aquarium of the Pacific.
This incredible story demonstrates that almost anyone can find something to do at home to contribute. See what it might inspire in you.
SGN Episode #3 with John Krasinski.
21 Things To Do During The 21-Day Lockdown.
Take a look. And then shut up and dance.
Which books have shaped the most successful people? Click here.
Well-timed and very beautiful song that will warm your heart.
Great stories on Sunday Morning.
Staying home is about saving the lives of others.
BBC (British Broadcast Corporation) Coronavirus Podcast
NPR (National Public Radio) Coronavirus Podcast
Coldplay’s Chris Martin helped created “Together at Home”, an initiative supported by Global Citizen, which is as a series of online concerts to promote social distancing.
Five things to do now! Here’s a list of free things that weren’t free before Coronavirus from NPR. Broadway shows and theaters, symphonies, gyms, online classes and more.Articles from NY Times on how to look your best on a webcam and other suggestions of how to live life at home.Let’s just all assume we have the virus even if we test negative.
Viruses have been around for a long, long time. Here’s a really funny scene from the 1983 sitcom “Cheers” to lighten the load.
This talk was presented at an official Ted conference about the transformative power of classical music.
Aggregated 
This is a very creative idea. 
An in-depth look at “Using Intent Data Optimally to Manage Through COVID-19 and Beyond.”
India coronavirus: World’s largest postal service turns lifesaver.
Coronavirus business tracker, the work coming together.
LuLuLemon extends pay until June 1, 2020.
Google launches Covid-19 Mobility Reports – aggregated insights to combat the virus.
Insight from McKinsey about the pandemic. It creates hope that the end of this is coming and the economics on the other side will be the greatest ever.
Our TEAM continues to thrive using ZOOM video! Check out this group of True Influencers in India!! Love this!
Some B2B vendors like Microsoft are thriving. Here is some good news from Microsoft.
Found this news page today on “good news about the virus”. Inspiring.
Facebook and Microsoft partner with the 
Elmo’s Playdate Caring For Each Other explains coronavirus to young children.
11 Great Games: Some games to educate and entertain our kids at home and Pre-K learning for the small ones.
100 plus ways for kids to learn online. 
Good news from John Krazinski” A must see. 
Children are hunting for Teddy Bears during Coronavirus
Family goes viral in lockdown singing Les Mis.
Kid Scoop is a cool site with free online activities for kids
Plug your kids into podcasts. Check out 25 Best Podcasts for Kids
Museum of Natural History Virtual Tours – It’s a great new way to get to know the Smithsonian a world-class museum in Washington DC.Education
This talk was presented at an [email protected]. about the transformative power of classical music.
10 tricks to learn anything fast!
Here’s how to make your own face covering easily by the US Surgeon General.
How are some of our customers contributing to help with COVID-19?Social Media Posts
Shout out to Matt Heinz and his video check-in with Ron Hudson. Must listen!Wonderful post from Patrick Spaulding on his thoughts about Daily Stress Relief.True Influence encourages “kids meetings” to give parents one less thing to plan, courtesy of Karen Sampath.Learn from home, courtesy of Craig Weiss our COOBuilding testing kits in India to fight the virus, courtesy of RK our CTO.Tips to be a data-driven marketing genius, courtesy of Ruth StevensA personal view from Heather Donahue in HR.
The best marketers will be upping budgets, courtesy of Carro Ford, MarketingA great post on staying relevant right now from a CMO. It’s all about content!Love this LinkedIn post “speed is our friend”. Courtesy of Praveen Balla, our Production leader.An interesting perspective from an entrepreneur about “the reset button on humanity”.How leaders should operate during times of uncertainty, courtesy of our partner, Forrester Research.
Pure inspiration courtesy of Biju George, Operations