Discovering active purchase intent for your solutions can completely transform your Account-Based Marketing (ABM), data-driven marketing, named account, and account acquisition strategies. But knowing which individuals are researching a purchase decision at an in-market account is just the first step in harnessing the full power of the intent marketing and the intent data breakthrough.

B2B purchases are made by Buying Groups (or Demand Units) of individuals within an organization — the executives who sign off on deals rely on key influencers to research and inform their decisions. Using data-driven marketing to understand the purchase intent signals exhibited by members of these Buying Groups or Demand Units is essential to reach in-market prospects with the right message, at the right time in their organization’s complex customer journey.

You need an advanced intent marketing intelligence platform that lets you define Buying Groups/Demand Units by customer persona, then automatically identify individuals in its comprehensive B2B contact database who match these criteria across any account list or audience segment.

You need real-time, actionable intelligence on how the purchase intent of each Buying Group or Demand Unit member drives an account’s final purchase decision.

You need to prioritize these key decision-makers for sales qualification and outreach.

You need the power of InsightBase Version 4.0.

Intent Fuels Every Phase of Marketing and Sales

We offer three types of intent solutions: inferred intent, contact intent, and a combination of inferred and contact intent.

Inferred intent collects data based on domain and location. This information can be used as part of a digital advertising program or an ABM campaign, and can also be used to identify your Total Active Market, discover active demand, and engage active demand accounts and prospects. This data can be delivered by InsightBase 4.0 or a stream of data can be provided for either your MAP, CRM, or CDP.

Contact intent is a powerful intent solution that identifies exactly who is in-market and includes a full contact record of the person if needed, including their role in a Buying Group. Since your campaign is persona-centric, InsightBase Version 4.0 can focus on members of a buying group who appear to be missing and fill in those gaps, and key personas who have shown intent move from target to active.

Contact intent can be used by sales and marketing, both to call and qualify individuals and as part of a strategy that includes:

• Reaching prospects at the right time and sourcing new accounts
• Prioritizing current accounts and gaining deeper account insights
• Identifying key market trends and optimizing your content strategy
• Defining advanced buying group and ABM strategies
• Improving campaign ROI, and Cross-selling and Upselling

InsightBase Version 4.0’s exclusive Multi-Relevance Engine™ uses natural language processing, machine learning, and artificial intelligence to gather and analyze millions of intent signals each day for your data-driven marketing efforts. Our proprietary contact-level intent data identifies purchase intent for all types of B2B decision-makers – from tactical managers to the C-Suite – who will impact the final purchase decision.

InsightBase Version 4.0 looks for spikes in purchase research activity from individuals within Buying Groups and Demand Units who are actively researching your product or solution. This intent signal data is then tied together with verified contact information and firmographic data. All this is accessible with your easy-to-view Visual Dashboard & Reporting displays.

With this powerful intelligence, you can:

• Discover Contact-Level & Account-Level Intent – True Influence is the industry leader in developing contact intent. Our InsightBase Version 4.0 solution employs cookie-tracking technologies to map intent signals directly to individuals in its expansive B2B contact database.
• Enable Data Driven Sales & Marketing Decisions – InsightBase’s powerful intent data monitoring, segmentation, and research tools go beyond lookalike modeling and identify your Total Active Market. Locate accounts and prospects that demand your attention based on current and historical behaviors.
• Build an Intent-Driven Revenue Strategy – Comprehensive dashboards help you discover intent data trends at the topic, company, and location level. Gain a deeper understanding of shifts in engagement and behavior that signal new opportunities or influencers within an account, so that your intent marketing is focused and effective.
• Engage Active Demand Accounts & Prospects – Intent data insights and spiking contacts post automatically to your CRM or marketing automation system for immediate qualification and outreach. Trigger intelligent workflows based on location-specific intent signals and drive deeper engagement with Buying Group members based on their role in the customer journey. Cut the lengthy B2B sales cycle and grow revenue by alerting sales of the hottest, best-fit prospects.