MarTech Series: Jay Leno Joins True Influence and AI Industry Leaders from Google, Microsoft, Forrester, SAP, Live Earth, and the IEEE at Virtual Summit
True Influence, the technology leader of intent-based sales and marketing solutions, today announced the second in a series of quarterly summits, the 2021 True Influence Summit – Accelerating Revenue Through Artificial Intelligence. This virtual Summit will address the true learnings and use cases that enable machine learning to turn B2B data, marketing and sales into a revenue machine.
With Artificial Intelligence (AI) already revolutionizing aspects of our daily lives, there is no doubt that machine learning is redefining B2B marketing, sales and data. True Influence is bringing together some of the best minds in AI to share case studies and explore the future of AI in B2B.
The half-day virtual Summit is being held Wednesday, April 14, 2021 from 12:00pm – 2:30pm (EST). The featured speakers will address multiple topics. See below for more details:
Jay Leno – comedian and television personality
Jay will be answering audience questions during a live Q&A
Brian Giese, CEO, True Influence
Brian will give the opening and closing remarks for the Summit where he will address how machine learning can turn B2B data, marketing, and sales into revenue.
Practical Uses of AI in B2B Panel Discussion + Live Q&A
John C. Havens, IEEE Global Initiative on AI Ethics, Executive Director
Laurence Moroney, Google, AI Advocacy Lead, Harvard EdX Instructor and Host of TensorFlow YouTube Channel
Jaime Perena, Microsoft, Director of Marketing & Strategy – Enterprise AI
This panel will discuss hidden or lesser-known applications of AI in B2B marketing to drive engagement. We’ll look at where B2B CEOs should invest in AI this year and how to avoid the “shiny new toy syndrome.” Lastly, we’ll discuss ethics in AI and responsible marketing automation, looking at how to ensure your marketing is accurate, inclusive, valuable, and privacy-preserving.
Fireside Chat with Forrester + Live Q&A
Kerry Cunningham, Forrester Research, VP, Principal Analyst
RK Maniyani, True Influence, CTO
This fireside chat will address future trends in AI that drive demand generation programs. We will look at how AI connects with martech, marketing operations, and data, now and in the future. This chat will also address how third-party cookies are on the way out and what will take its place.
Customer Case Studies: How AI Delivers Relevance + Live Q&A
Nick Robinson, SAP North America, Head of Digital Marketing
Craig Johnston, Live Earth, Business Operations & Sales Leader
This panel will look at real-world examples of how AI gives brands new tools to reach and engage buyers. We’ll discuss how AI helps brands activate, engage, and optimize across the funnel. These leaders will give specific examples of how AI helps B2B brands close the deal.