Finding new target accounts can take hours of online research, tedious networking, and calling around asking for referrals.
To effectively expand your account base, you need reliable answers to these questions:
True Influence leverages intent signal marketing to provide answers to all these questions and more.
There are at least 4 ways InsightBASE can help you find new targets and expand your account base.
Find out what your target audience is researching online
Discover accounts that are actively searching for your products or services
Identify accounts that are ready to buy based on spikes in certain behaviors
Use the insights gained from intent signals to guide your sales conversations
Christine Simonini, Director: Enterprise & Vertical Demand Generation, DocuSign
Marketo needed help tracking new leads coming into its database and making sure the data was correct. Timing was also an issue, as the marketing team needs leads to be delivered on time to help them hit quarterly goals.
True Influence delivered ContentLEADS to the Marketo marketing team as a direct feed into their marketing automation platform.