Optimizing Marketing ROI through better conversions
Webinar Date: December 08, 2011 2:00 PM – 3:00 PM EST
In this webinar, Jon Russo and Jaime Davenport will be covering the executive marketing ingredients to help create the right key performance indicators with a real case study. Join us during this web-based discussion, where you’ll learn:
- How do you create an executive dashboard
- What is the measurable impact of data
- What processes enable marketing ROI
- Why careful thought should be put into your marketing automation suite and platform
KPIs are something executives demand out of marketing in a new era of accountability. B2B Fusion group helps companies on this journey of marketing accountability – one such example was with Liaison Technologies who transformed their marketing organization toward a tightly aligned sales and marketing machine; this machine is built on the right content, process, and data strategies to enable more effective revenue acquisition. This webinar session will walk you through that journey.
About the Speakers
1. Jon Russo, President of B2B Fusion Group.
Jon Russo has been a 3 time B2B Chief Marketing Officer ranging from former divisions of General Electric to Silicon Valley start-ups. His global assignments include Luxembourg, New York City, and Silicon Valley where he led $180M M&A (GlobalCenter acq. by Frontier) and a 2003 I.P.O. of SaaS mobility company iPass (NASDAQ: IPAS) as a 16b officer. As head of marketing, he has overseen 3 marketing automation implementations, the latest implementation leveraging Eloqua, InsideView, and Bulldog while partnering with SAP, Marketo, Aprimo, and Eloqua among others. Jon Russo is a recognized speaker at numerous industry events and conferences, including at CXO, venture capital, Internet, hosting, and software as a service venues. He has appeared on national television news outlets, including Fox News. A former active duty Army Officer, Jon Russo earned his M.B.A. in Marketing from the Haas School of Business, University of California at Berkeley, and an undergraduate degree in Finance from the University of Connecticut.
2. Jaime Davenport, Head – Demand Generation for Liaison Technologies.
Jaime Davenport currently heads demand generation for Liaison Technologies, a security and data integration company based in Atlanta. She has over 15 years global experience in enterprise software industry with a concentration on building effective B2B marketing and sales strategies for emerging technology companies. She specializes in marketing to Fortune 1000, financial services, healthcare, telecommunications, federal, state and local government. Prior to Liaison, she was at Dun and Bradstreet and Nexidia, where she developed business processes for marketing and sales using innovative technologies which reduced marketing costs, shortened sales cycles and grew pipeline. She graduated from the University of Georgia.
Watch the Presentation