The Right Targets.
InsightBASE® version 2.0 combines the latest in audience behavior and market intelligence technologies to meet the most pressing challenges of every busy B2B marketer: better leads, shorter sales cycles, higher conversion rates.
What’s our secret? True Influence Intent Monitoring™ — advanced cataloging and analysis of millions of online activities every day that show prospects are interested in your solutions. Our proprietary True Influence Relevance Engine™ methodology uncovers new, high-quality prospects, based on purchase intent, and pinpoints the best time to engage them.
InsightBASE version 2.0 is the competitive edge your teams need to prioritize accounts, create compelling messaging, and close more deals. See the InsightBASE version 2.0 datasheet
“InsightBASE puts control back into the hands of marketers by helping identify the right message, to the right customer, at the precise time they should get it. InsightBASE provides me intelligence on which prospects and customers are actively researching and in market. Now, each quarter we can prioritize and identify 50-75 accounts to target, resulting in higher engagement, increased conversion, and faster sales cycles.”
Todd Spiecher, Senior Vice President of Marketing and Sales, Bulldog Solutions
How InsightBASE Version 2.0 Works
Measures intent activity from millions of domains every day
Organizes intent data by 4,000+ topics that are critical to B2B purchase decisions.
Relevance Engine employs advanced statistical modeling to identify spikes in purchase intent topics.
Matches topical True Influence Intent Signals™ to company domains, installed technology and full contact records.
Ready to Talk?
Find out more about how InsightBASE version 2.0 can help you connect
with the companies you want in your sales funnel.
Reach the Right Targets at the Right Time
Use InsightBASE version 2.0’s powerful intent monitoring and demand analysis to design, prioritize and execute high-performing campaigns that target prospects when they are ready to talk.
Positive Demand
Invite prospects to a webinar or other high-value experience that moves them along their purchase journey toward a Sales outreach.
Neutral Demand
Maintain contact, but give the prospect a little room to catch its breath. Educational content and other mid-funnel engagement devices are the best option.
Negative Demand
Lower the priority on this account and focus your efforts on prospects who are ready to talk.
The Power of Intent at Your Fingertips
InsightBASE version 2.0’s powerful tools let your team design and execute campaigns in just minutes. And our built-in integrations with industry-leading marketing platforms can extend the power of intent across all your marketing and sales programs.
Intuitive Campaign Creation
Build intelligence gathering campaigns based on intent topics and profile information of the decision-makers you want to reach. Upload your named account list or build a custom audience profile based on our massive contact and firmographic database.
Campaign Progress and Projections
Monitor the activity level on your ongoing campaigns. Relevance Engine’s advanced analytics even project the number of high-quality TripleCheck® leads InsightBASE will deliver based on the criteria and timeframe you define.
Detailed Account-Level Intent Analysis
Drilldown on Intent activity at key named accounts and targets in your Account-Based Marketing (ABM) strategy. Personalize your content and messaging to improve conversion rates, keep your sales pipeline moving and close more deals.
Turn-Key Integration with Leading Digital Marketing Platforms
InsightBASE version 2.0 integrates with Salesforce, Marketo, Eloqua and Hubspot with a single handshake – your team can be up and running in about an hour. Open APIs and data export allow for custom integrations with any marketing automation, CRM or business intelligence platform.
Stringent Data Quality Assurance
All intent data gathered by our network of providers is scrubbed for false positives, bot activity and other noise. We ensure that InsightBASE version 2.0’s market intelligence analysis is based on intent data of uncompromising accuracy.
“When you get in front of InsightBASE you’re getting in front of people before they raise their hand. It means you’re more likely to get a qualified sale and you’re more likely to get somebody who is interested in buying a full suite of products.”
Sarah Reynolds, Senior Manager, Demand Generation, Salary.com
Relevance is the Key
InsightBASE version 2.0’s proprietary Relevance Engine turns millions of raw intent data into actionable Intent Signal Monitoring intelligence that you can use to optimize every aspect of your marketing and sales strategy.
Intent-based demand generation and market intelligence
Harness the power the Intent Signal Monitoring to identify contacts and target accounts who are ready to buy.
Source new marketing-qualified accounts by monitoring intent to purchase your products or services.
Monitor your existing accounts for spikes in activity that indicate a purchase decision is coming.
Integrate seamlessly with your existing digital marketing platforms to unify your technology stack.
Optimize every aspect of your marketing and sale strategies
- Create content based on topics of highest interest
- Improve e-mail response rate
- Expand named account and ABM target lists
- Shorten sales cycles