Frequently Asked Questions
InsightBASE is our self-service account acceleration platform that leverages the power of intent data to give your sales and marketing teams one of the most powerful lead generation and management solutions available. Learn more about InsightBASE.
BehaviorLEADS are the leads that InsightBASE feeds into your marketing automation or CRM platform. We verify the phone numbers and email addresses for contacts at those locations for accuracy. BehaviorLEADS are contacts associated with the domain location that InsightBASE has identified a spike in activity around the topics you have included with your campaign.
There are three components that make up our TripleCheck Verification Process:
The InsightBASE platform automatically monitors and organizes behaviors across all of our sources and catalogs it in our ActiveBASE℠ data repository. We then mine ActiveBASE℠ for spikes in topic-specific interest for B2B sales and marketing teams.
Now you can identify the companies and contacts that are actively interested in your product or topic. Learn more about how InsightBASE benefits your marketing team.
InsightBASE is a subscription model and we lease the data to our users. With your subscription model, you have full access to company, contact, and InstallBASE℠ technology information to use with your digital marketing stack.
Yes, a user can upload a CSV file of domains or DUNS numbers, (if you are a Dun and Bradstreet customer) to be used in the buildout of an intent campaign in InsightBASE. An uploaded list can be used to prioritize a named account list or as a suppression list to source net new accounts.
InsightBASE is vendor neutral in the digital marketing and data space. We want you to have the choice to pick best of breed solutions that work best for your organization. InsightBASE can work with any solution that can ingest a CSV file (predictive analytics, programmatic, data warehousing, marketing automation platforms, CRM). As your digital marketing landscape continues to evolve, InsightBASE can serve as a foundation piece that makes your stack work better and faster.
ContentLEADS are leads that we generate for you based on intent signals from our InsightBASE account acceleration platform and qualify via custom email campaigns. We then feed these leads directly into your CRM or marketing automation platform. Learn more about ContentLEADS.
TeleLEADS are leads from InsightBASE that we verify and qualify in person over the phone, then feed directly into your CRM or marketing automation platform. You get four highly qualified levels of delivery:
Learn more about TeleLEADS.
True Influence partners with industry-leading data companies to collect intent (behavioral), contact (business card), and technology (installation) data. We get our data from thousands of B2B media and publishers websites, across which we monitor over 60 billion behavioral insights and associate those with over 2 million company domains. We also compile contact data from premier B2B data suppliers and verify its accuracy. Our company reference file comes from Dunn and Bradstreet. The majority of our intent data comes from Bombora. Our installed technologies come from Aberdeen.
See a selection of our data providers
Intent signals, technology installs, and contacts are the three components that make up the database that fuels InsightBASE. We compile this data from our third-party suppliers, verify the data, and act as the intersection point between these three types of databases. Then we produce correlated, consumable data to fuel digital marketing strategies around named account list, display ad, marketing automation, and analytics.
We are compiling up to 260 million new intent signals each day. We match these intent signals to the company domain and release the updated daily match on a weekly basis.
We source data from multiple behavioral providers and contact data providers in a raw file format. The behavioral data is computed based on topic-activity-level spikes at company locations. The contact data is normalized, de-duped and validated. From there, the behavioral data and contact data is put into a structured environment, Google Big Query, where we correlate all the data for consumption of our end users or for our lead delivery services.
Some of the key differentiators of InsightBASE are:
No! We also have API integrations with Eloqua, Marketo, SalesForce, Hubspot, and a REST API to access companies and leads.
We have a custom API that is an Open REST API. If there is a vendor you wish to push data to in real-time, we can use that API token to authenticate and test the mappings of where you would like the data to flow into.
We get our True Influence Intent Signals™ from many sources including web pages visited, search, impressions, email, and webcast registrations. We then process these to make it easier for our customers to find out who the contacts in the companies are, what their interests are, what their needs are, and how they want to engage. Signal data is also derived from the content your prospects consume such as blogs and online publications read, videos watched, and the like.
We work with anonymous data. We know the location of where the signal has come from based on the city, state, and domain. Since we know the location of the signal, the spike level, and the topics around the web behavior, we can infer that a contact at that location with the appropriate job level and function would be a good place for you engage.
The Topic Insights report shows you which topics are spiking in specific industries. This allows you to determine a fact-based strategy of how to tag your content (white papers, blogs, videos, etc.) to generate a higher lift engagement from emails sent via a marketing automation platform, or content within programmatic display.
We do not have any reports that show the specific web interactions that contributed to the change in activity level. We only compile the topic, domain and location, and we measure that against the six-month baseline for trend analysis.
The Relevance Engine supports InsightBASE by identifying meaningful spikes in interest in a given topic or product category, supporting both account-based marketing and marketing automation outreach campaigns, among other uses. Learn more about the technology behind the Relevance Engine.
For every signal we monitor, we’re listening for 3,500 granular B2B topics. We will assign up to 10 of the 3,500 topics to every signal, and then we rank the relevance of each topic to each signal.
So, for example, we might monitor a user reading a given whitepaper, and decide that the paper is mostly about data security, but also tangentially related to cloud computing, risk management, and firewall management. We call this organizational algorithm the “Relevance Engine.” It allows us to match a company to contacts who are more likely interested in this these topics, allowing you to better target email or display ads. InsightBASE also infers a close connection to a person browsing a topic on the internet, the company they work for, and where they are located.
We are always looking for opportunities to grow our topic dictionary to better meet our customers’ needs. If you have a targeted topic that is not listed in our dictionary, please submit a request to us and we will add it for you.
You can measure InsightBASE’s impact on your marketing strategy in at least three ways:
InsightBASE is a foundational piece to a marketing technology stack. It’s an activation platform, not an execution engine, that can complement many solutions, such as a marketing automation platform, CRM, or predictive analytics.
InsightBASE can be used to score at an account level, not at the individual contact/lead level. You can use the Intensity Ranking column in the domain export to inform an increased score inside your marketing automation platform.
InsightBASE uses anonymous data. We are only using location-based information to determine where intent signals are generated; we do not collect sensitive information. The contacts in our database are contacts of the locations of the domains we are monitoring for signals. We work with anonymous data and infer, based on the location of the signals and your definition of what your ideal contact looks like, whether they would be a good place to start your marketing engagement.
We are always looking to improve InsightBASE, and one of our best resources is input from our customers and prospects. You can send your suggestion to your customer success manager, sales rep, or customer success center, and we will enter your request into our development queue for future product releases.