MarTech Series: True Influence® Now Available in AWS Data Exchange
True Influence®, the technology leader of data-driven sales and marketing solutions, today announced it is now available in AWS Data Exchange, a service that makes it easy to find, subscribe to, and use third-party data in the cloud from Amazon Web Services (AWS).
“We have a responsibility to provide our customers access to the highest quality anonymized B2B data to empower them to monitor industry trends, fuel their business intelligence platforms, and micro-target audiences for sales and marketing initiatives,” said Brian Giese, CEO of True Influence. “Working with AWS simplifies the process of sharing data with our customers as well as providing us access to the vast network of data subscribers within AWS Data Exchange.”
Under the collaboration, True Influence will provide intent data to AWS Data Exchange. True Influence curates and lists unique anonymized data sets revealing technology purchase intent emanating from specific industry segments. Subscribers will receive weekly intent signal updates and can customize their feeds. The initial market segments include HealthTech, FinTech, and MarTech while additional segments are underway. Using highly advanced signal analysis, True Influence produces daily intent signal updates across its taxonomy of more than 7,200 topics.
True Influence supplies high-quality data that provides total market and reach analysis, engagement reporting, and campaign performance forecasting. The company uses a three-pronged process of proprietary algorithms to screen out inaccurate records, so only real, active B2B contact records are delivered. It starts with an Identity Graph Triangulation® where records are matched to build a cohesive, omnichannel view of individual customers. These customer records are then analyzed by the True Influence Relevance Engine®, where advanced intent monitoring analytics using natural language processing, machine learning, and artificial intelligence examine behaviors that identify billions of intent signals to get a clear picture of the total active market (TAM) for specific products and solutions. Each contact record is built with unprecedented speed and accuracy and is TripleCheck® validated to ensure all information is 100 percent correct and guaranteed.