CEB marketing relies on True Influence to create digital Sales Qualified Leads.
The conversion measurement success was immediate and continued trending up to 60% — well beyond expectations — a great return on investment.
IBM began working with True Influence in 2013. True Influence has delivered proven results resulting in six-figure conversions for IBM. True Influence is an IBM “preferred tier one partner” with a contract through 2016 and beyond.
Time Warner Marketing engaged the True Influence Managed Services team, which resulted in a 30% lead-to-opportunity conversion increase, placing True Influence as the top-performing provider across all vendors for Time Warner.
“InsightBASE jump-started our vertical marketing efforts – helping us to identify net-new accounts we should add to our accounts table. It took a data discovery and validation process that we expected to take months and turned it into something we could run on our own in minutes.”
“We love that the data from InsightBASE can be tied into our Marketo instance to ensure that our key prospects are automatically entering the email nurture track that’s most relevant to what they’re already researching. It’s a great way to ensure that Imprivata’s key content is reaching the people that are most interested in receiving it.”
“I’m able to see how our accounts are behaving and if there is a fit for our solutions. This helps us prioritize our prospecting efforts with our sales team and point them to the right prospects, at the right time.”
“True Influence helped us achieve a strong balance of quality leads with enough volume to feed our hungry sales force. Their targeted promotions of our existing content produced the most successful program in years."