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You’ve invested in high-quality content that explains the benefits of your product and builds your company’s reputation as a leader in the B2B marketing space. But competition is fierce, and even the best in-house email lists and web channels represent only a fraction of the total B2B buyer audience for your message.
So how do you get your content in front of those B2B buyers who are actively in-market and researching their next purchase?
The True Influence Marketing Cloud’s PersonaBase program couples the extensive reach of our Content Syndication network with the power of intent to find exactly the rightB2B personas and audience for your content, at exactly the right time. Our InsightBase® intent monitoring solution identifies accounts that are actively researching your product. We deliver co-branded email campaigns that promote your whitepaper, webinar or other valuable content to contacts who are eager to learn more.
Marketers always need more qualified contact records, but organic audience activity on your website and social channels will come and go. There’s just no way around it. And you can’t afford to beat up your own opt-in email list with redundant offers. The reach and diversity of our content syndication database ensures you’ll get the steady supply of new, highly qualified and fully validated contact records you need to fuel your Account-Based Marketing (ABM) and other B2B sales strategies.
Our years of experience as a B2B marketing leader in intent-driven demand generation give us the insights to help you design a Content Syndication program that beats expectations.
The True Influence Marketing Cloud team is devoted to helping you exceed your ROI and campaign performance goals. We respond immediately to optimize PersonaBase campaign parameters and address any concerns.
PersonaBase email campaigns promote your content as being value-added learning for B2B decision makers finding B2B personas. You build your reputation as a B2B marketing thought leader and long-term partner in your customers’ success.
Director, Enterprise & Vertical Demand Generation
Uberflip, a cloud-based content platform, needed quality contact records to support its rapidly growing sales team, as well as a partner that shared its commitment to quality. Uberflip turned to True Influence’s Content Syndication to support its ABM efforts with a steady stream of quality demand generation that it placed in highly targeted nurture streams.
True Influence’s response time and prompt demand generation delivery helped Uberflip get its campaigns in record time.
Uberflip’s marketing team can easily adjust campaign parameters on-the-fly while keeping their cost-per-contact investment competitive.
“True Influence is a key factor in the success of our partnership. Working with them has been very smooth, and the True Influence team is able to work with us to launch new campaigns quickly and easily, and I know I can always count on them for fast response time!”
Director of Demand Generation
We guarantee our contact records are real, employed and reachable.
If you receive an out-of-target contact record, we replace it no questions asked.
Customers receive verified business demand generation, on time and on target.