Demand Generation

Generating quality leads and uploading them to your system takes time and effort — that’s why we do it for you. Our experts use the power of InsightBASE to deliver contact information at the companies interested in your product right now. And thanks to our native integrations, those leads drip directly into your Marketing Automation platform or your CRM.

True Influence delivers hundreds of thousands of new engaged leads each year to leading companies like Marketo, Oracle Eloqua, IBM, Hewlett-Packard, Microsoft and Google, just to name a few.


How It Works


Content Syndication with Intent

Tell us what kinds of targets you’re looking for, or give us your named account list and we’ll do the rest.

Our team uses InsightBASE® as a lens to find the right companies in market for your products

We qualify those leads using tailored email campaigns based on personalized content

We drip leads into your CRM or Marketing Automation platform


Value-packaged and sales-ready

We qualify InsightBASE-generated leads for you, identifying customers who are ready and willing to pick up the phone

While we have them on the line, we ask them a series of qualifying questions to gauge their level of interest

We deliver your qualified leads on time and ready to plug into your sales process, based on four tiers of qualification

Your sales and marketing teams can move forward with total confidence, knowing they are getting the highest quality, most on-target leads in the industry

Our Quality Guarantee

Since we’re obsessed with data quality, we verify all responses before delivering your leads to ensure that each one is real, employed and reachable. We guarantee that you’ll get only business leads, and if you ever receive an out-of-target lead, we replace it, no questions asked, and no hard feelings either.


Contact us to discover the right solution for your sales and marketing teams