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The Power of Content Syndication: PersonaBase®


Content Syndication that beats expectations

You’ve invested in high-quality content that explains the benefits of your product and builds your company’s reputation as a leader in the B2B marketing space. But competition is fierce, and even the best in-house email lists and web channels represent only a fraction of the total B2B buyer audience for your message.

So how do you get your content in front of those B2B buyers who are actively in-market and researching their next purchase?

The True Influence Marketing Cloud’s PersonaBase program couples the extensive reach of our Content Syndication network with the power of intent to find exactly the rightB2B personas and audience for your content, at exactly the right time. Our InsightBase® intent monitoring solution identifies accounts that are actively researching your product. We deliver co-branded email campaigns that promote your whitepaper, webinar or other valuable content to contacts who are eager to learn more.

The result: A steady flow of top-quality demand generation to drive every aspect of your B2B marketing and sales strategies.

PersonaBase® delivers

Top-quality demand generation when you need it

Marketers always need more qualified contact records, but organic audience activity on your website and social channels will come and go. There’s just no way around it. And you can’t afford to beat up your own opt-in email list with redundant offers. The reach and diversity of our content syndication database ensures you’ll get the steady supply of new, highly qualified and fully validated contact records you need to fuel your Account-Based Marketing (ABM) and other B2B sales strategies.

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Our years of experience as a B2B marketing leader in intent-driven demand generation give us the insights to help you design a Content Syndication program that beats expectations.

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The True Influence Marketing Cloud team is devoted to helping you exceed your ROI and campaign performance goals. We respond immediately to optimize PersonaBase campaign parameters and address any concerns.

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PersonaBase email campaigns promote your content as being value-added learning for B2B decision makers finding B2B personas. You build your reputation as a B2B marketing thought leader and long-term partner in your customers’ success.

Fill your pipeline with quality contacts who are in-market.

  • True Influence’s extensive Content Syndication network speaks directly to the in-market decision-makers you want to reach.
  • We deliver demand generation in the timeframe you request, and at the pace you request, keeping your pipeline full.
  • Our customer success team helps you design campaign targeting programs that tap into new audiences that improve your ROI.
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“They have a community of great buyers and influencers, they have a deep knowledge of best practices and methodologies to help today’s progressive demand-generation professionals.”

Christine Simonini
Director, Enterprise & Vertical Demand Generation

CASE STUDY: Uberflip

Uberflip, a cloud-based content platform, needed quality contact records to support its rapidly growing sales team, as well as a partner that shared its commitment to quality. Uberflip turned to True Influence’s Content Syndication to support its ABM efforts with a steady stream of quality demand generation that it placed in highly targeted nurture streams.

True Influence’s response time and prompt demand generation delivery helped Uberflip get its campaigns in record time.

Uberflip’s marketing team can easily adjust campaign parameters on-the-fly while keeping their cost-per-contact investment competitive.

“True Influence is a key factor in the success of our partnership. Working with them has been very smooth, and the True Influence team is able to work with us to launch new campaigns quickly and easily, and I know I can always count on them for fast response time!”
Tara Robertson
Director of Demand Generation

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We guarantee our contact records are real, employed and reachable.

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Demand Generation.

If you receive an out-of-target contact record, we replace it no questions asked.

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Business 2 Business
Contact Records

Customers receive verified business demand generation, on time and on target.

Discover which option is right for your sales and marketing teams