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Intent can improve your sales and marketing performance by discovering in-market accounts. But that’s just the beginning. So if you want to transform your Account-Based Marketing (ABM), pipeline strategies, or optimize your sales and marketing ROI goals, it may be time to dip your toe in the water with some complimentary data – courtesy of InsightBase as part of the True Influence Marketing Cloud.
With intent intelligence, you can map the purchase intent of prospects and organizations based on their online activity. This can help you know how and where to spend your marketing dollars. So, what more do you need to meet your sales and marketing teams’ ROI goals?
You need an integrated solution that offers a clear view of the exact decision-makers tasked with researching your specific solution or service, and how they work together in Buying Groups to make the final purchase decision. And you need tools that seamlessly leverage the full spectrum of Buying Group intent intelligence across an entire ecosystem of demand generation and sales enablement technologies.
You need the power of InsightBase®, part of the True Influence Marketing Cloud. True Influence’s award-winning integrated marketing management solution, InsightBase®, incorporates the content syndication power of PersonaBase® and the steady flow of demand generation from ActiveBase®.
InsightBase is a powerful solution from the True Influence Marketing Cloud that that allows you to monitor the results of your demand generation and sales efforts across a diverse range of solutions, giving you the most complete picture of what’s working and what’s not, so you can optimize your funnel for maximum ROI.
InsightBase also allows bi-directional data integration with CRM, and leading sales and marketing platforms like Marketo. Our intent monitoring and contact delivery update dynamically to synch with any changes in your coverage map and sales assignments. Sales teams know which of their accounts are in-market based upon individual and Buying Group intent activity with relevant topics.
InsightBase, PersonaBase, and ActiveBase — are all within a single user interface, with increased security compliance and more power to improve your marketing campaigns. By integrating your campaigns in one place, you can easily measure results while decreasing costs. Email alerts notify you when your campaigns are available.
Get inspired by ideas from the best in the business – these B2B marketers known their way around intent data and how to get the best demand generation ROI from it.
Create targeted promotions of existing content.
Identify net-new accounts for vertical marketing.
Sarah, Senior Manager,
Point Sales to more timely engagements.
Principle Marketing Specialist
Give your sales and marketing teams one of the most powerful B2B content generation solutions available: the new and improved account acceleration platform from the True Influence Marketing Cloud, InsightBase.
Our proprietary intent signal stream includes topics relevant to B2B industries, targeting decision-makers and Buying Groups to fill all stages of your funnel.
The True Influence Marketing Cloud includes InsightBase, PersonaBase, and ActiveBase — all within a single user interface. Monitor all your existing accounts and new prospects.
Integrate seamlessly with your existing digital marketing platforms to empower your technology stack.
Accesses and measures millions of B2B intent points across the global web each day.
Identifies individuals, buying groups and demand units who are actively researching your solutions.
Use InsightBase’s powerful intent monitoring and demand analysis to design, prioritize and execute high-performing campaigns that target prospects when they are ready to talk.
Invite prospects to a webinar or other high-value experience that moves them along their purchase journey toward a Sales outreach.
Maintain contact, but give the prospect a little room to catch its breath. Educational content and other mid-funnel engagement devices are the best option.
Lower the priority on this account and focus your efforts on prospects who are ready to talk.
InsightBase’s powerful intent SaaS tool helps your team design and execute data-driven marketing campaigns in just minutes. InsightBase, now includes the content syndication power of PersonaBase® and the steady flow of demand generation from ActiveBase®. The intent signal intelligence provided by InsightBase can elevate every aspect of your ROI and strategy.
InsightBase’s reporting tools let you track intent signal trends for the account, individual contact, and Buying Groups — all within the same intuitive dashboard.
Get the clearest possible picture of your Total Active Market. Reports quickly update as you apply new topical and persona filters.
Monitor the activity level of your ongoing intent marketing campaigns. True Influence Relevance Engine™ advanced analytics project the number of high-quality TripleCheck® contact records that InsightBase will deliver based on the criteria and timeframe you define.
The dashboard summary groups your contacts by demand unit, illuminating firmographic data (company name, title, role, industry, and revenue), number of employees, and Spike Alerts™. All contact information is easy to see, including email, telephone number, and location.
This new version of the award-winning solution provides users with automatic account creation, eliminating the need to manually upload or download account information, saving valuable time.
InsightBase integrates with Salesforce, Marketo, Eloqua and Hubspot with a single handshake – your team can be up and running in about an hour. Open APIs and data export allow for custom integrations with any marketing automation, CRM or business intelligence platform.
All intent data gathered by our network of providers is scrubbed for false positives, bot activity and other noise. We ensure that InsightBase’s market intelligence analysis is based on intent signals of uncompromising accuracy.
Our contact records are real, employed, and reachable. There are three components that make up our TripleCheck Verification process.
First, we use proprietary algorithms to screen out inaccurate records, so only real, active B2B contact records get delivered to you. Second, our team verifies by phone the business contact information as required, including phone numbers, for complete and up-to-date accuracy. Third, we verify through social media to confirm company affiliation.
OUR GUARANTEE: Contact records are 100% guaranteed. Any out-of-target contacts are replaced, no questions asked.
InsightBase’s Relevance Engine uses advanced multivariable analytics, machine learning, artificial intelligence, and regression analysis to analyze search behaviors and page content to identify relevant signals. Natural Language Processing provides for Google-like topic searching.