MartechCube: Domo & True Influence Showcase Data-Driven Decision Making
Domo (Nasdaq: DOMO) announced today that True Influence, a technology leader of intent-based sales and marketing solutions, has chosen Domo’s cloud-based platform as a single source of accuracy for internal decision making, enabling all departments to better understand and take action on insights from across the business.
True Influence specializes in intent data used to identify and engage with B2B prospects across numerous industries. The company created intent monitoring technology, an entirely new category that dramatically expands the reach, scope and relevance of behavioral data, which has become critical in 2020 to help marketing and sales teams more accurately target prospects.
“We needed a platform that showed us real-time what was happening in our business, and Domo offered a great solution,” said Brian Giese, CEO of True Influence. “Now, we check Domo multiple times a day to best understand how we are performing and take actions that help drive our overall business.”
Domo, which gives companies BI leverage at cloud-scale in record time, has more than 1,000 pre-built connectors and enables True Influence to get the right data into the hands of all of its stakeholders quickly, easily and securely.
“Actionable data in the hands of business decision makers that drives curiosity proves to be one of the most important assets in 2020. We’re delighted that Domo has helped True Influence make sense of its incredibly complex and extensive data sources to drive their business forward,” said Domo’s CRO, Ian Tickle. “In the middle of a worldwide health and economic crisis, data insights become even more critical and companies need a solution that is flexible to adapt to rapidly changing business requirements.”