Privacy Policy


True Influence, LLC its subsidiaries, partners and affiliates (collectively, “True Influence”, or “we”, “us”, “our”) respect your privacy. This Privacy Policy details the information we may collect through registration forms, resource libraries, advertising units, widgets, web sites and web pages, whether accessed via computer, mobile or tablet device, or other technology (collectively, the “Service”), collection and licensing of data through third parties we work with, and how such information may be used and/or shared with others, how we safeguard it, and your choices in controlling its use in connection with our marketing activities.

Update: Our GDPR privacy policy

True Influence is 100% Can-Spam Compliant

True Influence has a zero tolerance spam policy. Any partner or publisher found to be using True Influence promotional offers for spam will be immediately cut-off from use of the product. If you know of or suspect any violators, please notify us immediately at

Data Collection

Our purpose in collecting information is to help us provide you with better service, such as notifications about special offers and promotions, or other relevant content delivered through targeted advertising. The website may also collect a recipient’s email address to help you to initiate and email the recipient you have selected. The recipient may contact us at to request that we remove this information.

How We Use the Information We Collect

True Influence may use the information we obtain, license and collect about and from you for a number of business purposes, including for example, to: better tailor website and promotional content to visitor interests; verify your profile information; deliver targeted advertising; inform our partners of your business-related interests; improve the Service for internal business purposes; help our advertising partners better understand the audience they are reaching; and for purposes we disclose at the time you provide your Personal Information.

Cookies / Tracking Technologies

We and our publishing partners, affiliates, or analytics or service providers, use technologies such as cookies, beacons, tags, and scripts, to analyze trends, administer the website, tracking users’ movements around the website, and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual and compiled basis.  As to information submitted to, through or on our website, we may likewise use service providers to host content, host or implement blogs and forums, or conduct data and marketing analytics with respect to information captured.

True Influence may use a variety of technologies, including “cookies” that automatically or passively collect information from your computer, mobile device or other technology when you are visiting a True Influence or partner website or on a 3rd party’s behalf when we serve advertisements and store it in log files. Information collected may include data such as your IP address, browser type, operating system, your responses to advertisements delivered by us, date and time, referring URLs and other information normally transmitted in HTTP requests (“Usage Information”). This information may be associated with business profile information about you, such as your industry, company size, and job title. The purpose of this information is to keep the Service updated and interesting to our users and tailor content to each individual’s interests.

A cookie is a small text file stored on a user’s device containing information about the user. We may use cookies to reduce registration fields so that you can receive free content more easily, deliver targeted advertising, or understand your interests and focus areas of research. We believe this enables us to provide users with a more meaningful online experience.

We use Local Storage Objects (LSOs) such as Flash to store content information and preferences. Various browsers may offer their own management tools for removing HTML5 LSOs. Third parties with whom we partner to provide certain features on our site based upon your Web browsing activity use LSOs such as HTML 5 and Flash to collect and store information.

Advertising / Behavioral Targeting; How to Opt-Out

We may use third party vendors to enhance the Service (e.g. for purposes of retargeting).  When you opt out of the Service, True Influence will no longer use or share any of your Personal or anonymous Usage Information, unless you recently submitted Personal Information (within the last 30 days) in order to access free content, in which case only the Content Provider associated with the content you recently acquired will have access to your information.

When you opt out of the Service, we place a cookie on or otherwise identify your browser or device (and/or employ similar technology) to prevent future collection of Usage Information. Opting out of the Service is not the same as blocking cookies. When you opt out of True Influence’s Service, we will place a special True Influence cookie on (or otherwise identify) your device or browser in a way that informs our systems not to record information related to your business research activities. If you browse the web from multiple devices or browsers, you will need to opt out from each device or browser to ensure that we prevent personalization tracking on all of them. For the same reason, if you procure a new device, change browsers or delete the True Influence opt out cookie (or clear all cookies), you will need to perform this opt-out task again.

Disabling Cookies

If you would prefer not to accept cookies, you can:

  • change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; or
  • set your browser to automatically not accept any cookies

Please note, however, that cookies are used for a variety of reasons, not just marketing-related, so this may adversely impact your online experience.

Service Providers

We may engage companies that provide services to help us with our business activities such as our blog and career pages. These companies are authorized to use your personal information only as necessary to provide these services to us.

Sharing of Information

Except as denoted in this Privacy Policy, we may share information such as compiled demographics, user statistics, interest categories, and Usage Information with third parties. We may combine your Usage Information with those of other users of the Service in order to share trend information with third parties, always in compiled form. We may compile Usage Information associated with your Personal Information into business-related research events, which include the form of engagement and content type, topics derived from the content of the event, and date/timestamp of when the event occurred, always in anonymous form. An interest event may be, for example, the downloading of a whitepaper on cloud computing, or clicking on an advertisement related to SSL certificates.

We may also disclose your personal information as required by law, such as to comply with a subpoena, bankruptcy proceedings, or similar legal process when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

Updating Personal Information

If you wish to verify, correct, or update your Personal Information collected through the Service, you may contact us at . We will respond to your request within a reasonable timeframe. In accordance with our routine record keeping, we may delete certain records that contain Personal Information you have submitted through the Service. We are under no obligation to store such Personal Information indefinitely and disclaim any liability arising out of, or related to, the destruction of such Personal Information. We will retain your information for as long as your account is active or as needed to provide you the Service. If you wish to cancel your account or request that we no longer use your information to provide the Service, contact us at  We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. In addition, you should be aware that it is not always possible to completely remove or delete all of your information from our databases without some residual data because of backups and other reasons.

Data Security Precautions & Retention

True Influence takes precautions to protect data and information under its control from misuse, loss or alteration. True Influence’s security measures include industry-standard technology and equipment to help protect your information, and True Influence maintains security measures to allow only the appropriate personnel and contractors access to your information. Unfortunately, no system can ensure complete security, and True Influence disclaims any liability resulting from use of the Service or from third party hacking events or intrusions.

Other Web Sites

The Service may contain links to, or integrations with other sites that True Influence does not own or operate. This includes links from customers and partners that may use the True Influence logo in a co-branding agreement, or websites and web services that we work with in order to provide the Service. True Influence does not control, nor is True Influence responsible for these sites or services, or their content, products, services, privacy policies or practices. If you submit Personal Information on a web site using the Service, you are choosing to disclose information to both True Influence and the third party with whose brand the website is associated. This Privacy Policy only governs True Influence’s use of your information. The third party’s use of that Personal Information is governed by the partner’s privacy policy, and not by this Privacy Policy.

Business Sale

As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, or a sale of our significant assets, we reserve the right to include any information we have among the assets transferred to the acquiring company.


True Influence does not knowingly collect Personal or Usage Information from children under the age of 13 through, nor from any of our affiliates and partners. If you are under 13, please do not give us any Personal Information, and do not provide Personal Information to any website or web service without consulting your parent or guardian. If you have reason to believe that a child under the age of 13 has provided Personal Information to True Influence, please contact us, and we will seek to delete that information from our database.

Consent to Processing and Transfer of Information

The Service and the servers and facilities that maintain the data we hold, are operated in the United States. Given that we are an international business, our use of your information necessarily involves the transmission of data on an international basis. If you are located in the European Union, Canada or elsewhere outside of the United States, please be aware that information we collect may be transferred to and processed in the United States. By using the Service, or providing us with any information, you consent to the collection, processing, maintenance and transfer of such information in and to the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside and/or are a citizen.

Social Media Widgets

Our website includes Social Media Features, such as the Facebook Like button, and Widgets, such as the Share This button or interactive mini-programs that run on our website. These Features may collect your Internet protocol address, which page you are visiting on our website, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our website. Your interactions with these Features are governed by the privacy statement of the company providing it.


Our website offers publicly accessible blogs. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, contact us at In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Changes to our Privacy Policy

Please note, we may modify information presented via the Service and/or this Privacy Policy from time to time without prior notice to you, and any changes will be effective immediately upon the posting of the revised Privacy Policy. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this website prior to the change becoming effective. You are encouraged to periodically revisit the True Influence Privacy Policy to see if it has been updated. We will always show the date of the latest modification of the Privacy Policy at the top of the page so you can tell when it has last been revised.

True Influence Services

True Influence also collects information under the direction of any one of its Clients, in which case it collects cookie identifiers from the individuals.  If you are a customer of one of any one of our Clients and would no longer like to be contacted by our Client that uses our Service, please contact the Client that you interact with directly. We may transfer personal information to companies that help us provide our Service. Transfers to subsequent third parties are covered by the service agreements with our Clients.

An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct his query to the True Influence’s Client (the data controller). If requested to remove data we will respond within a reasonable time frame.

We will retain that personal information for as long as needed to provide services to any one of our Clients or as otherwise authorized, directed or permissioned by our Clients.  In addition, True Influence will retain this personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Contact Us

We regularly review our compliance with this Privacy Policy. Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed to: or by mail to 103 Carnegie Center Drive Suite 300, Princeton, NJ 08540.