MartechCube: True Influence Named Company of the Year in Business Intelligence
True Influence®, the technology leader of intent-based sales and marketing solutions, today announced it has received the Business Intelligence Group’s BIG Award for Business and was named 2020 Company of the Year. The organization’s annual program rewards companies, products, and people that are leading their respective industries.
“We are proud to accept this award as a testimonial to our commitment to provide quality solutions to our customers,” said Brian Giese, CEO of True Influence. “We know that B2B marketing and sales organizations are under more pressure than ever to deliver more with fewer resources, so we developed a solution that puts all the tools into one place to streamline the process and increase the chance for success.”
True Influence collects and catalogs decision-makers’ content consumption across the entire internet, not just a limited collection of publisher web sites or their own online channels. This information, called intent data, is then used to identify and target decision-makers who are actively researching a purchase decision. Coupled with the company’s dedication to verify and deliver only the most accurate contact information, this approach to behavioral data targeting quickly moved True Influence to a leadership position among B2B lead providers.
Organizations of all sizes are having to adapt to changing regulations, buying behaviors, and new revenue cycles. The BIG Award for Business judges were looking for companies that are not only adapting, but choosing to re-write the rules and accelerate change. These awards represent those companies that set an inspirational example for the global business community.
“We are so proud to reward True Influence for their outstanding 2020 achievements,” said Maria Jimenez, chief nomination officer of the Business Intelligence Group. “This year’s group of winners are clearly leading by example in the global business community.”