Intent can improve your sales and marketing performance by discovering in-market accounts. But that’s just the beginning. So if you want to transform your Account-Based Marketing (ABM), pipeline strategies, or optimize your sales and marketing ROI goals, it may be time to dip your toe in the water with some complimentary data.

Demand generation marketers already know that intent data is essential to an integrated sales and marketing strategy – so if you don’t have a data stream yet, you’re behind. The good news is, it’s easier than ever to get the intent data you need, and it starts with a complimentary intent data package courtesy of InsightBase.

You need intent intelligence that can map the purchase intent of prospects and organizations based on their online activity. This can help you know how and where to spend your marketing dollars.

You need an integrated intent data solution that offers a clear view of the exact decision-makers tasked with the research and purchase of your specific solution or service. You need intent that can seamlessly leverage a full spectrum of Buying Group intelligence across an entire ecosystem of demand generation and sales enablement technologies.

You need the award-winning integrated marketing management solution from InsightBase^® Version 4.1, which now includes the content syndication power of PersonaBase^® and the steady flow of demand generation from ActiveBase^®.

Manage sales and marketing campaigns from a single solution

InsightBase 4.1 is a powerful integrated solution that allows you to monitor the results of your demand generation campaigns across a diverse range of solutions, giving you the most complete picture of what’s working and what’s not, so you can optimize your funnel for maximum ROI.

InsightBase 4.1 also supports leading sales and marketing platforms. With CRM bi-directional integration, data can be shared without manual intervention. Once integrated with your CRM, InsightBase 4.1 dynamically updates changes in your coverage map, including each sales representative assigned to an account. Sales teams will know which of their accounts are “hot prospects” based upon that prospect’s intent activity with relevant topics.

With increased security compliance and more power to improve your marketing campaigns, InsightBase 4.1 has included PersonaBase and ActiveBase — all within a single user interface. By integrating your campaigns in one place, you can easily measure results while decreasing costs. Email alerts notify you when your campaigns are available in InsightBase 4.1.

With this powerful intelligence, you can:

• Discover Contact-Level Intent – InsightBase 4.1 employs cookie-tracking technologies to map intent signals directly to individuals in its expansive B2B contact database.
• Build a Comprehensive, Intent-Driven Revenue Strategy – Discover intent trends at the company, location, and contact level. Compare this intent intelligence to Buying Group models for a deeper understanding of new opportunities and influencers within an account.
• Engage Active Demand Accounts & Prospects – Intent insights, spiking accounts, and contacts are configured for your CRM or marketing automation system for immediate qualification and outreach. Trigger intelligent workflows and target engagement at all stages of a customer’s journey. InsightBase 4.1 organizes your ideal customer personas into Buying Groups across any account list, target audience, or active demand segment. InsightBase 4.1 even identifies missing members of a Buying Group and alerts you when new contact-verified influencers have surfaced within the account.
• Enable Data-Driven Sales & Marketing Decisions – InsightBase 4.1’s powerful intent analysis, segmentation, and research tools go beyond lookalike modeling to identify your Total Active Market.