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InsightBase is a robust solution that can be used in many different ways to make your ROI soar. Below are a few intent data superstars who used InsightBase to make their sales teams – and bosses – happy.
This marketer use intent to create targeted promotions of existing content for their most successful program in years.
“True Influence helped us achieve a strong balance of quality leads with enough volume to feed our hungry sales force. Their targeted promotions of our existing content produced the most successful program in years.”
MarCom Manager, CA Technologies
This marketer used intent data to identify net-new accounts for vertical marketing with using a process that just took minutes instead of months.
“InsightBASE jump-started our vertical marketing efforts, helping us to identify net-new accounts we should add to our accounts table. It took a data discovery and validation process that we expected to take months and turned it into something we could run on our own in minutes.”
Sarah, Senior Manager, Demand Generation
This genius prioritized prospecting and pointed Sales to more timely engagements by using intent data to see how accounts were behaving.
“I’m able to see how our accounts are behaving and if there is a fit for our solutions. This helps us prioritize our prospecting efforts with our sales team and point them to the right prospects at the right time.”
Courtney, Principle Marketing Specialist