I need to prioritize
my accounts

You have a great list of accounts, but how do you know which ones to focus on — which ones are most likely to convert?

To effectively prioritize accounts, you need reliable answers to these questions:

  • “Of all the accounts in our database, how do I know which ones are seriously interested?”
  • “How do I engage those accounts in a way that guides them to the next level in the buyer’s journey?”
  • “How do I know when an account is approaching a buying decision?”

True Influence leverages intent signal marketing to provide answers to all these questions and more.

account dashboard
Campaign dashboard

There are at least 3 ways to incorporate InsightBASE into your account prioritization strategy.

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Prioritize accounts that are actively searching for your products or services

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Identify accounts that are ready to buy based on spikes in certain behaviors

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Integrate InsightBASE with your CRM system, enabling your sales team to create prioritized lists quickly and easily

Forrester

“Research shows the odds of winning the sale are 74% when you reach decision makers at the right time and help set their buying vision.”

salary.com case study

Case Study

A faster way to identify and prioritize accounts

 

Challenge:

Salary.com needed an all-in-one solution to replace its lengthy, manual process of identifying new sales opportunities while prioritizing its sales activities and prospects.

Solution:

Using InsightBASE – and working closely with the True Influence success team –  Salary.com choose specific filters and topics to monitor and identify new companies with increased intent levels related to their t  . They identified this activity as a signal that a prospect was entering the buying cycle.

Results: 

  • InsightBASE-sourced accounts generated a 46 percent higher average opportunity value
  • InsightBASE-sourced accounts generated a $10,000 improvement in sales-accepted leads.
  • Significant time savings: a manual five-day account research process was reduced to one hour

 

Product: