Single User Interface
for Consolidated, Intent-Driven
Demand Gen Campaigns

Introducing InsightBase Version 4.1

Intent can improve your sales and marketing performance by discovering in-market accounts. But that’s just the beginning. So if you want to transform your Account-Based Marketing (ABM), pipeline strategies, or optimize your sales and marketing ROI goals, it may be time to dip your toe in the water with some complimentary data.


Try Your Complimentary Intent Data

Demand generation marketers already know that intent data is essential to an integrated sales and marketing strategy – so if you don’t have a data stream yet, you’re behind. The good news is, it’s easier than ever to get the intent data you need, and it starts with a complimentary intent data package courtesy of InsightBase.

You need intent intelligence that can map the purchase intent of prospects and organizations based on their online activity. This can help you know how and where to spend your marketing dollars.

You need an integrated intent data solution that offers a clear view of the exact decision-makers tasked with the research and purchase of your specific solution or service. You need intent that can seamlessly leverage a full spectrum of Buying Group intelligence across an entire ecosystem of demand generation and sales enablement technologies.

You need the award-winning integrated marketing management solution from InsightBase® Version 4.1, which now includes the content syndication power of PersonaBase® and the steady flow of demand generation from ActiveBase®.

Manage sales and marketing campaigns from a single solution

InsightBase 4.1 is a powerful integrated solution that allows you to monitor the results of your demand generation campaigns across a diverse range of solutions, giving you the most complete picture of what’s working and what’s not, so you can optimize your funnel for maximum ROI.

InsightBase 4.1 also supports leading sales and marketing platforms. With CRM bi-directional integration, data can be shared without manual intervention. Once integrated with your CRM, InsightBase 4.1 dynamically updates changes in your coverage map, including each sales representative assigned to an account. Sales teams will know which of their accounts are “hot prospects” based upon that prospect’s intent activity with relevant topics.

With increased security compliance and more power to improve your marketing campaigns, InsightBase 4.1 has included PersonaBase and ActiveBase — all within a single user interface. By integrating your campaigns in one place, you can easily measure results while decreasing costs. Email alerts notify you when your campaigns are available in InsightBase 4.1.

With this powerful intelligence, you can:

  • Discover Contact-Level Intent InsightBase 4.1 employs cookie-tracking technologies to map intent signals directly to individuals in its expansive B2B contact database.
  • Build a Comprehensive, Intent-Driven Revenue Strategy – Discover intent trends at the company, location, and contact level. Compare this intent intelligence to Buying Group models for a deeper understanding of new opportunities and influencers within an account.
  • Engage Active Demand Accounts & Prospects – Intent insights, spiking accounts, and contacts are configured for your CRM or marketing automation system for immediate qualification and outreach. Trigger intelligent workflows and target engagement at all stages of a customer’s journey. InsightBase 4.1 organizes your ideal customer personas into Buying Groups across any account list, target audience, or active demand segment. InsightBase 4.1 even identifies missing members of a Buying Group and alerts you when new contact-verified influencers have surfaced within the account.
  • Enable Data-Driven Sales & Marketing Decisions – InsightBase 4.1’s powerful intent analysis, segmentation, and research tools go beyond lookalike modeling to identify your Total Active Market.

Introducing InsightBase Version 4.1

Buying Group insights for revenue-driven sales & marketing

Give your sales and marketing teams one of the most powerful B2B content generation solutions available: the new and improved account acceleration platform, InsightBase Version 4.1.

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Our proprietary intent signal stream includes topics relevant to B2B industries, targeting decision-makers and Buying Groups to fill all stages of your funnel.

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InsightBase 4.1 has included PersonaBase and ActiveBase — all within a single user interface. Monitor all your existing accounts and new prospects.

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Integrate seamlessly with your existing digital marketing platforms to empower your technology stack.

Introducing InsightBase Version 4.0

Supporting every aspect of your ABM strategies

  • Content creation based on True Influence Intent Signals™
  • Fuel for Account-Based Marketing strategies
  • Easy-to-understand displays
  • Quicker response rates
  • Shorter sales cycles
  • Higher conversions rates

How InsightBase Version 4.1 Works

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Accesses and measures millions of B2B intent points across the global web each day.

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Organizes intent by 6,000+ topics that are critical to B2B purchase decisions.

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InsightBase’s exclusive Relevance Engine™ analyzes data using AI, machine learning, and natural language processing to find intent trends.

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Identifies individuals, buying groups and demand units who are actively researching your solutions.

Ready to Talk?

Find out more about how InsightBase Version 4.1 can help you
connect with the contacts you want in your sales funnel.


Reach the Right Targets at the Right Time

Use InsightBASE version 4.1’s powerful intent monitoring and demand analysis to design, prioritize and execute high-performing campaigns that target prospects when they are ready to talk.

Positive Demand


Invite prospects to a webinar or other high-value experience that moves them along their purchase journey toward a Sales outreach.

Neutral Demand


Maintain contact, but give the prospect a little room to catch its breath. Educational content and other mid-funnel engagement devices are the best option.

Negative Demand


Lower the priority on this account and focus your efforts on prospects who are ready to talk.

The Power of Intent at Your Fingertips

InsightBase Version 4.1’s powerful intent SaaS tool helps your team design and execute data-driven marketing campaigns in just minutes. InsightBase Version 4.1, now includes the content syndication power of PersonaBase® and the steady flow of demand generation from ActiveBase®. The intent signal intelligence provided by InsightBase Version 4.1 can elevate every aspect of your ROI and strategy.

Intuitive Campaign Creation

InsightBase’s reporting tools let you track intent signal trends for the account, individual contact, and Buying Groups — all within the same intuitive dashboard.

Get the clearest possible picture of your Total Active Market. Reports quickly update as you apply new topical and persona filters.

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Campaign Progress and Projections

Monitor the activity level of your ongoing intent marketing campaigns. True Influence Relevance Engine advanced analytics project the number of high-quality TripleCheck® contact records that InsightBase 4.1 will deliver based on the criteria and timeframe you define.

Detailed Buying Group Intent Analysis

The dashboard summary groups your contacts by demand unit, illuminating firmographic data (company name, title, role, industry, and revenue), number of employees, and spiking topics. All contact information is easy to see, including email, telephone number, and location.

InsightBase 4.1 interface

Turn-Key Integration with Leading Digital Marketing Platforms

InsightBase Version 4.1 integrates with Salesforce, Marketo, Eloqua and Hubspot with a single handshake – your team can be up and running in about an hour. Open APIs and data export allow for custom integrations with any marketing automation, CRM or business intelligence platform.

Stringent Data Quality Assurance

All intent data gathered by our network of providers is scrubbed for false positives, bot activity and other noise. We ensure that InsightBase Version 4.1’s market intelligence analysis is based on intent signals of uncompromising accuracy.

Our TripleCheck® Guarantee

There are three components that make up our TripleCheck® verification process.

First, we use proprietary algorithms to screen out inaccurate records, so only real, active B2B contact records get delivered to you. Second, our team tele-verifies the business contact information as required, including phone numbers, for complete and up-to-date accuracy. Third, our contact records are 100% guaranteed. Any out-of-target contacts are replaced, no questions asked.


Relevance is the Key

InsightBase’s Relevance Engine uses advanced multivariable analytics, machine learning, artificial intelligence, and regression analysis to analyze search behaviors and page content to identify relevant signals. Natural Language Processing provides for Google-like topic searching.

Let us show you how InsightBase Version 4.1 lets you harness the power of Intent Signal Monitoring
to connect with the right targets, at the right time, with the right message.

request a demo