Frequently Asked Questions

Data Integration

IS MY ONLY OPTION TO DOWNLOAD CSV FILES FOR DOMAINS AND CONTACTS?

No! We also have API integrations with Eloqua, Marketo, SalesForce, Hubspot, and a REST API to access companies and leads.

WHAT IF THE TRUE INFLUENCE MARKETING CLOUD DOESN'T HAVE AN API CONNECTOR TO VENDOR I WANT TO PUSH DATA TO?

We have a custom API that is an Open REST API. If there is a vendor you wish to push data to in real-time, we can use that API token to authenticate and test the mappings of where you would like the data to flow into.

Demand Generation

WHAT IS PERSONABASE?

PersonaBase generates demand generation using intent signals from our True Influence Marketing Cloud account acceleration platform. We customize email campaigns using your specific marketing and sales goals. Then, we feed these qualified contact records directly into your CRM or marketing automation platform. Learn more about PersonaBase.

WHAT IS ACTIVEBASE?

ActiveBase verifies and qualifies contact records in person over the phone, then feeds them directly into your CRM or marketing automation platform. You get four highly qualified levels of delivery:

  • Prospecting: Responded to our telephone offer to download a white paper.
  • Marketing Intelligence: Answered a profiling question such as “Who is your current service provider?”.
  • Marketing Qualified: Answered a profiling question and a pain-point question.
  • Sales Qualified: Specified an intent to review or replace their current solution in the next 12 months. 100% quality-checked.
  • Learn more about ActiveBase.

DisplayBase® FAQ’s

WHAT IS DISPLAYBASE?

DisplayBase is a managed, programmatic ad targeting and delivery solution from True Influence.The solution is unique in that it is powered and optimized by buyer intent data as well as defined buying groups to drive increasingly better digital engagement.

True Influence maintains its own programmatic trading desk within the DisplayBase team to assist customers in achieving their marketing goals and objectives through the precise acquisition of digital media and optimizing those programs to drive increasingly better results.

WHAT IS PROGRAMMATIC ADVERTISING?

Programmatic advertising is an automated way of buying and selling advertising inventory. Whereas the traditional method includes requests for proposals, tenders, quotes and human negotiation, Programmatic advertising enables brands or agencies to purchase ad impressions on publisher sites or apps within milliseconds through a sophisticated ecosystem. Think of programmatic as a stock market of digital media where purchases are intelligently directed toward those properties that have the greatest potential to deliver the best results at a price point that optimizes spend in real time.

WHAT ARE THE MAJOR COMPONENTS OF THE PROGRAMMATIC ECOSYSTEM? HOW DOES IT WORK?

The programmatic ecosystem is typically built of DSPs, SSPs, Ad Exchanges, Ad Servers, DMPs and third-party data providers.

WHAT IS A DSP?

A demand-side platform (DSP) is an automated media buying platform. It enables advertisers and agencies to purchase digital ad inventory in real-time.

WHAT IS AN SSP?

A supply-side platform (SSP) is an automated inventory selling platform. It enables publishers and ad networks to sell and monetize digital ad inventory in real-time.

WHAT IS AN AD EXCHANGE?

Ad Exchanges are platforms and part of the programmatic advertising ecosystem which make ad inventory from multiple publishers & ad networks available for purchase by advertisers through RTB (Real Time Bidding) technology.

WHAT IS A DMP?

A data management platform (DMP) is a unifying platform to collect, organize and activate first, second and third-party audience data from any source, including online, offline, mobile, and beyond. It is the backbone of Account Based Marketing (ABM), data-driven marketing and allows businesses to gain unique insights into their customers. Marketing efforts are significantly improved by segmenting customers on a DMP.

When data is collected, managed, and organized on a DMP, it provides the ability to develop multiple audiences and segments from multiple data sources. Once configured, segments and audiences may undergo various trials of marketing techniques to determine best performance. Also, performance can be attributed to original data sources using traditional data analysis techniques.

WHAT ARE THIRD-PARTY DATA PROVIDERS?

Companies that collect and sell third-party data in order to improvise audience targeting are called third-party data providers.

Some examples include Acxiom, Bluekai, Lotame, Datalogix, Experian, TruSignal, Alliant, IXI and comScore, etc.

WHAT ARE THE MAIN PROGRAMMATIC ADVERTISING CHANNELS?
  • Display Ads
  • Video
  • Social Ads
  • Audio Ads
  • Native Ads
  • DOOH – Digital Out of Home
  • CTV- Connected TV
  • OTT – Over the Top TV
WHAT ARE THE DIFFERENT WAYS OF BUYING INVENTORY THROUGH DSPS?

Contrary to the traditional media buying process, programmatic advertising may not necessarily involve advertisers and publishers working on a one-on-one basis to serve ads. The ad delivery depends on the type of programmatic deal chosen.

TYPES OF PROGRAMMATIC MEDIA BUYING:
Real-Time Bidding (RTB)
In RTB, the impressions are bought and sold programmatically through open auctions facilitated by various exchanges

Private Market Place (PMP)
It is an invite-only marketplace where premium publishers invite a select number of advertisers to bid on their inventory through a private Deal ID

Preferred Deals (PD)
Supplier and the buyer negotiate a price and terms for inventory that buyer can optionally bid upon. The buyer has an initial or “preferred” opportunity to bid at the negotiated price when there’s an ad request for that inventory

Programmatic Guaranteed (PG)
PG deals allow buyers to execute direct buys with publishers, while eliminating manual processes such as exchanging tags, troubleshooting discrepancies and handling multiple invoices. In addition, the use of audience targeting helps narrow who your ad is shown to

WHAT IS CTR?

Click through rate is a ratio showing how often people who see your ad, end up clicking on it.

WHAT DO YOU NEED FROM THE CUSTOMER TO RUN A DISPLAYBASE PROGRAM?

Campaign Materials Needed:

  • Banner ad units (All standard sizes recommended). Specs can be found at this link: www.drive.google.com/file/d/1q6OJrVB9oyzhpa5pn2njTGAQ_xqdm2Yt/view?usp=sharing
  • Landing page URL
  • KPI (what is the goal of the campaign)
  • Tracking pixels to be implemented if the goal is to track conversions on LP
  • Preferred reporting day of the week and who should receive reports
  • Depending on what tactics they are running, we may also need the contextual keywords/topics a client wants to target and/or their ABM list if there is one.

DESCRIBE DISPLAYBASE ONBOARDING PROCESS IN SIMPLE STEPS:

WHAT ARE YOUR TARGETING CAPABILITIES? ARE THERE ANY LIMITATIONS?

Audience could be targeted in many ways like behavioral, interests, contextual, technographic, firmographic, demographic, geographic, custom segments, retargeting (site and PersonaBase/lead, website funnel), look-alike (i.e. hybrid targeting) etc.

Customers may also utilize ABM, 1st & 3rd Party data against cookies.

WHY USE RETARGETING?

Retargeting can be a powerful tool to increase brand loyalty to existing or new customers. It allows advertisers to better hone in on users who have shown intent or interest in their products, services or content. Retargeting helps to identify and segment website visitors on interest and activity bases and can be a key factor in driving online actions like leads, conversions, etc.

WHAT IS A TRACKING PIXEL?

A tracking pixel is a snippet of JavaScript code, which is placed on the webpages for tracking or remarketing purposes.

Universal Pixel
The Universal Pixel provides insights into the interactions that users have with a website. It provides the ability to easily segment these users and measure the actions they take with a single pixel.

Retargeting Pixel
(Also known as remarketing & tracking pixel) – Retargeting pixel is a code on websites that runs when a page is loaded and creates a pool of users who visited different pages of the website. Later, marketers can target those users to re-engage and convert as potential buyers.

Conversion Pixels
Best used in campaigns where the KPI is a conversion on the landing page, this pixel can help to optimize the campaign towards more of these conversions.

A conversion pixel is used to track user actions in response to an advertiser’s creatives, such as registering at a site or making a purchase. When a conversion pixel fires, a determination is made as to whether the conversion (the registration, the purchase, etc.) can be “attributed”, or tied to the user clicking on or viewing one of the advertiser’s previous creatives.

CAN YOU TARGET AUDIENCE FROM TOP B2B SITES IN US?

Yes, True Influence can target top B2B websites audience in the US. Some of the top B2B sites are listed below:

Complete list could be accessed here

OPTIMIZATION BASICS

Bid strategy
Adjust and/or tweak the bid for win rate and efficiency.

Creative optimization
Shift budget to high performing creatives by analyzing and segmenting asset performance by type and size.

Site optimization
Analyze site performance is on high-quality websites and not on poor / spam websites. Build blacklist and whitelist based on performance kpis of sites. Understand your audience (not demographics).

Device optimization
Use the device data to create a test to break out mobile vs desktop and move budgets towards the better performing device.

Exchange optimization
Analyze campaign reports and segment by exchange. Highlight best performing exchanges for the audience, campaign and remove bottom-performing exchanges.

Dayparting optimization
Analyze campaign reports and segment performance by day and time. Highlight best performing time for the audience and apply dayparting strategies and test towards optimization.

Abm list expansion – hybrid targeting
Using the true influence marketing cloud to find relevant/similar accounts which helps us to expand the audience pool.

BRAND SAFETY
Displaybase team helps its client to achieve the brand safety as topmost priority while set-up their campaigns. We ensure that brand is not exposed to sensitive categories, content, webpages, etc. That could harm the brand’s reputation online.

INVENTORY PLACEMENTS
Adjusting Inventory Placements Analyzing campaign data to see which placements work best is important when deciding how to adjust or where to place your ads moving forward.

REPORTING GUIDE

What types of reports are available for DisplayBase campaigns?
  • Analytics Report
  • Video Analytics
  • Video Error Report
  • Audio Analytics
  • Site Domain Performance
  • Device Analytics
  • Carrier Analytics
  • Buyer Geo Analytics
  • Display Analytics
  • Data Usage Report
  • Buyer Reach and Frequency
  • Buyer Segment Performance
  • Creative Frequency & Recency
  • Attributed Conversions
  • Account Level Reporting (requires minimum DisplayBase spends $50K US only)

ActiveBaseTM FAQ’s

WHAT IS ACTIVEBASE?

ActiveBase verifies and qualifies contact records in person over the phone, then feeds them directly into your CRM or marketing automation platform. You get four highly qualified levels of delivery:

  • Prospecting: Responded to our telephone offer to download a white paper.
  • Marketing Intelligence: Answered a profiling question such as “Who is your current service provider?”.
  • Marketing Qualified: Answered a profiling question and a pain-point question.
  • Sales Qualified: Specified an intent to review or replace their current solution in the next 12 months. 100% quality-checked.
WHAT SORT OF CONTACT RECORDS DOES ACTIVEBASE SUPPLY?

All of our contact records are B2B. Customers receive only verified business demand generation.

HOW OFTEN DOES MY SALES TEAM RECEIVE CONTACT RECORDS?

ActiveBase delivers contact records daily or weekly, as you choose. We guarantee demand generation delivery at the volume you request, at the pace you request, keeping your pipeline consistently healthy.

WHAT CONTACT RECORD VERIFICATION DOES TRUE INFLUENCE PROVIDE?

We employ our exclusive TripleCheck® validation process that uses computer algorithms, human tele-verification and social media to confirm that contact information is current and accurate.

WHAT IF MY CONTACTS ARE NOT ON TARGET?

Our contact records are 100 percent guaranteed – any out-of-target contacts are replaced, no question.

WHAT IS THE PROCESS OF CREATING SCRIPTS?

Although ActiveBase uses best practice processes, we customize the call experience in order to meet your specific goals. We work with your team to develop custom questions and identify purchase triggers. We contact potential customers under your brand or one of our own reputable brands that relate to your product or service.

HOW DO YOU SELECT THOSE WHO WILL BE DOING THE TELE-CONTACTING?

Our call center specialists are selected for your programs based on their professionalism and excellent language skills. For international programs, we offer in-language assets and call support.

IF WE HAVE QUESTIONS OR WANT TO MODIFY THE PROGRAM, WHOM DO WE CONTACT?

You will be assigned a True Influence team chosen specifically for you. We are with you every step of the way, answering questions and concerns. We adjust campaign parameters on the fly to meet changing goals and keep your ROI goals on track. We work with you to ensure that ActiveBase is a cost-effective, high-performing source for demand generation.

Learn more about ActiveBase.

PersonaBaseTM FAQ’s

WHAT IS PERSONABASE?

PersonaBase generates B2B demand generation using intent signals from our True Influence Marketing Cloud account acceleration solution. We customize email campaigns using your specific marketing and sales goals. Then, we feed these qualified contact records directly into your CRM or marketing automation platform.

HOW DOES PERSONABASE GET MY CONTENT IN FRONT OF B2B DECISION MAKERS?

We provide only top-quality B2B demand generation. True Influence’s PersonaBase program leverages the extensive reach of our Content Syndication network to find exactly the right audience for your content, at exactly the right time. Additionally, with our True Influence Marketing Cloud intent monitoring solution, we can identify accounts that are actively researching your solution.

HOW OFTEN DOES MY SALES TEAM RECEIVE CONTACT RECORDS?

PersonaBase delivers contact records daily or weekly, as you choose, and can be posted directly into leading marketing automation systems to fuel your existing marketing and sales programs. We guarantee demand generation delivery at the volume you request, at the pace you request, keeping your pipeline consistently healthy.

WHAT CONTACT RECORD VERIFICATION DOES TRUE INFLUENCE PROVIDE?

We leave leads on the cutting-room floor that other providers might send along to you. Our exclusive TripleCheck® contact record validation process uses computer algorithms, human tele-verification to confirm that lead information is current and accurate.

WHAT IF MY PERSONABASE CONTACTS ARE NOT ON TARGET?

Our contact records are 100 percent guaranteed – any out-of-target contacts are replaced, no question.

HOW DO I KNOW I AM REACHING THE RIGHT AUDIENCE?

The True Influence Marketing Cloud™’s powerful True Influence Relevance Engine® intent signal analytics identify accounts, Buying Groups or Demand Units that are actively engaged with content relevant to your solutions. We then target those prospects across our Content Syndication database. We can also use the True Influence Marketing Cloud to add technographic campaign criteria or target your named account list for your ABM strategies. Our goal is to create a program that overdelivers and outperforms, and we’ll work with you to make it happen.

HOW ARE YOUR EMAIL CAMPAIGNS NOT JUST MORE SPAM?

We work hard to make sure your company is seen in the very best light. PersonaBase email campaigns promote your content as being value-added learning for B2B decision-makers. You build your reputation as a thought leader and long-term partner in your customers’ success.

IF WE HAVE QUESTIONS OR WANT TO MODIFY THE PROGRAM, WHOM DO WE CONTACT?

You will be assigned a True Influence team chosen specifically for you. Our customer service makes us a recognized leader in demand generation. We are with you every step of the way, answering any questions and fielding any complaints. We can adjust campaign parameters on the fly to meet changing goals and keep your ROI on track.

Learn more about PersonaBase

True Influence Marketing CloudTM FAQ’s

WHAT IS THE TRUE INFLUENCE MARKETING CLOUD?

The True Influence Marketing Cloud is our SaaS software intent solution that allows you to identify the exact person who is in-market along with their demand unit or buying group that is making the purchase decisions.

The True Influence Marketing Cloud’s proprietary intent monitoring, segmentation, and research tools go beyond lookalike modeling to identify your total active market. You can readily locate prospects that are in-market.

The True Influence Marketing Cloud™ is an award-winning integrated marketing management solution which includes the content syndication power of PersonaBase™ and the steady flow of demand generation from ActiveBase®.

The True Influence Marketing Cloud is a powerful integrated solution that allows you to monitor the results of your demand generation campaigns across a diverse range of solutions, giving you the most complete picture of what’s working and what’s not, so you can optimize your funnel for maximum ROI.

WHAT DOES THE TRUE INFLUENCE MARKETING CLOUD DO?

The True Influence Marketing Cloud is our solution for discovering B2B contact-level intent. We gather information from the global web and then run this raw data through our True Influence Relevance Engine™ that uses natural language processing, machine learning, and artificial intelligence to identify intent signals.

The True Influence Marketing Cloud identifies companies, individuals, and buying groups exhibiting intent on B2B content and topics. Your product or solution is identified and targeted using a list of over 6,500 B2B topics.

With the True Influence Marketing Cloud you know the exact person exhibiting intent. Each contact record comprises all available contact information, including name, title, email, phone, mailing address, as well as the company firmographics. All this is readily accessible through our easy-to-view Visual Dashboard & Reporting displays.

WHAT MAKES THE TRUE INFLUENCE MARKETING CLOUD DIFFERENT?

Our proprietary intent engine and B2B Identity Graph allows us to identify not only the location the intent came from, but the exact individual showing intent. However, we identify not just individuals, but entire buying groups and demand units that are researching a particular solution, thus giving your sales and marketing teams a much needed edge over the competition.
The True Influence Marketing Cloud even identifies missing members of a Buying Group and alerts you when new contact-verified influencers have surfaced within the account.

With increased security compliance and more power to improve your marketing campaigns, the True Influence Marketing Cloud has included PersonaBase and ActiveBase — all within a single user interface. By integrating your campaigns in one place, you can easily measure results while decreasing costs. Email alerts notify you when your campaigns are available in the True Influence Marketing Cloud.

WHAT IS THE TRUE INFLUENCE MARKETING CLOUD RELEVANCE ENGINE?

The True Influence Marketing Cloud’s exclusive Relevance Engine™ analyzes data using AI, machine learning, and natural language processing to find intent trends.

This advanced multi-variable Relevance Engine compares the frequency of signals from an organization as well as other variables such as source, then compares it to the organization’s baseline to determine whether there is a spike in intent. Current activity for every individual is identified. The advanced analytics use variables for 6,000+ topics (hardware, software, and service solutions) that are essential to B2B markets.

This unique approach to market intelligence offers far deeper insights into audience behavior than the simple averaging used by some other intent monitoring solutions.

CAN I USE THE TRUE INFLUENCE MARKETING CLOUD WITH MY EXISTING PLATFORMS?

The True Influence Marketing Cloud also supports leading sales and marketing platforms. With CRM bi-directional integration, data can be shared without manual intervention. Once integrated with your CRM, the True Influence Marketing Cloud dynamically updates changes in your coverage map, including each sales representative assigned to an account. Sales teams will know which of their accounts are “hot prospects” based upon that prospect’s intent activity with relevant topics.

The True Influence Marketing Cloud also supports integrations with Salesforce, Marketo, Eloqua, and Hubspot. We have a RestAPI that enables you to integrate with any other software system. We verify the phone numbers and email addresses for contacts at those locations for accuracy, identifying spikes in activity around the topics you have included with your campaign. You can also set up email alerts to notify your sales team or any other team members when new companies or contacts are showing intent.

WHAT IS TRIPLECHECK® FOR CONTACTS?

There are three components that make up our TripleCheck® verification process.

First, we use proprietary algorithms to screen out inaccurate records, so only real, active B2B contact records get delivered to you. Second, our team tele-verifies the business contact information as required, including phone numbers, for complete and up-to-date accuracy. Third, our contact records are 100% guaranteed. Any out-of-target contacts are replaced, no questions asked.

DO I OWN THE DATA?

There are three components that make up our TripleCheck® verification process.

First, we use proprietary algorithms to screen out inaccurate records, so only real, active B2B contact records get delivered to you. Second, our team tele-verifies the business contact information as required, including phone numbers, for complete and up-to-date accuracy. Third, our contact records are 100% guaranteed. Any out-of-target contacts are replaced, no questions asked.

CAN I UPLOAD DATA INTO THE TRUE INFLUENCE MARKETING CLOUD?

Yes, a user can upload a CSV file of domains or DUNS numbers, (if you are a Dun and Bradstreet customer) to be used in the build-out of an intent campaign in the True Influence Marketing Cloud. An uploaded list can be used to prioritize a named account list or as a suppression list to source net new accounts.

WITH WHAT TYPES OF SOLUTIONS CAN I USE THE TRUE INFLUENCE MARKETING CLOUD DATA?

The True Influence Marketing Cloud is vendor-neutral in the digital marketing and data space. We want you to have the choice to pick best-of-breed solutions that work best for your organization. The True Influence Marketing Cloud can work with any solution that can ingest a CSV file (i.e. predictive analytics, programmatic, data warehousing, marketing automation platforms, and CRM). As your digital marketing landscape continues to evolve, the True Influence Marketing Cloud can serve as a foundation piece that makes your stack work better and faster.

AS A TRUE INFLUENCE MARKETING CLOUD SUBSCRIBER, CAN TRUE INFLUENCE HELP WITH MY OVERALL CAMPAIGN STRATEGY?

Yes. Typically we recommend users set up three basic campaigns: the first to monitor existing customers for potential competitive threats or cross-sell/up-sell opportunities, a second for identifying net new companies exhibiting intent in your solutions, and a third that focuses on optimizing content and marketing campaign strategies for existing targets and prospects to move them further down your pipeline.

WHAT MAKES BUYING GROUPS OR DEMAND UNITS SO IMPORTANT?

Over 59% of all purchase decisions are made by buying groups – not just individuals. The True Influence Marketing Cloud’s latest feature is the auto-identification of those Buying Groups (or Demand Units) within an account. Each Demand Unit is defined by you, and focused on the solution or bundle offer, and each persona that would influence the purchasing decision. The True Influence Marketing Cloud also identifies missing members of a buying group and alerts you when new contact-influencers has surfaced within an account.

Our user-friendly screen displays allow you to quickly see when prime contacts are showing intent, and helps you prioritize which offer to focus on. You can also assign people to a Buying Group right from the Company Summary.

Intent Signals

WHAT KIND OF INTENT SIGNALS DO YOU MONITOR?

We get our True Influence Intent Signals from many sources including web pages visited, search, impressions, email, and webcast registrations. We then process these to make it easier for our customers to find out who the contacts in the companies are, what their interests are, what their needs are, and how they want to engage. Signal data is also derived from the content your prospects consume such as blogs and online publications read, videos watched, and the like.

ARE THESE ACTUAL CONTACTS THAT GENERATE THE SIGNALS?

We work with anonymous data. We know the location of where the signal has come from based on the city, state, and domain. Since we know the location of the signal, the spike level, and the topics around the web behavior, we can infer that a contact at that location with the appropriate job level and function would be a good place for you to engage.

HOW DO I KNOW WHAT TOPICS ARE TRENDING ACROSS INDUSTRIES?

The Topic Insights report shows you which topics are spiking in specific industries. This allows you to determine a fact-based strategy of how to tag your content (white papers, blogs, videos, etc.) to generate a higher lift engagement from emails sent via a marketing automation platform, or content within programmatic display.

IS THERE A REPORT THAT SHOWS WHAT TYPE OF WEB INTERACTION(S) (EMAILS OPEN, WEB CAST REGISTRATIONS, ETC.) CONTRIBUTED TO THE CHANGE IN ACTIVITY AROUND TOPICS?

We do not have any reports that show the specific web interactions that contributed to the change in activity level. We only compile the topic, domain and location, and we measure that against the six-month baseline for trend analysis.

WHAT IS THE RELEVANCE ENGINE?

The Relevance Engine supports the True Influence Marketing Cloud by identifying meaningful spikes in interest in a given topic or product category, supporting both account-based marketing and marketing automation outreach campaigns, among other uses. Learn more about the technology behind the Relevance Engine.

Our Data

WHERE DOES TRUE INFLUENCE GET ITS DATA?

We access and measure millions of B2B intent data points across the global web each day including, cookie data, bidstream data and our own data. This data is then organized into 6,500+ topics that are critical to B2B purchase decisions. The True Influence Marketing Cloud’s exclusive Relevance Engine™ analyzes the global web data using AI, machine learning, and natural language processing to find intent trends. Then, the True Influence Marketing Cloud identifies individuals, buying groups and demand units who are actively researching your solutions.

WHAT KIND OF DATA MAKES UP THE TRUE INFLUENCE MARKETING CLOUD?

Intent signals, technology installs, and contacts are the three components that make up the database that fuels the True Influence Marketing Cloud. We compile data from the global web and verify the data. Then we produce correlated, consumable data to fuel digital marketing strategies around named account lists, display ads, marketing automation, and analytics.

HOW OFTEN DO YOU UPDATE INTENT SIGNALS?

We are compiling intent signals each day. We match these intent signals to both company domains and to individual contact records that we update on a weekly basis.

WHAT DOES THE WORKFLOW OF DATA LOOK LIKE?

We source data from the world-wide web in a raw file format. The behavioral data is computed based on topic-activity-level spikes at company locations and/or individuals.

WHAT IS THE DIFFERENCE BETWEEN THE TRUE INFLUENCE MARKETING CLOUD AND PREDICTIVE ANALYTICS? DON'T BOTH USE INTENT DATA?

The True Influence Marketing Cloud is based on individual behavior on the world-wide web. Predictive analytics is based on an algorithm.

Security and Compliance

LEARN ABOUT OUR PRIVACY POLICY.
WHAT TYPE OF DATA SECURITY DOES THE TRUE INFLUENCE MARKETING CLOUD OFFER?

The True Influence Marketing Cloud is housed in the AWS data center, and the data is secured through AWS protocols. Learn more about AWS privacy policies.

Support

HOW DO I SUBMIT FEATURE REQUESTS OR AN IDEA TO IMPROVE THE TRUE INFLUENCE MARKETING CLOUD?

We are always looking to improve The True Influence Marketing Cloud, and one of our best resources is input from our customers and prospects. You can send your suggestion to your customer success manager, sales rep, or customer success center, and we will enter your request into our development queue for future product releases.

Topics and Categories

CAN YOU EXPLAIN YOUR TOPIC DICTIONARY?

For every signal we monitor, we’re listening for 6,500+ granular B2B topics. We will assign up to 10 of the 6,500+ topics to every signal, and then we rank the relevance of each topic to each signal.

So, for example, we might monitor a user reading a given whitepaper, and decide that the paper is mostly about data security, but also tangentially related to cloud computing, risk management, and firewall management. We call this organizational algorithm the “Relevance Engine.” It allows us to match a company to contacts who are more likely interested in these topics, allowing you to better target email or display ads. The True Influence Marketing Cloud identifies a person browsing a topic on the internet, the company they work for, and where they are located.

WHAT IF THE TRUE INFLUENCE MARKETING CLOUD DOESN'T HAVE THE TOPIC IN THE TOPIC DICTIONARY MY ORGANIZATION USES TO TAG OUR CONTENT?

We are always looking for opportunities to grow our topic dictionary to better meet our customers’ needs. If you have a targeted topic that is not listed in our dictionary, please submit a request to us and we will add it for you.

Working Intent Data into Your Marketing Strategy

HOW DO I MEASURE SUCCESS?

You can measure the True Influence Marketing Cloud’s impact on your marketing strategy in at least three ways:

  • Engagement (email opens and clicks, marketing asset downloads, inside sales conversions, display advertising results, etc.)
  • Sales opportunities
  • Business intelligence to fuel new product development, content consumption strategies, or persona marketing efforts
CAN THE TRUE INFLUENCE MARKETING CLOUD SEND EMAILS?

No, it can’t send emails. The True Influence Marketing Cloud is a foundational piece to a marketing technology stack. It’s an activation platform, not an execution engine, that can complement many solutions, such as a marketing automation platform, CRM, or predictive analytics.