CEB marketing relies on True Influence to create digital Sales Qualified Leads.
The conversion measurement success was immediate and continued trending up to 60% — well beyond expectations — a great return on investment.
IBM began working with True Influence in 2013. True Influence has delivered proven results resulting in six-figure conversions for IBM. True Influence is an IBM “preferred tier one partner” with a contract through 2016 and beyond.
Time Warner Marketing engaged the True Influence Managed Services team, which resulted in a 30% lead-to-opportunity conversion increase, placing True Influence as the top-performing provider across all vendors for Time Warner.
“The average conversion across all partners is 40% but the True Influence conversion is 60%. Their conversion results are 1st or 2nd among all partners.”
"This is Marketing nirvana...InsightBASE is a home run."
“I’m able to see how our accounts are behaving and if there is a fit for our solutions. This helps us prioritize our prospecting efforts with our sales team and point them to the right prospects, at the right time.”
“InsightBASE jump-started our vertical marketing efforts – helping us to identify net-new accounts we should add to our accounts table. It took a data discovery and validation process that we expected to take months and turned it into something we could run on our own in minutes.”