Programmatic Advertising

DisplayBase®

DisplayBase, our programmatic advertising solution helps you quickly:

  • Target with precision – show an ad to a specific customer in a specific context in real-time
  • Stay within budget – you set the maximum displays
  • Respond to market conditions with flexibility based upon behavioral intent signals

Be agile and respond to market conditions quickly.

There are new challenges on a daily basis—you may need to adjust your budget or you may want to reach a new audience based on new surges of interest. We want to help you make sure you are focusing your spend based on account intent. With the help of big data, you can identify what resonates with each person and target them specifically on the sites that they most frequent at the time they are most likely to engage. Your B2B programmable display advertising becomes powerful when it is backed up by intent signals generated by ABI (account-based intelligence) using near real-time analytics.