But the data and tools you need are scattered across multiple platforms, and manually analyzing and adjusting your display programs is tedious and time-consuming. You overspend on low-performing channels and risk missing out on opportunities to connect with engaged B2B buyers at key points in their purchase journey – or even worse, alienate them by retargeting them with ads that lag behind their pace in the customer journey.
You need a single point of entry to manage and optimize your display programs. You need constant, integrated performance and ROI analysis across all digital channels. You need the most advanced audience targeting and multitouch attribution features to understand exactly how your ad spend impacts prospects throughout the purchase journey. And you need a team of experienced professionals to help develop and execute your plan.
As part of the True Influence Marketing Cloud, DisplayBase® combines True Influence’s B2B marketing expertise and dedication to customer value with advanced targeting, retargeting and optimization technologies to create a comprehensive digital media advertising solution.
We are with you every step of the way, from strategic campaign design, to detailed reporting, to daily spend allocation and management.
The result: Your display campaigns have greater impact, with less wasted budget, and you win more business.
Let’s face it – constantly evaluating how much money to put into video pre-roll versus retargeting or native is a hassle. Your team’s time is better spent on market research, content creation and strategic planning. We understand your goals and help you realize them. We adjust and optimize your campaigns to target the right audience, in the right channels, at the right time.
Save time and frustration: Spend less time tweaking display programs and more time connecting with customers.
Know exactly where you stand: We standardize reporting across all channels and deliver weekly.
Quickly respond to opportunities: Compile and analyze data, in one place, giving your team clear visibility.
Engaged Sessions: A five-second site-side timer following every click identifies users who are genuinely engaged with your message. This significantly reduces fraud and lets us optimize campaigns for qualified traffic.
Brand Safety: We verify the credibility of all display inventory sources, ensuring your brand is always presented in the best possible light.
Behavioral, Lookalike, and Demographic Targeting: Identify and reach audiences that meet the ideal customer profile for your product or service.
Geo-fencing: Target accounts locations and even mobile viewers at key trade shows or events.
Manage All Leading Platforms and Media: