IntentBase®
Intent data is an essential tool for creating a 360-degree view of the customer journey. No matter where your solution or service fits in the revenue operations chain – from data-driven demand generation to customer success management – adding intent data’s powerful market intelligence and customer insights that make you stand out from the data-as-a-service competition. To unlock the full potential of intent data, you need more than just a high volume of signals that reflect on page views and form interactions: you need a quality analysis that identifies meaningful intent signals which represent real opportunities for engagement.
You need analysis and context on how diverse sources of intent signals correlate to identify real opportunities to engage and connect with target audiences.
You need the power of advanced analytics that cut through the noise to discover the real purchase intent expressed by online activities.
You need sophisticated Identity Graph Technology™ that accurately maps intent to companies and identifiable individuals.
You need this intent intelligence paired with verified B2B contacts that are ready to buy. And you need this data delivered in a format that’s tailored specifically to your data process or service.
You need IntentBase®: part of the True Influence Marketing Cloud.
Here’s how IntentBase stands out:
IntentBase’s market insights and contacts takes your data-driven sales, data-as-a-service and marketing to the next level.
Our proprietary intent data is more expansive than what’s available from data co-ops or single-source providers, providing a comprehensive base for our advanced intent analysis. We monitor intent behavior by both executive and managerial customer personas, to provide a complete picture of organizational buying dynamics.
Our exclusive Identity Graph technology goes beyond simple reverse IP lookup to identify small and midsize companies that don’t have dedicated IP addresses.
AI, machine learning, and natural language analysis of content identifies precise topical interest and maps intent activity to our taxonomy of more than 6,500 B2B topics. And we can easily add new topics based on your demand generation goals.
Intent data and our B2B database combine to provide verified contact and account information
IntentBase Competitive Analysis
Intent Intelligence that’s essential to any B2B demand generation solution
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| Data Stream Solutions | IntentBase® | Company Surge | Aberdeen Data | Priority Engine |
| INTENT DATA | ||||
| Industries | Broad | Broad | Broad | Tech Only |
| Personas | Broad | Limited | Broad | Primarily Tech |
| Topic Customization | 12 Weeks | 6 Months | Unknown | No |
| Public intent | • | • | • | |
| Proprietary intent | • | • | • | |
| Company Intent | US | Global | Global | US |
| Location Intent | • | • | ||
| Contact Intent | • | • | • | |
| COMPANY DATA | ||||
| Companies | • | • | • | |
| Location | • | |||
| Firmographic | • | • | • | • |
| Technographic | • | • | • | |
| DUNS# Uniq. ID Support (D&B only) | • | • | ||
| CONTACT DATA | ||||
| Contacts | • | • | • | |
| Demographic | • | • | ||
| TripleCheck® verification | • | |||
| AUDIENCE SOLUTIONS | ||||
| High Volume Data Services | • | • | • | |
| Segment Building | • | • | ||
| Digital Audiences | • | • | ||
The graphic above is a comparative analysis of True Influence’s IntentBase® solution alongside intent signal providers, Bombora (Company Surge), Aberdeen/Big Willow (Aberdeen Data), and demand generation provider TechTarget (Priority Engine). True Influence’s IntentBase® solution, using the proprietary Relevance EngineTM, offers more complete quality data to help its customers identify who is in market and how best to connect with them, over all the leading competition.
With True Influence® AI, machine learning, and natural language analysis of content identifies precise topical interest and maps intent activity to our taxonomy of more than 6,500 B2B topics. And we can easily add new topics based on your goals.
The IntentBase® Process
IntentBase is fueled by True Influence’s proprietary intent data stream and advanced Relevance Engine™ analytics.
IntentBase is designed for easy integration with any data-as-a-service sales and marketing solution. We work with your team to deliver the correct data on time so that you see results from your investment. IntentBase can be delivered in XML, JSON, or delimited formats.
Intent Data Feed Options: We deliver U.S. contacts based on your demand generation needs. Domain Intent Data will give you the basic company information. Contact Intent Data provides additional contact info (hashed email), while our most complete offering, Contact Intent Data with Contact Name, targets the person showing in-market activity relevant to your specific topics.
Domain intent data includes: Company name, URL, city, state, topic, intent score, and date.
Contact intent data includes: Company name, URL, city, state, topic, intent score, date, and hashed email.
Contact name data includes: Company name, URL, city, state, topic, intent score, date, full name and job title of contact who is in-market with exact contact email.
Ongoing Engagement: IntentBase contracts run for an initial 3-month paid Point Of Concept (POC) with a 12-month contract.
Delivery: Intent data updates are delivered weekly. We also send monthly summary reports of feed activity.
GDRP and Privacy Regulation Compliance: All intent and contact information delivered by IntentBase is in full compliance with GDPR and other prevailing regulations. You can read more about True Influence’s privacy standards at our web site.
Intent That’s Tailored to Your Solution
Whether you are a marketing or sales department, agency or software provider, IntentBase® data can be tailored to your needs. Our intent data dictionary contains contact values relevant to both B2B and B2B2C revenue generation, any of which can be included in your IntentBase® service.
We deliver IntentBase data in formats that readily integrate with your systems. Regular reporting and guaranteed compliance with privacy regulations, including GDPR, ensure that you and your customers are getting real value from your investment.
It’s the perfect answer for adding the power of intent data to your data-as-a-service process.
See what IntentBase® can do for you:
Call: 1-888-223-1586