“Magic” Johnson will Reveal his Entrepreneurial Side at 2015 Sirius

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“Magic” Johnson will Reveal his Entrepreneurial Side at 2015 Sirius

By Zachary Smith.

The 2015 Sirius Decisions Summit will feature keynote speaker Earvin “Magic” Johnson. Although he is best known as two-time NBA Hall of Famer, “Magic” Johnson has honed his entrepreneurial skills as an owner of two professional teams—the Los Angeles Dodgers and the WNBA’s Los Angeles Sparks. Other post-athletic career accomplishments include roles as philanthropist, clothing apparel owner and motivational speaker.

Read more about Johnson’s appearance at the Sirius Summit here.


As CEO of Magic Johnson Enterprises, Johnson will share his business strategy that propelled his clothing line to become the number one brand in urban America. MJE’s brand focuses primarily on ethnically diverse and underserved communities through strategic alliances, investments, consulting and endorsements.

One of Johnson’s key accomplishments is his partnership with Starbucks which launched redevelopment efforts in urban communities. MJE recently celebrated more than 20 years of success and is one of the most recognizable philanthropic organizations in the world.

Watch highlights that helped define “Magic” Johnson’s NBA career.

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