CEB marketing relies on True Influence to create digital Sales Qualified Leads.
The conversion measurement success was immediate and continued trending up to 60% — well beyond expectations — a great return on investment.
IBM began working with True Influence in 2013. True Influence has delivered proven results resulting in six-figure conversions for IBM. True Influence is an IBM “preferred tier one partner” with a contract through 2016 and beyond.
Time Warner Marketing engaged the True Influence Managed Services team, which resulted in a 30% lead-to-opportunity conversion increase, placing True Influence as the top-performing provider across all vendors for Time Warner.
“True Influence helped us achieve a strong balance of quality leads with enough volume to feed our hungry sales force. Their targeted promotions of our existing content produced the most successful program in years."
“The average conversion across all partners is 40% but the True Influence conversion is 60%. Their conversion results are 1st or 2nd among all partners.”
“We love that the data from InsightBASE can be tied into our Marketo instance to ensure that our key prospects are automatically entering the email nurture track that’s most relevant to what they’re already researching. It’s a great way to ensure that Imprivata’s key content is reaching the people that are most interested in receiving it.”
“We are finding the right people at the right companies who are interested in our solutions”