Intent can improve your sales and marketing performance by discovering in-market accounts. But that’s just the beginning. So if you want to transform your Account-Based Marketing (ABM), pipeline strategies, or optimize your sales and marketing ROI goals, it may be time to dip your toe in the water with some complimentary data – courtesy of InsightBase as part of the True Influence Marketing Cloud.

With intent intelligence, you can map the purchase intent of prospects and organizations based on their online activity. This can help you know how and where to spend your marketing dollars. So, what more do you need to meet your sales and marketing teams’ ROI goals?

You need an integrated solution that offers a clear view of the exact decision-makers tasked with researching your specific solution or service, and how they work together in Buying Groups to make the final purchase decision. And you need tools that seamlessly leverage the full spectrum of Buying Group intent intelligence across an entire ecosystem of demand generation and sales enablement technologies.

You need the power of InsightBase^® Version 4.2, part of the True Influence Marketing Cloud. True Influence’s award-winning integrated marketing management solution that also incorporates the content syndication power of PersonaBase^® and the steady flow of demand generation from ActiveBase^®.

Manage sales and marketing campaigns from a single solution

InsightBase 4.2 is a powerful solution from the True Influence Marketing Cloud that that allows you to monitor the results of your demand generation and sales efforts across a diverse range of solutions, giving you the most complete picture of what’s working and what’s not, so you can optimize your funnel for maximum ROI.

InsightBase 4.2 also allows bi-directional data integration with CRM, and leading sales and marketing platforms like Marketo. Our intent monitoring and contact delivery update dynamically to synch with any changes in your coverage map and sales assignments. Sales teams know which of their accounts are in-market based upon individual and Buying Group intent activity with relevant topics.

InsightBase 4.2, PersonaBase, and ActiveBase — are all within a single user interface, with increased security compliance and more power to improve your marketing campaigns. By integrating your campaigns in one place, you can easily measure results while decreasing costs. Email alerts notify you when your campaigns are available.

With InsightBase 4.2, you can:

• Discover Contact-Level Intent – InsightBase 4.2 employs cookie-tracking technologies to map intent signals directly to individuals in its expansive B2B contact database.
• Build a Comprehensive, Intent-Driven Revenue Strategy – Discover intent trends at the company, location, and contact level. Compare this intent intelligence to Buying Group models for a deeper understanding of new opportunities and influencers within an account.
• Identify Buying Groups – Quickly and automatically identify Buying Group members and track their engagement performance, saving hundreds of hours of work by the marketing and sales teams.
• Engage Active Demand Accounts, Buying Groups, & Prospects – Intent insights, Spike Alerts™, and contacts are configured for your CRM or marketing automation system for immediate qualification and outreach. Trigger intelligent workflows and target engagement at all stages of a customer’s journey.
• Enable Data-Driven Sales & Marketing Decisions – InsightBase 4.2’s powerful intent analysis segmentation and research tools go beyond lookalike modeling to identify your Total Active Market.
• Leverage Big Data Analytics for Better B2B Prospects – InsightBase 4.2’s exclusive multi-variant Relevance Engine™ uses natural language processing, machine learning, and artificial intelligence to gather and analyze billions of intent signals each day to identify organizations researching your topics. Our proprietary Identity Graph technology identifies contact-level intent from B2B decision-makers across all departments in an account.