You have a great list of accounts, but how do you know which ones to focus on — which ones are most likely to convert?
To effectively prioritize accounts, you need reliable answers to these questions:
True Influence leverages intent signal marketing to provide answers to all these questions and more.
There are at least 3 ways to incorporate InsightBASE® into your account prioritization strategy.
Prioritize accounts that are actively searching for your products or services
Identify accounts that are ready to buy based on spikes in certain behaviors
Integrate InsightBASE with your CRM system, enabling your sales team to create prioritized lists quickly and easily
“Research shows the odds of winning the sale are 74% when you reach decision makers at the right time and help set their buying vision.”
Salary.com needed an all-in-one solution to replace its lengthy, manual process of identifying new sales opportunities while prioritizing its sales activities and prospects.
Using InsightBASE – and working closely with the True Influence success team – Salary.com choose specific filters and topics to monitor and identify new companies with increased intent levels related to their topics. They identified this activity as True Influence Intent Signals™ that prospects were entering the buying cycle.