True Influence

eMarketing Strategies for the Complex Sale

Book Excerpt: eMarketing Strategies for the Complex Sale

By: Ardath Albee

eMarketing Strategies for the Complex Sale by Ardath Albee, CEO and B2B Marketing Strategist – Marketing Interactions Inc. is a comprehensive guide to help marketers drive decisions to buy in their favor. Power your eMarketing results by mastering how to:

  • Build a foundation for eMarketing strategies based on buyer perspectives.
  • Use a buyer synopsis to develop personalized content.
  • Transform prospect engagement with natural nurturing.
  • Create a contagious content structure for competitive differentiation.
  • Generate increased pipeline with attraction marketing.
  • Facilitate faster prospect progression to sales readiness.
  • Perfect the transition of sales-ready leads to your sales force.
  • Measure the impact of eMarketing programs against business objectives.

Filled with tools and examples this isn’t just a book with high-level thinking. It’s chock full of examples, tools and exercises to help business-to-business marketers translate the strategy into practice to achieve dramatic results. After all, an eMarketing strategy goes far beyond simply distributing your content on the Web.

Related Webinar:
5 Tips for Creating Content to Engage Buyers From The Start – Watch Presentation

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