True Influence Marketing CloudTM

Everything sales and marketing needs, all in one place

Now more than ever, sales and marketing teams are under tremendous pressure to move fast and persuade people to purchase their products.

Buyers demand better products, better services, better prices. Sales and marketing teams are trying to identify buyers, find out what they really care about, and engage with them no matter where they are or what device they are using.

Smarter, more accurate approach

Our proprietary intent process gathers and analyzes data from multiple channels, identifies members of a buying group and shows when users are engaged. This makes orchestrating across channels simpler and gives you the confidence to execute ABM programs at scale.

Accurate, actionable data, all in one place lets you make better resourcing and campaign decisions. Sales teams will know everything about the accounts they are working, and marketing teams will know exactly when and how accounts are engaging.

True Influence Marketing Cloud Platform uses  advanced analytics,  natural language processing, artificial intelligence and to analyze your contact lists, identifying buying groups and prioritize the best accounts to prospect.

Reach the right audiences and increase your win rates.

Accurate, quality data to ensure you reach the right audiences. Highly validated, company, contact and intent data uncovers buying signals from buying groups, companies, contacts, and devices across every channel.

Engage and focus on the right accounts to drive higher conversions.

Orchestrate account engagement across all channels and normalize your data so sales and marketing have a single source of rich and accurate data. Engage buyers with the right information and highly customized content based on their intent signals.

Activate engagement across every channel and increase your pipeline.

Execute ABM campaigns at scale and measure your campaign results with ease. Align sales and marketing teams to understand and track account engagement across multiple channels. Use real-time reporting for cross-channel optimization and personalization and convert deals faster.

Reach the right audiences and increase your win rates.

Accurate, quality data to ensure you reach the right audiences. Highly validated, company, contact and intent data uncovers buying signals from buying groups, companies, contacts, and devices across every channel.

Engage and focus on the right accounts to drive higher conversions.

Orchestrate account engagement across all channels and normalize your data so sales and marketing have a single source of rich and accurate data. Engage buyers with the right information and highly customized content based on their intent signals.

Orchestrate engagement across every channel and increase your pipeline.

Execute ABM campaigns at scale and measure your campaign results with ease. Align sales and marketing teams to understand and track account engagement across multiple channels. Use real-time reporting for cross-channel optimization and personalization and convert deals faster.

REACH

  • Multiple datasets
  • Target market analysis
  • Buying group identification
  • Highly validated contacts
  • Identity graph technology
  • CRM and MAP integration

ENGAGE

  • Demand orchestration
  • Cross-channel optimization
  • Programmatic advertising
  • Intent-driven content syndication
  • Unified user interface

ACTIVATE

  • Measure campaign analytics
  • Real-time reporting
  • Optimize for maximum ROI

Ready to learn more?