PersonaBase® FAQs

WHAT IS PERSONABASE?

PersonaBase generates B2B demand generation using intent signals from our True Influence Marketing Cloud account acceleration solution. We customize email campaigns using your specific marketing and sales goals. Then, we feed these qualified contact records directly into your CRM or marketing automation platform.

HOW DOES PERSONABASE GET MY CONTENT IN FRONT OF B2B DECISION MAKERS?

We provide only top-quality B2B demand generation. True Influence’s PersonaBase program leverages the extensive reach of our Content Syndication network to find exactly the right audience for your content, at exactly the right time. Additionally, with our True Influence Marketing Cloud intent monitoring solution, we can identify accounts that are actively researching your solution.

HOW OFTEN DOES MY SALES TEAM RECEIVE CONTACT RECORDS?

PersonaBase delivers contact records daily or weekly, as you choose, and can be posted directly into leading marketing automation systems to fuel your existing marketing and sales programs. We guarantee demand generation delivery at the volume you request, at the pace you request, keeping your pipeline consistently healthy.

WHAT CONTACT RECORD VERIFICATION DOES TRUE INFLUENCE PROVIDE?

We leave leads on the cutting-room floor that other providers might send along to you. Our exclusive TripleCheck® contact record validation process uses computer algorithms, human tele-verification to confirm that lead information is current and accurate.

WHAT IF MY PERSONABASE CONTACTS ARE NOT ON TARGET?

Our contact records are 100 percent guaranteed – any out-of-target contacts are replaced, no question.

HOW DO I KNOW I AM REACHING THE RIGHT AUDIENCE?

The True Influence Marketing Cloud™’s powerful True Influence Relevance Engine® intent signal analytics identify accounts, Buying Groups or Demand Units that are actively engaged with content relevant to your solutions. We then target those prospects across our Content Syndication database. We can also use the True Influence Marketing Cloud to add technographic campaign criteria or target your named account list for your ABM strategies. Our goal is to create a program that overdelivers and outperforms, and we’ll work with you to make it happen.

HOW ARE YOUR EMAIL CAMPAIGNS NOT JUST MORE SPAM?

We work hard to make sure your company is seen in the very best light. PersonaBase email campaigns promote your content as being value-added learning for B2B decision-makers. You build your reputation as a thought leader and long-term partner in your customers’ success.

IF WE HAVE QUESTIONS OR WANT TO MODIFY THE PROGRAM, WHOM DO WE CONTACT?

You will be assigned a True Influence team chosen specifically for you. Our customer service makes us a recognized leader in demand generation. We are with you every step of the way, answering any questions and fielding any complaints. We can adjust campaign parameters on the fly to meet changing goals and keep your ROI on track.

Learn more about PersonaBase